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Colors in
Data Visualizations
Soufyan Hamid
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For a lot of
Finance people,
colors in charts is
only aesthetic!
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But there is a
reason why colors
are important
And it's not linked
to marketing
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Colors are
important because
they convey the
underlying data accurately
they set the tone
and enforces a message
they can turn a simple visualization
into an emotional response
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But because the
human eyes and brain
are trained and make
automatic links, you
have to respect some
ground rules when
using colours
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01/07
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01
Intuitiveness
Think about the association of the
colours as something you don’t have
to explain
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02
Clarity
Your colours must be easy to read,
even for less trained people.
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03
Moderation
Your slides and visuals are no
rainbow. Don’t exaggerate and stay
simple
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09
04
Classification
Avoid gradient colours for categories
in the same graphs
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05
Consistency
Keep the same colour codes for the
same data
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06
Explainability
Use legends or labels (better) to
ease the understanding of the
audience
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How finance
professionals can improve
their presentation
follow for more!
Soufyan Hamid
Finance Presentation Coach
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