1.
Concept of a Business Plan
A business plan is a written document that describes a business idea, explains how the
business will operate, and shows how it will make a profit.
It is a guide for starting, running, and growing a business.
In EMS terms:
A business plan is like a recipe for a business — it shows what you need, how to put it
together, and the result you want.
Purposes of a Business Plan in Grade 9 context:
Helps to organise ideas before starting a business.
Guides the entrepreneur in decision-making.
Helps to convince investors or banks to provide money.
Acts as a measuring tool to check progress.
2. Components of a Business Plan (EMS Grade 9)
a business plan should include:
1. Cover Page
o Name of business, logo, slogan, owner’s name, contact details, date.
2. Table of Contents
o List of sections in the business plan with page numbers.
3. Description of the Business
o What type of business it is (goods or services).
o Mission (purpose) and vision (future dream) statements.
o Business goals.
4. Ownership and Management
o Form of ownership (sole trader, partnership, close corporation, company).
o Roles and responsibilities of the management team.
5. Product or Service Details
o What the business sells or offers.
o Unique features and benefits.
6. SWOT Analysis
o Strengths (internal positive factors)
o Weaknesses (internal negative factors)
o Opportunities (external chances to grow)
o Threats (external risks)
7. Marketing Plan
o Target market (who will buy the product).
o Pricing strategy.
o Promotion methods (advertising, social media, flyers).
o Place of selling (shop, online, market).
8. Financial Plan
o Start-up capital needed.
o Expected sales and profit.
o Costs (fixed and variable).
9. Operational Plan
o Day-to-day running of the business.
o Suppliers, equipment, production process.
10. Conclusion & Appendices
o Summary of why the business will succeed.
o Extra documents like drawings, maps, or charts.
3. Forms of a Business Plan
In EMS, we learn that business plans can be prepared in different forms depending on their
purpose:
1. Formal Written Plan
o Detailed and structured.
o Includes all components.
o Used for official purposes like getting loans.
2. Informal Plan
o Short and simple.
o May be handwritten or in bullet points.
o Used for personal guidance or small businesses.
3. Presentation Plan
o Made for showing to investors.
o Often includes graphs, images, and slides.