Part 1: Listen to the recording and choose the correct answer.
Câu Hỏi 1Hoàn thànhĐạt điểm 2,00Đặt cờ
Đoạn văn câu hỏi
1. What is pricing strategy primarily used for in marketing?
a.
To attract investors
b.
To generate sales and revenue
c.
To design product packaging
d.
To create brand awareness
Câu Hỏi 2Hoàn thànhĐạt điểm 2,00Đặt cờ
Đoạn văn câu hỏi
2. How does the right pricing strategy benefit a business?
a.
It leads to the growth of your business.
b.
It eliminates the need for advertising.
c.
It ensures complete market dominance.
d.
It guarantees a certain level of profit.
Câu Hỏi 3Hoàn thànhĐạt điểm 2,00Đặt cờ
Đoạn văn câu hỏi
3. What is the primary objective of penetration pricing strategy?
a.
To eliminate competition in the market
b.
To attract target customers and build a customer base
c.
To maintain a high price point
d.
To maximize short-term profits
Câu Hỏi 4Hoàn thànhĐạt điểm 2,00Đặt cờ
Đoạn văn câu hỏi
4. What challenge may businesses face when employing price skimming?
a.
Limited customer interest
b.
Difficulty entering a crowded market
c.
Decreased competition
d.
High initial production costs
Câu Hỏi 5Hoàn thànhĐạt điểm 2,00Đặt cờ
Đoạn văn câu hỏi
5. Which industries often use premium pricing strategy?
a.
Fashion and technology
b.
Food and beverage
c.
Automotive and manufacturing
d.
Health and wellness
Câu Hỏi 6Hoàn thànhĐạt điểm 10,00Đặt cờ
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Part 2: Listen to the recording and complete the summary below. Write ONE WORD
ONLY for each answer.
TYPES OF E-COMMERCE
§ Business-to-Business (B2B)
- Involves businesses selling and purchasing products and services from each other.
- Example: An app (1) company selling apps to other businesses.
§ Business-to-Consumer (B2C)
- Occurs when a customer buys a product or service from a business for direct (2).
- Widely popular for consumer purchases.
§ Consumer-to-Consumer (C2C)
- Fosters (3) between private individuals in an online environment.
- Includes classified advertisements and online (4) like eBay.
§ Consumer-to-Business (C2B)
- Involves consumers creating (5) for businesses.
- Methods include (6) programs, paid (7) , and data sharing activities.
§ Business-to-Administration (B2A)
- Also known as Business-to-(8) model.
- Involves private firms exchanging services and products with public agencies.
- Example: A data protection business providing (9) services to government websites.
§ Consumer-to-Administration (C2A)
- Refers to (10) between individual customers and public administration or government
authorities.
Câu Hỏi 7Hoàn thànhĐạt điểm 10,00Đặt cờ
Đoạn văn câu hỏi
Read the text, then drag and drop the correct word into each blank. (10 marks)
Branding is a fundamental aspect of marketing that involves creating a unique and memorable
identity for a product, service, or company. It encompasses the use of various elements such as
logos, design, messaging, and customer experience to differentiate a business from its
competitors and leave a lasting impression on consumers. Effective branding goes beyond just
a visually appealing logo; it communicates the values, personality, and promises of a brand,
fostering trust and loyalty among customers.
The process of establishing a successful brand is multifaceted and often presents challenges
even for experienced marketers.One of the main challenges is to create a brand identity that
connects with the intended audience while remaining authentic to the core values of the
business.This requires in-depth market research, understanding consumer behavior, and
staying up to date of industry trends. Additionally, maintaining consistency across various
marketing channels and touchpoints can be challenging, especially as businesses expand their
reach. In today’s rapidly evolving digital landscape , another hurdle in branding is adapting to
shifting consumer preferences and behaviors. With the increasing influence of social media and
online reviews, brands must be agile in managing their online reputation and engaging with
consumers in real-time. Moreover, globalization has resulted in a broader range of consumers,
requiring brands to understand and address cultural differences and preferences to ensure their
message is universally understood.
monitor cutting-edge
Thông TinĐặt cờ
Information text
Choose the best answer. (30 marks)
Câu Hỏi 8Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
Many small businesses begin as …………… due to the simplicity of formation and the minimal
regulatory requirements.
a. partnerships
b. proprietorships
c.corporations
d.enterprises
Câu Hỏi 9Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
The incoming CEO aims to build on the successes of her …………… and further elevate the
company’s market position.
a.collaborator
b.predecessor
c.visionary
d.successor
Câu Hỏi 10Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
Recognizing employees for their hard work and dedication can greatly contribute to maintaining
high …………… in the workplace.
a.
prospectus
b.
prioritization
c.
output
d.
morale
Câu Hỏi 11Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
In supply chain management, …………… logistics operations ensure that different components
of the supply chain are aligned and work together smoothly.
a.
authentic
b.
tangible
c.
interruptive
d.
synchronous
Câu Hỏi 12Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
The appearance of …………… has revolutionized communication, enabling real-time interaction
and information sharing on a global scale.
a.
social computing
b.
nanotechnology
c.
sensor technology
d.
genetic engineering
Câu Hỏi 13Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
Effective …………… in popular TV shows can significantly boost brand visibility and consumer
recognition.
a.
product placement
b.
product life cycle
c.
product feature
d.
product recall
Câu Hỏi 14Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
The company sought a renowned athlete for their product …………… campaign to deliver a
message of athleticism and excellence.
a.
placement
b.
endorsement
c.
differentiation
d.
bundling
Câu Hỏi 15Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
…………… development aims to meet the needs of the present without compromising the ability
of future generations to meet their own needs.
a.
Economic
b.
Sustainable
c.
Competitive
d.
Innovative
Câu Hỏi 16Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
Effective communication with …………… is fundamental for building trust and maintaining
positive relationships within and outside an organization.
a.
stockholders
b.
shareholders
c.
competitors
d.
stakeholders
Câu Hỏi 17Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
High …………… can indicate underlying issues such as customer dissatisfaction or intense
market competition.
a.
churn rate
b.
customer retention
c.
affiliate marketing
d.
price elasticity
Câu Hỏi 18Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
Implementing …………… initiatives not only benefits the planet but can also result in cost
savings and operational efficiencies for businesses.
a.
significant
b.
versatile
c.
sustainable
d.
innovative
Câu Hỏi 19Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
With its strategic location near major transportation hubs, the …………… plays a pivotal role in
facilitating face-to-face meetings and presentations.
a.
service center
b.
warehouse
c.
call center
d.
sales office
Câu Hỏi 20Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
In the workplace, people driven by …………… are more likely to experience a profound sense
of fulfillment and satisfaction from their accomplishments, independent of external recognition.
a.
job security
b.
time blocking
c.
intrinsic motivation
d.
extrinsic motivation
Câu Hỏi 21Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
The …………… leadership style often involves a single individual making decisions without
seeking input from subordinates or team members.
a.
idealistic
b.
decentralized
c.
autocratic
d.
democratic
Câu Hỏi 22Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
A strong …………… is essential for a company to effectively communicate the unique benefits
of its products or services to potential customers.
a.
value proposition
b.
ethical practice
c.
innovation progress
d.
social responsibility
Câu Hỏi 23Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
The strategy of a …………… involves concentrating efforts on a narrow market segment, aiming
to build a strong competitive advantage and customer loyalty.
a.
market nicher
b.
market leader
c.
market challenger
d.
market follower
Câu Hỏi 24Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
When considering ……………, companies need to ensure that the new products or services
align with the core values and image of the existing brand.
a.
brand awareness
b.
brand stretching
c.
brand identity
d.
brand image
Câu Hỏi 25Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
In today’s interconnected world, employers often seek …………… candidates who can adapt to
evolving technological advancements and contribute to innovative solutions.
a.
adaptable
b.
resourceful
c.
tech-savvy
d.
high-tech
Câu Hỏi 26Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
The candidate’s extensive …………… in data analysis and interpretation made them an ideal fit
for the research team.
a.
maturity
b.
characteristic
c.
expertise
d.
perspective
Câu Hỏi 27Hoàn thànhĐạt điểm 1,50Đặt cờ
Đoạn văn câu hỏi
Which of the following best defines a subsidiary in the context of business?
a.
A company that is at least 51% owned by another company
b.
A company that focuses solely on marketing and advertising efforts
c.
A company that operates independently of any parent company
d.
A company that primarily deals with customer relations
Câu Hỏi 28Hoàn thànhĐạt điểm 20,00Đặt cờ
Đoạn văn câu hỏi
Reading (20 marks)
THE POWER OF CUSTOMER FEEDBACK
by Daniel Sokolovsky
One of the biggest mistakes companies continue to make today is thinking their service or product is a
one-size-fits-all solution. As a team of entrepreneurs and leaders with deep experience in our industry, we
believe that customer feedback is crucial for delivering a desirable product. Startups need to involve
customers as partners in their innovation journey and prioritize addressing customer pain points to drive
business growth.
It’s old-school thinking to brush off customer feedback thinking that you’re the expert and your client
should just let you do your job. In fact, customer feedback is invaluable for improving products and
services. Instead of disregarding it, businesses should integrate it into updates and refine their offerings to
better meet customer needs.
Like many businesses, my company aims to grow with our customers. I’ve found that if you take the time
to build a customized solution for one of your clients based on their feedback, they’re more likely to stick
around. You want to be the provider your clients turn to when they need a solution like yours because
they know you genuinely care about their success. Their success is your success.
The faster you can build customer feedback into your service and product, the faster you can outpace
competitors. Fast innovation cycles are vital to keeping up with rapidly changing market factors. By
incorporating customer feedback into product updates, you can respond swiftly to changing trends,
consumer preferences and emerging technologies.
As a startup, we understand the risk customers take when choosing our company. By taking the time to
listen to our customers and then actively incorporating their feedback, we’re minimizing the risk of building
a solution that misses the mark. A customer-centric approach can help you avoid costly mistakes and
ensures resources are invested in developing features or functionalities customers truly value.
In conclusion, incorporating customer feedback into the product or service should be an important aspect
to every company, not just startups. And while it might seem stressful at first to open up your company to
constructive criticism, the payoff will be well worth it.
Read the text and choose the best answer for each question.
1.What is the significance of customer feedback for businesses?
a. It is outdated and irrelevant.
b. It fulfills customer demands.
c. It distracts from the business’s expertise.
d. It improves the supply chain management.
2. How does customizing solutions for clients contribute to building loyalty?
a. It has little impact on customer loyalty.
b. It decreases customer dissatisfaction.
c. It makes clients stay with the provider.
d. It makes clients care about the company’s success.
3. What is the main idea of paragraph 4?
a. Winning competition
b. Building loyalty
c. Meeting customer needs
d. Reducing risk and cost
4. How does a customer-centric approach benefit startups?
a. It helps startups minimize the risk of going bankrupt.
b. It helps startups avoid serious mistakes.
c. It helps startups listen to their customers actively.
d. It helps startups invest resources in valued features.
Decide if each of the following statements is True, False, or Not Given.
5. Following up with customer complaints is a good way to address customer pain points and drive
business growth.
a. TRUE
b. FALSE
c. NOT GIVEN
6. It’s regressive when companies think they know everything and the client should just let them do their
job.
a. TRUE
b. FALSE
c. NOT GIVEN
7. Fast innovation cycles are vital for keeping up with rapidly changing market factors.
a. TRUE
b. FALSE
c. NOT GIVEN
8. Incorporating customer feedback into the product or service is important to newly established
businesses only.
a. TRUE
b. FALSE
c. NOT GIVEN
Find an appropriate word from the text to complete the following sentences.
9. In e-commerce, there is a growing trend of offering
customized
products to cater to the distinct tastes and needs of customers.
10. Our economy is in need of
entrepreneurs
who can successfully blend vision, risk-taking, and resourcefulness to build sustainable businesses that
contribute to their communities and beyond.
Câu Hỏi 29Không trả lờiĐạt điểm 20,00Đặt cờ
Đoạn văn câu hỏi
Writing (20 marks)
As Chairman of Culinary Arts Foundation (Joanne Bishop), write a letter to invite Bobby Flay (a
renowned chef) to a culinary festival. Your email should include the following parts and details:
1. Background information
- Name: Culinary Arts Foundation (CAF)
- Established: 12 years ago
- Achievement: Become a reputable institution
- Missions:
+ Promote culinary education and innovation
+ Support aspiring chefs and food entrepreneurs through training and mentorship programs
2. Invitation
- Event: International Culinary Festival
- Place: Gourmet Gardens Convention Center, 456 Vine Street, Downtown, Miami
- Date: Friday, October 15, from 11am to 8pm
- Objectives:
+ Showcase diverse global cuisines and culinary traditions
+ Conduct live cooking demonstrations and interactive food tastings
+ Host panel discussions on culinary trends and sustainable gastronomy
3. Call to action
- RSVP by September 25
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