Assignment: Use of Central Tendency Methods in Statistics
Subject: Statistics for Decision Making
Semester: BBA Sem-II
Name: Jenab Hussain
Institute: Modi Institute of Management & Technology
Introduction
Central tendency is a statistical measure that identifies a single value as representative of an entire
distribution.
It aims to provide an accurate description of the entire data set with one value that reflects the
center of the data distribution.
Types of Central Tendency Methods
1. Mean (Arithmetic Average)
- Definition: Sum of all values divided by the number of values.
- Formula: Mean = Sum of all values / Number of values
- Example: Suppose the sales (in lakhs) over 5 months are: 5, 7, 9, 6, 8
Mean = (5+7+9+6+8)/5 = 7 lakhs
2. Median
- Definition: The middle value when the data is arranged in ascending or descending order.
- How to Find:
If n is odd -> middle value.
If n is even -> average of two middle values.
- Example: Data: 3, 5, 7, 9, 11
Median = 7
3. Mode
- Definition: The value that occurs most frequently in a dataset.
- Example: Data: 4, 5, 5, 6, 7
Mode = 5
Importance in Decision Making
- Business Forecasting: Mean helps businesses forecast sales, revenue, and expenses.
- Customer Behavior: Mode identifies popular choices or most frequently sold items.
- Median in Salary Analysis: Median is used to analyze employee salaries to avoid the effect of
outliers.
Application in Real-Life Business Situations
1. Retail Sector:
- Mode helps find the most sold product.
2. Banking & Finance:
- Mean helps in analyzing average customer balance.
3. Marketing:
- Median helps in analyzing survey responses and customer feedback scores.
Conclusion
Central Tendency methods are crucial tools in business statistics. They help managers make
informed decisions based on data analysis.
Understanding mean, median, and mode is essential for interpreting data accurately and applying it
to practical business scenarios.