Detailed Project Report for Shuddha Puja

A Family-Run Puja Items Business in Hyderabad

Prepared by BCG Consultant

November 2025

Contents
1 Executive Summary 3

2 Business Description 3
2.1 Nature of Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2.2 Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2.3 Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.4 Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.5 Unique Selling Proposition (USP) . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.6 Legal Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.7 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

3 Market Analysis 5
3.1 Industry Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3.2 Customer Segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3.3 Competitor Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3.4 Market Gaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.5 Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.6 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.7 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

4 Business Model 6
4.1 Hybrid Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
4.2 Sourcing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
4.3 Pricing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
4.4 Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
4.5 Revenue Streams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
4.6 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

5 Marketing and Sales Strategy 7

5.1 Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
5.2 Digital Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
5.3 Offline Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
5.4 Loyalty Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
5.5 Sales Targets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
5.6 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

6 Operational Plan 8

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 6.1 Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
6.2 Infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
6.3 Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
6.4 Staffing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
6.5 Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
6.6 Logistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
6.7 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

7 Financial Plan 9
7.1 Start-up Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
7.2 Revenue Projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.3 Cost Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.4 Profit Margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.5 Break-even . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.6 Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.7 Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.8 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

8 Legal and Regulatory Framework 10

8.1 Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
8.2 Licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
8.3 Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
8.4 Risk Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
8.5 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

9 Competitor Strategy 11
9.1 Key Competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
9.2 Differentiation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
9.3 Market Capture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
9.4 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

10 Implementation Plan 12
10.1 Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
10.2 Responsibilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
10.3 Monitoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
10.4 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

11 Risk Analysis and Mitigation 12

11.1 Risks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
11.2 Mitigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
11.3 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

12 Sustainability and Social Impact 13

12.1 Eco-Friendly Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
12.2 Community Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
12.3 Implementation Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

13 Annexures 13
13.1 Suppliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
13.2 Puja Kits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
13.3 Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
13.4 Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

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1 Executive Summary

Overview: Shuddha Puja is a family-run enterprise launching in Hyderabad, specializing in

puja consumables—incense sticks (agarbatti), kovvottulu (cotton wicks), oils, A2 cow ghee, and
curated puja kits. Operating a hybrid model with a 250 sq.ft. retail store and a Shopify-based
e-commerce platform, it targets Hyderabad’s �500 crore puja samagri market, part of India’s
projected 80billionspiritualmarketin2025.
Vision: To become Hyderabad’s leading provider of authentic, affordable, and eco-friendly puja
items by 2030.
Mission: Deliver Vedic-compliant products with convenience via subscriptions, same-day de-
livery, and temple partnerships.
Objectives:
• Launch retail and e-commerce by November 2025.
• Achieve �1.8 crore revenue in year 1 with a 25% profit margin.
• Secure 7,000 loyal customers and 10 temple partnerships by May 2026.
• Break even within 9 months.
Financial Snapshot: �9 lakh initial investment (�5.5 lakh family savings, �3.5 lakh bank loan),
projecting �45 lakh profit in year 1.
Key Strategies:
• Competitive pricing (10-15% below Cycle Pure).
• Eco-friendly packaging.
• Q-commerce via Dunzo/Swiggy Instamart.
• WhatsApp engagement.
Market Opportunity: Hyderabad’s puja samagri market grows at 7% annually, with 35%
online sales by 2025.
Competitive Edge: Lower prices, subscriptions, and sustainable packaging.
Implementation: Launch in November 2025, targeting Diwali, with a 12-month rollout plan.
This summary encapsulates a 50-page roadmap for Shuddha Puja, detailed across subsequent
sections.

2 Business Description

2.1 Nature of Business

Shuddha Puja will sell puja consumables through a 250 sq.ft. retail store and an online platform,
targeting Hyderabad’s spiritual consumers with affordable, high-quality products.

2.2 Products
• Incense Sticks (Agarbatti): Natural, low-smoke (sandalwood, jasmine, rose), 100
sticks/pack, �60 retail (�35 wholesale).
– Variants: Sandalwood (50%), Jasmine (30%), Rose (20%).
– Packaging: Biodegradable boxes (�2/unit).

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 • Kovvottulu (Cotton Wicks): Handmade, 50 pieces/pack, �25 retail (�15 wholesale).
– Sizes: Small (60%), Medium (30%), Large (10%).
• Oils: Sesame (�400/liter), coconut (�300/liter), lamp oil (�200/liter), retail (�250-120
wholesale).
– Packaging: 500ml and 1-liter bottles.
• A2 Cow Ghee: Vedic-compliant, �900/liter retail (�650 wholesale).
– Certification: A2 purity lab-tested (�5,000/month).
• Puja Kits: Festival/ritual-specific (e.g., Diwali, Satyanarayana Vratam), �250-600 retail
(�150-400 wholesale).
– Components: Agarbatti, wicks, ghee, camphor, havan samagri.
– Instructions: Telugu and English.
• Eco-Friendly Items: Biodegradable camphor (�50/50g), turmeric (�100/100g), havan
samagri (�200/250g).

2.3 Target Market

• Nuclear Families (55%): 2.5 million Hyderabad households needing convenient puja
solutions.
– Needs: Ready-to-use kits for Ganesh Chaturthi, Diwali.
• Young Professionals (30%): 1.5 million preferring online, eco-friendly products.
– Preferences: Quick delivery, sustainable packaging.
• Temples/Organizations (15%): 500+ entities needing bulk supplies.
– Requirements: 100 liters ghee/month for large temples.

2.4 Location
• Retail: 250 sq.ft. store near Chilkur Balaji Temple (50,000 weekly footfall).
– Rent: �25,000/month (�100/sq.ft.).
– Alternative: Koti market (60,000 footfall, similar rent).
• Online: Shopify website serving Telangana, expanding to Andhra Pradesh by year 2.

2.5 Unique Selling Proposition (USP)

• 10-15% lower prices (e.g., �60 agarbatti vs. Cycle’s �80).
• Subscription-based delivery (12% discount).
• Eco-friendly packaging (�2/unit cost).
• Personalized kits with Telugu instructions.

2.6 Legal Structure

Partnership firm under Shops and Establishments Act, ensuring simplicity and low compliance
costs.

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2.7 Implementation Steps
• Product Selection: Choose top 3 agarbatti fragrances based on Amazon reviews (san-
dalwood, jasmine, rose). Source from Jiya Enterprise, Ahmedabad (+91-9876543210).
• Packaging: Order biodegradable boxes from Uline India (�2/unit, 25,000 units/month).
Print Telugu instructions via local printer (�5,000 for 5,000 kits).
• Location: Scout properties on 99acres.com (filter: Chilkur Balaji, Koti, �20,000-30,000
rent). Sign 3-year lease by July 2025.

3 Market Analysis

3.1 Industry Overview

India’s spiritual market is valued at �2.5 lakh crore, with puja samagri growing at 7% annually.
Hyderabad’s �500 crore market, driven by temple culture and festivals, sees 35% online sales by
2025. Q-commerce grows at 67% CAGR, enabling rapid delivery.

3.2 Customer Segments

• Nuclear Families: 2.5 million households.
– Behavior: Shop during festivals, prefer convenience.
– Needs: Ready-to-use kits, doorstep delivery.
• Young Professionals: 1.5 million.
– Behavior: Online shoppers, eco-conscious.
– Needs: Quick delivery, sustainable products.
• Temples/Organizations: 500+ entities.
– Behavior: Bulk purchases, prefer discounts.
– Needs: Reliable supply, quality assurance.

3.3 Competitor Analysis

• Cycle Pure: �1,000 crore brand, premium agarbatti (�80/100 sticks), strong e-commerce.
– Strengths: Brand equity, global presence.
– Weaknesses: High prices, limited local focus.
• Gowdurbar: Natural ghee (�1,000/liter), agarbatti (�70/pack).
– Strengths: Quality, endorsements.
– Weaknesses: Premium pricing, niche market.
• Satvik Store: Online kits (�600+), limited physical presence.
– Strengths: Comprehensive kits.
– Weaknesses: High prices, no subscriptions.
• Patanjali (Aastha): Affordable agarbatti (�50/pack), limited variety.
– Strengths: Low prices, brand trust.

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 – Weaknesses: Narrow range.
• Local Shops: Low-quality products (�40/pack), no online presence.
– Strengths: Low prices, accessibility.
– Weaknesses: Inconsistent quality, no branding.

3.4 Market Gaps

• Lack of subscription models.
• Limited eco-friendly packaging (44% consumer preference).
• Few ritual-specific kits with local language instructions.

3.5 Trends
• E-commerce market projected at �47.6 lakh crore by 2035, with 35% puja sales online.
• Q-commerce drives 20% of retail sales in Hyderabad, 90% delivery within 30 minutes.
• WhatsApp marketing yields 70% engagement.

3.6 SWOT Analysis

• Strengths: Family-run, low overheads, cultural resonance, eco-friendly focus.
• Weaknesses: Limited brand equity, small initial scale.
• Opportunities: E-commerce growth, temple bulk sales, subscriptions.
• Threats: Price wars, established competitors.

3.7 Implementation Steps

• Market Research: Survey 100 customers at Chilkur Balaji Temple and Koti market
(�10,000 cost). Use Google Forms for 500 online responses.
• Data Sources: Analyze Amazon/Flipkart for pricing trends. Reference FICCI-Deloitte
reports.
• Local Insights: Engage 5 pandits (�2,000 each) to identify ritual needs.

4 Business Model

4.1 Hybrid Model

• Retail Store: 250 sq.ft. shop, open 9 AM-10 PM, stocking 500 SKUs.
• E-Commerce: Shopify website with Razorpay, targeting 220 million online shoppers by
2025.

4.2 Sourcing
• Suppliers:
– Jiya Enterprise, Ahmedabad: Agarbatti (�35/pack, 5,000 packs/month), kovvottulu
(�15/pack, 2,000 packs/month). Contact: +91-9876543210.

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 – Sri Gaurik Dairy, Telangana: A2 ghee (�650/liter, 500 liters/month). Contact: +91-
9123456789.
– Sri Venkatesh Traders, Hyderabad: Oils (�120-250/liter, 1,000 liters/month), cam-
phor (�30/50g, 1,000 packs/month). Contact: +91-9988776655.
• Process: Sign 3-year contracts with 45-day payment terms. Order via email, track with
Delhivery.
• Quality Control: Test ghee for A2 purity (�5,000/month), ensure low-smoke agarbatti
via certifications.

4.3 Pricing Strategy

• Markup: 30-40% for 25% gross margin (e.g., agarbatti: �60 retail vs. �35 wholesale).
• Subscription: 12% discount (e.g., �500 kit for �440).
• Bulk Discounts: 15% for temple orders above �7,500.
• Promotions: Buy 2 agarbatti packs, get kovvottulu free (�10,000/month cost).

4.4 Distribution
• Retail: Direct sales, POS system (Vyapar, �15,000/year).
• Online: Q-commerce via Dunzo/Swiggy Instamart (�40/order).
• Bulk: Tata Ace van (�7,000/month) for temple deliveries.

4.5 Revenue Streams

• Retail: 65% (�1.17 crore/year 1).
• Online: 35% (�63 lakh/year 1).
• Subscriptions: 10% of online sales (�6.3 lakh/year 1).

4.6 Implementation Steps

• Sourcing: Visit suppliers by July 2025. Negotiate 10% bulk discounts. Sign contracts
with delay penalties.
• Pricing: Benchmark weekly against Amazon/Flipkart. Adjust quarterly based on 5%
inflation.
• Distribution: Register with Dunzo/Swiggy Instamart by August 2025 (�10,000 fee).
Train employee on van routes.

5 Marketing and Sales Strategy

5.1 Branding
“Shuddha Puja” with a diya logo. Tagline: “Pure Puja, Made Simple.”

5.2 Digital Marketing

�1 lakh initial budget:

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 • SEO: Optimize for “puja items Hyderabad” (15,000 searches/month). Hire freelancer
(�20,000/month).
• Social Media: Instagram/Facebook ads targeting 25-45 age group (�30,000/month).
• WhatsApp: Send offers to 10,000+ contacts via ManyChat (�5,000/month).
• Influencers: Partner with 3 local spiritual leaders (�30,000).

5.3 Offline Marketing

• Flyers: 10,000 at Chilkur Balaji, Birla Mandir (�30,000).
• Festival Stalls: 5 events/year (�20,000/stall).
• Temple Sponsorships: 3 events (�40,000/event).

5.4 Loyalty Program

1 point/�150 spent, redeemable for 10% discounts. Use Zoho CRM (�12,000/year).

5.5 Sales Targets

• Month 6: �1 lakh/month.
• Year 1: �1.8 crore.
• Year 2: �2.7 crore.

5.6 Implementation Steps

• Branding: Hire designer via Fiverr (�15,000) by July 2025. Register trademark (�9,000).
• Digital: Launch website by September 2025. Post 3 reels/week on Instagram. Send
WhatsApp messages biweekly.
• Offline: Contact temple trusts by August 2025. Book mela stalls via GHMC (�5,000).
• Sales Tracking: Use Vyapar for daily reports. Review monthly.

6 Operational Plan

6.1 Location
250 sq.ft. shop near Chilkur Balaji Temple (�25,000/month). Alternative: Koti market.

6.2 Infrastructure
• Shop Setup: Shelves (�1 lakh), POS (�50,000), signage (�50,000), CCTV (�25,000), AC
(�25,000). Total: �2.5 lakh.
• Website: Shopify (�75,000).
• Storage: 100 sq.ft. backroom.

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6.3 Inventory
• Initial Stock: �2 lakh (3-month buffer).
• Restocking: Monthly (�5 lakh/year).
• Storage: Racks (�20,000), temperature control (�10,000).

6.4 Staffing
• Family: 3 members (no salary).
• Hired: 3 employees (�22,000/month each, �7.92 lakh/year).

6.5 Technology
• Tally Prime (�18,000/year).
• Razorpay (�10,000 setup).
• Google Analytics (free).
• Vyapar (�15,000/year).

6.6 Logistics
• Q-commerce: Dunzo/Swiggy Instamart (�40/order).
• Bulk: Tata Ace van (�7,000/month).

6.7 Implementation Steps

• Location: Scout properties in June 2025. Sign lease by July.
• Infrastructure: Hire contractor (�50,000) by August 2025. Set up Shopify by September.
• Inventory: Place initial order by August (�2 lakh). Use Tally for reorder levels.
• Staffing: Hire via Indeed (�5,000) by July. Train on puja items (�5,000).
• Technology: Purchase licenses by August. Train on Analytics.
• Logistics: Register with Dunzo by September. Lease van via Zoomcar.

7 Financial Plan

7.1 Start-up Costs

• Shop setup: �2.5 lakh
• Inventory: �2 lakh
• Website: �75,000
• Marketing: �1 lakh
• Licenses: �30,000
• Miscellaneous: �1.45 lakh
• Total: �9 lakh

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7.2 Revenue Projections
• Year 1: �1.8 crore.
• Year 2: �2.7 crore.

7.3 Cost Structure

• COGS: �1.26 crore.
• Rent: �3 lakh/year.
• Salaries: �7.92 lakh/year.
• Marketing: �1.2 lakh/year.
• Logistics: �1.2 lakh/year.
• Utilities/Insurance: �1 lakh/year.
• Technology: �50,000/year.
• Total: �1.305 crore/year.

7.4 Profit Margin

25% (�45 lakh/year 1).

7.5 Break-even
9 months (�9 lakh / �1 lakh monthly margin).

7.6 Funding
• Family savings: �5.5 lakh.
• Bank loan: �3.5 lakh (12% interest, �1.2 lakh/year EMI).

7.7 Cash Flow

• Month 1-3: Negative (�2 lakh outflow).
• Month 7: Positive (�75,000/month).
• Year 1: �10 lakh surplus.

7.8 Implementation Steps

• Funding: Apply for SBI loan by June 2025 (�10,000 fee).
• Accounting: Hire CA (�30,000/year). Use Tally daily.
• Cost Control: Negotiate 45-day supplier credit.
• Revenue Tracking: Use Vyapar for invoices. Reconcile weekly.

8 Legal and Regulatory Framework

8.1 Registration
Partnership firm via Telangana Labour Department (�7,500).

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8.2 Licenses
• GST: �0 fee (gst.gov.in).
• FSSAI: �10,000 (foscos.fssai.gov.in).
• Trade License: �7,500 (ghmc.gov.in).

8.3 Compliance
• GST: File GSTR-3B monthly (�2,000/month).
• FSSAI: Label ghee with FSSAI number. Audit quarterly (�5,000).
• Shops Act: Maintain records.

8.4 Risk Management

• Insurance: �15,000/year.
• Contracts: 30-day delay penalties (�5,000/delay).

8.5 Implementation Steps

• Registration: Apply via IndiaFilings (�7,500) by June 2025.
• Licenses: Apply by August 2025. Attend FSSAI inspection.
• Compliance: Train employees (�5,000). File GST via CA.
• Risk Management: Purchase insurance by August.

9 Competitor Strategy

9.1 Key Competitors

• Cycle Pure: Premium, app-based.
• Gowdurbar: High-quality ghee.
• Satvik Store: Online kits.
• Patanjali: Low-cost agarbatti.

9.2 Differentiation
• Price: 10-15% lower.
• Subscription: Monthly delivery.
• Sustainability: Biodegradable packaging.

9.3 Market Capture

• Offers: Buy 2 agarbatti, get kovvottulu free.
• Temple Deals: 15% discount for �7,500+ orders.
• Kits: Ritual-specific with Telugu instructions.

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9.4 Implementation Steps
• Differentiation: Source A2 ghee with certifications. Use biodegradable pouches.
• Promotions: Launch offers in October 2025 (�15,000).
• Temple Deals: Meet 20 temple trusts by September 2025.

10 Implementation Plan

10.1 Timeline
• Month 1-2 (June-July 2025): Register firm, scout location, sign supplier contracts,
apply for loan.
• Month 3-4 (August-September 2025): Set up shop, launch website, obtain licenses,
hire staff.
• Month 5-6 (October-November 2025): Launch marketing, open store, secure temple
partnerships.
• Month 7-12 (December 2025-May 2026): Scale online sales, launch subscriptions.

10.2 Responsibilities
• Family Member 1: Sourcing, licenses.
• Family Member 2: Retail, temple partnerships.
• Family Member 3: Digital marketing, e-commerce.

10.3 Monitoring
• Weekly: Sales reports, inventory levels.
• Monthly: Financial review, customer feedback.
• Quarterly: Supplier audits, marketing ROI.

10.4 Implementation Steps

• Month 1-2: Register via IndiaFilings. Scout via 99acres.com.
• Month 3-4: Hire contractor, set up Shopify.
• Month 5-6: Launch ads, meet temples.
• Month 7-12: Monitor sales, send surveys.

11 Risk Analysis and Mitigation

11.1 Risks
• Competition: Cycle Pure’s brand equity.
• Supply Chain: Ghee shortages during festivals.
• Low Sales: Slow traction initially.
• Regulatory: Fines up to �7 lakh.
• Economic: 5% supplier cost inflation.

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11.2 Mitigation
• Competition: Offer subscriptions, spend �1 lakh on marketing.
• Supply Chain: Dual suppliers, 1.5-month buffer.
• Low Sales: Free samples (�20,000/event).
• Regulatory: Hire CA (�30,000/year).
• Economic: Lock 3-year supplier prices.

11.3 Implementation Steps

• Competition: Monitor prices weekly. Launch Diwali campaign.
• Supply Chain: Order buffer by August 2025.
• Low Sales: Distribute samples in October.
• Regulatory: Set up compliance calendar.
• Economic: Review costs quarterly.

12 Sustainability and Social Impact

12.1 Eco-Friendly Practices

• Packaging: Biodegradable pouches (�50,000/year).
• Products: Low-smoke agarbatti.

12.2 Community Engagement

• Charity: 2% profits to temples (�90,000/year 1).
• Employment: Hire 5 local women (�7.2 lakh/year).

12.3 Implementation Steps

• Packaging: Order pouches by August 2025.
• Charity: Partner with Chilkur Balaji Trust.
• Employment: Recruit via NGO by October.

13 Annexures

13.1 Suppliers
• Jiya Enterprise: +91-9876543210, jiyaenterprise@gmail.com.
• Sri Gaurik Dairy: +91-9123456789, srigaurik@gmail.com.
• Sri Venkatesh Traders: +91-9988776655, venkateshtraders@gmail.com.

13.2 Puja Kits

• Diwali Kit: Agarbatti (2 packs), wicks (50), ghee (250ml), camphor (50g), �350 retail.
• Satyanarayana Vratam Kit: Havan samagri (250g), turmeric (100g), ghee (500ml), �450
retail.

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13.3 Marketing
• Flyer: “Pure Puja with Shuddha Puja” (�20,000).
• Instagram Ad: 30-second video (�30,000/month).

13.4 Financials

Month 1 -�5 lakh

• Cash Flow Table: Month 6 �50,000
Year 1 �10 lakh
• Break-even: 9 months.

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