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Website Report for mycitydental.ca

This report grades your website based on the strength of various SEO factors such as On Page
Optimization, Off Page Links, Social and more. The overall Grade is on a A+ to F- scale, with most major,
industry leading websites in the A range. Improving your grade will generally make your website perform
better for users and rank better in search engines. There are recommendations for improving your
website at the bottom of the report. Feel free to reach out to us if youʼd like us to help with improving
your websiteʼs SEO!

Audit Results for mycitydental.ca

Your page could be better

Performance

A C D C
Usability On-Page SE

On-Page SEO Usability Performance Social

Social
On-Page SEO Results

Your On-Page SEO is good

Your page is mostly optimized for On-Page SEO performance. On-Page SEO is
A important to ensure Search Engines can understand your content appropriately
and help it rank for relevant keywords. You can continue to improve your page by
ensuring HTML Tag Content is completed correctly and text content is well
aligned with chosen keywords.

Title Tag
You have a Title Tag, but ideally it should be shortened to between 50 and 60 characters
(including spaces).


My City Dental - Trusted Family & Cosmetic Dentistry in Vaughan

Length : 67

Title Tags are very important for search engines to correctly understand and categorize your
content.

The Title Tag is an important HTML element that tells users and Search Engines what the topic of
the webpage is and the type of keywords the page should rank for. The Title will appear in the
Header Bar of a user's browser. It is also one of the most important (and easiest to improve) On-
Page SEO factors.

We recommend setting a keyword rich Title between 50 60 characters. This is often simple to enter
into your CMS system or may need to be manually set in the header section of the HTML code.

Meta Description Tag

Your page has a Meta Description of optimal length (between 120 and 160 characters). 
Looking for a top-rated Vaughan dentist? My City Dental offers expert family, cosmetic & implant
dentistry using advanced technology. Flexible hours.

Length : 153

Meta Description is another important HTML element that explains more descriptively to Search
Engines what your page is about. Meta Descriptions are often used as the text snippets used in
Search Engine results (though Search Engines are inceasingly generating these themselves) and
can help further signal to Search Engines what keywords your page should rank for.

Make sure your page has a Meta Description included, and is at an optimum length (between 120
and 160 characters). Make your Meta Description text interesting and easy to comprehend. Use
phrases and keywords relevant to the page and user that you would like to rank for. Meta
Description is normally available to be updated in your CMS.


SERP Snippet Preview
This illustrates how your page may appear in Search Results. Note, this is intended as a guide
and Search Engines are more frequently generating this content dynamically.

My City Dental
https://mycitydental.ca

My City Dental - Trusted Family & Cosmetic Dentistry in Vaughan

Looking for a top-rated Vaughan dentist? My City Dental offers expert family, cosmetic &
implant dentistry using advanced technology. Flexible ...

The SERP Snippet illustrates how your page may be shown in Search Results for a particular query.
Typically the page's Title, URL and Meta Description have been the main components utilized here,
and hence could be carefully dictated, though Search Engines are more frequently building these
snippets themselves to better represent the page content to their searchers.

It's important that the SERP Snippet is enticing for your searchers to click on, and accurately
represents your content to avoid bounces or heavy re-writing by the Search Engine. You should
keep these factors in mind when populating the page Title, Meta Description and URL.

Hreflang Usage
Your page is not making use of Hreflang attributes. 
Hreflang is an HTML attribute used to specify the language and geographical targeting of a page. It
is commonly used together with the 'alternate' attribute in the code of a page to signal to Search
Engines a list of alternative language or geographic versions of the current page.

If you have multiple versions of the same page in different languages, it is important to add Hreflang
tags to tell Search Engines about these variations. This code may need to be manually added into
the HTML code of your page, but is also often controlled by your CMS or plugin system if multi-
lingual features are enabled.

Language
Your page is using the Lang Attribute. 
Declared: en-US

The Lang Attribute is used to describe the intended language of the current page to user's browsers
and Search Engines. Search Engines may use the Lang Attribute to return language specific search
results to a searcher, and in the browser, Lang Attribute can signal the need to switch to a different
language if it is different to the user's own preferred language.

We recommend adding the Lang Attribute to the HTML tag of every page to avoid any chance of
misinterpretation of language. This may need to be manually added to the site's HTML code, or may
be controlled by your CMS.
H1 Header Tag Usage
Your page does not have an H1 Header Tag. 

The H1 Header Tag is an important way of signaling to search engines what your content is
about, and subsequently the keywords it should rank for.

The H1 Header Tag is one of the most important ways of signaling to Search Engines the topic of a
page and subsequently the keywords it should rank for. The H1 Tag normally appears as visible text
in the largest font size on the page.

We recommend adding a H1 Header Tag near the top of your page content and include important
keywords you would like to rank for. You should have one, and only one H1 tag on each page. If you
are using a CMS, this would normally be entered into the core content section of the page.

H2 H6 Header Tag Usage

Your page is making use multiple levels of Header Tags. 
HEADER TAG FREQUENCY

H2 10

H3 15

H4 0

H5 0

H6 0

TAG VALUE
H2 Popular Procedures

H2 MEET THE DENTISTS

H2 Dr. Katayoun Esfahanizadeh

H2 Dr. Seola Sally Ji

H2 Dr. Svitlana Ivanova DDS

H2 Dr. Reddy

H2 Dr. Kim

H2 Dr. Alain Nourkeyhani

H2 Book Now!

H2 News & Articles

H3 Call 1 905 581 2228

H3 Open Days
 H3 Make an Appointment

H3 Teeth Whitening

H3 Fillings

H3 Teeth Cleanings

H3 Nightguards

H3 Sedation Dentistry

H3 TMD Therapy

H3 News from the World of Dentists

H3 Secure Your Smile with Upper Dentur

e Implants That Last

H3 What to Expect: Timeline for Getting

a Dental Crown

H3 Top Tips to Prevent Root Canals and

Protect Your Smile

H3 Opening Hours

H3 Contact Information

The H2 H6 Header Tags are an important way of organizing the content of your page and signaling
to Search Engines the longer tail topics your page should rank for.

We recommend including at least 2 other Header Tag levels on your page (such as H2 and H3) in
addition to the H1. It is useful to also include important keywords in these Header Tags. These would
be added to the core content section of your page.

Keyword Consistency
Your page's main keywords are distributed well across the important HTML Tags. 
 Individual Keywords

KEYWORD TITLE META HEADINGS PAGE

DESCRIPTION TAG TAGS FREQUENCY

dental 29
  
read 11

 
 

vaughan 10
  

city 10
  

care 9

 
 

smile 8

 
 
very 8

 
 

dentist 8
  
Phrases

PHRASE TITLE META HEADINGS PAGE

DESCRIPTION TAG TAGS FREQUENCY
city dental 10
  

dental care 7

 
 

we offer 5

 
 

general dentist 5

 
 

at my city 5

 
 

dental we 4

 
 

dentist dr 4

 
 

city dental we 4

 
 

 Generally a page should be targeted to rank for particular set of keywords or phrases. These
keywords should be used with some consistency in page content (naturally and without stuffing) to
maximize ranking potential for those keywords. This means these keywords should be present
across the most important HTML Tags of the page, and used with some frequency in the general
page text content. The keyword consistency check illustrates the keywords we have identified
appearing most frequently in these areas.

If the keywords and phrases identified don't match your intended ranking keywords, and do not
show a level of consistency, you should consider amending your core page content to better
include these.

Amount of Content
Your page has a good level of textual content, which will assist in it's ranking potential. 
Word Count: 922

Numerous studies have shown that there is a relationship between the amount of content on a page
(typically measured in word count) and it's ranking potential - generally longer content will rank
higher. Obviously content also needs to be topically relevant, keyword rich and highly readable for
the visitor. Note, in our assessment, we look at all selectable text on the page at load time, not
hidden content.

As a general guideline, it is recommended to have atleast 500 words of content on a page to give it
some ranking potential. However this should be considered on a case by case basis. It may not be
relevant for particular pages like 'contact us' pages for example.

Image Alt Attributes

You have images on your page that are missing Alt Attributes. 

We found 26 images on your page and 13 of them are missing the attribute.

Alt Attributes are an often overlooked and simple way to signal to Search Engines what an
image is about, and help it rank in image search results.

# IMAGE LINK
1 mycitydental.ca/wp-content/uploads/2025/05/Logo.webp
2 mycitydental.ca/wp-content/uploads/2025/05/Logo.webp
3 mycitydental.ca/wp-content/uploads/2025/06/MCD_0000_Teeth-whitening.jpg
4 mycitydental.ca/wp-content/uploads/2025/06/MCD_0004_Fillings.jpg
5 mycitydental.ca/wp-content/uploads/2025/06/MCD_0001_Teeth-Cleanings.jpg
6 mycitydental.ca/wp-content/uploads/2025/06/MCD_0003_Nightguards.jpg
 7 mycitydental.ca/wp-content/uploads/2025/06/MCD_0002_Sedation-Dentistry.jpg
8 mycitydental.ca/wp-content/uploads/2025/06/MCD_0005_TMD Therapy.jpg
9 mycitydental.ca/wp-content/uploads/2025/06/extractimages_622025_50931.webp
10 mycitydental.ca/wp-content/uploads/2025/06/Scaling-and-Root-Planning.webp
11 mycitydental.ca/wp-content/uploads/2025/05/downloadedImage-6.jpg
12 mycitydental.ca/wp-content/uploads/2025/05/Logo.webp
13 mycitydental.ca/wp-content/plugins/widget-google-reviews/assets/img/gmblogo.svg

Alternate Image Text or Alt Text is descriptive text that is displayed in place of an image if it can't be
loaded, as well as a label on an image when it is moused over in the browser, to give more
information to the visitor. Additionally, Search Engines use provided Alt Text to better understand the
content of an image. Image SEO is not widely known, but having your image rank for image
searches is an overlooked way of gaining traffic and backlinks to your site.

We recommend adding useful and keyword rich Alt Text for pages's main images, in particular those
that could have ranking potential. This should be considered on a case-by-case basis. Often there
may be imagery such as UI components or tracking pixels where it may not be useful to add Alt
Text, though we have tried to filter a number of these out in our analysis.

Canonical Tag
Your page is using the Canonical Tag. 
https://mycitydental.ca/

The Canonical Tag is a HTML Tag that tells Search Engines the primary URL of a page. URLs can
have multiple versions due to things like parameters being passed or www and non-www versions,
resulting in potential duplicate content. Google recommends all pages specify a Canonical for this
reason.

You may need to determine what the primary preferred version of the page is. Often the CMS may
manage this, or provide the ability to specify it.
Noindex Tag Test
Your page is not using the Noindex Tag which prevents indexing. 
A critical part of a page's ranking potential is ensuring that it can actually be accessed by Search
Engines. The Noindex Tag, when used on pages, tells Search Engines to ignore a page, and can
destroy out it's ranking ability. Sometimes these tags are added intentionally for low value pages,
but sometimes they are left over unintentionally from a theme or template that has been used on the
site, or forgotten to be removed by a developer when a website moves from design and testing to
live usage.

If you want the page to rank and it's using a Noindex Tag, you will need to remove the tag from your
page's HTML entirely. This may require access to the frontend HTML code, and may need to be
done by a developer. If you are using a CMS, you may have an option enabled to prevent indexing
of the page, which should be turned off.

Noindex Header Test

Your page is not using the Noindex Header which prevents indexing. 
A critical part of a page's ranking potential is ensuring that it can actually be accessed by Search
Engines. The Noindex Header is another Noindexing method that tells Search Engines to ignore a
page, and can destroy out it's ranking ability. Sometimes these tags are added intentionally for low
value pages, but sometimes they are left over unintentionally from a theme or template that has
been used on the site, or forgotten to be removed by a developer when a website moves from
design and testing to live usage.

If you want the page to rank and it's using a Noindex Header, you will need to remove the Noindex
Header from your page. This may require access to the backend code, and may need to be done by
a developer. If you are using a CMS, you may have an option enabled to prevent indexing of the
page, which should be turned off.

SSL Enabled
Your website has SSL enabled. 
SSL or Secure Socket Layer, is a security technology that encrypts data between your website and
a visitor. It ensures that the transfer of sensitive data like passwords and credit cards are done
securely. Using SSL on all pages is a modern standard, and Search Engines have made it a ranking
signal in recent years.

SSL can often be switched on quite simply in systems like Wordpress, Wix etc. Often in more
custom websites though, it may require the help of a technical resource to install and configure this
on your website. After installation, test that your website loads successfully at a HTTPS // location.

HTTPS Redirect
Your page successfully redirects to a HTTPS SSL secure) version. 
 SSL is a security technology which ensures sensitive data like passwords and credit cards are sent
securely between your website and visitors. If you have SSL enabled, it is also very important to
ensure that your page is actually forcing usage of HTTPS by redirecting from a non-secure HTTP
version to secure HTTPS version. Not doing this means users and Search Engines may continue to
access insecure versions, which can also reduce your ranking ability.

Often systems like Wix or Shopify will make it easy to enable, and redirect to SSL versions. If you
have Wordpress, or a custom built site, you may require a developer's involvement to ensure that
pages are being redirected to their new HTTPS versions. This can be done within a site's
configuration or htaccess rules.

Robots.txt
Your website appears to have a robots.txt file. 
http://mycitydental.ca/robots.txt

Robots.txt is a text file that provides instructions to Search Engine crawlers on how to crawl your
site, including types of pages to access or not access. It is often the gatekeeper of your site, and
normally the first thing a Search Engine bot will access.

We recommend always having a robots file in place for your site. These can be automatically
created using a free online utility, Wordpress plugin, or your CMS's robots.txt creation process.

Blocked by Robots.txt
Your page does not appear to be blocked by robots.txt. 
The robots.txt file includes important instructions to Search Engines on how to crawl a site, including
instructions to ignore particular pages (effectively 'blocking' them). Sometimes these instructions
are added intentionally for low value pages, but sometimes they are left over by mistake when a
website goes live, or can be written incorrectly excluding more pages than desired.

If you want the page to rank and it's blocked by a rule in robots.txt, you may need to review your
robots rules to understand why it's being blocked, and remove the rule. Because robots.txt
instructions are a type of code, this may require the help of a developer to correct.
XML Sitemaps
Your website appears to have an XML Sitemap. 
https://mycitydental.ca/sitemap_index.xml

A Sitemap is an XML data file on your site that lists all of your site's pages that are available for
crawling together with other useful information like last update times and crawling priority. Sitemap
files help Search Engines find all your pages to give them the highest chance of being indexed and
ranked.

We recommend always having a Sitemaps file in place for your site. Sitemaps can be created
manually using a utility, Wordpress plugin, or your CMS's Sitemap creation process. Additionally, the
Sitemap should be referenced in your robots.txt file.

Analytics
Your page is using an analytics tool. 
Google Analytics

Web Analytics Tools like Google Analytics allow you to analyze your websiteʼs performance and
understand your visitors better.

We recommend using an analytics tool on your site. Analytics tracking code can be installed
manually into page code with the help of a developer or enabled as a feature of your CMS.

Schema.org Structured Data

You are using JSON LD Schema on your page. 
Schema.org Structured Data Markup is a collection of data tags that can be added to your site to
allow Search Engines to more easily interpret the content and use it to enhance Search Results. For
example there are tags for providing information about your Local Business such as address and
phone number, or adding product information on e-commerce pages so that these products can be
displayed in shopping aggregators like Google Shopping.

It is a good idea to start incorporating some relevant Schema.org tags into your site to improve
interpretation and display by Search Engines.

Rankings
Top Keyword Rankings
This shows your top 10 Keyword Rankings in the specific location. The list is ordered by the keywords
that drive the most traffic to your page.
 KEYWORD COUNTRY POSITION TOTAL ESTIMATED
SEARCHES TRAFFIC

my city dental 1 590 179

my dentistry 36 1,300 3

dental vaughan 39 1,000 2

canal city dental 23 390 1

expo city dental 59 390 1

vaughan dentists 74 390 1

keele dental care 47 170 0

keele dental 27 140 0

dental office vaughan 60 90 0

dental offices in
47 90 0
vaughan

The goal of Search Engine Optimization is to improve the ranking of your website for particular
keywords to drive more clicks and traffic to your site. The Top Keyword Rankings check shows you
the keywords that your site is currently ranking for, ordered by those that are likely driving the most
traffic to your site due to a combination of high Search Volume and high ranking. Note, this data is a
snapshot and may be several weeks old in some cases.

Total Traffic From Search

This shows you the Estimated Traffic Volume your page receives from itʼs Keyword Rankings





382
Monthly Traffic Volume

This is an estimate of the Monthly Visitors your site receives as a result of it's Search Engine
Rankings. This can be calculated by understanding the full set of keywords your site ranks for
multiplied by their monthly search volumes multiplied by the click-through-rate for each of your
ranking positions against those keywords.
Keyword Positions
This shows you a summary of the positions for your Keyword Rankings. The higher you rank, the more
likely you are to capture traffic, with recent research showing that as much as 92% of clicks happen on
the first page.

POSITION KEYWORDS
Position 1 2

Position 2 3 0

Position 4 10 0

Position 11 20 0

Position 21 30 4

Position 31 100 24

Keyword Positions shows the breakdown of number of ranking keywords by their position.
Generally the higher a ranking position for a Search Term, the more traffic the site will receive. It has
been researched that top 3 positions account for as many as 60% of clicks, so moving up to higher
positions is very valuable goal of SEO Optimization.

Usability
Your usability could be better
Your page is OK but could be more usable across devices. Usability is important to
C maximize your available audience and minimize user bounce rates (which can
indirectly affect your search engine rankings).

Device Rendering
This check visually demonstrates how your page renders on different devices. It is
important that your page is optimized for mobile and tablet experiences as today the

majority of web traffic comes from these sources.
 A website can be viewed in a wide variety of resolutions and formats, some dictated by the size of a
desktop display, and others by the specific dimensions of a phone or tablet model. Device rendering
provides a preview of how the site looks on some popular device resolutions to help identify
obvious issues. Note, our method will load a website and resize it's portlet to several dimensions, as
opposed to loading the site multiple times directly in different devices.

In general a website should be designed and tested to be responsive across a large variety of
desktop and mobile device resolutions, as well as being able to transition smoothly (for example
when resizing a browser or flipping a tablet from vertical to horizontal).

Google's Core Web Vitals

Google is indicating that they do not have 'sufficient real-world speed data for this page' in
order to make a Core Web Vitals assessment. This can occur for smaller websites or those that

are not crawl-able by Google.

Core Web Vitals are UI Metrics designed by Google that measure the overall quality of user
experience on your site. They assess things such as the appearance of content, interactivity of the
page and visual stability from the moment of page load. Core Web Vitals are gathered from real
world usage data of a website (hence some smaller websites that haven't been well sampled may
not return an appropriate result). Google has made Core Web Vitals a ranking factor for pages with
increasing importance.

To improve your Core Web Vitals scores, you may need to read Google's documentation on the
topic and follow the recommendations provided in the Google's PageSpeed Insights assessment.
Use of Mobile Viewports
Your page specifies a Viewport matching the device's size, allowing it to render appropriately
across devices.

The Viewport is a Meta Tag within the page's HTML which gives the browser instructions for how to
control the page's dimensions and scaling. Setting the Viewport is particularly important for mobile
and tablet device responsiveness, as without it, the page can appear incorrectly sized and require
zooming or scrolling to view content.

Make sure you include one Meta Viewport tag in the Head section of page HTML.

Google's PageSpeed Insights - Mobile

Google is indicating that your page is scoring poorly on their Mobile PageSpeed Insights
evaluation.


Note that this evaluation is being performed from US servers and the results may differ slightly
from an evaluation carried out from Google's PageSpeed Web Interface as that reporting
localizes to the region in which you are running the report.

Google has indicated that the performance of a webpage is becoming more important from a
user and subsequently ranking perspective.

45

LAB DATA VALUE OPPORTUNITIES ESTIMATED

SAVINGS
First Contentful Paint 4.4 s
Serve images in next-gen formats 2.59 s
Speed Index 10.3 s
Efficiently encode images 2.11 s
Largest Contentful Paint 12.3 s
Reduce unused JavaScript 1.8 s
Time to Interactive 12.3 s
Avoid multiple page redirects 0.63 s
Total Blocking Time 0.19 s
Defer offscreen images 0.45 s
Cumulative Layout Shift 0.078
Reduce unused CSS 0.15 s

Properly size images 0.15 s

 PageSpeed Insights is a tool from Google that evaluates a website's performance in both mobile and
desktop, providing suggestions for how to improve it. Google has indicated that performance is
becoming a more important ranking factor, so understanding Google's own analysis of your site is
valuable. Also irrespective of SEO rankings, it has been well researched that pages that load faster
perform better in user bounce rate and conversions.

We recommend reviewing and implementing some of Google's listed opportunities to improve your
site.

Google's PageSpeed Insights - Desktop

Google is indicating that your page is scoring poorly on their Desktop PageSpeed Insights
evaluation.


Google has indicated that the performance of a webpage is becoming more important from a
user and subsequently ranking perspective.

49

LAB DATA VALUE OPPORTUNITIES ESTIMATED

SAVINGS
First Contentful Paint 0.8 s
Properly size images 0.34 s
Speed Index 3.8 s
Serve images in next-gen formats 0.34 s
Largest Contentful Paint 5.7 s
Efficiently encode images 0.32 s
Time to Interactive 6s
Reduce unused JavaScript 0.2 s
Total Blocking Time 0.27 s
Avoid multiple page redirects 0.19 s
Cumulative Layout Shift 0.042

PageSpeed Insights is a tool from Google that evaluates a website's performance in both mobile and
desktop, providing suggestions for how to improve it. Google has indicated that performance is
becoming a larger ranking factor, so understanding Google's own analysis of your site is valuable.
Also irrespective of SEO rankings, it has been well researched that pages that load faster perform
better in user bounce rate and conversions.

We recommend reviewing and implementing some of Google's listed opportunities to improve your
site.
Flash Used?
No Flash content has been identified on your page. 
Flash is an old embedded website technology that was frequently used in heavily animated features
such as games and videos. However, Flash is not supported by all mobile devices and is not easily
read by search engines. Improvements to HTML and CSS and the increased speed of modern web
browsers have made it possible to implement many similar features with standard web technologies.

If Flash is detected on your site, you should carefully consider whether it is necessary due to the
several drawbacks.

iFrames Used?
There are no iFrames detected on your page. 
iFrames are a HTML tag that allow you to embed other webpages inside your page in a small frame.
They generally represent an older coding practice and are discouraged as they can complicate
navigation, particularly in mobile, and are harder for search engines to index.

We recommend removing any iFrames if they don't serve a critical purpose, or could be replaced
with more natural navigation. However, some coding libraries like Google Tag Manager may still rely
on iFrames as part of their internal functionality to load external pages and code files, so you may
need to evaluate your usage of them on a case by case basis.

Favicon
Your page has specified a Favicon. 
A Favicon is a small icon that serves as branding for your website. It's main purpose is to help
visitors locate your page easier when they have multiple tabs open. It adds legitimacy to your site
and helps boost your online branding as well as trust from potential consumers.

Either use an online Favicon builder tool, or a graphic designer to build your Favicon, and load them
into your website or CMS.
Email Privacy
Email addresses have been found in plain text. 

We recommend removing any plain text email addresses and replacing them with images or
contact forms. Plain text email addresses can be susceptible to scrapers and email spammers.

LINE EMAIL
3731 @ .
info mycitydental com

Email addresses shown in clear text on your website can be easily scraped by bots, leading to
inclusion in spam mailing lists.

We recommend removing any plain text email addresses and replacing them with contact forms,
images, or less obvious text like 'email at website'.

Legible Font Sizes

The text on your page appears to be legible across devices. 
Page text legibility is important from an accessibility perspective, and also to ensure your users can
comfortably spend time on your site. In particular it's important to review text legibility on mobile and
tablet devices where the text may naturally be smaller or lower lighting could make it more
challenging to read.

We recommend reviewing the legibility of your text including less considered items like footer links
and text.

Tap Target Sizing

The links and buttons on your page appear to be appropriately sized for a user to easily tap on
a touchscreen.

Tap Target Sizing refers to the size of buttons, links and other navigational elements on the page.
On touch screen devices in particular these elements can't be too small or too close together or
they will impede clicking and frustrate users.

We recommend reviewing the Tap Target Sizing of your of all your text to ensure they're easily
clickable including less considered items like footer elements.
Performance Results

Your performance could be better

Your page's performance has some issues and room for improvement.
D Performance is important to ensure a good user experience, and reduced bounce
rates (which can also indirectly affect your search engine rankings). We
recommend addressing the highlighted factors below.

Website Load Speed

Your page loads in a reasonable amount of time. 
Server Response All Page Content Loaded All Page Scripts Complete

0.1s 3.7s 9.5s

Page Load Speed refers to the amount of time it takes to entirely load a webpage in a user's
browser. Load speed is complex and can be impacted by a multitude of factors including network,
web server, page size, technology, database or coding problems, and may require the help of a
developer or systems administrator to troubleshoot. Page Load Speed impacts a user's experience
on a website and can directly impact bounce rate and conversions. Additionally, Search Engines are
making Page Load Speed a ranking factor.

Optimize Page Load Speed by examining common problem points such as overall file size, server
resources or coding problems.

Website Download Size

Your page's file size is quite large which, regardless of other optimizations, can reduce load
speed and impact user experience.


A general rule is to keep your page under 5MB in total file size.

Download Page Size Download Page Size Breakdown

HTML 0.04MB
CSS 0.07MB
11.02MB
11.02MB Total JS 0.96MB
Images 9.94MB
Other 0.02MB
 Download Page Size refers to the total amount of file content that needs to be downloaded by the
browser to view a particular webpage. This includes HTML, CSS, Javascript and Images, though can
include a number of other file formats. Generally media files like images and videos are significantly
larger than text files and make up the bulk of Download File Size, but also represent the largest
optimization opportunity. An important distinction here is 'Download' vs 'Raw' file size. Modern web
protocols compress files during transfer, meaning files are usually smaller to download than their
actual or 'raw' size. So any manual optimizations you perform would be on the 'raw' file. Download
Page Size is one of the biggest contributors to Page Load Speed, which can directly affect rankings,
user experience and conversions.

It is important to ensure your Download File Size is as small as possible by removing unnecessary
files and minifying and optimizing others. 5MB is a good metric to strive for, though modern
websites are gradually increasing in size.

Compression Usage Gzip, Deflate, Brotli)

Your website appears to be using a reasonable level of compression. 
Compression Rate Compression Rates

HTML 86% compressed of 0.27MB

CSS 90% compressed of 0.70MB

38% JS 68% compressed of 2.98MB

Images 27% compressed of 13.61MB

Other 0% compressed of 0.02MB

Total 38% compressed of 17.59MB

Modern web servers allow website files to be compressed as part of their transfer, often
dramatically reducing the Download File Size and Page Load Speed of a page. There are several
different compression algorithms used such as GZIP, Deflate and Brotli. Enabling compression can
often represent a simple and quick win to performance, and most new web servers will have this
enabled by default.

You should ensure that compression is enabled and working effectively on your web server.
Sometimes compression may only be partially enabled for particular file types, or using an older
compression method, so it is important to understand whether your server is configured as
efficiently as possible. This may require the help of a developer to investigate.
Resources Breakdown
This check displays the total number of files that need to be retrieved from web servers to
load your page.

HTML JS CSS IMG

144 3 47 35 48 11
Total Objects Number of Number of JS Number of CSS Number of Other
HTML Pages Resources Resources Images Resources

When browsers display a modern website, they have to retrieve a wide variety of files including
HTML, CSS, Javascript, Images and other media. As a general rule, every file that needs to be
retrieved is another network request that needs to be made by the browser to the server, which can
each face some connection overhead and add to Page Load Time.

It is a good idea to remove unnecessary files or consolidate smaller files with similar content like
styles and scripts where possible to optimize performance.

Google Accelerated Mobile Pages AMP

This page does not appear to have AMP Enabled. 
AMP INDICATOR
AMP Related Doctype Declaration 

AMP Runtime 

AMP CSS Boilerplate 

Embedded Inline Custom CS 

AMP Images 

AMP HTML Canonical Link 

AMP or Accelerated Mobile Pages, was an initiative originally created by Google to help mobile
pages load faster through adherence to a specific set of requirements. Some research
demonstrated that AMP enabled pages would receive a ranking benefit. AMP has often been
criticized and begun to be deprecated by particular browsers and frameworks.

JavaScript Errors
Your page is reporting JavaScript errors during load. 

This could indicate that some required functionality on your page is failing or scripts may have
coding problems.
 ERROR OUTPUT

SyntaxError: Unexpected token '<'

Access to font at 'https://dev-doctor-stagging.pantheonsite.io/wp-content/uploads/elementor/google-font

s/fonts/montserrat-jtusjig1_i6t8kchkm459wlhyw.woff2' from origin 'https://mycitydental.ca' has been block
ed by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.

Access to font at 'https://dev-doctor-stagging.pantheonsite.io/wp-content/uploads/elementor/google-font

s/fonts/roboto-kfo7cnqeu92fr1me7ksn66agldtyluama3yuba.woff2' from origin 'https://mycitydental.ca' has
been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resour
ce.

Access to font at 'https://dev-doctor-stagging.pantheonsite.io/wp-content/uploads/elementor/google-font

s/fonts/roboto-kfo5cnqeu92fr1mu53zec9_vu3r1gihoszmkbnka.woff2' from origin 'https://mycitydental.ca' ha
s been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested reso
urce.

Access to font at 'https://dev-doctor-stagging.pantheonsite.io/wp-content/uploads/elementor/google-font

s/fonts/opensans-memvyags126mizpba-uvwbx2vvnxbbobj2ovts-muw.woff2' from origin 'https://mycityden
tal.ca' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the reque
sted resource.

Access to font at 'https://dev-doctor-stagging.pantheonsite.io/wp-content/uploads/elementor/google-font

s/fonts/montserrat-jtuqjig1_i6t8kchkm459wxrys7m.woff2' from origin 'https://mycitydental.ca' has been blo
cked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.

JavaScript is embedded code on a webpage that can perform any number of functions such as
modifying page elements dynamically, or making calls to retrieve information live without refreshing
the page. JavaScript is a staple of the modern web and used on almost every modern website.
However, with increasing usage and complexity, Javascript can fail on a page due to coding
problems, incorrect versions or loading issues. Sometimes failures can interrupt proper execution of
a page and break other functions, and so Javascript errors should generally be examined to
understand the cause and what it's impacts are .

HTTP2 Usage
Your website is using the recommended HTTP/2 Protocol. 
HTTP is a technology protocol used by web browser to communicate with websites and is a
cornerstone of the world wide web. HTTP/2 (and above) are newer versions of the HTTP protocol
that offer significant peformance improvements. Older websites may be set to using an older HTTP
protocol despite their web servers having been upgraded to support newer versions.

It is worth reviewing whether your website is configured to use the latest available HTTP protocol as
it can provide immediate Page Load Speed improvements.

Optimize Images
Your page appears to include images which are poorly optimized. 

Properly formatting and compressing images can have a significant impact on page load
performance.
 IMAGE SAVE SIZE SAVE
PERCENTAGE

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 577.72KiB 76%

_0007_Oral-Surgery.jpg

https://mycitydental.ca/wp-content/uploads/2025/05/How-to-Avoid-a-Root- 524.65KiB 71%

Canal-Essential-Tips-for-Lifelong-Dental-Health.jpg

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 431.91KiB 71%

_0000_General-Dentistry.jpg

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 431.55KiB 72%

_0004_Pediatric-Dentistry.jpg

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 430.68KiB 75%

_Sedation.jpg

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 412.02KiB 68%

_0005_Patient-Education.jpg

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 401.48KiB 72%

_0002_Cosmetic-Dentistry.jpg

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 351.06KiB 73%

_0006_Orthodontics.jpg

https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images 293.88KiB 73%

_0001_Endodontics.jpg

Image and media files in general tend to be the largest component of file size on most modern
webpages. File size can directly impact how quickly a page loads, and subsequently the quality of
the experience for users. Images in general can have a large range in how much they can be
optimized. For example, a high quality photograph downloaded from a camera could be 16MB, but
using a reasonable level of size reduction and optimization could comfortably reduce it to 150KB
without a noticeable amount of quality loss.

Review the images used on your site, starting from the largest in file size to determine if there are
optimization opportunities. You can use common image editing tools like Photoshop or even free
online compression tools to optimize them.

Minification
All your JavaScript and CSS files appear to be minified. 
Minification is a procedure run on code text files that can reduce the text size by removing white
space and substituting common values or names with shorter versions. Minification also offers the
additional value of making code much harder to read and reverse engineer by third parties. It is best
practice to minify any exposed JS and CSS Files before publishing them to a live site.

Minification can be done automatically through some development tools and website build
procedures, or through minification CMS Plugins, or manually through minification tools available
online.
Deprecated HTML
No deprecated HTML tags have been found within your page. 
HTML, like most coding languages, has had improvements made over time that has removed older
features, either due to them simply being problematic, or more often replaced with something
better. If you continue to use these older features in your page, you may at the bare minimum not
get the expected functionality in your page, or in the worst case, break some execution.

It is recommended to identify and remove any old or 'deprecated' tags from your code. This could
be done manually if you have HTML or web design skills, or could be done by upgrading the
template and library versions on your website.

Inline Styles
Your page appears to be using Inline Styles. 

Inline Styles are an older coding practice and discouraged in favor of using CSS style sheets,
due to their ability to degrade page load performance and unnecessarily complicate HTML
Code.

LINE STYLE

352 display:none

368 display:none;visibility:hidden

655 display:none;

682 width:0; height: 0; visibility: hidden;

689 display:block;

719 display:none !important;

721 display:none !important;

726 position:absolute

731 position:absolute

763 display:none;

764 display:none;

774 display: none;

813 display: none;
1258 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_0000_General-Dentistry.jpg);
1378 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_0002_Cosmetic-Dentistry.jpg);
1498 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_0007_Oral-Surgery.jpg);
1618 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_0001_Endodontics.jpg);
1742 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_0006_Orthodontics.jpg);
1862 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_Sedation.jpg);
1982 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_0004_Pediatric-Dentistry.jpg);
2102 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Ima
ges_0005_Patient-Education.jpg);
2234 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_45932.jpeg);
2354 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_50022.jpeg);
2474 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_50203.webp);
2594 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_50259.webp);
2718 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_50422.webp);
2838 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_50546.webp);
2958 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_50616.webp);
3078 background-image: url(https://mycitydental.ca/wp-content/uploads/2025/06/extractimages_622
025_50621.webp);
3382 display: none;
 3564 color:#6186ec!important

3564 color:#cd523f!important

3564 color:#eabe43!important

3564 color:#6186ec!important

3564 color:#63a45d!important

3564 color:#cd523f!important

3564 display:none

HTML provides the ability to embed UI styling attributes within individual HTML elements. Despite
this feature being available, it is modern best practice to completely separate UI styling into separate
CSS files. This separates functions and centralises UI styling into one place making it easier for
example to upgrade the UI styling of a site independently of the page content and structure. Inline
Styles also have some particular problems in that they can degrade the page load performance of a
page and unnecessarily complicate HTML code.

Inline Styles should be manually removed from the HTML code of a page and merged into separate
CSS files, but may need the help of a designer to carefully consider their purpose and function.

Social Results

Your social could be better

You do not appear to have a strong social presence or level of social activity (or
C we may just not be able to see your profiles! . Social activity is important for
customer communication, brand awareness and as a marketing channel to bring
more visitors to your website. We recommend that you have all of your profiles
listed on your page for visibility, and work to build a following on those networks.

Facebook Page Linked

Your page has a link to a Facebook Page. 
https://facebook.com/mycitydental

Creating Social Profiles as well as linking to these from your website can help to build trust in your
business and provide other mediums to nurture your customer relationships.

We recommend creating all common Social Profiles and linking to these from your website. Most
CMS systems will offer fields to enter your Social Profile URLs and will display these in a button row
section in the footer.
Facebook Open Graph Tags
Your page is using Facebook Open Graph Tags. 
TAG CONTENT

og:locale en_US

og:type website

og:title My City Dental - Trusted Family & Cosmetic Dentistry in Vaughan

og:description Looking for a top-rated Vaughan dentist? My City Dental offers expert family, cosmetic &
implant dentistry using advanced technology. Flexible hours.

og:url https://mycitydental.ca/

og:site_ name My City Dental

og:image https://mycitydental.ca/wp-content/uploads/2025/06/MCD_Category-Images_0000_Gene
ral-Dentistry.jpg

og:image:width 1200

og:image:heigh 750
t

og:image:type image/jpeg

Facebook Open Graph Tags are a type of structured data that can be placed on your page to control
what is shown when your page is shared on Facebook. You can indicate exactly what content
should appear in a sharing snippet's title, description, imagery and other information. This is useful
when pages like your homepage, products or articles are shared, and effective sharing can drive
traffic and conversions. You may want to ensure that the content presented is correct and has the
highest chance of attracting visitors. If you don't define specific content, Facebook may decide
automatically which pieces of text and imagery are displayed which may not always be correct or
appealing.

We recommend defining as many of Facebook's Open Graph fields as possible, and inserting this
code into the HTML of your page. Facebook has a helper tool for creating this content, or
sometimes it can be written automatically with the help of a CMS plugin.
Facebook Pixel
Your page has a Facebook Pixel installed. 
PIXEL ID

716661294611859

Facebook Pixel is a piece of analytics code that allows Facebook to capture and analyse visitor
information from your site. This allows you to retarget these visitors with Facebook messaging in
future, or build new 'lookalike' audiences similar to your existing visitors.

In can be a good idea to install a Facebook Pixel if you intend to do any Facebook related marketing
in the future in order to prepare audience data.

X (formerly Twitter) Account Linked

No associated X Profile found as a link on your page. 

X Cards
Your page is using X Cards. 
TAG CONTENT
twitter:card summary_large_image

Similar to Facebook Open Graph Tags, X Cards are a type of structured data that can be placed on
your page to control what is shown when your page is shared on X. You can indicate exactly what
content should appear in a sharing snippet's title, description, imagery and other information.

We recommend defining as many of X`s Cards as possible, and inserting this code into the HTML of
your page. X has a cards markup tool for creating this content, or sometimes it can be written
automatically with the help of a CMS plugin.

Instagram Linked
Your page has a link to an Instagram Profile. 
https://instagram.com/mycitydentalvaugh
an

LinkedIn Page Linked

No associated LinkedIn Profile found linked on your page. 

YouTube Channel Linked
No associated YouTube Channel found
linked on your page.

 YouTube Channel Activity
No associated YouTube Channel found
linked on your page.

Local SEO
Local Business Schema
No Local Business Schema identified on the page. 

Local Business Schema is a type of structured data markup that can be added to the code of a
webpage. Adding accurate Local Business Schema categories helps Search Engines more
understand your website and the business it represents so that it can rank in local search results.

The approach for adding Local Business Schema depends on your website's capabilities. Your CMS
may have the ability to input this directly, or you may need to install a Schema app or plugin.
Alternatively you can manually create your Schema through the use of an online Schema Generator
tool and copy this into the code of your site.

Google Business Profile Identified

A Google Business Profile was identified that links to this website. 
My City Dental

A Google Business Profile GBP) is a listing representing your business that appears in Google Maps
or standard Google Searches that have local intent. GBP contains key information about the
business such as name, location, contact information, opening hours as well as customer ratings
and reviews. GBP is an important tool for local businesses to manage their online presence, reach
customers on Google, and compete against other similar businesses.

If you are a local business, it is important to create your Google Business Profile (or claim it if one
has been automatically created by Google) and update the details as completely and accurately as
possible. We try to identify your GBP based on the website URL listed in the profile matching the
one in this audit. If your GBP profile exists but we can't identify it, you may want to check that the
website URL is correct.

Google Business Profile Completeness

The important Business Details are present on the Google Business Profile. 
Address 9222 Keele St #5, Vaughan, ON L4K 5A
3

Phone 1 905 581 2228

Site https://mycitydental.ca/
 It is important your Google Business Profile GBP) details are complete and correct - in particular
those referred to as the 'NAP' - Name, Address Phone. This obviously helps local customers find
your business, but also aids local SEO by helping Google accurately identify online citations of your
business to understand the online presence, trust and reputation of your business.

We recommend reviewing the details of your business's Google Business Profile and updating it as
completely and accurately as possible.

Google Reviews
The Google Business Profile has a good rating and review count. 
4.8 ★ ★ ★ ★ ★ 524 reviews

RATING
5

Google reviews and ratings are critical for a business - they can directly impact customer trust and
reputation of your business which drives foot traffic, but are also a ranking signal Google uses to
determine how to rank your business in local search results.

Be pro-active in trying to drive reviews for your business (there are multiple methods and online
tools to assist) as well as responding to any negative feedback.

Technology Results
Technology List
These software or coding libraries have been identified on your page. 
TECHNOLOGY VERSION
Contact Form 7 6.0.6

Elementor 3.30.3

Facebook Pixel
Google Analytics
Google Tag Manager
Hostinger
 HTTP/3
jQuery
jQuery Migrate
LiteSpeed
Microsoft Clarity 0.8.21

MySQL
PHP 8.2.27

Site Kit 1.155.0

Swiper
Trustindex Google Reviews
WordPress
WP Optimize
Yoast SEO 25.3

Server IP Address
82.29.157.191 
DNS Servers
ns2.dns-parking.com
ns1.dns-parking.com

Web Server
LiteSpeed 
Charset
text/html; charset=UTF 8 
DMARC Record
This site appears to have a valid DMARC record in place. 
v=DMARC1;p=none;sp=none;adkim=r;aspf=r;
pct=100
 DMARC Domain-based Message Authentication, Reporting, and Conformance) is a DNS record that
can be added for a site to help prevent email spoofing from malicious parties. It is more frequently
being adopted as a mailing requirement by email providers like Google and can affect deliverability
rates if not in place.

We recommend reviewing the documentation from both your email delivery platform as well as
common recipient platforms like Gmail and Outlook to determine the appropriate DMARC records
and how to implement this into your site's DNS

SPF Record
This site appears to have an SPF record. 
v=spf1 include:spf.titan.email ~all

An SPF Sender Policy Framework) record is a DNS record that is set to identify mail servers and
domains that are allowed to send email on behalf of your domain and is designed to help combat
email spoofing.

We recommend reviewing the documentation of all the delivery platforms you use to determine the
appropriate SPF records to implement for your site to ensure highest deliverability.