Haasan received the first Abraham Kovoor National Award for his humanist activities and secular life in
2004.[145] He was project ambassador for Hridayaragam 2010, which raised funds for an orphanage for
HIV/AIDS-affected children.[146] In September 2010 Haasan launched a children's cancer relief fund and
gave roses to children with cancer at Sri Ramachandra University in Porur, Chennai.[147] He has pledged
his product-endorsement income to social causes.[148][149] Haasan, along with his partner Gautami,
won ₹ 5 million on Neengalum Vellalam Oru Kodi in March 2013 and donated the prize money to Petral
Thaan Pillaya, a nonprofit organization supporting cancer patients.[150]
Haasan is the first Tamil actor to convert his fan clubs into welfare organisations[139] and is involved in
social-service activities through the clubs under the name Kamal Narpani Iyakkam (Kamal Welfare
Association).[140][141] His fan clubs help organise blood- and eye-donation drives, and donate
educational materials to students.[142][143][144]
Haasan was nominated by the Indian Prime Minister Narendra Modi for the Swachh Bharat campaign.
He chose to clean the Madambakkam lake in Chennai with the Environmentalist Foundation of India's
Arun Krishnamurthy on 7 November 2014.[151][152]
Known for refusing any kind of brand endorsement, Haasan endorsed Pothys for the first time in 2015.
[153] His daughter, Shruti has previously endorsed Pothys. In the past, Haasan has stated that should he
ever act in commercials, the revenue earned from them would be donated to HIV affected children.
[154]