LinkedIn Assignment - MKTNG 52566 – Applied Marketing
Elevate-Your-Profile to Elevate-Your-Future (via LinkedIn)
YOUR NAME:BHARGAVI SONI
During this marketing course, we have covered topics such as branding
and positioning. While the context for these teachings were products or
services, we can also apply these principles to the positioning of your
‘professional self’. In other words, how do you want to be perceived by the
person and company who decide to hire you? The hiring company is
seeking a solution to a need, and you are providing that potential solution.
Your positioning will either help you or hinder your chances of getting
hired. It won’t be neutral. It will either help or hinder.
As such, the purpose of this assignment is for you to position yourself for
success in the context of someone seeking employment. Your LinkedIn
profile is an important advertising tool that will be used to convey your
professional image.
PART 1 – PERSONAL REFLECTION
1. You are competing for a position in marketing. You can convey only 3
things about you that you want the interviewer to consider in their
hiring decision. What are these 3 things. Be concise.
Team player: I work best in groups where there is constant change. I'm
1 good at having conversations with others and ensuring that we cooperate
to accomplish our objectives.
Creative Thinker: I like to generate unique ideas. I'm always thinking
2 outside the box, whether it's attempting something new or coming up with
an innovative solution to an issue.
Excellent Analytical Skills: I'm skilled at interpreting and analyzing data. I
3 can identify patterns and trends in data which help in the development of
more intelligent marketing strategy judgments.
Note: These can be your strengths. They can be leadership skill or functional skill focused.
This question is intended to get you to think carefully about your key points of difference.
2. What are your current professional goals? (next 1-3 years)
Taking on difficult projects helps me improve my decision-making and
problem-solving abilities.
Obtain a marketing leadership position where I can manage teams and
assist with establishing strategy.
LinkedIn Assignment - MKTNG 52566 – Applied Marketing
Become an expert in particular marketing fields, like brand management or
digital marketing.
3. What is the one thing professionally that you would like to improve
upon?
The one area of my career that I would like to focus on improving is my
capacity to prioritize and handle activities under pressure.
PART 2 – YOUR LINKEDIN PROFILE
Component Rubric
Profile Photo Your head and shoulders comprise at least 60% of the image
The photo looks like you
Your photo is not blurry in any way. It’s high resolution.
You are the only person in the image
You have a warm friendly facial expression
Background is simple and neutral
You are wearing what you would wear to work
Lighting is soft and natural and does not cast shadows
You are looking into the camera for your photo shot
You have a concise and attention-grabbing headline that summarizes your
Headline
professional identity and key skills.
Current Position Graduate student at Pilon School of Business Sheridan College
About Statement The “about” statement is also referred to as your “summary”
Think about this as your “elevator speech”. If you were riding down 20
floors in an elevator with a recruiter from your ideal company, what would
you tell them about you?
Concise, yet compelling snapshot of your professional identity
What makes you unique
This is your best opportunity to make a good first impression
Remember, you are not being hired for your work experience at this stage
in your career. So you need to think deeply about what you can bring to
the organization and the teams you will be working on.
Experience Title, Employment Type (important), Company name, Location
Title does not overinflate your responsibilities. (see note)
Description: Less is more.
LinkedIn Assignment - MKTNG 52566 – Applied Marketing
Note: Do not use a title such as Sales or Marketing “Executive”. Executive is used to describe
Vice President level or above. If you overinflate your responsibilities in your title, it will back fire
on you and it will prevent you from being perceived as a credible professional.
LinkedIn Assignment - MKTNG 52566 – Applied Marketing
PART 3 – THE HOMEWORK YOU UNDERTOOK
4. There is lots of resource material on the internet on LinkedIn profile best
practice. You will want to prepare for completing your profile.
Attach the links of three articles or videos you read or watched that
helped you prepare your profile. There should be a minimum of 5.
1 https://www.linkedin.com/pulse/science-linkedin-profiles-dr-rebecca-a-fein/
2 https://www.themuse.com/advice/how-to-write-a-killer-linkedin-headline
https://www.linkedin.com/pulse/12-ways-stand-out-crowd-linkedin-nena-b-
3
abdul-wakeel/
4 https://www.linkedin.com/showcase/linkedin-member-guide/
https://www.forbes.com/sites/andrewfennell/2023/10/31/5-tips-to-craft-a-
5
captivating-linkedin-profile-summary/?sh=1efec1a1d6a2
Suggestions: I would recommend doing some research on your “Headline” and your “About”
summary (also called your summary section). These are two critical components of your profile.
5. Once you’ve completed your profile, copy a link to your profile here for
grading.
https://www.linkedin.com/in/bhargavi-soni-7694862b0/
