• When would you ideally like to buy your new

Buyer Lead Call Script home?

(Optional follow-up for rapport:)
Opening: • Is that timeline flexible or tied to something
Hi, is this [Name]? specific like a lease ending, job move, or school
year?
Hi, this is Grace with [Your Company Name or
Agent's Team]. Agent Check:
• Are you currently working with a real estate
I was giving you a quick call—we were looking at our agent exclusively?
database and saw you were looking to buy a home at Just want to make sure we're not stepping on
some point. Just curious, have you already found anyone’s toes.
something, or are you still looking?
Mortgage:
Okay, great. We could send you some updates or listings • Will you be buying with cash or securing
that match what you're looking for, that way you can financing?
track what’s happening in the market and just to give • Have you already been pre-approved for a loan?
you a feel for what's out there. Would that be helpful to
If not yet:
you?
No worries—that’s pretty common.
If you'd like, I can connect you with one of our trusted
🗺 Location: lenders. They’ll walk you through everything and help
Great! you get pre-approved so you’re ready when the right
• What area are you looking in?
property pops up. Would that be helpful?
• Are you open to nearby or surrounding areas if
something great comes up?
(Optional for rapport:) Appointment Set-Up:
• Is that where you’re currently living, or are you That sounds great. Also, I’d actually love to get you
relocating from somewhere else? connected with one of our top local agents [and lenders
if needed]. They’ll walk you through the current market,
Home Type: your buying options, and help get the process started
• What kind of home are you hoping to find? (e.g., with you.
single-family, townhouse, condo?) (Optional add-on:)
• How many bedrooms and bathrooms would be • They can even start sending you homes that
ideal? match your criteria or schedule a tour if you’re
• Are there any must-haves or deal-breakers? ready.
(e.g., yard, office space, open kitchen, no HOA,
etc.) Would you have a few minutes to chat with them either
today or tomorrow?
Price & Budget:
• What price range are you hoping to stay within? Closing:
• Is there a monthly payment range you’re Awesome! I’ll go ahead and get you connected. I’ll reach
comfortable with? out to them and have them contact you directly—you
(Optional follow-up if they’re unsure:) can just keep an eye out for their text or call. Does that
• That’ll help us tailor options for you—some sound good?
buyers think in terms of monthly payment, some
in terms of total price. Either one works! Perfect. Thanks again, [Name]—I really appreciate your
time. Have a great day!
Motivation & Timeframe:
Okay, talk soon. Bye for now!
• What’s got you thinking about moving?
• What’s your main goal or reason for buying
right now? (e.g., upsizing, first-time buyer,
investment, relocation?)
 Buyer Objection Handling Script “We’re not sure what we can afford yet.”
Totally fair, that’s super common early on. If you'd like,
“I’m JUST looking right now.” I can connect you with one of our trusted lenders who
I got you! Well, most people start by just browsing. So, can walk you through the numbers—no pressure, just to
while you're looking around, would it be helpful if I sent give you a clearer picture. It’s a good first step to
you a few listings that match what you're looking for— understand your budget. Would you have some time
just to give you a feel for what's out there? either today or tomorrow for a quick chat about what
that could look like for you? But again, no obligation,
“I’m NOT looking right now.” just a free advice to help you out.
Oh, okay. Totally understand you're not looking right
now. Just curious—when you were first searching, was “We already have an agent.”
there a specific goal or type of home you had in mind? Oh, you already have an agent. Okay! We definitely
don’t want to step on anyone’s toes, I just wanna make
[Has anything changed since then] or do you think you sure you’re fully supported, are you working with them
might be looking again sometime soon? exclusively, or are you still open to exploring other
options?
Okay. That’s great. If you’re open to it, I’d be happy to
keep you in the loop with options that match what you 6. “We’re just waiting for our home to sell first.”
were originally looking for. But no pressure, it’s just to Totally get that! Are you already listed, or still in the
keep you updated occasionally, in case the right home prep stage?
pops up. Would that be helpful?
Okay. We actually help a lot of clients coordinate buying
“We’re not ready to buy yet.” and selling at the same time—sometimes we can even
That’s totally fine! We’re not here to rush you. Do you line up both timelines. Want me to send a few listings in
have a rough timeline in mind or just gathering info for the meantime?
now?
8. “Actually, I’m just looking to rent.”
I’m happy to send over some listings or helpful Oh, you’re looking to rent?
resources to keep you in the loop until you’re ready—no I see. We actually focus more on home purchases, but
pressure at all! Would that be okay with you? we’re happy to talk with you about the costs of buying
and even help you find out if you could qualify to
“We’re waiting for the market to drop.” purchase a home. Would you consider buying instead
Gotcha, that makes total sense! Timing is everything. over renting?
While you’re waiting, coz interest rates and prices in
certain areas could change. We could send you some “I’m looking in a different area.”
updates so you can track what’s happening in the market Ah, okay! That area’s outside where we typically work,
or would it be helpful if I sent you a few listings that but I’d be more than happy to recommend a great agent
match what you're looking for—just to give you a feel who specializes in that location. Want me to connect you
for what's out there? with someone who knows the market there?

“We’re going to wait until interest rates go “I already purchased.”

down.” That's great! Which area did you end up buying in?
That makes a lot of sense—rates are a big deal. While
you’re waiting, coz interest rates and prices in certain Do you think this is your forever home? Or might you be
areas could change. We could send you some updates or looking to upgrade or consider buying an investment
a few listings that match what you're looking for, that property?
way you can track what’s happening in the market and
just to give you a feel for what's out there. Would that be
helpful to you?