Slide 2: Introduction
Title: What is Data Processing?
Content:
o Data processing is the transformation of raw data into meaningful information.
o It involves a series of steps, forming a "chain," to clean, organize, analyze, and
interpret data.
o Crucial for extracting insights, making informed decisions, and building data-
driven applications.
Image: A simple graphic illustrating the concept of data transformation.
Slide 3: The Data Processing Chain – Overview
Title: The Chain: Key Stages
Content: A visual representation of the data processing chain, showing the typical
stages as interconnected steps. Use a flowchart or a series of boxes.
Stages (with brief descriptions):
o Data Collection: Gathering raw data from various sources.
o Data Cleaning: Handling missing values, inconsistencies, and errors.
o Data Transformation: Converting data into a suitable format for analysis.
o Data Integration: Combining data from multiple sources.
o Data Analysis: Applying statistical and machine learning techniques.
o Data Interpretation: Drawing conclusions and insights from the analyzed
data.
o Data Visualization: Presenting findings in a clear and understandable way.
Slide 4: Data Collection
Title: Gathering the Raw Material
Content:
o Identifying and collecting data from relevant sources.
o Examples: Databases, APIs, web scraping, surveys, sensors, social media.
o Considerations: Data quality, accessibility, volume, and velocity.
Example: A company collecting customer purchase data from its online store and in-
store POS systems.
Image: Icons representing different data sources.
Slide 5: Data Cleaning
Title: Polishing the Data
Content:
o Handling missing values (imputation or removal).
o Correcting inconsistencies (e.g., typos, duplicate entries).
o Removing outliers and noise.
o Data validation and verification.
Example: Correcting inconsistent date formats in a dataset or filling in missing
customer ages using average age.
Image: A graphic depicting data cleaning (e.g., a scrub brush cleaning data points).
Slide 6: Data Transformation
Title: Shaping the Data
Content:
o Converting data into a suitable format for analysis.
o Examples: Normalization, standardization, aggregation, feature engineering.
o Data type conversion (e.g., converting strings to numerical values).
Example: Converting currency values to a single currency or creating new features
from existing ones (e.g., calculating total purchase amount from individual item
prices).
Image: A graphic representing data transformation (e.g., data points being reshaped).
Slide 7: Data Integration
Title: Unifying Data Sources
Content:
o Combining data from multiple sources into a unified view.
o Addressing data inconsistencies and redundancies.
o Creating a single, consistent dataset for analysis.
Example: Combining customer data from a CRM system with marketing campaign
data from a separate platform.
Image: A graphic showing data sources merging into one.
Slide 8: Data Analysis
Title: Uncovering Insights
Content:
o Applying statistical and machine learning techniques.
o Examples: Descriptive statistics, regression, classification, clustering.
o Identifying patterns, trends, and relationships in the data.
Example: Using machine learning to predict customer churn or analyzing sales data
to identify top-selling products.
Image: A chart or graph representing data analysis.
Slide 9: Data Interpretation
Title: Making Sense of the Data
Content:
o Drawing conclusions and insights from the analyzed data.
o Communicating findings in a clear and concise way.
o Connecting insights to business objectives and decision-making.
Example: Interpreting the results of a marketing campaign analysis to understand its
effectiveness and identify areas for improvement.
Image: A graphic representing insights or conclusions.
Slide 10: Data Visualization
Title: Communicating the Story
Content:
o Presenting findings in a visually appealing and understandable way.
o Examples: Charts, graphs, dashboards.
o Facilitating communication and understanding of complex data.
Example: Creating a dashboard to visualize key performance indicators (KPIs) for a
business.
Image: Examples of different types of data visualizations.
Slide 11: Conclusion
