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DW Data

The document provides a detailed financial overview of Daniel Wellington and Timex Group's revenue, orders, and advertising spend from January 2024 to February 2025. Key metrics include revenue figures, return on ad spend (ROAS), average order value (AOV), and performance across different channels like Shopify, Google, Meta, and Direct. The data shows fluctuations in revenue and orders over the months, indicating varying performance trends.

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rahul.sharma
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0% found this document useful (0 votes)
70 views4 pages

DW Data

The document provides a detailed financial overview of Daniel Wellington and Timex Group's revenue, orders, and advertising spend from January 2024 to February 2025. Key metrics include revenue figures, return on ad spend (ROAS), average order value (AOV), and performance across different channels like Shopify, Google, Meta, and Direct. The data shows fluctuations in revenue and orders over the months, indicating varying performance trends.

Uploaded by

rahul.sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Daniel Wellington Timex Group

Jan-24 Feb-24 Mar-24


Revenue ₹ 13,145,248 ₹ 6,860,686 ₹ 6,786,661
Shopify Purchases 1,449 777 718
ROAS 4.87 4.29 3.99
Spends ₹ 2,701,949 ₹ 1,599,550 ₹ 1,700,585
Revenue ₹ 11,866,936 ₹ 6,608,536 ₹ 6,505,540
Overall ROAS 4.39 4.13 3.83
Orders 1,135 675 677
AOV ₹ 10,455 ₹ 9,790 ₹ 9,609
Spends ₹ 774,638 ₹ 507,410 ₹ 659,584
Google Revenue ₹ 1,838,351 ₹ 914,900 ₹ 1,262,070
Orders 229 102 139
Spends ₹ 1,918,914 ₹ 1,070,204 ₹ 989,174
Meta Revenue ₹ 3,192,602 ₹ 1,845,557 ₹ 622,373
Orders 234 158 64
Revenue ₹ 6,185,151 ₹ 3,396,466 ₹ 4,075,970
Direct
Orders 584 371 421
Revenue ₹ 566,864 ₹ 232,249 ₹ 26,863
Organic
Orders 64 23 2
Spends ₹ 8,396.80 ₹ 21,936.40 ₹ 51,826.52
Affiliate Revenue ₹ 83,968.00 ₹ 219,364.00 ₹ 518,265.18
Orders 24 21 51
Biddable @8% ₹ 215,484.18 ₹ 126,209.10 ₹ 131,900.70
Comission Affiliate @10% ₹ 8,396.80 ₹ 21,936.40 ₹ 51,826.52
Total ₹ 223,880.98 ₹ 148,145.50 ₹ 183,727.21

marketplaces
Apr-24 May-24 Jun-24 Jul-24 Aug-24
₹ 6,783,082 ₹ 11,069,094 ₹ 11,706,608 ₹ 15,019,768 ₹ 10,132,744
733 1,040 1,613 2,049 1,506
2.52 3.14 4.96 5.73 4.75
₹ 2,696,160 ₹ 3,527,906 ₹ 2,361,540 ₹ 2,621,560 ₹ 2,133,249
₹ 6,440,920 ₹ 10,464,993 ₹ 11,138,078 ₹ 14,310,873 ₹ 9,470,372
2.39 2.97 4.72 5.46 4.44
700 994 1,536 1,953 1,413
₹ 9,201 ₹ 10,528 ₹ 7,251 ₹ 7,328 ₹ 6,702
₹ 1,124,854 ₹ 1,455,074 ₹ 935,890 ₹ 1,003,079 ₹ 830,850
₹ 1,178,886 ₹ 3,224,571 ₹ 2,299,765 ₹ 2,615,549 ₹ 2,037,114
143 240 299 350 288
₹ 1,491,764 ₹ 1,995,179 ₹ 1,348,528 ₹ 1,510,930 ₹ 1,274,226
₹ 327,966 ₹ 583,723 ₹ 681,837 ₹ 1,251,878 ₹ 631,210
28 48 97 157 95
₹ 4,110,506 ₹ 5,880,179 ₹ 7,385,255 ₹ 9,367,936 ₹ 6,520,318
456 627 1,024 1,305 985
₹ 28,143 ₹0 ₹0 ₹0 ₹0
3 0 0 0 0
₹ 79,541.91 ₹ 77,651.92 ₹ 77,122.10 ₹ 107,551.04 ₹ 28,173.07
₹ 795,419.15 ₹ 776,519.15 ₹ 771,220.98 ₹ 1,075,510.41 ₹ 281,730.71
70 79 116 141 45
₹ 209,329.45 ₹ 276,020.29 ₹ 182,753.40 ₹ 201,120.68 ₹ 168,406.08
₹ 79,541.91 ₹ 77,651.92 ₹ 77,122.10 ₹ 107,551.04 ₹ 28,173.07
₹ 288,871.36 ₹ 353,672.21 ₹ 259,875.50 ₹ 308,671.72 ₹ 196,579.15

Guess
He said in 2,3 months

Now he will evaluate for next 2,3 months


then will other work

70-80 % content global


rest from agwncy
total posts??
Sep-24 Oct-24 Nov-24 Dec-24 Jan-25
₹ 10,575,841 ₹ 15,151,600 ₹ 31,603,492 ₹ 12,301,968 ₹ 9,019,841
1,394 1,890 4,964 1,747 1,269
5.88 9.11 6.88 8.72 5.93
₹ 1,798,065 ₹ 1,663,330 ₹ 4,591,692 ₹ 1,411,175 ₹ 1,521,129
₹ 9,715,043 ₹ 13,824,761 ₹ 30,458,108 ₹ 11,689,540 ₹ 8,768,919
5.40 8.31 6.63 8.28 5.76
1,290 1,725 4,789 1,715 1,277
₹ 7,531 ₹ 8,014 ₹ 6,360 ₹ 6,816 ₹ 6,867
₹ 757,219 ₹ 698,754 ₹ 1,185,288 ₹ 441,697 ₹ 591,449
₹ 1,685,961 ₹ 2,324,667 ₹ 4,448,554 ₹ 2,051,845 ₹ 1,389,872
230 280 692 308 198
₹ 1,040,371 ₹ 963,288 ₹ 3,406,404 ₹ 949,189 ₹ 916,408
₹ 1,171,822 ₹ 1,405,733 ₹ 6,893,817 ₹ 1,966,028 ₹ 941,603
145 175 1,114 316 139
₹ 6,852,505 ₹ 10,081,480 ₹ 19,115,737 ₹ 7,468,786 ₹ 5,582,462
914 1,269 2,983 1,067 811
₹0 ₹0 ₹0 ₹0 ₹ 722,256
0 0 0 0 115
₹ 475.63 ₹ 1,288.07 ₹ 0.00 ₹ 20,288.10 ₹ 13,272.58
₹ 4,756.30 ₹ 12,880.67 ₹ 0.00 ₹ 202,881.02 ₹ 132,725.78
1 1 0 24 14
₹ 143,807.13 ₹ 132,963.35 ₹ 367,335.38 ₹ 111,270.92 ₹ 120,628.52
₹ 475.63 ₹ 1,288.07 ₹ 0.00 ₹ 20,288.10 ₹ 13,272.58
₹ 144,282.76 ₹ 134,251.42 ₹ 367,335.38 ₹ 131,559.02 ₹ 133,901.10
Feb-25
₹ 8,895,847
1,017
6.47
₹ 1,374,794
₹ 8,658,968
6.30
1,059
₹ 8,177
₹ 595,156
₹ 1,266,367
162
₹ 779,639
₹ 1,179,629
131
₹ 5,338,159
672
₹ 874,813
94
₹ 0.00
₹ 0.00
0
₹ 109,983.54
₹ 0.00
₹ 109,983.54

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