LOGISTIC AND SUPPLY CHAIN MANAGEMENT
Case Study
Analyzing Challenges, Strategies, and Results
Presented by :
Ratnesh Amrute , M213, 60005240142
Veronica Mathew, M168, 60005230151
Dhruv Patel, M203, 60005240036
Parth Talegaonkar, M112, 60005230239
1 Introduction to Blue Dart
List Of 2 Working of Blue Dart
Content 3 Introduction to Supply Chain Management
4 Blue Dart’s SCM Structure
5 Logistics For it Industry
6 Technology and SCM Structure
7 Customer Satisfaction & Quality
8 Case Study
INTRODUCTION
Founded in 1983 by Clyde Cooper, Kushroo
Dubash, and Tushar Jani.
A leading express logistics company in
South Asia.
Offers secure and reliable delivery to over
21,429 locations in India.
Part of the DHL Group, offering access to
over 220 countries.
Provides air express, freight forwarding,
supply chain solutions, and customs
clearance.
Working of Blue Dart
1 Operates through regional 2 Follows a hub-and-spoke 3 Uses a fleet of vehicles
hubs and area offices in model for package including aircraft, jeeps,
major Indian cities. distribution. vans, and two-wheelers.
4 Offers services like 5 Integrates IT systems for
domestic and international real-time tracking, billing,
delivery, warehousing, and and service quality
e-solutions. monitoring.
Introduction to Supply
Chain Management
Supply Chain: Network involving Focuses on flow of materials,
suppliers, operations, and end information, and funds.
users.
In logistics, it ensures timely, Evolved from logistics to
reliable delivery and return of integrated systems supported by
goods/documents. IT and communications.
Hub-and-spoke network for centralized
sorting and routing.
COSMAT-II: ERP system for managing
Blue Dart's operations, tracking, billing, and MIS.
SMART system for managing aircraft
SCM space and revenue.
Structure Integration with customer systems via
tools like TrackDart, ShipDart, MailDart.
Real-time status updates, POD retrieval,
and customer satisfaction tools.
logistics for IT Industry
IT industry needs timely delivery Blue Dart offers pre-scheduled
and 100% return of signed PODs. deliveries with close to 100% accuracy.
Overnight deliveries with their own Ensures real-time tracking and
cargo aircraft fleet. quick billing cycle for IT clients.
Technology and SCM Integration
COSMAT-II and SMART manage operational
data, logistics, and space allocation.
E-Business tools (ShopTrack, PackTrack) for
corporate integration.
MobileDart and InternetDart for on-the-go
tracking.
Decision Support Systems and real-time MIS
for analytics and optimization.
Net Service Level (NSL) measures timely
delivery against promises.
Customer ISO 9001 certified operations.
Satisfaction &
Regular feedback, satisfaction surveys,
and service benchmarks.
Quality Guaranteed Proof of Delivery retrieval
and customer communication tools.
SCM: Success or Failure?
Blue Dart's SCM is a SUCCESS.
Increased delivery reliability to 99.6% NSL.
Real-time customer service and tracking.
Scalable operations with tech integration.
Revenue and customer satisfaction
growth.
Recognized for IT excellence and
operational innovation.
BLUE DART’S Case
Studies
Background:
The customer is a large corporation that deals in high-value precious
stones and jewellery. They required a reliable and secure supply of
material from vendors around the country to their factory.
The Problem:
Since the product is of such a high value, the distribution network
needed to be extremely secure, reliable and confidential. The
customer had to know the status of shipments at every point in transit
due to the high-risk of the shipments.
Blue Dart's Solution:
Blue Dart allocated a dedicated team to support the logistics of this high-
value supply chain. This team was involved in every step of the shipment
right from the pick-up from the vendor till the delivery to the customer. Each
shipment was tracked at every stage and hourly updates were sent to the
customer. Blue Dart's extensive frame ensured that each vendor was
serviced with a consistent standardised quality of service. Proof for every
shipment was sent to each vendor. This operation was carried out by a
close team of extremely trustworthy people, thus ensuring confidentiality to
this critical operation. Each shipment travelled in a safe, secure and reliable
environment.
Result:
Since the shipments are transported securely and on time, the customer is
free to focus on the other critical aspects of business. Blue Dart offers
"solutions that bring peace of mind" to every customer.
Conclusion
Blue Dart revolutionized supply chain
and logistics in India.
Pioneered technology in express
logistics sector.
Successfully integrated supply chain
with customer needs and IT systems.
A model for logistics excellence in fast-
paced industries like IT.
Thank You For
Your Attention!
