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PM Assignment 2

The assignment requires a Product Manager to develop a strategy for launching a Pocket Drone in the defense sector, including a market opportunity analysis, product roadmap, strategic presentation, and financial overview. Key deliverables involve identifying trends, use cases, competitor analysis, and defining product features and goals over various timelines. The project is high-priority and aims to align with defense sector needs while ensuring a clear go-to-market strategy and realistic financial projections.

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4 views2 pages

PM Assignment 2

The assignment requires a Product Manager to develop a strategy for launching a Pocket Drone in the defense sector, including a market opportunity analysis, product roadmap, strategic presentation, and financial overview. Key deliverables involve identifying trends, use cases, competitor analysis, and defining product features and goals over various timelines. The project is high-priority and aims to align with defense sector needs while ensuring a clear go-to-market strategy and realistic financial projections.

Uploaded by

lifeofsai44
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment: Pocket Drone Strategy for Defense Sector

Objective:

As a Product Manager, your task is to identify market opportunities, define a product


roadmap, and present a comprehensive strategy for launching a Pocket Drone tailored to the
defense sector.

Deliverables:

1. Market Opportunity Analysis (2-3 pages):


o Identify key trends in the defense sector where pocket drones can play a
critical role.
o Highlight use cases such as reconnaissance, surveillance, tactical support, and
search-and-rescue.
o Analyze competitors or existing products in the market, emphasizing
differentiating factors for our pocket drone.
o Estimate the market size, potential revenue, and growth opportunities.
2. Product Roadmap (2-3 pages):
o Define the product vision and mission for the pocket drone.
o Outline short-term (1 year), mid-term (2-3 years), and long-term (5 years)
goals.
o Identify core features and capabilities required for the defense sector, such as
portability, stealth, endurance, communication systems, and durability in
extreme conditions.
o Include a phased development plan (e.g., prototype, MVP, production-ready
version).
3. Strategic Presentation (PowerPoint deck, 8-10 slides):
o Develop a clear and actionable strategy to launch the pocket drone in the
defense market.
o Key points to include:
▪ Value proposition for defense clients.
▪ Partnerships or collaborations needed (e.g., government agencies,
defense contractors).
▪ Regulatory considerations and compliance requirements.
▪ Go-to-market strategy and key milestones.
▪ Expected risks and mitigation strategies.
4. Financial Overview (1 page):
o Provide an estimate of development costs, pricing strategy, and potential ROI
over 5 years.

Timeline:

Submission Details:

• Deadline: 7 Days from the date of extending the assignment.


• Format: Submit your written report in PDF format and your presentation in PPT or
PDF format.
• Submission Email: rachana.singh@botlabdynamics.com/hr@botlabdynamics.com

Evaluation Criteria:

• Market Insight: Depth of research and understanding of defense sector needs.


• Roadmap Clarity: Feasibility and alignment of the roadmap with identified
opportunities.
• Strategic Vision: Innovation and practicality in the go-to-market strategy.
• Financial Acumen: Realistic cost and ROI projections.
• Presentation Quality: Clear, concise, and impactful delivery of ideas.

Note: This is a high-priority project with significant strategic value. Your analysis and
roadmap will contribute to the next steps in product development and positioning in the
defense market.

Good luck!

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