AMAZON
How to sign up Amazon account?
Amazon accounts type:
1. Individual selling plan
2. Professional selling plan
Individual selling plan:
Benefit: No monthly amazon charges
Disadvantage: can’t sell a brand and 0.9$ approx. each sale charges exclusive FBA charges.
Professional selling plan:
You can sell items with your brand name.
Per month fix subscription charges 39.99 $.
How to launch brand on Professional selling plan?
Ans;
Individual: Your details plus charged method & deposit method
Charged method: for the deduction of subscription charges or any advertisement charges.
Deposit method: for account receivable.
Business: Your company detail and owner detail plus payment methods.
Product Hunting
Light weight product (due to by Air delivery)
Competitors profile research
Stay away from Fragile + chemical products (shipment damages chances cause sell return and
bad reviews from customers)
Profit Margin Minimum 25%
Health related products required certification (complex for beginners)
Keyword research: check search volume of your keyword
Low competition, High demand, Good Profit margin.
Seasonal and temporary product for individual planners temporary selling (can boost your sell
for a time period and will give you a good profit).
How to explore new best products:
Best sellers product on different website (Alibaba, Amazon)
Watchcount.com (most searched product)
Tools:
Helium 10:
X ray
Magnet
Black Box
Jungle Scout:
Chrome Extension
Viral launch:
Market intelligence (data about competitors sales, consistency, reviews)
Keywords:
No Long Tale keywords.
Alert!
Drop the idea of patterned products (can cause account suspension)
Analyze product Market for a month (more research less failure chances)
How to calculate profitability:
Sourcing:
Buying cost
Third party inspection charges
Freight charges
Amazon three charges:
Referral fees = 15% of your selling price on every sale
FBA fee = not fix depend upon product, can calculate on amazon revenue calculator by ASIN (Amazon
Standard Identification number) you can provide ASIN of your competitor for calculating FBA charges.
Storage fees = minor charges if your product is circulating
Check profit after all of the above cost
Product Listing
Requirement for product listing:
GTIN (Global Trade Identification Number) or UPC (Universal Product Code) or EAN (European Article
Number)
Keywords Indexing (magnet and Merchant word) to make our list visible for buyers
Pictures (8-9 pics max allowed) 1000x1000 resolution
GTIN (Global Trade Identification Number) or UPC (Universal Product Code) or EAN (European Article
Number):
Need to purchase and annual charges are applicable (GS1.Org)
To register without this code we need brand registry of Amazon
How to add Product Variations?
Parent ASIN:
Only Title of List with GTIN then will provide variations like size, color or weight
Then will add our child ASIN according to our variations.
Child ASIN
List product with different GTIN according to your variety + size or color and amazon will provide ASIN
that is called Child ASIN
Amazon FBA (Fulfillment by Amazon)
There are two ways of delivering your product to customer:
1. FBM (Fulfillment by Merchant) As per your amazon order pack your Product, labelling then
deliver via courier services on customer’s shipping address. (flexible for local selling)
2. FBA (Fulfillment by Amazon) we will ship our stock to Amazon warehouse, whenever we will get
order, Amazon will take responsibility of packing and labelling of the order and deliver to
customer and if customer is not satisfied with our product amazon will also handle the sales
return.
How to ship stock to Amazon?
Stats of your product
Your Product List on Amazon FBA and not suppressed.
Resolve the problem to get rid of suppressed list.
Then by editing on send replenish inventory, provide supplier location and quantity of
your product.
Provide size of your product
Then amazon provide you label as per your inventory, you can contact your supplier for
pasting labels or spend 20 cents for amazon labelling service. These Labels are called
Product Label.
Number of boxes.
Then Amazon will confirm you the charges of delivery from Your supplier to Amazon’s
Warehouse
If you accept the offer Amazon will provide you “Box Label” as per quantity of boxes.
But If you are delivering from different country try to convince supplier on DDP “duty
delivery paid” method then provide supplier courier route to Amazon.
How to verify that your inventory safely received by Amazon warehouse?
Check your shipment status on Shipping Queue, When Amazon will scan and receive your
inventory, then check on manage inventory you can see your stock.
Sometimes available inventory will be less than your total inventory and some in reserve.
Reasons of reserve inventory:
1. Orders
2. Verification In-process
Check and maintain IPI (Inventory Performance Index) & circulate your inventory otherwise it
will cause high storage charges. Amazon will provide report for your inventory management
according to your sales velocity.
What is “Impression” on Amazon?
It defines the number of buyers viewed your ad
What is “click” on Amazon?
It defines the number of buyers clicking on your product.
CPC (Cost Per click)
It calculates cost upon every click
Spend/click
BSR (best seller rank)
It ranks your product on top of the page
Depends upon:
Sales velocity
Sales history
Reviews
It increases chances of buyers traffic.
