What we'll discuss
Understand what it means
for a community
intervention to be effective
Know why a community
needs to be ready for an
intervention
Be aware of the steps to
implementing community
interventions
Two Sides of Community Interventions
• There are two key dimensions in any intervention:
1. -Effectiveness
2. -Implementation
Effectiveness
• Effectiveness refers to the achievement of the results intended by the intervention
Indicator of how well the intervention works
• Assessment of effectiveness:
Empirical analysis is research and the results of which fall strictly on observable and verifiable
Application of strategies of further research to support the
effectiveness of the program
Based on quantitative and/or qualitative methods
How do community psychologists increase intervention
effectiveness?
Action research: The sequence planning — action —fact-finding
is a learning cycle based on experience to improve
effectiveness
Theory guides our actions (Plan)
Implement the intervention (Action)
°Evaluative research is used to check the effects. (fact fin
Implementation
•-Implementation is the sequence of actions that goes from the
planned on paper to actions in natural community contexts
-Good implementation depends on the intervention design and
effectiveness
•-Influenced also by community readiness, or degree to which the
community is prepared for the behavioral and social changes
expected by the intervention
Implementation cont.
It is not enough to design effective programs, it is also
necessary to attend to the factors that make the desired
social change possible.
Example: Communities may vary in the degree of
awareness to a specific social problem, as in the 1940s
and 1950s when few people thought that tobacco use
was harmful.
Important factors in the implementation process
include:
Community dynamics:
Help shape whether
the intervention should Community readiness Theory
use a traditional or
participatory approach
Summing up
· Community intervention is ·The logic of effectiveness is
a planned action aimed at aimed at obtaining results with
changing behavior in relation the application of evidence-
to a social problem based practices
·Action research consists of a · Implementation should take
learning cycle based on into consideration the level of
community readiness and
experience, through which focus on promoting
interventions are based on participation,
previous theoretical models community organization,
and in turn generate new raising awareness of social
knowledge through the problems
application of programs and changing social norms
Thank You for
listening!