JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY- GURAJADA-

VIZIANAGARAM
VIZIANAGARAM – 535 003 Andhra Pradesh (India)

Curriculum for UG Degree in

Bachelor in Business Administration (BBA),
Bachelor in Business Administration
(Honours)

1
GENERAL COURCE STRUCTURE
&
CREDIT DISTRIBUTION
 Program Objectives

1. To exhibit factual and theoretical knowledge of management in general

and business in particular to critically evaluate and analyse Indian and
global business environments with ability to apply learning in different
contexts.

2. Learner to imagine their role as a manager, entrepreneur and a leader in

a business management context and ability to integrate with their positive
contribution for the national interest first and also to be a responsible
global citizen.

3. To be an effective communicator to present opinions, ideas based on

critical thinking, analysis and logical reasoning.

4. To nurture an ability to articulate a business environment with clarity and

mindfulness.

5. Exhibit ability to own roles and responsibilities with commitment, as

members of multi-cultural team and communities in cross-cultural
contexts and diversity management.

6. To conduct and demonstrate professional and ethical behaviour.

7. To develop as an effective and emotionally intelligent leader and a decision

maker who has an acumen to influence and motivate teams.

8. To develop an ability to solve problems and provide solutions and facilitate

informed decision making.

9. To build research skills to cultivate an in-depth understanding of Indian

and Global Business Environment.
 Program Outcomes
At the end of First Year: Under Graduate Certificate in Business Administration

1. To conceptualize and appreciate theoretical knowledge of management

domain.
2. To appreciate the importance of effective communication skills in presenting
opinions and ideas.
3. To nurture an ability to articulate a business environment
4. To identify a problem with the help of data and logical thinking

At the end of Second Year: Under Graduate Diploma in Business Administration

1. To describe the theoretical domain knowledge along with the managerial skills
2. To develop effective communicatio1n6 skills and logical thinking.
3. To learn and demonstrate professional conduct·
4. To appreciate the importance of group work culture.
5. To develop an ability to innovate and creative thinking.

At the end of Third Year: Bachelor in Business Administration (BBA)

1. To exhibit factual and theoretical knowledge of management in general and

business in particular.
2. To critically evaluate and analyze Indian and global business environments in
different contexts.
3. To recognize their role as a manager, entrepreneur and a leader in a business
management
4. To be an effective communicator to present opinions, ideas based on critical
thinking, analysis and logical reasoning.
5. To conduct and demonstrate professional and ethical behaviour.

At the fourth Year: Bachelor in Business Administration with Honours: BBA

(Honours) and Bachelor in Business Administration Honours with Research: BBA
(Honours with Research)

1. To exhibit factual and theoretical knowledge of management in general and

business in particular to critically evaluate and analyse Indian and global
business environments with ability to apply learning in different contexts.
2. To nurture an ability to articulate a business environment with clarity and
mindfulness.
3. To exhibit ability to own roles and responsibilities with commitment, as
members of multi-cultural team and communities in cross-cultural contexts
and diversity management.
4. To be an effective and emotionally intelligent leader and a decision maker who
has an acumen to influence and motivate teams.
5. To develop an ability to solve problems and provide solutions and facilitate
informed decision making.
6. To promote research skills to conduct in-depth study of the understanding of
Indian and Global Business Environment.
 GENERAL COURSE STRUCTURE & THEME
A. Definition of Credit:
1 Hr. Lecture (L) per week 1 Credit
1 Hr. Tutorial (T) per week 1 Credit
1 Hr. Practical (P) per week 0.5 Credit
2 Hours Practical (P) per week 1 Credit

B. Course code and definition:

Course code Definitions

L Lecture
T Tutorial
P Practical
CC Core Courses
AEC Ability Enhancement Courses
MDE Multi-Disciplinary Elective course
VAC Value added Courses
SEC Skill Enhancement courses
DSE Discipline Specific Elective
OE Open Elective

*******

Course Name: Bachelor in Business Administration, Bachelor in Business

Administration (Honours) and Bachelor in Business Administration (Honours
with Research)

Course Level/Duration/System:
Undergraduate / Three or Four years/6 or 8 Semesters with multiple entry and
exit. The following option will be made available to the students joining BBA
Research Program:

a. One year: Under Graduate Certificate in Business Administration

b. Two years: Under Graduate Diploma in Business Administration
c. Three years: Bachelor in Business Administration (BBA)
d. Four years: Bachelor in Business Administration with Honours: BBA
(Honours) and Bachelor in Business Administration Honours with Research:
BBA (Honours with Research)

Minimum Eligibility Criteria:

Minimum eligibility criteria for opting the course in the fourth year will be as
follows:
1. BBA (Honours with Research): Minimum 75% marks or equivalent
CGPA in BBA Degree up to Sixth Semester.

2. For BBA (Honours): BBA Degree

Note : The students who are eligible for BBA (Honours with Research) shall have
choice to pursue either BBA (Honours) or BBA (Honours with Research).
 INDUCTION PROGRAM
The Essence and Details of Induction program can also be understood from the
‘Detailed Guide on Student Induction program’, as available on AICTE Portal,
(Link:https://www.aicteindia.org/sites/default/files/De-
tailed%20Guide%20on%20Student%20Induction%20program.pdf). For more, Refer

Appendix 3.

Induction program Three-week duration

(mandatory)

Induction program for • Physical activity

students to be offered • Creative Arts
right at the start of the • Universal Human Values
first year. • Literary
• Proficiency Modules
• Lectures by Eminent People
• Visits to local Areas
• Familiarization to Department/Branch
& Innovations

Mandatory Visits/ Workshop/Expert Lectures:

1. It is mandatory to arrange one industrial visit every semester for the students
of each branch.

2. It is mandatory to conduct a One-week workshop during the winter break after

fifth semester on professional/ industry/ entrepreneurial orientation.

3. It is mandatory to organize at least one expert lecture per semester for each
branch by inviting resource persons from domain specific industry.

For Summer Internship / Projects / Seminar etc.

1. Evaluation is based on work done, quality of report, performance in viva-voce,
presentation etc.

Note: The internal assessment is based on the student’s performance in mid

semester tests (two best out of three), quizzes, assignments, class performance,
attendance, viva-voce in practical, lab record etc.
Semester wise Structure and Curriculum for UG Course in BBA

SEMESTER - I
Course
S. No. Course Title L T P Credit
Code
3 WEEKS COMPULSORY INDUCTION PROGRAM (UHV-I)
Principles and Practices of
1 3 1 0 4
Management
2 Managerial Communication-I 1 1 0 2
3 Financial accounting 3 1 0 4
4 Business Statistics and Logic 3 1 0 4
5 General English 1 1 0 2
6 Indian Culture and 2 0 0 2
Civilization
Environmental Science and
7 2 0 0 2
sustainability

Additional Course - Indian

8 or Foreign Language 1-1-0)) 1 1 0 0*
[op- tional course]*

TOTAL 20

Note: ^Indian Knowledge System: Indian Culture and Civilization Indian Vision for
Human Society Indian Science Indian Town Planning and Architecture Indian
Mathematics and Astronomy Indian Aesthetics Indian Health, Wellness

*Indian Languages: Sanskrit/Hindi/All Regional languages

Foreign Languages: Spanish/German/French/Korean/Mandarin

SEMESTER II
Course
S. No. Course Title L T P Credit
Code
1 Human Behaviour and Organization 3 1 0 4
2 Marketing Management 3 1 0 4
3 Business Economics 3 1 0 4
4 Emerging Technologies and application 1 0 2 2
5 Media Literacy and Critical Thinking 1 1 0 2

6 Indian Constitution 2 0 0 2

7 Managerial Communication-II 1 1 0 2
Additional Course - Indian or Foreign
8 1 1 0 0*
Language (1-1-0)) [optional course]*
TOTAL 20
Note: *Indian Languages: Sanskrit/Hindi/All Regional languages
Foreign Languages: Spanish/German/French/Korean/Mandarin
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SEMESTER –I

30
 SEMESTER – I

Principles and Practices of 4L:0T:0P 4Credits

Management

Course Description:

This course introduces the student to the key aspects of management -planning,
organizing, leading, and controlling by integrating both classical and contemporary
management practices. Through case studies, interactive sessions, and practical
exercises, students will learn to apply these principles to real-world scenarios that
will prepare them for leadership roles in diverse organizational settings. The goal is
to equip students with the tools and insights necessary to manage effectively and
drive organizational success.

Course Objectives:

1. To understand the basic concepts, principles, and theories of management.

2. To examine the essential functions of managers.
3. To analyze the impact of globalization, diversity, and ethics on management.
4. To develop skills in strategic planning, decision-making, and leadership.
Course Content:

Unit 1: Introduction to Management

Definition, nature, and significance of management, principles of management,
management and administration, levels of management, role of managers and
managerial skills; Evolution of management thought: Classical, Behavioral,
Quantitative, Systems, Contingency and Modern approaches; Management as a
science and an art; Functions of management: Planning, organizing, leading, and
controlling

Unit 2: Planning, Organizing and Staffing

Nature, Importance and Purpose of planning in management; Types of plans:
Strategic, tactical, operational ; Planning process and techniques ; Decision-
making- Importance and steps, decision making models and tools; Organizational
structure and design; types of organizational structures: Functional,
divisional, matrix; Authority, responsibility, and delegation, Centralization Vs
Decentralization of authority and responsibility – Span of Control; Coordination
and integration, MBO and MBE; Nature and Importance of staffing – Process of
selection and recruitment
Unit 3: Leading, Directing and Controlling
Meaning and nature of directing, Leadership theories (trait, behavioral,
contingency, participative, charismatic, transformational, level-5 leader),
Motivation theories and practices (Maslow, Herzberg two factor, McGregor’s theory
x & theory y), Hawthorne effect, Communication (meaning and importance) in
management, Team building and group dynamics; Controlling-meaning and steps
in controlling, control process and systems, essentials of sound control system,
methods of establishing control, types of control; Performance measurement and
management.

Unit 4: Startegic Mangement, Ethics and Social Responsibility

Overview of strategic management, SWOT analysis and strategic formulation,
Implementing and evaluating strategies. Ethical issues in management, Corporate
social responsibility (CSR), Sustainable management practices.

Text Books (Latest Editions):

1. Rao, V. S. P. Management Principles and Applications. Taxmann

Publications.
2. Bright, D. et al. Principles of Management. OpenStax Textbooks,
Houston

3. Kapoor, Premvir, Principles of Management, Khanna Book Publishing.

4. Jones, G. R., and George, J. M. Essentials of contemporary management.

New York, NY: McGraw-Hill Education.

5. Robbins, S. P. & Coulter, M. A. Management. Pearson.

References:
1. Indian Business Rising: The Contemporary Indian Way of Conducting
Business-And How It Can Help You Improve Your Business | Harvard
Business Review Press | 5813BC-PDF-ENG |
https://hbsp.harvard.edu/product/5813BC-PDF-ENG

Reflective Exercises and Cases:

1. Entrepreneurial Leadership in Forming High Tech Enclaves: Lessons from the

Government of Andhra | F. Warren McFarlan, Espen Andersen, Ramiro

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 Montealegre | Harvard Business School | 308079-PDF-ENG |
https://hbsp.harvard.edu/product/308079-PDF-ENG?
2. ATH Technologies by Robert Simons and Jennifer Packard
https://www.hbs.edu/faculty/Pages/item.aspx?num=52711
3. Article review and discussion:
Application of Ancient Indian Philosophy in Modern Management
(http://www.irdindia.in/journal_ijrdmr/pdf/vol5_iss4/8.pdf)
4. Review of Lincoln Electric Co. by Norman Berg.
5. Review of Hawthorne case.
6. Leadership Lessons from India | Peter Cappelli, Harbir Singh, Jitendra V.
Singh, Michael Useem | Harvard Business Review | R1003G-PDF-ENG |
https://hbsp.harvard.edu/product/R1003G-PDF-ENG?
7. Traditional Way of Learning Ayurveda and Practising It: A Dialogue with
Vaidya Bhaskarbhai Hardikar | Mukund Dixit, Sanjay Verma | IIM
Ahmedabad | A00135-PDF-ENG |
https://hbsp.harvard.edu/product/A00135-PDF-ENG?
8. Forest Essentials: Demystifying India's Luxury Ayurveda Brand | Veena
Vohra, Seema Khanvilkar | Ivey Publishing | W28410-PDF-ENG
|https://hbsp.harvard.edu/product/W28410-PDF-ENG?
9. Atijeevan Foundation: Transforming Scars into Strength | Shubham Sharma,
Satyendra C Pandey | Ivey Publishing | W36939-PDF-ENG |
https://hbsp.harvard.edu/product/W36939-PDF-ENG?
10. How Do Great Leaders Overcome Adversity? By Mayo (2024)
https://hbswk.hbs.edu/item/cold-call-how-do-great-leaders-overcome-
adversity
11. Leadership principles from Hindu scriptures
(https://blog.hua.edu/blog/leadership-principles-from-hindu-scriptures)
12. 5 Principles of Purposeful Leadership | Hubert Joly | Harvard Business
Review | H06YSB-PDF-ENG | https://hbsp.harvard.edu/product/H06YSB-
PDF-ENG?
13. Bharti Airtel (A) | C.K. Prahalad, M.S. Krishnan, Sheel Mohnot | WDI
Publishing | W88C34-PDF-ENG |
https://hbsp.harvard.edu/product/W88C34-PDF-ENG?
http://www.ibscdc.org/Case_Studies/Leadership/Leadership%2C
Organizational Change and CEOs/LDS0028.htm

Course Outcomes:
1. Demonstrate how management principles are used to solve practical business
problems
2. Compare and contrast different management theories and their
effectiveness in various organizational contexts

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3. Design a management strategy for a hypothetical or real organization using
a mix of management theories and practices

4. Propose innovative management solutions to enhance efficiency and

effectiveness in given business scenarios.

********
 Managerial Communication-I 1L:1T:0P 2 Credits

Course Description:

This course focuses on bringing in perspective the importance of Business

Communication for organizations and individual employees in the context of
multicultural workforce in a digital world. The course will focus on instilling
effective communication skills in students for organizational set up. The course
will be taught using texts, cases and classroom exercises for improving both
written and oral communication in students.

Course Objectives:

1. To understand the concept, process, and importance of Business

Communication.
2. To help students in understanding the basic principles and techniques
of business communication.
3. To train students to acquire and master written communication for the
corporate world.
4. To sensitize students to understand Business Communication in Global and
Cross-Cultural context.

Course Content:

Unit 1: Introduction to Communication in Organizations

Introduction to Business Environment and Communication, Models of
communication, Basics of Communication (types, channels and barriers), 7Cs of
communication, Formal and informal communication, Listening Skills,
communication on social media platforms.

Unit 2: Written Communication

Planning and executing different types of messages, emails, formal letters

(Planning & Layout of Business Letter) and informal messages on e-platforms,
negative messages: indirect & direct negative messages; Persuasive messages,
request letters to various stakeholders, Sales Letters, Complaint & Follow up
Letters, Promotion Letters, Job application Letters, cover letters, resume,
Resignation Letters.
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Unit 3 - Interpersonal Communication

Team communication, managing communication during online

meeting, communication with virtual team, communication in gig economy;
Presentation skills (Verbal and non-verbal); Powerpoint presentation skills;
Infographics, introduction to contemporary alternatives (such as- Prezi,Visme,
Microsoft Sway, Zoho)

Unit 4 - Digital Communication

Social media and individual, social media & organizations, Media Literacy; Strong
Digital communication skills – email, instant messaging, video conferencing,
e-meetings, Digital collaboration, digital citizenship –digital etiquettes
& responsibilities; introduction to personal and organizational websites.

Text Books (Latest Editions):

1. AICTE’s Prescribed – Communication Skills in English, Khanna Book

Publishing.
2. Lesikar, R.V. & M.E. Flatley,“Business Communication: Connecting in a
Digital World”, McGraw-Hill Education.
3. Murphy, H. A., Hildebrandt, H. & Thomas, J.P., Effective Business
Communication. McGraw Hill.
4. Mukerjee H. S., Business Communication: Connecting at Work. Oxford
Publication
5. Boove, C.L.,Thill, J. V. & Raina, R. L, Business Communication Today,
Pearson.
References:
1. Rao, M. T. (2023) Minor Hints: Lectures Delivered to H.H. the Maharaja
Gaekwar, Sayaji Rao III. Gyan Publishing
2. Getting Ready for the Real World: HBR, 2020: The Science of Strong
Business Writing.
https://hbr.org/2021/07/the-science-of-strong-business-writing

Reflective Exercises and Cases:

1. Review of Bharat Muni’s Natya Shastra (Rasa, Sahridayata & Sadharanikaran)
2. Preparing on curriculum vitae/resume and cover letter
3. Reading of annual reports
4. The Future of Internal Communication | Rita Linjuan Men, Shannon A. Bowen
| Business Expert Press| BEP336-PDF-ENG |
https://hbsp.harvard.edu/product/BEP336-PDF-ENG

37
5. Change Management and Internal Communication | Rita Linjuan Men,
Shannon A. Bowen | Business Expert Press |BEP334-PDF-ENG|
https://hbsp.harvard.edu/product/BEP334-PDF-ENG
6. Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages | Tsedal
Neeley, Tom Ryder | Harvard Business School | 416046-PDF-ENG |
https://hbsp.harvard.edu/product/416046-PDF-ENG?
7. Bad Writing Is Destroying Your Company’s Productivity (2016) by Josh Bernoff
https://hbr.org/2016/09/bad-writing-is-destroying-your-companys-productivity
8. Students are expected to display proficiency in writing the following Business
Communication (and be evaluated for internal assessment): Persuasive Letters,
Promotion letters and cover Letters; Prepare Elevator Pitch

Course Outcomes:
1. Apply the skills of effective letter writing and be able to create various kinds
of Business letters.
2. Understand various barriers to communication and apply pre-emptive
measures, including feedback, to minimize the same.
3. Students shall be able to effectively analyze and evaluate various kinds
of business correspondence and e-correspondence.
4. Able to present in front of audience with confidence and expertise.

**********

38
 4L:0T:0P 4 Credits
Financial Accounting

Course Description:
This course intends to introduce basic accounting principles and practices. The
students will have knowledge about the fundamental accounting processes such as
journalizing, ledger posting, preparation of trial balance and final accounts in sole
trading and company form of business. It also deals with providing an overview of
accounting standards on sustainability accounting as value creation for business.
Course Objectives:
1. To provide an understanding of application of various principles and practice
of Accounting.
2. To demonstrate the knowledge on the process of accounting cycle and basic
steps involved in Accounting.
3. To apply the knowledge of systematic maintenance of books of accounts to real
life business.
4. To estimate Annual Financial statements of Sole proprietorship and Company
form of business.

39
Course Content:
Unit– I: Introduction to Accounting, Accounting system and process
Meaning, Need for accounting and accounting information system, Stakeholder
using accounting information, Qualitative aspects of financial accounting,
Accounting standards in India and International (outline), Branches of Accounting,
Types of Business Organisations, Accounting taxonomy, Accounting concepts and
conventions, Accounting concept of income and expenditure, Classification of capital
and revenue- expenditure and income, accounting equation of assets equals capital
and liabilities, accounting process, contingent assets and liabilities, Fictitious
assets.
Unit – II: Recording transactions and Trial balance
Transactions -nature, Entry in Journal, Purchases, sales, Returns, Receivables, and
payables, Inventory, Depreciation and amortizations, reserves, Intangible assets
accounting, GST transactions, Entry in Ledger, Accounting accuracy through Trial
balance, correction of errors.
Unit – III: Final Accounts
Preparation of Trading and Profit and Loss account, cash books, and Balance Sheet
of sole trading concerns, importance of disclosures in final accounts
Unit - IV: Company Final Accounts
Introduction to company – kinds, share capital, issue of shares, schedules to
accounts, Financial statements as per Companies Act- 2013, Provisions as to
Preparation of Financial Statements, Preparation of Income statement and Balance
sheet (horizontal and Vertical).
Green Accounting and Sustainable Reporting- Need and objectives, Sustainability
reporting need and methods, data collection, analysis for sustainable reporting to
improve value of business, IFRS Financial sustainability disclosure standards.
Text Books (Latest Editions):
1. Jain S.P.,& Narang K L. . Basic Financial Accounting I, New Dehli, Kalyani
publishers.
2. Kimmel, Financial accounting, Wiley Publications
3. Gupta, A.. Financial Accounting for Management: An Analytical Perspective,
Noida, Pearson Education.
4. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi.
5. Ashish k Battacharya, Essentials of financial accounting for Business
Managers, Six, PHL learning.
6. Accounting for sustainability: www.ifac.org
7. Peter Bartelmus, E K Seifert, Green Accounting, London, Routledge
Publications
8. IFRS sustainability standards: www.ifrs.org

40
Suggested Cases
1. Smokey Valley Café
2. Irrigation Equipment’s Limited
3. Monarch Trading Company

Course Outcomes:
On having completed this course student should be able to:
1. Identify the application of various principles and practice of Accounting in
preparation of accounting statements.
2. Demonstrate the knowledge on the process of accounting cycle.
3. Apply the knowledge of systematic maintenance of books of accounts to real life
business.
4. Estimate Annual Financial statements of Sole proprietorship and Company form
of business.
*********
 3L:1T:0P 4 Credits
Business Statistics and Logic

Course Description:

Quantitative Aptitude tests have been one of the key components in all competitive
exams across the globe in recent years. All tests include such aptitude problems to
assess a candidate’s arithmetic precision, conceptual numerical ability, analytical
ability and rational thinking applicability. Hence this course on Business Statistics
and Logic has been introduced as part of BBA programs.

Business Statistics helps us to make business decisions under uncertainties. Such

decisions must be objective and unbiased and based on quantitative data. This
necessitates an analysis of data using appropriate statistical tools and hence
understanding of these techniques and models. With the business entities keen on
making data-driven decisions it is essential for individuals working in this uncertain
environment to possess such skills to make better decisions backed by data.

Course Objectives:

1. To establish importance of logical reasoning in human inquiry.

2. To demonstrate data handling skills and summarize data with clarity.
3. To extend an understanding of application of relevant concepts of Statistics to a
given business scenario.
4. To understand business problems and make decisions using appropriate
statistical models and explain trends
5. To demonstrate the knowledge on the process of organizing a data and conduct
statistical treatment. 40
Pedagogy: This course could be dealt using multiple pedagogies like interactive
lecture, students’ discussions, case studies and experiential learning.

Unit – I: Measures of Central Tendency, Dispersion, Measures of Skewness

and Kurtosis

Classification and tabulation of data, frequency distribution, diagrams and graphs,

measure of central tendency- arithmetic mean, weighted arithmetic mean, median,
mode, geometric mean and harmonic mean (theory only) and meaning of partition
values- quartiles, deciles, percentiles, measures of dispersion - range, quartile
deviation, mean deviation from mean and median, standard deviation and coefficient
of variation.

Skewness - meaning, difference between dispersion and skewness, Karl Pearson’s

and Bowley’s measures of skewness, concept of kurtosis, types of kurtoses and
importance.

Unit – II: Correlation and Regression

Meaning, definition and use of correlation, covariance, scatter diagram, types of

correlation, Karl Pearson’s correlation coefficient, Spearman’s Rank correlation
coefficient, probable error. regression- meaning and utility of regression analysis,
comparison between correlation and regression, regression lines –x on y, y on x,
regression equations and regression coefficients. meaning,

Unit – III: Probability and Probability distributions

Introduction to probability, basic concepts of probability- classical definition,

addition and multiplication rules, probability distributions – binomial, poisson and
normal distributions, expected value.

Unit–IV: Introduction to Logic

Number series, coding decoding and odd man out series, direction sense test,
seating arrangements – linear and circular, blood relations, arithmetic and
geometric progressions, Inductive and deductive reasoning.

Practical Component:

Understanding basic concepts of statistics is possible by incorporating data sets

from real life situations. In every unit one hour could be set aside to handle realistic
data such as number of steps taken on a day, daily expenditures of students, air

quality index in various months in various cities, stock prices etc. using EXCEL and
make their interpretations. Students may make short presentations of their analysis
to add to the learning experience.

41
Readings:

Textbooks (Latest Editions):

1. Levin R. I.& Rubin D. S. Statistics for Management. Delhi: Pearson.

2. Pillai & Bagavathi. Statistics, Theory and Practice, S Chand Publishing

3. SP Gupta. Statistical Methods, Sultan Chand and Sons

4. SC Gupta. Fundamentals of Statistics, Himalaya Publishing House

5. Sharma, Gupta, The Practice of Business Statistics, Khanna Publishing House.

6. Sharma J.K. Business Statistics, Vikas Publishing House

Reference Research Paper:

• Fildes, R., & Goodwin, P. (2007). Against your better judgment? How
organizations can improve their use of management judgment in forecasting.
Interfaces, 37(6), 570-576.
• Stanovich, K. E., & West, R. F. (2000). Individual differences in reasoning:
Implications for the rationality debate? Behavioral and Brain Sciences, 23(5),
645-665.
Course Learning Outcomes:

On having completed this course student should be able to:

1. Demonstrate data handling skills with clarity and logical reasoning.

2. Outline the relevant concepts of Statistics to a given context/business scenario
3. Organize business data and conduct statistical treatment.
4. Evaluate and interpret data using appropriate statistical techniques.
5. Explain data trends using appropriate statistical models.

*********

42
 General English - I 1L:1T:0P 2 Credits

Course Objective:
1. To provide learning environment to practice listening, speaking, reading and
writing skills.
2. To assist the students to carry on the tasks and activities through guided
instructions and materials.
3. To effectively integrate English language learning with employability skills and
training.
4. To provide hands-on experience through case-studies, mini-projects, group and
individual presentations.

Course Content:

Unit- I: Vocabulary Building

The concept of Word Formation, Root words from foreign languages and their use
in English, Acquaintance with prefixes and suffixes from foreign languages in
English to form derivatives, Synonyms, antonyms, and standard abbreviations.

Unit-II: Basic Writing Skills

Sentence Structures, Use of phrases and clauses in sentences, Importance of

proper punctuation, Creating coherence, Organizing principles of paragraphs in
documents, Techniques for writing precisely

Unit- III: Identifying Common Errors in Writing

Subject-verb agreement, Noun-pronoun agreement, Misplaced modifiers, Articles,

Prepositions, Redundancies

Unit- IV: Nature and Style of sensible Writing

Describing, Defining, Classifying, providing examples or evidence, writing

introduction and conclusion, Module V: Writing Practices, Comprehension, Précis
Writing, Essay Writing

Unit-V: Oral Communication (This Module involves interactive practice

sessions in Language Lab)

Listening Comprehension, Pronunciation, Intonation, Stress and Rhythm,

Common Everyday Situations: Conversations and Dialogues, Communication at
Workplace, Interviews, Formal Presentations

43
 Unit- VI: Oral Communication (This Module involves interactive practicesessions
in Language Lab)

Listening Comprehension, Pronunciation, Intonation, Stress and Rhythm, Common

Everyday Situations: Conversations and Dialogues, Communication at Workplace,
Interviews, Formal Presentations

Text/Reference Books (Latest Editions):

1. AICTE’s Prescribed Textbook: Communication Skills in English (with Lab
Manual), Anjana Tiwari, Khanna Book Publishing Co.,
2. Effective Communication Skills. Kul Bhushan Kumar, Khanna Book Publishing,

3. Practical English Usage. Michael Swan. OUP.

4. Remedial English Grammar. F.T. Wood. Macmillan.

5. On Writing Well. William Zinsser. Harper Resource Book.

6. Study Writing. Liz Hamp-Lyons and Ben Heasly. Cambridge University Press.

7. Communication Skills. Sanjay Kumar and PushpLata. Oxford University Press.

8. Exercises in Spoken English. Parts. I-III. CIEFL, Hyderabad. Oxford

University Press.

Alternative NPTEL/SWAYAM Course:

S.No. NPTEL/SWAYAM Course Instructor Host Institute

Name
1 English language for Prof. Aysha iqbal IIT MADRAS
competitive exams
2 Technical English for Prof. Aysha iqbal IITM
engineers

Course Outcomes: The student will acquire basic proficiency in English

including reading and listening comprehension, writing and speaking skills

44
 Indian Culture and Civilization 2L:0T:0P 2 Credits

Course Objectives

• To introduce fundamentals of Ancient Indian Educations to understand the

pattern and purpose of studying vedas, vedangas, upangas, upveda, purana &
Itihasa
• To help students to trace, identify and develop the ancient knowledge systems.
• To help to understand the apparently rational, verifiable and universal solution
from ancient Indian knowledge system for the holistic development of physical,
mental and spiritual wellbeing
• To build in the learners a deep rooted pride in Indian knowledge, committed to
universal human right, well-being and sustainable development.

Detailed contents:

Module 1: Introduction to IKS

Caturdaśa Vidyāsthānam, 64 Kalas, Shilpa Śāstra, Four Vedas, Vedāṅga,

Indian Philosophical Systems, Vedic Schools of Philosophy ( Sāṃkhya and Yoga,
Nyaya and Vaiśeṣika, Pūrva-Mīmāṃsā and Vedānta), Non-Vedic schools of
Philosophical Systems (Cārvāka, Buddhist, Jain), Puranas (Maha-puranas, Upa-
Puranas and Sthala-Puranas), Itihasa (Ramayana, Mahabharata), Niti Sastras,
Subhasitas

Module 2: Foundation concept for Science & Technology

Linguistics & Phonetics in Sanskrit (panini’s), Computational concepts in
Astadhyayi Importance of Verbs, Role of Sanskrit in Natural Language
Processing, Number System and Units of Measurement, concept of zero and its
importance, Large numbers & their representation, Place Value of Numerals,
Decimal System, Measurements for time, distance and weight, Unique
approaches to represent numbers (Bhūta Saṃkhya System, Kaṭapayādi System),
Pingala and the Binary system, Knowledge Pyramid, Prameya – A Vaiśeṣikan
approach to physical reality, constituents of the physical reality, Pramāṇa,
Saṃśaya

Module 3: Indian Mathematics & Astronomy in IKS

Indian Mathematics, Great Mathematicians and their contributions, Arithmetic
Operations, Geometry (Sulba Sutras, Aryabhatiya-bhasya), value of 𝜋, Trigonometry,
Algebra, Chandah Sastra of Pingala,
Indian Astronomy, celestial coordinate system, Elements of the Indian Calendar
Aryabhatiya and the Siddhantic Tradition Pancanga – The Indian Calendar
System Astronomical Instruments (Yantras) Jantar Mantar or Raja Jai Singh
Sawal.

45
 Module 4: Indian Science & Technology in IKS
Indian S & T Heritage ,sixty-four art forms and occupational skills (64 Kalas)
Metals and Metalworking technology (Copper, Gold, Zinc, Mercury, Lead and
Silver), Iron & Steel, Dyes and Painting Technology), Town & Planning
Architecture in India, Temple Architecture, Vastu Sastra,
Module 5: Humanities & Social Sciences in IKS
Health, Wellness & Psychology, Ayurveda Sleep and Food, Role of water in
wellbeing Yoga way of life Indian approach to Psychology, the Triguṇa System
Body-Mind-Intellect- Consciousness Complex. Governance, Public
Administration & Management reference to ramayana, Artha Sastra, Kauṭilyan
State

References:
1. Textbook on IKS by Prof. B Mahadevan, IIM Bengaluru.
2. Kapur K and Singh A. K (Eds) 2005). Indian Knowledge Systems, Vol. 1. Indian
Institute of Advanced Study, Shimla. Tatvabodh of sankaracharya, Central
chinmay mission trust, Bombay, 1995.
3. Nair, Shantha N. Echoes of Ancient Indian Wisdom. New Delhi: Hindology
Books, 2008.
4. SK Das, The education system of Ancient hindus, Gyan publication house, India
5. BL Gupta,Value and distribution system in india, Gyan publication house, India
6. Reshmi ramdhoni, Ancient Indian Culture and Civilisation, star publication
,2018
7. Supriya Lakshmi Mishra, Culture and History of Ancient India (With Special
Reference of Sudras), 2020.
8. Gambirananda, Swami, Tr. Upanishads with the Commentary of
Sankarachrya. Kolkata: Advaita Ashrama publication Department, 2002.
9. Ranganathananda, Swami. The Massage of the Upanishads. Bombay:
Bharathya Vidya Bhaven, 1985.
10. Om Prakash, Religion and Society in Ancient India, Bhariya Vidhya Prakashan,
1985
11. J Auboyer, Daily Life in Ancient India from Approximately 200 BC to AD 700,
Munshi ram Manoharlal publication, 1994.
12. DK Chakkrabarty, Makkhan Lal, History of Ancient India (Set of 5 Volumes),
Aryan book Internation publication, 2014
13. Dr. Girish Nath Jha, Dr. Umesh Kumar Singh and Diwakar Mishra, Science
and Technology in Ancient Indian Texts, DK Print World limited,
14. Swami BB Vishnu, Vedic Science and History - Ancient Indian's Contribution to
the Modern World, gosai publication, 2015
15. Chatterjee, S.C. The Nyaya Theory of Knowledge. Calcutta: University of Calcutta
Press, 1950.
16. Dasgupta, Surendra. A History of Indian Philosophy. Delhi: Motilal
Banarsidass, 1991.Vols. III & IV.
17. Mercier, Jean L. From the Upanishads to Aurobindo. Bangalore: Asian Trading
Corporation, 2001.
18. M. Hiriyanna. Essentials of Indian Philosophy. London: Diane Publications,
1985.
19. Hume, Robert Ernest, Tr. The Thirteen Principal Upanishads. Virginia: Oxford

46
 University Press, 1931.
20. Radhakrishnan, S. Principal Upanishads. New York: Harper Collins, 1963.
21. Satprakashananda. The Methods of Knowledge according to Advaita Vedanta.
Calcutta: Advaita Ashram, 2005.
22. Potter, K.H. Encyclopaedia of Indian Philosophies, Vol.III. Delhi:
MotilalBanarasidass, 2000.

********

47
 Environmental Science and 2L:0T:0P 2 Credits
Sustainability

Course description:

This course aims to familiarize students with fundamental environmental

concepts and their relevance to business operations, preparing them to address
forthcoming sustainability challenges. It is designed to equip students with the
knowledge and skills needed to make decisions that account for environmental
consequences, fostering environmentally sensitive and responsible future
managers. The course content is divided into four comprehensive units. Unit 1
introduces basic environmental principles, the man-environment relationship,
and sustainability issues. Unit 2 focuses on ecosystems, biodiversity, and
sustainable practices. Unit 3 addresses environmental pollution, waste
management, and sustainable development strategies. Finally, Unit 4 explores
social issues, environmental legislation, and practical applications through hands-
on fieldwork. Through this holistic approach, students will gain a deep
understanding of environmental processes, the importance of sustainable
practices, and their role in promoting sustainability within business contexts.

Course Objective(s):

1. This course aims to familiarize students with basic environmental concepts, their
relevance to business operations, and forthcoming sustainability challenges.

2. This course will equip students to make decisions that consider environmental
consequences.

3. This course will enable future business graduates to become environmentally

sensitive and responsible managers.

Course Content:

Unit 1: Understanding Environment, Natural Resources, and Sustainability

Fundamental environmental concepts and their relevance to business operations;

Components and segments of the environment, the man-environment
relationship, and historical environmental movements. Concept of sustainability;
Classification of natural resources, issues related to their overutilization, and
strategies for their conservation. Sustainable practices in managing resources,
including deforestation, water conservation, energy security, and food security
issues. The conservation and equitable use of resources, considering both
intergenerational and intergenerational equity, and the importance of public
awareness and education.

48
 Unit 2: Ecosystems, Biodiversity, and Sustainable Practices

Various natural ecosystems, learning about their structure, functions, and

ecological characteristics. The importance of biodiversity, the threats it faces, and
the methods used for its conservation. Ecosystem resilience, homeostasis, and
carrying capacity, emphasizing the need for sustainable ecosystem management.
Strategies for in situ and ex situ conservation, nature reserves, and the
significance of India as a mega diverse nation.

Unit 3: Environmental Pollution, Waste Management, and Sustainable

Development

Various types of environmental pollution, including air, water, noise, soil, and
marine pollution, and their impacts on businesses and communities. Causes of
pollution, such as global climate change, ozone layer depletion, the greenhouse
effect, and acid rain, with a particular focus on pollution episodes in India.
Importance of adopting cleaner technologies; Solid waste management; Natural
and man-made disasters, their management, and the role of businesses in
mitigating disaster impacts.

Unit 4: Social Issues, Legislation, and Practical Applications

Dynamic interactions between society and the environment, with a focus on

sustainable development and environmental ethics. Role of businesses in
achieving sustainable development goals and promoting responsible
consumption. Overview of key environmental legislation and the judiciary's role
in environmental protection, including the Water (Prevention and Control of
Pollution) Act of 1974, the Environment (Protection) Act of 1986, and the Air
(Prevention and Control of Pollution) Act of 1981. Environmental justice,
environmental refugees, and the resettlement and rehabilitation of affected
populations; Ecological economics, human population growth, and demographic
changes in India.

Readings:

Text Books (Latest Editions):

● Poonia, M.P. Environmental Studies , Khanna Book Publishing Co.

● Bharucha, E. Textbook of Environmental Studies, Orient Blackswan Private Ltd.

● Dave, D., & Katewa, S. S. Text Book of Environmental Studies. Cengage Learning
India Pvt Ltd.

● Rajagopalan, R. Environmental studies: from crisis to cure , Oxford University

Press.

49
● Miller, G.T. & Spoolman S. Living in the Environment. Cengage.
● Basu, M., & Xavier Savarimuthu, S. J. Fundamentals of environmental studies.
Cambridge University Press.
● Roy, M. G. Sustainable Development: Environment, Energy and Water Resources.
Ane Books.

● Pritwani, KS
. ustainability of business in the context of environmental
management. CRC Press.

● Wright, R.T. & Boorse, D.F. Environmental Science: Toward A Sustainable Future
(13th ed,). Pearson.
References
Web links:
● https://www.ourplanet.com
● https://www.undp.org/content/undp/en/home/sustainable-development-
goals.html
● www.myfootprint.org
● https://www.globalchange.umich.edu/globalchange1/current/lectures/kling/e
cosystem/ecosystem.html

Course Outcome(s):

1. Explore the basic environmental concepts and issues relevant to the business and
management field.
2. Recognize the interdependence between environmental processes and socio-
economic dynamics.
3. Determine the role of business decisions, policies, and actions in minimizing
environmental degradation.
4. Identify possible solutions to curb environmental problems caused by managerial
actions.
5. Develop skills to address immediate environmental concerns through changes in
business operations, policies, and decisions.
******

50
SEMESTER –II

51
 SEMESTER –II

Human Behaviour and 4L:0T:0P 4 Credits

Organization

Course Description:
This course will cover principles and concepts to understand how individuals
interact with each other and their environment in organizational contexts.
Students will explore topics such as motivation, perception, personality,
leadership, group decision-making, culture, and conflict resolution through a
blend of theoretical frameworks and real-world applications
Course Objectives:
1. To develop basic understanding of the concept of human behavior and
organization.
2. To highlight the importance of OB in modern organizations.
3. To understand individual and group behavior in the workplace to improve
the effectiveness of an organization.
4. To critically evaluate leadership styles and strategies.

Course Content:
Unit 1: Introduction to Human Behavior and Organization
Meaning, importance, and historical development of organizational behavior;
Factors influencing organizational behavior; Contributing disciplines of OB; OB
models

Unit 2: Individual Behavior

Foundations of Individual Behavior; Personality- Determinants of personality,
Type A and B, Big Five personality types, stages of personality development;
Attitude - components, job-related attitudes; Learning- concept, theories, and
reinforcement; Perception - concept, perceptual process, factors influencing
perception; Values - concept and types: terminal values and instrumental values.
Motivation – Concept, importance, and theories of motivation- Early Theories of
motivation (Need Hierarchy, Theory X and Theory Y, Two Factors Theory);
Contemporary Theories of motivation (Self-Determination Theory, Goal-setting
Theory, Reinforcement Theory, Self-efficacy Theory).

52
Unit 3: Group &Team Behaviour
Groups and Work Teams: Concept: Five Stage model of group development;
Groupthink and shift; Indian perspective on group norms, Group, and teams; Types
of teams; Creating team players from individual building. Individual & Group
conflict; e-teams.
Unit 4: Leadership & Power
Leadership: Concept; Trait theories; Behavioral theories (Ohio and Michigan
studies); Contingency theories, Authentic leadership; Mentoring, self-leadership;
Inspirational Approaches (transformational, charismatic): Comparison of Indian
leadership styles with other countries. Bases of Power.
Organizational Culture : Concept of culture; Impact (functions and liability);
Creating and sustaining culture: Employees and culture; Creating positive and
ethical cultures; Need and importance of Cross-Cultural management, Stress, and
its Management.
Readings:
Text Books (Latest Editions):

1. Robbins, Stephen - Organizational Behavior Prentice Hall of India Ltd.,

New Delhi.
2. Luthans Fred - Organizational Behavior: An Evidence-Based Approach -
McGraw Hil Publishers Co. Ltd., New Delhi.
3. Prasad, L.M-Organizational Theory Behavior-Sultan Chand &Sons, New
Delhi.
4. Rao, VS P-Organization Behavior –Himalaya Publishing House.

5. Aswathappa.K.-Organizational Behavior–Himalaya Publishing House,

Mumbai, 18th Edition.

Reflective Exercises and supplementary readings:

Unit 1

1. Personality assessment through a questionnaire (MBTI/16PF etc.)

2. Personality assessment through Indian scriptures.

3. Review Literature of the book “Personality Development” by Swami
Vivekananda by Exotic India Art.
4. Translating Swami Vivekananda into Management Practice

5. https://link.springer.com/chapter/10.1007/978-981-19-1158-3_17

53
Unit 2
1. Assess the ways of self-directed Learning.
Unit 3
1. Watch the movie “Ruka hua Faisla”/12 Angry Men on group decision-
making.

2. Reflective essay on group behaviour on “Draupadi Cheer Haran”

3. Identify a firm and analyze how business decisions are made in a

particular situation as Individuals versus a team. Also, state which form
is better and why.
4. Understanding Belbin Individual Team Roles

https://belbin.scot/wp-content/uploads/2022/08/Belbin-8-SPI-Report-
Sample.pdf.

Unit 4
1. Reflective exercise on the concept of leadership in Mahabharata versus
Ramayana.
2. HBR, 2022: How Great Leaders Communicate.
3. (https://hbr.org/2022/11/how-great-leaders-communicate)
https://www.researchgate.net/publication/340607402_LEADERSHIP_AND_
INNOVATION_ AT_APPLE_INC
Unit 5
1. Practice stress management techniques
2. Leading strategic and organizational change at Tata Steel: the role of
culture https://www.cambridge.org/core/books/abs/leading-strategic-
change/leading-strategic-and- organizational-change-at-tata-steel-the-role-
of-culture/AEBA5AF709A6E343
Learning Outcomes:
After completing this Course Students will be able to:
1. Describe individual and group behavior in organizational settings.
2. Demonstrate theoretical knowledge of human behavior in human life
setting in management.
3. Judge the lacunae in the system to be able to improve the organization
health and other OB outcomes.
4. Formulate a more productive system and high-performance work culture
operating on the principles of OB.

**********
54
 Marketing Management 4L:0T:0P 4 Credits

Course Description:

Marketing management course is designed to help undergraduate students gain a broad,

foundational understanding of the basic components of modern marketing. This course
aims to familiarize students with the marketing function in organizations. It will equip
the students with understanding of the Marketing Mix elements and sensitize them to
certain emerging issues in Marketing. The course is intended to bring in key principles
and activities crucial for the role that marketing has in an organization.

Course Objective(s):

1. Develop understanding about marketing management concepts and frameworks,

and apply these to a new or existing business.

2. Develop skills to analyze and synthesize information and derive insights related to
marketing management, from several perspectives

3. It also explores best practices in managing marketing activities within an

organization and how to measure the impact on demand and attempt to forecast
and influence its future levels, magnitude and timing.

Course Content:

Unit 1:
Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core
marketing concepts; Company orientation - Production concept, Product concept, selling
concept, Marketing concept, Holistic marketing concept; Marketing Environment:
Demographic, Economic, Political, Legal, Socio cultural, Technological environment
(Indian context); Market and competition analysis, Market Analysis and Creating and
Delivering Customer Value. types of marketing (B2C, B2G, B2B, C2C)

Unit 2:
Segmentation, Targeting and Positioning: Concept; Levels of Market Segmentation, Basis
for Segmenting Consumer Markets; Consumer Behavior, The Rise of Consumer
Democracy, Stimulus Response Model of Consumer Behavior, Buyer’s Cultural, Social,
Personal, and Psychological Characteristics particularly in Indian context, Consumer
Buying Decision Process, Business Customer’s Buying Decision Process, and Traditional
vs. Experiential Marketing’s View of Customer

55
Unit 3:

Product decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product
Classification, Product Line Decision, Product Mix Decision, Branding Decisions,
Packaging & Labelling. Portfolio approach – Boston Consulting Group (BCG) matrix.
Introduction to Brand Management and Innovation and New Product Development.

Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment),

and Adapting Price.

Promotion Decisions: Factors determining promotion mix, Promotional Tools –

Fundamentals of advertisement, Sales Promotion, Public Relations & Publicity and
Personal Selling. Marketing Channel Decision: Channel functions, Channel Levels, Types
of Intermediaries: Wholesalers and Retailers, Introduction to Retail Management.

Unit 4:
Marketing of Services: unique characteristics of services, marketing strategies for service
firms – 7Ps. Contemporary issues in Marketing, E-commerce, Digital Marketing, Ethics
and social responsibility in Marketing, Integrated Marketing, Online Payments, Rural
Marketing, Social Marketing, Green Marketing (Introductory aspects only).

Readings:

Text Books (Latest Editions):

1. Kotler P., Keller K., et al. Marketing Management (16th edition). Pearson Education
Pvt. Ltd.

2. Aaker, D. A. and Moorman Christine., Strategic Market Management: Global

Perspectives. John Wiley & Sons.

3. Shainesh G. Kotler Philip, Keller Kevin, Alexander Chernev, Jagdish N. Sheth |

Marketing Management. Pearson Higher Education

4. Kotler, P., Armstrong, G., and Agnihotri, P. Y. Principles of Marketing (17th edition).
Pearson Education.

5. Ramaswamy, V.S. & Namakumari, S. Marketing Management: Indian Context Global

Perspective (6th edition). Sage Publications India Pvt. Ltd.

6. Sheth, J. N., & Sisodia, R. S. (Eds). Does Marketing Need Reform?: Fresh Perspectives
on the Future. Routledge.

7. Percy, L. Strategic Integrated Marketing Communications. Routledge.

8. Chaffey, D., & Ellis-Chadwick, F. Digital Marketing (7th edition). Pearson Higher
Education.

56
9. Biswas A. K. Strategic Market Management: Managing Markets for profit and growth
Notion Press.

10. Schmitt, B. Experiential marketing. Bilbao: Deusto.

11. Kumar, N. Marketing as Strategy: Understanding the CEO's Agenda for driving
Growth and Innovation. Harvard Business Review Press.

12. Treacy, M., and Wiersema, F. The discipline of market leaders: Choose your
customers, narrow your focus, and dominate your market. Basic Books.

13. Treacy, M. Double-digit Growth: How Great Companies Achieve It--No Matter what?
Penguin.

14. Capon, N. The marketing mavens. Crown Business.

15. Levitt T. Marketing Myopia.

16. Hamel & Prahalad Competing for the Future

17. Peter Doyle : Value-Based Marketing

18. Forsyth, Gupta, Haldar : A Segmentation You Can Act on.

19. Daniel Yankelovich and David Meer (HBS) : Rediscovering Market Segmentation

20. C. K. Prahalad : The Fortune at the Bottom of the Pyramid

21. Al Ries & Jack Trout : Positioning: The battle for your mind

Course Outcome(s):

1. Understand fundamental marketing concepts, theories and principles; the role of

marketing in the organization context.
2. Recognize various elements marketing mix for effective functioning of an
organization.
3. Critically analyze an organization’s marketing strategies.
4. Learn appropriate tools and techniques of marketing with focus on Indian
experiences, approaches and cases.
5. Evaluate marketing implementation strategies and formulate and assess strategic,
operational and tactical marketing decisions.

**********

57
 Business Economics 4L:0T:0P 4 Credits

Course Objective:

Business economics uses economic concepts and principles by emphasizing on

demand and supply analysis, production & cost analysis and different market structures
which are fundamental for further study. This course also introduces important
macroeconomic concepts which are indispensable for understanding the functioning of
an economy that might affect business performance.

▪ It equips students with fundamental concepts of microeconomics.

▪ Business economics delves into the complexities of market structures, helping
students navigate
• challenges such as competition, regulatory environments, and technological
disruptions.
▪ It fosters critical thinking by analyzing real-world case studies, enabling students to
propose
• innovative solutions to business problems.
▪ A grasp of business economics is essential for aspiring entrepreneurs, managers, and
analysts
• seeking to thrive in today's dynamic and interconnected business landscape.

Course Content:

Unit-1: Fundamentals and Basic elements of Microeconomics

● The Economic Problem: Scarcity and Choice, Nature and Scope-Positive and
Normative Economics.
● Scope of Study and Central Problems of Micro and Macroeconomics
● Demand Schedule: Individual and Market Demand Curve, Determinants of
Demand, Law of Demand, Movement and Shift among Demand Curve, Elasticity
of Demand.
● Supply Schedule: individual and market supply, determinants of supply, law of
supply, Elasticity of supply. Determination of demand and supply, effect of a shift
in demand and supply.
Unit-2: Producer And Consumer Behavior
● Theory of Production-Factors of Production, Production Function, Law of Variable
Proportions, Returns to Scale, Producers’ Equilibrium.
● Theory of Cost- Short Run and Long Run Average, Marginal and Total Cost
Curves.

58
 ● Cardinal Utility Approach-Law of Diminishing Marginal Utility, Law of Equi-
Marginal Utility, Indifference Curves, Budget Lines and Consumer Equilibrium.
Unit-3: Analysis of Market
● Concept of Market and Main Forms of Market.
● Price and Output Determination Under Perfect Competition, Monopoly,
Monopolistic Competition, and oligopoly.

Unit-4: National Income and Various Indian Economy Challenges

● Circular Flow of Income. Concept of GDP, GNP, NDP, NNP (At Market Price and
Factor Cost), Methods of Calculating National Income.
● A Brief Introduction of Indian Economy - Pre-and Post-Independence.
● Current Challenges Facing by Indian Economy- Human Capital Formation,
Poverty, Dynamic
● Business Environment, Trade with Various Nations, Sustainable Economic
Development.
Readings:
Text Books (Latest Editions):

1. Varian. H.R: Micro Economics A modern Approach

2. Mc Connell & Brue: Micro Economics Principal, problems & policies. McGraw Hills
Professional Publication.
3. Ahuja, H.L. Advanced Economic theory
4. Jain K.P. Advanced Economic theory
5. Jhingan M.L. Modern Micro Economics
6. J. Shapiro: Macro Economic Theory and Policy
7. W.H. Bransin: Macro-Economic Analysis
8. M.L. Jhingan: Macro-Economic Theory and Policy
9. M.C. Vaishya: Macro-Economic Theory
10. Sunil Bhaduri: Macro Economic Analysis
11. H.L. Ahuja: Micro Economic Theory; Modern Publisher, Gulab Bhawan, 6,
Bahadurshah Zafar Marg, New Delhi.
12. Samuelson & William D. Nordhaus: Economics; McGraw Hills.
13. A.N. Agarwal: Indian Economy.
14. M. Maria John Kennedy: Advanced Micro Economic Theory; Himalaya Publishing
House, Delhi.
15. I.C. Dhingra & V.K. Garg: Economic Development & Planning in India.
16. D.M. Mithani: Macro Economics; Himalaya Publishing House.
17. Macroeconomics" by N. Gregory Mankiw

59
18. Macroeconomics: Principles, Applications, and Tools" by Arthur O'Sullivan,
Steven Shiffrin, and Stephen Perez
19. Macroeconomics" by Olivier Blanchard

References

Pedagogy and Teachings Method (Teacher should use the following strategies to
achieve various outcomes of the course):
● Different methods of teaching and media to be used to attain classroom attention.
● Massive open online courses (MOOCs) may be used to teach various topics/sub
topics.
● 15-20% of the topics which are relatively simpler of descriptive in nature should be
given to the students for self-learning and assess the development of competency
through classroom presentations.
● Micro-projects may be given to group of students for hand-on experiences.
● Encouraging students to visit to sites such as local or seasonal markets and
research establishment around the institution.

Course outcomes:

At the end of the course students will be able to:

1. Understand basic concepts of microeconomics and solve the problem of
reallocation and
2. distribution of the scarce resources.
3. To analyze the form and nature of the market and their pricing strategies.
4. Understand the calculation of national income and true measure for increasing
economic welfare.
5. Understand various challenges associated with the Indian economy and help to
balance the economy

*************

60
 Emerging Technologies and Applications 1L:0T:2P 2 Credits

Course Objective:
● To provide a comprehensive understanding of emerging technologies such as block
chain, IoT, cloud computing, robotics, AR/VR, etc.
● To explore the applications, implications, and strategic advantages of emerging
technologies in business for competitive advantage.
Contents:
Unit-1: Cloud Computing
Cloud service models (IaaS, PaaS, SaaS) – Deployment models (public, private, hybrid)
- Cloud-based -enterprise solutions – Cost-benefit analysis and scalability – Security
and Governance – Data security and compliance in the cloud – Cloud governance
frameworks
Unit-2: Internet of Things (IoT) & Industry 4.0
Sensor technologies and connectivity - IoT Applications in Smart cities and
infrastructure – Industrial IoT and manufacturing – IoT data processing and storage –
Real-time analytics and decision-making – Concept of Industry 4.0 – Automation and
smart manufacturing – Cyber-physical systems and digital twins – Robotics and
advanced manufacturing technologies – Impact on Business Models – Transformation
of production and supply chains – Business process optimization
Unit-3: Block chain Technology
Fundamentals of Block chain – Decentralization and distributed ledger – Cryptography
and consensus mechanisms – Smart contracts – Financial services and digital identity
– Challenges and Opportunities – Security and privacy issues – Regulatory and
compliance considerations
Unit-4: Augmented Reality (AR) and Virtual Reality (VR)
Introduction to AR/VR – Key concepts and differences between AR and VR – Historical
development and current state - AR/VR applications in marketing and customer
experience – Training and development through immersive technologies – Challenges
and Opportunities – Technological limitations and advancements – Integration with
existing business processes.

Practical (Suggestive List):

● Hands on sessions on utilizing popular cloud platforms for development and

deployment, offering hands-on experience with free tiers and trial accounts.

61
 ● Hands on sessions on block chain technologies, focusing on the basics
development and deployment of decentralized applications.

Readings:
Text Books (Latest Editions):
1. Emerging Technologies by Errol S. van Engelen
2. Internet of Things by Jeeva Jose, Khanna Book Publishing.
3. Digital Transformation: A Strategic Approach to Leveraging Emerging Technologies,
Anup Maheshwari
4. Virtual & Augmented Reality by Rajiv Chopra, Khanna Book Publishing.
5. Emerging Technologies for Effective Management by Rahul Dubey, Cengage
Publications.
6. IoT Fundamentals: Networking Technologies, Protocols, and Use Cases for the
Internet of Things by David Hanes, Jerome Henry, Rob Barton, Gonzalo Salgueiro
and Patrick Grossetete.
7. Blockchain for Business by Jai Singh Arun, Jerry Cuomo and Nitin Gaur.
8. Block Chain & Crypto Currencies by Anshul Kausik, Khanna Book Publishing.
9. Industry 4.0 Technologies for Business Excellence: Frameworks, Practices, and
Applications by Edited By Shivani Bali, Sugandha Aggarwal, Sunil Sharma.
10. Blockchain, Artificial Intelligence, and the Internet of Things: Possibilities and
Opportunities" by Pethuru Raj, Ashutosh Kumar Dubey, Abhishek Kumar, Pramod
Singh Rathore.
Readings:
● Abdi, S., Kitsara, I., Hawley, M. S., & de Witte, L. P. (2021). Emerging technologies
and their potential for generating new assistive technologies. Assistive Technology,
33(sup1), 17–26. https://doi.org/10.1080/10400435.2021.1945704
● Seokbeom Kwon, Xiaoyu Liu, Alan L. Porter, Jan Youtie, Research addressing
emerging technological ideas has greater scientific impact, Research Policy, Volume
48, Issue 9, 2019, 103834, https://doi.org/10.1016/j.respol.2019.103834.
● Philip, J. (2022), "A perspective on embracing emerging technologies research for
organizational behavior", Organization Management Journal , Vol. 19 No. 3, pp. 88-
98. https://doi.org/10.1108/OMJ-10-2020-1063

62
Case Studies
1. Software and/or Data: Dilemmas in an AI Research Lab of an Indian IT
Organization, Rajalaxmi Kamath; Vinay V Reddy,
https://hbsp.harvard.edu/product/IMB889-PDF-
ENG?Ntt=emerging%20technologies
2. Volkswagen Group: Driving Big Business With Big Data, Ning Su; Naqaash Pirani,
https://hbsp.harvard.edu/product/W14007-PDF-
ENG?Ntt=emerging%20technologies

Course Outcomes:
1. Students will understand foundational knowledge of emerging technologies such
as blockchain, IoT, cloud computing, AR/VR, etc., comprehending their
principles, components, and functionalities.
2. Students will analyze the practical applications of these technologies in various
business contexts, evaluating how they can optimize operations, enhance
decision-making, and drive innovation.
3. Students will evaluate the strategic implications of adopting emerging
technologies, including potential challenges, risks, and opportunities, to
formulate informed strategies for competitive advantage.
4. Students will develop skills to plan and manage the integration of emerging
technologies into business processes, ensuring alignment with organizational
goals and effective change management.

*************

63
 Media Literacy and Critical Thinking 1L:1T:0P 2 Credits

This course equips students with essential media literacy and critical thinking skills to
analyze and navigate various media forms. It covers the dynamics of media production
and ownership in India, ethical and regulatory considerations, and enhances digital
literacy for responsible online engagement. Through comprehensive study and practical
exercises, students will learn to critically engage with media content, uncover biases, and
make informed decisions in media consumption and production.

Course Objective(s):

1. Develop critical thinking skills to analyse various media forms effectively and
identify underlying biases.

2. Foster media literacy principles for navigating digital media landscapes and
evaluating credibility.

3. Explore media production dynamics and ownership structures in the Indian

context.

4. Address ethical and regulatory considerations in media practices.

5. Enhance digital media literacy for responsible online engagement and combating
misinformation.

Course Content:

Unit 1: Foundations of Media Literacy and Critical Thinking

Core principles of media literacy and critical thinking; Definition and significance of
media literacy, its historical evolution within the Indian context; Understanding media
as a powerful communication tool and its role in shaping societal perceptions and
behaviors.

Unit 2: Deconstructing Media Texts

Forms of media texts, including print, broadcast, digital, and social media; Textual
analysis and the deconstruction of visual media using semiotics; The impact of media
representations on individual perceptions and societal attitudes, from relevant case
studies in the Indian context.

Unit 3: Media Consumption and Production Dynamics

Dynamics of media production, distribution, and consumption in India: Influence of
ownership and control structures on media content; Techniques for critically evaluating
media content and analysing audience consumption patterns
64
Unit 4: Ethics, Regulation, and Digital Media Literacy

Ethical and regulatory considerations inherent in media practices and the evolving
landscape of digital media literacy. Ethical principles in media, the regulatory framework
governing media content, and the role of self-regulatory bodies in upholding ethical
standards; Digital media's impact on contemporary media literacy practices, strategies
for navigating online information, and promoting digital citizenship.

Text Books (Latest Editions):

1. Potter, W. J. Media literacy (8th ed.). SAGE Publications.

2. Hobbs, R. Media literacy in the digital age. Routledge.

3. Halpern, D. F. Thought & knowledge: An introduction to critical thinking (5th

ed.). Psychology Press.

4. Kahneman, D. Thinking, fast and slow. Farrar, Straus and Giroux.

5. Baran, S. J., & Davis, D. K. Mass communication theory: Foundations,

ferment, and future (8th ed.). Cengage Learning.

6. Kahne, J., & Bowyer, B. Media literacy education in action: Theoretical and
pedagogical perspectives. Routledge.

7. Barbour, K., & Marshall, J. The media literacy handbook. ASCD.

8. Bhaskar, N. K. Media laws and ethics in India. Lexis Nexis.

9. West, R., & Turner, L. H. Understanding intercultural communication:

Negotiating a grammar of culture (2nd ed.). Routledge.

10. Aufderheide, P., & Jaszi, P. Reclaiming fair use: How to put balance back in
copyright (2nd ed.). University of Chicago Press.

11. Hammond, J. S., Keeney, R. L., & Raiffa, H. Smart choices: A practical guide to
making better decisions. Harvard Business Review Press.

12. Covey, S. R. The 7 habits of highly effective people: Powerful lessons in

personal change (30th anniversary ed.) Simon & Schuster.

Course Outcome(s):
1. Demonstrate proficiency in analysing media texts and identifying implicit messages
and ideologies.

2. Apply media literacy principles to make informed decisions about media

consumption and production.

3. Understand the complexities of media production, distribution, and audience

65
 behavior.

4. Adhere to ethical standards in media content creation and consumption.

5. Promote responsible digital citizenship by navigating online information critically

and combating misinformation.

**********

66
 Indian Constitution 2L:0T:0P 2 Credits

Course Description:

This course offers a unique perspective on the Constitution of India, focusing on its
economic dimensions and impact on business. It delves into the historical and ideological
underpinnings of the Constitution as an economic document, tracing its evolution from
post-colonial economic governance to contemporary debates. Students explore
constitutional battles over land reforms, economic liberalization, and fiscal federalism,
gaining insights into competing economic ideologies and interests. Through case studies
and legal analysis, they examine fundamental rights related to business, fiscal
federalism, and constitutional issues shaping India's economic landscape.

By the end of the course, students will develop a nuanced understanding of the
Constitution's role in shaping economic policies and its implications for business
practices, equipping them with valuable insights for careers in business management
and policy advocacy.

Course Objective(s):

1. Develop an understanding of the Indian Constitution beyond legal and political

lenses, emphasizing its significance for business students.
2. Recognize the importance of comprehending constitutional basics and their impact
on trade, economy, and business practices.
3. Analyze the inclusion of economic justice in the preamble and its implications for
post-colonial economic policies.
4. Explore the legal history of competing claims between economic development and
principles of equity and justice in India.
5. Examine the transition from state-led industrialization to liberalization, highlighting
the constitutional underpinnings of these economic shifts.
6. Investigate the constitutional provisions relevant to business, such as the
fundamental right to practice any profession, occupation, trade, or business as
enshrined in Article 19.

Course Content:

Unit 1: An Economic History of the Constitution of India

Historical understanding of the constitution as an economic document. Understanding
the Preamble, Starting from the land reform cases in the 1950s to the validity of the
bitcoin ban imposed by the RBI, this module signpost all of the important economic
moments in the constitutional history of post-colonial India; Constitutional design, Legal
Regulation and economic justice

67
Unit 2: Fundamental Rights and Business in India

Article 19(1)(g), grants every citizen the right, to practise any profession, or to carry on
any profession, occupation, trade, or business. Like other fundamental rights, this right
is subject to reasonable restrictions impose by the state. This particular provision of the
Constitution has been one of the most severely litigated freedoms. Fundamental Duties.

Unit 3: Fiscal Federalism

Article articles 301 to 307 of the Constitution pertains to Trade, Commerce and
Intercourse within the Territory of India; Challenges associated with fiscal federalism in
India including the vertical fiscal imbalance; Article 280 of the Constitution.

Unit 4: Constitutional battles that shaped the economy

This module will be taught through key case studies that demonstrate the complex and
fascinating overlap between the constitution and business and shall use Saurabh Kirpal’s
book Fifteen Judgments: Cases that Shaped India’s Financial Landscape as our guide
through this landscape. The case studies include the banning of diesel engine cars,
Telecom regulation and ownership of broadcast media, Demonetisation, Aadhaar, the
lifting of restrictions on dealing in cryptocurrencies

Readings:

References:
● The Oxford Handbook of the Indian Constitution, Oxford university press.

Cases
● Rustom Cavasjee Cooper v. Union of India, (1970) 1 SCC 248
● State of Rajasthan v. Mohan Lal Vyas, AIR 1971 SC 2068 (confirmation of a private
monopoly, not a violation of fundamental right)
● Mithilesh Garg v. Union of India, (1992) 1 SCC 168 : AIR 1992 SC 221 (Right to
carry on business, not breached when it is liberalised)
● Chintamanrao v. The State of Madhya Pradesh, AIR 1951 SC 118 (scope of
reasonable restrictions in relation to trade and occupation)
● Cooverjee B. Bharucha v. Excise Commissioner, Ajmer, AIR 1954 SC 220 (the
reasonableness of the restriction imposed may depend upon the nature of the
business and prevailing conditions including public health and morality)
● T. B. Ibrahim v. Regional Transport Authority. Tanjore, AIR 1953 SC 79
● Harman Singh v. RTA, Calcutta, AIR 1954 SC 190
● Dwarka Prasad Laxmi Narain v. State of U.P., AIR 1954 SC 224
● State of Bombay v. R.M.D. Chamarbaugwala, AIR 1957 SC 699
● Parbhani Transport Coop. Society Ltd. v. Regional Transport Authority,
Aurangabad, AIR 1960 SC 801

68
 ● State of Bombay v. R. M. D. Chamarbaugwala, (1957) S.C.R. 874,
● G.K.Krishnan vs State of Tamil Nadu, 1975 SCC (1) 375
● Automobile Transport (Rajasthan) Ltd. Vs State of Rajasthan, AIR 1962 SC 1406

Course Outcome(s):

1. Students of the BBA programme get equipped with a knowledge of the Indian
Constitution, particularly from the perspective of economic governance and
business

2. They begin to develop a nuanced analytical framework about ongoing

constitutional debates and battles which affect the domain of business

3. Developing a sense of how questions of economic growth have to be balanced with

other constitutional commitments, including social and economic justice.

*********

69
 1L:1T:0P 2 Credits
Managerial Communication-II

Course Description:

This course focuses on bringing in perspective the importance of Business

Communication for organizations and individual employees in the context of
multicultural workforce in a digital world. The course will focus on instilling effective
written and oral communication skills in students. The course will be taught using
texts, cases and classroom exercises for improving both written and oral
communication in students.

Course Objectives:

1. To understand the concept, process, and importance of business communication

with a strategic imperative.
2. To help students in understanding the basic principles and techniques of
various workplace communication including digital communication skills
3. To train students to acquire and master intra and interorganizational
communication
4. To train students for communicating effectively for the purpose of gaining
employment.

Course Content:

Unit 1: Written communication: intra organizational/ departmental/ workplace

communication
Need and Types, Basics of Writing Office Circulars, Agenda, Notice, Office Memoranda,
Office Orders, News Letters; Positive and Negative Messages, Use of Technology for
Communication, Effective IT communication tools- Electronic mail: advantages, safety
and smartness in writing email, E-mail etiquettes; Use of online social media for
communication and Public Relations; Ethical dilemmas in use of social media for
communication. Report Writing: Types of Business Reports, responding to request for
proposals (RFP), response to RFP, Formal Report- Components and Purpose, Organizing
Information- Outlining & Numbering Sections, Section Headings, Sub-Headings, &
Presentation; Reporting in Digital Age, Writing Reports on Field Work/Visits to
Industries, Business Proposals; Summarizing Annual Reports of Companies- Purpose,
Structure and Principles; Drafting Minutes of a Meeting;
Corporate Communication- channels of corporate communication, target segments of
corporate communication, types of corporate communication; Managing Crisis-
Communication; Managing communication during change; Culture as communication

Unit 2: Oral Communication, Professionalism and team work

70
Meaning, Nature, and Scope of Effective Oral Communication; Techniques of Effective
Speech, Media for Oral Communication- Face-to-Face Conversation, Teleconferences,
Press Conference, Telephonic Converzations, Radio Presentation, Public address and
Podcast.
Constructing Oral Report; Group Discussion, Teams communication; Communication
during online meeting; Online and offline professional etiquettes; Conducting
appraisals, conducting interviews.

Unit 3: Negotiation Skills and Cross-Cultural Communication

Negotiation communication with vendors, suppliers, employees and other stakeholders;
BATNA & communication during negotiations; Body language and negotiation;
Impact of globalization on organizational communication; Cross-Cultural frameworks (ex.
Geert Hofstede); Culture & appropriate communication; Etic and Emic approaches to
Culture; Communication to a diverse workforce; Overcoming barriers and biases in
Cross-Cultural Communication; Building Inter-Cultural Workplace Skills; Cross-cultural
etiquettes across clusters/countries.

Unit 4: Contemporary Communication

Digital communication- individual communicating via social media, organizations
communicating via social media, Media Literacy; Strong Digital communication skills –
email, instant messaging, video conferencing, e-meetings, digital collaboration, digital
citizenship –digital etiquettes & responsibilities; Introduction to personal and
organizational websites; communication through podcasts.

Job Searching in Digital Age; Creating Resume (CV, cover letter), Creating Customized
Cover Messages for Job Applications, Purposes and Types of Employment Interviews,
Performing Optimally in a Job Interview- Do’s and Don’ts Before, During and After the
Interview.

Readings:
Text Books (Latest Edition):
1. AICTE’s Prescribed Textbook: Communication Skills in English (with Lab Manual), Anjana
Tiwari, Khanna Book Publishing Co.
2. Lesikar, R.V. & M.E. Flatley, “Business Communication: Connecting in a Digital
World”, McGraw-Hill Education.
3. Murphy, H. A., Hildebrandt, H. & Thomas, J.P. Effective Business Communication.
McGraw Hill.
4. Mukerjee H. S.,Business Communication: Connecting at Work. Oxford Publication
5. Boove, C.L. et al., Business Communication Today, Pearson.

References:
1. Culture as Communication (2001) by Stever Robbins
https://hbsp.harvard.edu/product/C0108A-HCB-ENG
2. The Future of Internal Communication | Rita Linjuan Men, Shannon A. Bowen
| Business Expert Press| BEP336-PDF-ENG | https://hbsp.harvard.edu/product/BEP336-
PDF-ENG

71
Suggested Exercise and cases:
1. Negotiation exercise as vendor/seller
2. Analyzing verbal and non-verbal aspects of speeches of great leaders and orators.
3. Delivering Effective Presentations using presentation tools/software and use of
infographics.
4. Cases on business communication
5. Summarizing Annual Report of a Company.
6. Preparing elevator pitch
7. Preparing curriculum vitae/resume/letter
8. Communicating Effectively in Group Discussion and personal interviews
9. How to Communicate Organizational Change (2020) by Angela Fisher Ricks
a. https://online.hbs.edu/blog/post/how-to-communicate-organizational-change
10. Change Management and Internal Communication | Rita Linjuan Men, Shannon
A. Bowen | Business Expert Press |BEP334-PDF-ENG|
https://hbsp.harvard.edu/product/BEP334-PDF-ENG

11. Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages | Tsedal
Neeley, Tom Ryder | Harvard Business School | 416046-PDF-ENG |
https://hbsp.harvard.edu/product/416046-PDF-ENG?
12. Bad Writing Is Destroying Your Company’s Productivity (2016) by Josh Bernoff
a. https://hbr.org/2016/09/bad-writing-is-destroying-your-companys-productivity
13. Group Communication and Decision-Making Simulation: Wildfire Mitigation |
Matthew Koschmann| FO0001-HTM-
ENG|https://hbsp.harvard.edu/product/FO0001-HTM-ENG
14. Three Rules for Communicating During a Crisis | Nancy Koehn| 5238AV-AVO-
ENG | https://hbsp.harvard.edu/product/5238AV-AVO-ENG
https://hbsp.harvard.edu/product/5238AV-AVO-ENGNtt=BUSINESS COMMUNICATION

Course Outcomes:
1. Apply the skills for writing various workplace written communications.
2. Effectively analyze and evaluate Business Reports.
3. Demonstrate competence in delivering impressive power- point presentations.
4. Create objective and succinct Resumes and be prepared to perform optimally in
Job Interviews.

*********

72
 ANDHRA PRADESH STATE COUNCIL OF HIGHER EDUCATION

Programme: GENERAL ENGLISH

(1 & 2 Semesters)
w.e.f. AY 2023-24
COURSE STRUCTURE

Course No. of No. of

Semester Course Name
Number Hrs/Week Credits
A Course in Communication
Semester-I 1 4 3
and Soft Skills
A Course in Reading &
Semester-II 2 4 3
Writing Skills
 SEMESTER-I
COURSE 1: A COURSE IN COMMUNICATION AND SOFT SKILLS
Theory Credits: 3 4 hrs/week

Objectives & Outcomes

By the end of the course the learner will be able to:
• Understand the importance of listening and practice effective listening.
• Use grammar effectively for accuracy in writing and speaking.
• Use relevant vocabulary in everyday communication.
• Acquire ability to use Soft Skills in professional and daily life.
• Confidently use the s k i l l s o f c o m m u n i c a t i o n .

I. UNIT: Listening Skills

a. Importance of Listening
b. Types of Listening
c. Barriers to Listening
d. Effective Listening

II. UNIT: Phonetics

a. Sounds of English: Vowels and Consonants
b. Syllable
c. WordStress
d. Intonation

III. UNIT: Grammar

a. Concord
b. Articles
c. Prepositions
d. Tenses
e. Question tags

IV. UNIT: Speaking Skills

a. Greetings & Introduction
b. Asking and Giving Information
c. Yes, We Can Barack Obama
d. Agreeing/ Disagreeing
e. A Leader Should Know How to Manage Failure Dr. A.P.J. Abdul Kalam

V. UNIT: Soft Skills

a. SWOC
b. Attitude
c. Emotional Intelligence
d. Netiquette
e. Interpersonal Skills
References:
1. Soft Skills, Dr. Alex (New Delhi: S. Chand &Company Ltd) 2009.
2. Interpersonal Skills Training, Philip Burnard (New Delhi: Viva Books Private Ltd)
3. Soft Skills for Everyone, Jeff Butterfield (New Delhi: Cengage Learning India Pvt Ltd)
2012
4. Emotional Intelligence, Daniel Goleman (London: Bloomsbury Publishing) 1996
5. A Text Book of English Phonetics for Indian Students, Balasubramanian
6. A Handbook for English Language Labor, E. Suresh Kumar, P. Sreehari
7. Communication Skills (2nd Edition), Sanjay Kumar &PushpLata, Oxford University Press,
2016.

Activities:
Make the students listen to news excerpts.
Watch interviews and speeches on You Tube.
Role plays on formal and informal conversations.
 SEMESTER-II
COURSE 1: A COURSE IN READING & WRITING SKILLS
Theory Credits: 3 4 hrs/week

Objectives & Outcomes

By the end of the course the learner will be able to:
• Use reading skills for effective comprehension.
• Build up a repository of active vocabulary.
• Own writing strategies in academic skills.
• Enable writing skills for future purposes.
• Enhance communicative competence through Reading and Writings
skills acquired.

I. UNIT
Poetry :1.Ulysses Alfred Lord Tennyson
Skills :2. Vocabulary: Conversion of Words
:3. One Word Substitutes
:4.Collocations

II. UNIT
Prose :1. The Best Investment I Ever A.J.Cronin
Made
Non-Detailed Text :2.Florence Nightingale Abrar Mohsin
Skills : 3.Skimming and Scanning

III. UNIT
Prose :1.TheNight Train at Deoli RuskinBond
Poetry : 2. Stopping by Woods on a Robert Frost
Snowy Evening
Skills :3.Reading Comprehension (Top
Down, Bottom Up and Schema
Theory)
:4. Note Making/ Taking
IV.UNIT
Poetry :1.Night of the Scorpion Nissim Ezekiel
Skills :2.Expansion of Ideas
:3.Notices, Agendas and Minutes

V.UNIT
Non-Detailed Text : 1.An Astrologer's Day RK Narayan
Skills :2. Curriculum Vitae and Resume
:3. Letters
:4.E-Correspondence
References:
1. Communication Skills (2nd Edition), Sanjay Kumar &PushpLata, Oxford University
Press, 2016.
2. The New Oxford Guide to Writing, Thomas. S. Kane,
 3. Reading Skills: How to Read Better and Faster- Speed Reading, Reading
Comprehension & Accelerated Learning (2nd Edition), Nick Bell.
4. English Vocabulary in Use: Upper Intermediate, Cambridge University Press.

Activities:
Asking the students to prepare a model resume.
Quiz on one word substitutes.
Collocation pair activity.
Asking the students to read news clippings and make notes.
 ANDHRA PRADESH STATE COUNCIL OF HIGHER EDUCATION

Programme: GENERAL HINDI

(1 & 2 Semesters)

w.e.f. AY 2023-24
COURSE STRUCTURE

No. of
Semester Course Title of the Course Hrs No. of Credits
/Week
Semester-I 1 Hindi Gadya Sahitya 4 3

Semester-II 2 Hindi Padya Sahitya 4 3

 GENERAL HINDI

SEMESTER. -I

हिन्दी गद्य साहित्य

Theory. Credits - 3. 4hrs/week

Units: 5

Periods: 60

लक्ष्य:

१. वि द्यार् थय क गद् य की वि िवध वि धाओ स पररर ् ि त कि ि ान ा।

२. ििन ् द ी भाष ा क वि ििष ् ट स ािित ् यकाि का पररि य उनक ी ि ि न ाओ की िवििष ् टत ा

का ज्ञ ान प्राप्त िक पान ा।

३. ििन ् द ी सािित ् य क सक् षि प्त इतति ास स परि र् ि त िकि ान ा।

४. ििन ् द ी व्य ािकण की सभ ी िपल ओ क वि ि द रूप अध्ययन िकान ा, क ् य कक

पि िवद्यार ् थय व्याकि ण ि ी
भाष ा की ि ीढ़ ि ती
ि ।

५. िवद्यार ् थय क पत्र ल खन क आि ि ् यक तनयम स अि गत िकान ा , ििष ् ट भाष ा का प्रय ग

िि प्रभ ाि प
लखन िवधध स पररर् ि त िकि ाना।

Unit-I

१.िमत्रता - आि ायि ि ामि द्र ि क्ल

२.सािित ् य की मि त्त ा - मि ाि ीि प्रस ाद द् वि ि दी

३.ब द ा - मि ाद ि ी ि म ाि

Unit-II

१.म क् क्तधन - प्रमि न ् द

२.प ि स्क ाि - जयि कि प्रस ाद

३. िि ि ि पढ़ गई - डॉ क सम िवय गी.

Unit -III

१.ििन्दी सािित्य का इतितास -

सामान्य पररि य

२.काल वि भ ाजन
 Unit - IV

१.काय ाि लय ीन ि ब्द ाि ल ी (अग्रज ी स ििन्द ी, ििन्दी स अ ग्रजी)

२.िलग

३.ि ि न

४.काल

५.काि

क Unit -

V पत्र

लखन

१. व्यक्क ् तगत पत्र

२. िआ दन पत्र

(छ ट् ट ी पत्र, वपता जी क न ाम पि पत्र , िमत्र क न ाम पि पत्र,प्राध ् य ापक पद क िलि

आि दन पत्र, अन ि ादक पद क िलि िआ दन पत्र )

पररणाम: प ाठ् यक्रम क सफल सम ापन क उपि ा त वि द्याथ ी तनम्न िवषय म सि म

ि ग।

१. तन ध, ि खार ् ि त्र, िक ान ी ज स ी गद् य की िविभन्न वि धाओ क समझ पान ा िि िवि्ल षण

िक पान ा।

२.सच ् ि िमत्र क ग ण स िअगत ि पान ा,ज की स्नातक स्ति क वि द्यार् थय क िलि

अतत आि ि ् यक ि ।

३.पिित स ामाक्जक, ऐतति ािसक , क ततक आिद सदभ याकन िक पाना।

ि ि न ाओ म स ास
् का मल
दिि त

४.धािमक सिि ष ् ण त ा,द ि प्रम आिद उत्तम िक पाना।

भाि न ाओ क ज ागत

५. ििन्दीस ािित ् य तति ास क सक् षि प्त अध्ययन स िववि ध क ाल िि तत ् कालीन

परि क्स ् थततय स िअगत ि न ा।

६. व्यािकणणक इकाइय की समझ िि प्रभ ाि पण ि पत्र ल खन का ज्ञ ान अक्जत िक सकन ा।

 SEMESTER - II

हिन्दी पद्य साहित्य

Theory. Credits - 3 4hrs/week

Units: 5

Periods: 60

लक्ष्य:

१.क ीि िि त लस ी क द ि म व्यक ् त स ामाक्जक सद ि ज आज क समय क

म भ ी प्रास र ् गक ि , िवद्य ार् थय
उनस पररर् ि त िकाना। सि क पद की लयात्मकता स
पररर् ि त ि पाना।

२. आध तनक काल क प्रम ख िि न्द ी किवय का य गदान िि वि िभन्न साििक्त्यक पि पि ाओ

म उनक य गदान का आकलन िक सकें ग।

३.तन ध क माध ् यम स क साम ाक ् जक र् ध ि न ा।

वि द्य ार् थय ज्ञ ान की ि ् द

४. प्रय जन मल क ििन्दी क अ तगत िवद्य ाथ ी वि िभन्न सि काि ी पत्र स िअगत ि पान ा।

५.अन ि ाद िि स ि पण ऐस ी कलाऍ ि , क ् जनक अभ्यास त ाि ािसल िक सक

स वि द्य ाथी भाष ाओ पि तनपण ग।

Unit - I

प्र ाि ीन किवता

१. क ीि दास - ५ द ि

२. स द ास - ाल ि णन

३. तलसीदास - ५ द ि

Unit - II

आध तनक किवता

१. म ातभ ाष ा - भ ाि तद ि ररि ् ि द् र - ५ द ि

२. िभि क - सय क ा त बत्रप ाि ी तनि ाला

३. मादा भ्र - ि जनी ततलक

Unit - III

सामान्य तन न्ध

१. िवद्य ाथ ी िि अन ि ासन

२. िवि्ि भाषा क रूप में ििदी

३. पयाि ि ि ण प्रदषण
 Unit -IV

प्रय जन म क ििन्दी - पररि य

िसकाि ी पत्र- पररभाषा िि पत्र का नम ा

१.पररपत्र

२.ज्ञ ापन

३.अधधस ना

Unit - V

१. अन ि ाद - अग्रज ी स ििन्द ी(४ - ५

प क ् क्तय ॉ) त ल ग स

ििन ् द ी (४ - ५ पक् क्तय ॉ)

२. सि पण

पररणाम: द ् िवतीय सत्र क सफल सम ापन क उपि ा त वि द्य ाथ ी तनम्न वि षय म सि म

ि ग।

१.प्राि ीन किवता क अध्ययन स म स ामाक्जक ि ग ी, क ाव्यगत

िवद्यार ् थय
पररर् ि त ि ग। ि तन ा ज ागत िवि षत ाओ स

२.आध तनक क ाल की िववि ध प्रकक्रयाओ का आकलन तथा वि ि्ल षण।

३.िविभन्न तन ध क माध ् यम स क साम ाक्जक ज्ञ ान धध।

िवद्य ार् थय की श्र ीि ् द

४.प्रय जन म लक ििन्दी का ज्ञ ान प्राप्त िक िवद्याथी सि काि ी तथा गि िसक ाि ी

सगि न म अन ि ादक पद क िलि अपन आप क तय ाि कि पाय ग।

५.अन ि ाद अभ्यास ज साििक ् त ् यक िि अन प्रय क्त माध ् यम स क िलि उपय गी

िकि ाय ा जात ा ि , यि वि द् य ाथधय
िसद्ध ि ग ा। सि पण कल ा क
अभ्यास स भाष ाई तनप णत ा प्र ाप्त िक सकत ि ।

सदिभ ग्रथ

१. गद् य सद ि - म िि ि क िट
ड ॉ नि िसि

२.कथाल क- डॉ घनश्याम

३.काव ् य दीप- श्र ी ीि ाध ाक ष ् ण मत

ति
ि नदन प्रसाद
४. आध तनक ििन्दी व्याकि ण िि ि ि न ा
- ड ॉि ासद
 ANDHRA PRADESH STATE COUNCIL OF HIGHER EDUCATION

Programme: General Telugu

(1 & 2 Semesters)
w.e.f. AY 2023-24

ఆం ధ్ప
ందంశం రంష్టం ర ఉన్న త విదయంమం డలం.
బి.ఏ, బి. ఎస్. సి., బి. క . తదితర ప్పర గ్ంం ములు (న్యలుగు స వతసరాల వావధి)
సి.బి.సి.ఎసం. ప్ద్ధ తిలం సవర*ం చబడిన్ం పంంఠంంపంణయళిక 2023 -24 విదయం స వతసరం న్cం చం
అమలం
General Telugu - సంధయరణ తెలం గు

COURSE STRUCTURE

Course No. of No. of

Semester Course Name
Number Hrs/Week Credits
Semester-I 1 Sahiti Sourabham 4 3
Semester-II 2 Srujanaatmaka Rachana 4 3

Course No. of No. of

Semester Course Name
Number Hrs/Week Credits
Semester-I 1 సాహితీ సౌరభ 4 3
Semester-II 2 సం జన్యతమక రచన్ 4 3
 SEMESTER-I

COURSE 1: సాహితీ సౌరభం

Theory Credits:3 4 hrs/week

▪ అభయసన లక్ష్యయలు

యూనిటల స ఖ్ం 5

పీరయడల స ఖ్ం: 60

1. తెలం గు సంహితంం యొకక పంంర చంన్న

న్ న్c, విశంష్టం తన్c

గుర*తం చడ ఆదికవి న్న న య కల న్యట్ం భాషా, స సక తులన్c

ప్ప*చయ చేయడ

2. జంన్్ంట వం కంల న్యట్ం మతప్ప*సంతం లు, గబింల కంవం విశే్ంలం తెలంయజేయడ దయారం

సమంజ ప్ట్ల అవగ్ంహన్ ప`ం ప్ªన్ం ది ప్జయ

ే డ

3. స పన న కుట్cం బాలలోని ప్ప*సితులు, పరరమ, ప్ువు వ ట్ంవి మనిషిని ఎలా ని

న్ స
పి సయో అవగ్ంహన్

కలిప చడ

4. జమం దయరీ వావసం ఎలా బీట్లల వారం తం ం దం , మన్ం సమంజ లో ప`టంcబడిదయరం బీజంలం ఎలా

న్యట్cకున్యన్ో అరం ం చేసcకోవడ తం పంంటంc మన్ం ప్లలట్ం ళ్ల ల, మంన్వ స బ ధయలం , ఆసం

అం తసcలం వికం త రం ప్ లం ఎలా

సంక్షంతకర*సతంో తెలంయజేయడ

5. జీవిత చర*తర పంకంరయన్c, దయన్ం విశంష్టతన్cం ప్ప*చయం చేయడ

6. ప్ంర చీన్ కవాభా్లో

ట ని వాంకరణయ శాలన్c అధ్ంయన్ చేయడ

వాంకరణయం శంల దయారం భం్ంసంమరంంనిన్ ప`ం పంªన్ం ది పంే యడ

ప్ంఠంం ప్పణయళంక
యూనిట్ -I (ప్్్ చీన కవిత్వ ం)
రంజనీతం – న్ంన్ంన్యా - ఆం ధంర మహాభంరతం – మంశంంసం (26-57 పందయంలం )
సభంపంరంం – పంథ
▪ న్న న యా - కవి ప్పచయ ▪ పంజంపంంలన్ – న్యడం , న్డం
▪ రాజనీతి - ప్ంఠాంం శ ▪ రాజనీతి ప్ంఠాంం శ స దేశ
ఇతివ తతన్ం

యూనిట్ -II (ఆధునిక కవిత్వ ం)

గబింలం - జంష్టం వం - పంథమ భంగం (1-40 పందయంల వరకం )

Page 1 of 8
 ▪ గం రంం జంష్టం వం – కవం ▪ కంవం రచన్య థంం
పంర*చయం , కవంతయ న్ప్
శ`ంలి ▪ ప్ంఠాంం శ స దేశ
▪ గబింల ప్ంఠాంం శ ఇతివ తతన్ం
యూనిట్ -III (కథానిక)
అలరంస పంం టంం ంళంలం – కళంయంణ
సcం దంరం జగన్యన్థ్
▪ రచయితిర ▪ కథయ న్ప్థ , స దేశ
ప్పచయ
▪ కథయం శం ▪ ప్ంతర చంతణ
యూనిట్ -IV (నవల)
అసమర ని జీవయాతర - ం
గ్ంపచ ద్
▪ గ్ం ం ద్ – రచయిత ప్పచయ ▪ న్ంవల థంం
పచ న్ప్
▪ న్ంవల ఇతంవం తతన్ం , ప్ంతర చితణ
ర ▪ న్వ లా స దేశ
యూన్ట ్ -V (జీవిత్ ్ చర్త్్్)
మూడు వాఙ్మ య శిప్ాలు - తిరుమల రామచ ద్
▪ తంరం మల రంమచం దంర – కవంపంరచయ ▪ నిడదంవంలం వంం కట్ రంవం
▪ వంటంం ర ంకర ▪ మంన్ంవలంల రంమకం ష్టణ కవి
* పంభ శాసతన్ం
వ్్యకరణం
ంలం కంరంలం : వం తంన్ంcప్ంర స, ఛంకంన్cప్ంర
సం ధ్cలం : అతం, ఇతం, ఉతం,
స, లంటంంన్ంcప్ంర స, అ తయంన్ంcప్ంర స
తంరక, సరళంయదశ, గసడదంవందశ,
వం తత యలం : ఉతపలమంల, చం పంకమంల,
దంంరం కత టంకంర,
శారా లము, మతత భము
సవరణ దంరఘ, గం ణ,
యణయదంశ, జాతులు : క ద్ , దింప్ ్
వం దధన్ం సం ధంcలం .
సమంసంలం : అవంయియభంవ,
తతం పరం ష్ట, కరమధయరయ, దంంం ద్ం,
దంంగం , బహం ప్వహం.
అరం ంలం కంరంలం : ఉపంమ, ఉతంరక్్,
రం పంక, సంభంవంకరత, అరధంం తర
వంంస, అతంశోకరత, శలంష్ట.శబంన్

Page 2 of 8
 4. అసమర ని జీవయాతర - తిరప్ం రనేని గ్ంపీచ ద్
▪ ఆధార గ్్ంరథ్ల్ :
5. మూడు వాఙ్మ య శిప్ాలు - తిరుమల
1. శ్రమదయం ధంర మహాభారతమం -
రామచ ప్ద
సభాప్ామం - తిరుమల తిరుసన
▪ సూచ్ంచబడిన సహప్్ఠ్య క్రయకమ
ర ్ల్ :
దేవసింన్ పచ cరణ
1. న్న న యా, తికకన్, ఎఱ్ఱ న్ మొదలై
ల న్ పంసద్ధ
2. గబింల - జాష్టటవా
కవుల పంంఠంంం శంతర న్పయ
్ ంలన్c ఇచంం,
3. అలరంస ప్ం ట్ంం ళ్ల ల - కళంయాణ సcం ప్దం
జగన్యన్థ్ విదయార లచేత సమక్షలు రాయి చడ ; ఆయా
ఉపంజంతం లం : దం, న్పయా
్ లలన్ంని యతిప్ంర సాది ఛ దో
తంటంగ్ంతం,
ఆటంవల విశేషాలన్c గుర*త ప్జయ
ే డ .
ససం
ముతయంలసరంలం

Page 3 of 8
2. విదయార లచేత ప్ంఠాంం శాలకు సంమంతలం , లంకోకం లం మంన్దలై
ల న్ం
స బ ధి చిన్ వాంసాలు రాయి చడ భా్ంం శంల ప్ట్ల ప్ప*జాన్యనిన్ ప్ªన్ం దగలరు.
(స`మిన్యర్/అస`ంనెమ ట్)
3. అలరంస ప్ం ట్ంం ళ్ల ల కథయ నేపథయంనిన్,
3. ప్ంర చీన్ ప్ంఠాంం శాలలోని సమకలీన్నన్c
స పన న కుట్cం బాలలోని ప్ప*సితులన్c, పరరమ,
గూర*ంన్ బ ం దం చరం, పంంర చంన్
ప్ువు వ ట్ంవి మనిషిని ఎలా న్నిస
పి సయో
సంహితయంనిన్ నేట్ం సంమంజిక ద్ం ్ంం తం
ప్ం ప్న్ం మలాంం కన్ చేయి చడ . అవగ్ంహన్చేసcకోవడ తం పంంటంc కథయ రచన్

4. చయర*తిరక, సంం సకం తిక అం శంలకం ఎలా చేయాలో తెలుసcకు ట్ంరు.

స బ ధిం చంన్ ప్పంంట్క పందంశంలన్c 4. అసమరుని జీవయాతర రచన్లల అపప ట్ం మన్
స ప్ద*శ చడం . ప్లలట్ం ళ్ల ల, మంన్వ స బ ధయలం , ఆసం
5. వాకరతగత/బ ం దం పంంర జెకం లం
అం తసcలు వికం త రం ప్ లం ఎలా
చేయి చడ .
సంక్షాతకర*సతంయం, జమ దయరీ వావసి ఎలా
▪ అభయసన ఫలితాలు
బీట్లల వారుతు దో , మన్ సమాజ లో
ఈ కోరుస విజయవ త గ్ం
ప`ట్cబడిదయరీ బీజాలు ఎలా న్యట్cకున్యన్ో
ముగ్*ం చయక, విదయార లు కర ది
విదయంరం * తంలం సcకం ం ట్ండం . ఒక తర
అభాసన్ ఫలితయలన్c ప్ªన్ం దల
గ రు.
జీవితయనిన్ కళకు
ల కట్ట మన్లవజానిక న్వ లగ్ంపరరం
1. తెలుగు సాహియ యొకక ప్ంర చీన్నన్c,
పంªన్ం ది న్ం అసమరం ని జీవయాతర విదయంరం *
విశంష్టం తన్c గుర*తసతంరం . ఆదికవం న్న న య
వాకరతతం వికంసంనికర దం హద్ చేసcం దం.
కల న్యట్ం భాషాస సక తులన్c, ఇతిహాసకల
5. వేట్ం ర* ాా కర శాసతన్ం,
న్యట్ం
నిడదోవ లువే కప్టంవం , మంన్వ లంల
రాజనీతి వి్యా
ట లపలట ప్ప*జాన్యనిన్
రంమకం న్్ణ
ట కవం వ ట్ం
స ప్ంది చగలరు. ప్ంర చీన్ కవాభా్లో
ట ని
ుమ ఖ్cల జీవిత చర*తరలన్c తిరుమల రామచ ద్
వాంకరణయ శాలన్c అధ్ంయన్ చేయడ దయారా

భా్ంసంమరంంనిన్, రచన్లల మంళంకం వలన్c

తెలుగు న్cడికర ,
గహి చగలరు.

2. జాష్టటవా కల న్యట్ం మతప్ప*సితులన్c,

గబింల కవా విశేషాలన్c గాహిసయరు.

Page 4 of 8
ఎలా రంశంరో అధ్ంయన్ంం

చేయడ తోపంంటంc జీవిత చర*తర

పంకరయన్c ఎలా రచంం చయలో

తెలుసcకు ట్ంరు.

6. ప్ంర చీన్ కవాభా్లో

ట ని

వాంకరణయ శాలన్c

అధ్ంయన్ చేయడ దయారా

భాషాసామరంం ప`ం ప్ªన్

ం ద్cతు ది.

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 SEMESTER-II

COURSE 2: సృజన్త్మక రచన

Theory Credits: 3 4 hrs/week

▪ అభయసన లక్ష్యయలు

1. తెలం గు సంహియ అభాసన్ం నెప్ం ణయంలన్c, స జన్యతమక నెప్ం ణయంలం గ్ం మంరడ

విదయంరం ం లం భా్ంతతయంన్ంన్, భాన్్ట యొకక ఆవశంకతన్c, భాన్్ట యొకక పంంర ధయన్యంనిన్

గుర*తం ప్జయ
ే డ మని్ం వాకరతగత జీవన్యనికర, సంమంజిక వావసం న్ప్ంట ష్టం తకం భాన్్ట

పంధయన్మని తెలం సcకం నేలం జేయడ తెలుగుభా్లో

ట ని కీలక శాలలైన్ వరణ , న్ప్ ్ , వాకంల ప్ంర

ధయన్యానిన్ అవగ్ంహన్ చేసcకోవడ

2. అన్cవాద్ ర గం లం నెప్ం ణం స పంందంన్ంన్c కలగజేయడ

3. స జన్ం ర గ , పంసంర మంధ్ంమ ర గంంలలన్ం ఉపంంధం అవకంశంలన్c అం దిప్ం చcంకం నేలం జేయడ

4. వాంస రచన్ ఎలా చేయాలో నేర*ప చడ

5. సంం కేతికత ర గం లం తెలం గు పంంర ధయన్ంంతన్c గుర*తం చేలం జేయడ

ప్ంఠంం ప్పణయళంక
I. వయక్ త్కరణ న<్పుణాయలు
భంష్ట- నిరంచన్యలం ,
లక్్ణయలం భంష్ట- ఆవశంకత,
పంయ
ంజన్యలం భం్న్ ట –
ఉతపతిత వందయలం
వరణం - పందంం – వంకంం
II. అనువ్్ద రచన
అన్ంcవందంం - నిరంచన్యలం ,
ఆవశంకత అన్cవాద్ న్పతు్ తులు
అన్ంcవంద్ సమసంలం - భంగ్ంళం, భంష్ట, సా సకం తంక సమసంలం .
• అభాంస ఆ గల న్cం చి ం గం న్ంcం చి ం’ అన్cవాద్ చయడ
తెలుగుకు, తల ఆం గంంన్ంకర ఒక ‘పర
III. మాధయమాలకు రచన
ప్తంకం రచన్ – వంరతంరచన్ం, సం పంందంకయం , సమక్ష
శావం మంధంంమం – రడంో రచన్ (కథ), podcast (డయకం ంమంం ప్ట)ం
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దంం శం మంధంంమ – టంంలంవిజన్ (కంమెరం) రచన్ [రం పంకం (Skit), వంఖ్ంంన్ం (Anchoring)]
• ముద య మంధంంమ ం మంధంంమ / దంం శం మంధంంమ రచన్ విదయంరం ం ల చంత చంయిం చడం
ంణ / శవ

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 IV. తెలుగ్్ వ్్యస రచన
తంలం గం వంంసం - నిరంచన్యలం ,
లక్షణయలం సాక్్ం వంంసం – సంభం్ట
ఉప్ంధయంయ ఉవంచ – మం నిమంణంకంం న్ంరసంం హారంవం
• విదయంరం * వంంస రచన్ ం చడ
చత చయి
V. తెలుగ్్
సాంకేతికత్
య - యూనికోడ్
తంలం గం
లంపం పంరచ
తంలం గం వికపడంయా
సామంజంక మంధంంమంలలన్ం తలం గం
(' ఇ’ పంతంరకలం , వబంంసట్ల c, బలన్ంగం )ల
• తంలం గం వికంపడంయంలం మంరం పలం చంరం పలం విదయంరంం ల చంత చయ
ంం చడం /
• సామంజంక ం గం రచన్ంలం చయ
ంం చడం
మంధంంమంలలన్ం తల

▪ ఆధార గ్్ంరథ్ల్ /వ్్యస్ల్

1. వాకంతకరణ నెప్ం ణయంలం - 1. ఆధ్cన్ంక భం్ంశంసతన్ం సిదయం తయలం - ఆచయరం స. ఎసం.

సcబహమణంం

2. తెలం గు భా్ం చర*తర – (స .) ఆచయరం భదిరంజు కం న్్ణ

ట మం ర*త

3. తెలం గు వాకంం – ఆచయరం చేకూర* రంమంరంవం ,

2. ఉతత మ కవిత-లక్షణయలు - న్వవ కవియ లక్షణములు - ఆచయరా సి. న్యరాయణరెడి

ఆధ్cనికంం ధంర కవియమం -స ప్దయయమం లం , పంయ

ంగమం లం , చతం రధ
పంకరణమం .

3. ఉతత మ కథ –లక్షణయలం - కథయశంలపం -వలలన్ం పంంటంం వ కటస cబియం, ప్ం టంల 11-17.

4. తెలం గు కథయనిక – సారూపం సాభావంలం – పంర ర కర న్దిణణయమం ర*త

5. ఉతత మ వాంసం లక్షణయలం - చద్cవం - స సకం తి (వాంసం ) - కొడవట్ంగ ట్ం కం ట్cం బరంవు

6. తెలుగు వాంస ప్ప*ణయమ - ఆచయరా కొలకలూర* ఇన్యక్

7. అన్cవాద్ రచన్ - 1. అన్cవాద్ సమసాలం - రంచమలం రంమచ దయర రెడం (ప్ం టంల 61-75, 85-94)

2. అన్cవాదన ం ప్ద్ధతం లం - ఆచరణ సమసాలం -చేకం ర* రంమంరావు.

"భా్ంం తర గం ", తెలం గు విశావిదయంలయ పంచcరణ. (ప్ం టంల 130-

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 146,)

8. మం దంణయ మంధ్ంమం - మంధ్ంమంలకు రచన్ (ప్ం టంల 9-12)

డయ॥ బి.ఆరం. అం బేదక రం విశావిదయంలయ పంచcరణ

9. స
న్ రన కం భాన్్ట - మంధ్ంమంలకు రచన్ (ప్ం టంల 67-74)

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 డయ॥ బి.ఆర్. అ బేదక ర్ విశావిదయాలయ పచ cరణ

10. న్సనరక రచన్ - తెలుగు మౌలిక శాలు (ప్ం ట్లల 59-69)

డయ॥ బి.ఆరం. అం బేదక రం విశావిదయంలయ పంచcరణ

11. ంర మంధ్ంమంలం - మంధ్ంమంలకు రచన్ (పంం ట్లల 3-10)

పంస
డయ॥ బి.ఆరం. అం బేదక రం విశావిదయంలయ పంచcరణ

12. రేడిో రచన్ - మంధ్ంమంలకు రచన్ (పంం ట్లల 141-148)

డయ॥ బి.ఆరం. అం బేదక రం విశావిదయంలయ పంచcరణ

- చం . మంధ్ంమంలకు రచన్ (ప్ం టంల 141-148)

13. వాంఖ్ంంన్ (యా కర*ం గం) - మంధ్ంమంలకు రచన్ (ప్ం టంల 178-181)

డయ॥ బి.ఆరం. అం బేదక రం విశావిదయంలయ పంచcరణ

14. ట్ంలివిజన్ రచన్ - మంధ్ంమంలకు రచన్ (ప్ం టంల 153 -160)

డయ॥ బి.ఆరం. అం బేదక రం విశావిదయంలయ పంచcరణ

15. తెలం గు జరన్లిజం - డయ॥ బం ప్దంజు రంధయకం న్్ణ

ట

సూచ్ంచబడిన సహప్్ఠ్య క్రయకమ

ర ్ల్

1. భా్ంం శంలప`ం, వాక నిరంమణ ప`ం అస`ంనెమం టంc రంయి చడ , న్సరన కలంని సంహితం/భా్ంం శంలన్c
సరకర*ం న్పంే యడం .

2. విదయంరం ం లచేత తెలం గు భం్ం సంహితయంలప`ం పంసం గ వంంసం ఇసపం చడం (స`మంన్యర్, అస`ంనెమం టం)

3. వాంసరచన్ం, లేఖ్ంరచన్ం, సీంయ కవితలు రంయి చి తరగతిలో చదివి ప్జచ యడ

4. వివిధం కంరంకమంలం విదయంరం లచేత

ం సదస cస నిరాహణ, వాంఖ్ంంన్ (యా కర*ం గం) చేయి చడం .

5. సమకంలీన్ భా్ంసమసంలప`ం / ఉద్ంమంలప`ం/సంం ఘంక సమసాలప`ం 'బ ం దచ రం' (Group Discussion)

6. తెలం గుభా్ం దిన్లతసవం /అం తరంతీయ మంతం భం్ం దిన్లతసవం మొదలై

ల న్ రంజం లలన్ం జర*గ్ం

సంం సకం తిక కంరంకంమంలు విదయార లచేత నిరాహి ప్జయ

ే డ , వాట్ంప`ం సమక్షలు/న్సనరక పక ట్లన ల రాయి చడ .

7. సమకంలీన్ స ఘటన లప`ం సంమంజిక మంధ్ంమంలం/ ట్ం.వి.లం జర*గ్ం చరలన్c న్ంమంద్c చంసం స కలన్ం
చేయడ .

8. సంం సకం తిక / చయర*తక పంంర శసతన్ంం కలిగ్*న్ కటండయలం ,ం దేవాలయంలం , కళంయన్ంలయాలన్c
‘బ ం ప్దప ంటన ం/ క్షేతర ప్పంటన ం'

దయారా విదయార లచేత స ప్ద*శ ప్జయ

ే డ .
▪ అభయసన ఫలితాలు

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ఈ కోరం స విజయవం త గ్ం మం గ్*ం చయక,
విదయంరం ం లం కరం

ది అభాసన్ ఫలితయలన్c ప్ªన్ం దగలరు.

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1. తెలం గు సంహియ అభాంసన్ దయారం నేరం ంకున్న్ నెప్ం ణయంలన్c, స జన్యతమక నెప్ం ణయంలం గ్ం

మంరుంకోగలరం . విదయంరం ం లం భా్ంతతయంన్ంన్, భాన్్ట యొకక ఆవశంకతన్c, భాన్్ట యొకక పంంర

ధయన్యంనిన్ గుర*తసతంరం . మని్ం వాకరతగత

జీవన్యనికర, సంమంజిక వావసం న్ప్ంట ష్టం తకం భాన్్ట పంధయన్ంమని తెలం సcకం ం ట్ంరం . తెలం గుభా్లో
ట ని

కీలకంం శంలలైన్ం వరణం , న్ప్ ్ , వాకంంల పంంర ధయన్యంనిన్ గుర*తసం వంగంం పం, లిఖంతరం ప్ వాకంతకరణ

దయారం భా్ంన్ంం ప్ం ణయంలన్c

మంరం గుప్పచcకోగలరం .

2. అన్cవాద్ ఆవశాకతన్c తెలుసcకు ట్ంరు. అన్cవాద్ ర గ లో నెప్ం ణ ప`రుగుతు ది.

3. స జన్ం ర గ , పంసంర మంధ్ంమ ర గంంలలన్ం ఉపంంధం అవకంశంలన్c అం దిప్ం చcంకోగలరం .

4. భా్ంనెప్ం ణయంలన్c అలవరచcకోవడ తోపంంటంc వినిోగ్*ం చడ నేరం ంకు ట్ంరం .

భాన్్ణట యనెప్ం ణయంలన్c స జన్యతమక రం ప్ లం వాకంతకర*ం చగలరం . మం చం వాంస రచన్య నెప్ం ణయంలన్c

ప`ం పంªన్ం ది చcకంగలరు.

5. సా కేతికత ర గ లో తెలుగు ప్ంర ధయన్ంత గుర*ం చి అవగ్ంహన్ ప్ªన్ం దగలరు.

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 ANDHRA PRADESH STATE COUNCIL OF HIGHER EDUCATION

Programme: GENERAL SANSKRIT

(1 & 2 Semesters)
w.e.f. AY 2023-24
COURSE STRUCTURE

Course No. of No. of

Semester Course Name
Number Hrs/Week Credits

Semester-I 1 Poetry, Prose & Grammar -I 4 3

Semester-II 2 Poetry, Prose & Grammar -II 4 3
 ANDHRA PRADESH STATE COUNCIL OF HIGHER EDUCATION
REVISED UG SINGLE MAJOR SYLLABUS UNDER CBCS
(Implemented from Academic Year 2023-24)
PROGRAMME: B.A (Honours) in Sanskrit
Major Subject: SANSKRIT
Course 1: POETRY, PROSE & GRAMMER -I
I Learning Outcomes:
1. Ĥ ाच ीन सèकतस ाfि×य èवǾप पhर£ ानम ् भवि त ।
2. आधि नक सèकतस ाfि×य èवǾप पhर£ ानम ् भवि त ।
3. म ि लक cय ाकरण पhरचय भवि त ।
II Syllabus: (Teaching Hours: 45)
Unit - 1: Ĥ ाच ीन पƭ स ाfि×यम ् (9h)
1. धनभưग - Į ीमद ाम ायण ब ालक ाtड 67 सग
2. िरण ागतर¢णम ् - Į ीमि ाभ ारत अनि ासनपवि[ ण 32 अ“य ाय
.Unit - 2: आधि नक पƭ स ाfि×यम ् (9h)
1. मि दय - म œळपfड न ारयणि ाि Ƹण पğस ज ीवन क ाcय 2 सग[
2. र ामकȧि त - स×य™ति ाि Ƹण Į ीर ामकȧि त[ मि ाक ाcय 1 सग
Unit - 3: गƭ स ाfि×यम ् (9h)
1. खल fN - fित पद ि सि Ûध पhरǔछ द ात ्
2. ल कम ाÛय - Į ीर ामन ाथि ाि Ƹकत ि नबÛध
Unit - 4: cय ाकरणम ् (9h)
1. अजÛत िÞद ा (द व, कfव, भ ान, धात, fपत, ग , रम ा, मि त)
2. ध ातव (भ, गम,् èथ ा, 7ि िर, ल ाभ,् मद, अस,् भ ाष)

Unit - 5: cय ाकरणम ् (9h)

1. सÛधय (अच ् - िल ् सÛधय )
2. सम ास ा (ƮÛƮ, त×पǽष, कमध ारय, fƮग)

III Skill Outcomes:

On successful completion of this course, student shall be able to:

1. स ाfि×यक ार, ऋfष, कfव 5दय fवव चनम ् भवि त ।

2. म ानव ीयमǐयसbपदन ाि भल ाष भवि त ।
3. म ि लकcय ाकरण£ ान न Ĥय ग अथ ात ् पठन ल खन व ल ास भ ाष ािद“य ĤयƤ भवि त ।

IV References:
1. Prescribed Sanskrit Text Book I
V Co-Curricular Activities: (Hours for Activity: 15h)
1. Assignments
2. Seminars, Group discussions, Quiz, Debates etc.
3. Invited lectures and presentations on related topics by experts.
 ANDHRA PRADESH STATE COUNCIL OF HIGHER EDUCATION
REVISED UG SINGLE MAJOR SYLLABUS UNDER CBCS
(Implemented from Academic Year 2023-24)
PROGRAMME: B.A (Honours) in Sanskrit
Major Subject: SANSKRIT
Course 2: POETRY, PROSE & GRAMMER -II

I Learning Outcomes:
1. सè कत पƭकfवĤय ग माधयन[ा कत भि त भवि त ।
2. सè गƭकfवĤय ग म ाधय ान भि त भवि त ।
3. cय ाकरण£ ान ात ् लखनिfƨ भवि त ।
II Syllabus: (Teaching Hours: 45)
Unit - 1: Ĥ ाच ीन पƭ स ाfि×यम ् (9h)
1. प ाि णĒिणम ् - रघवbिमि ाक ाcय 7 सग[
2. पğ ाच ानम ् - न ान ाĒÛथßय
.Unit - 2: आधि नक पƭ स ाfि×यम ् (9h)
1. पÛन ाध ाğ ी – Į ीम×Ĥत ापरण ायन म व ाडक ाtड 13 सग[
2. सखवग – धbमपदम ् (Sanskrit Version of Prof. P.Sriramachandrudu)

Unit - 3: गƭ स ाfि×यम ् (9h)

1. अम घदिनम ् - ब ाणèय क ादब रȣत
2. च ाǽच fƴतम ् - कfवक पकल ापत
Unit - 4: cय ाकरणम ् (9h)
1. अजÛत िÞद ा (नदȣ, तन, वध, म ात, वन, फल, व ाhर, मध)
2. ध ातव (इष,् ि लख,् कञ,् Đȧञ,् चर, रम, वÛद, यध ् )
Unit - 5: cय ाकरणम ् (9h)
1. सÛधय (िल ् सि Ûध – fवसगसि Ûध )
2. सम ास ा (अcय ाय ीभ ाव , बि ™ ीfि )

III Skill Outcomes:

On successful completion of this course, student shall be able to:

1. स èकतकव ीन ा पदव ाÈयĤय गसरण रवगि त भवि त ।

2. स èकतकव ीन ा भ ावगbभ ीय[ पhर£ ानम ् भवि त ।
3. व ाÈयरचन ाय ाम ् द षर ाfि×यĤ ाि Ư भवि त ।
IV References:
1. Prescribed Sanskrit Text Book II

V Co-Curricular Activities: (Hours for Activity: 15h)

1. Assignments
2. Seminars, Group discussions, Quiz, Debates etc.
3. Invited lectures and presentations on related topics by experts.
 ANDHRA PRADESH STATE COUNCIL OF HIGHER EDUCATION

Programme: GENERAL URDU

(1 & 2 Semesters)
w.e.f. AY 2023-24
COURSE STRUCTURE

Course No. of No. of

Semester Course Name
Number Hrs/Week Credits

Semester-I 1 Urdu Poetry 4 3

Semester-II 2 Urdu Prose Non Fiction 4 3
 SEMESTER-I
COURSE 1: Urdu Poetry
Theory Credits: 3 4 hrs/week
 SEMESTER-II
COURSE 2: URDU PROSE NON FICTION
Theory Credits: 3 4 hrs/week