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Google Analytics Explanation

Google Analytics provides a comprehensive overview of website performance through various sections including Home Dashboard, Audience, Acquisition, Engagement, Events, Conversions, and more. Key features include real-time tracking of users, detailed demographic insights, and customizable reports for in-depth analysis. The platform helps businesses understand user behavior, optimize marketing strategies, and track important goals like conversions.

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15 views2 pages

Google Analytics Explanation

Google Analytics provides a comprehensive overview of website performance through various sections including Home Dashboard, Audience, Acquisition, Engagement, Events, Conversions, and more. Key features include real-time tracking of users, detailed demographic insights, and customizable reports for in-depth analysis. The platform helps businesses understand user behavior, optimize marketing strategies, and track important goals like conversions.

Uploaded by

singhkunal2612
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Google Analytics Explained

1. Home Dashboard
- Shows overview of users, sessions, bounce rate, and real-time users.

- Example: 120 users visited, 60% from Google Search.

2. Users -> Audience Section


- Shows who your visitors are (age, location, device, etc.).

- Example: Most users are from India, aged 25-34, using mobile.

3. Acquisition Section
- How users found your site: Organic, Direct, Referral, Social, Paid.

- Example: 50% from Google Search, 20% from Instagram.

4. Engagement -> Pages and Screens


- Shows what users do on your site (page views, time spent, bounce rate).

- Example: 'Pricing' page has highest views and 1.5 min average stay.

5. Events
- Tracks specific actions like button clicks, form submissions, video views.

- Example: 30 clicked 'Contact Us', 10 submitted the form.

6. Conversions
- Tracks important goals like purchases or form completions.

- Example: 5% of visitors filled inquiry form.

7. Real-Time Report
- Live view of current users and their actions.

- Example: 3 users on blog, 2 mobile, 1 desktop.

8. Admin Panel
- Settings to manage properties, users, and data streams.

- Example: Link Google Ads, add new data stream.

9. Exploration
- Create custom deep analysis reports with drag-and-drop.

- Example: Compare how long male vs. female users stay.

10. Reports Snapshot


- Custom summary of key insights and trends.

- Helps track what's improving or declining over time.

11. Retention Report


- Shows how often users return after their first visit.

- Example: 15% returned after 7 days.

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