Paid Ad Strategy for M Collection Jewelry
Goals & Objectives
● Increase Brand Awareness – Reach new customers in target regions (Qatar, UAE,
KSA, Lebanon).
● Drive Website Sales – Convert ad engagement into purchases.
● Boost Engagement – Increase likes, comments, shares, and saves.
● Retarget & Retain Customers – Bring back visitors who did not purchase.
● Grow Instagram & Facebook Shop Sales – Increase direct sales from social media
stores.
1. Business Overview
Gold Plated Jewelry accessories business in GCC like Qatar, KSA, UAE, and Lebanon,
offering handmade gold-plated jewelry accessories. Target customers include individuals
looking for affordable luxury, elegant designs, and exclusive handcrafted pieces.
2. Target Audience & Demographics
To maximize the effectiveness of Instagram/Facebook ads, We should focus on the following
audience segmentation:
A. Audience Interests & Behavior
● Women interested in fashion, jewelry, luxury brands, and accessories
● Engaged or married women looking for wedding or event jewelry
● Influencers, fashion bloggers, and socialites in high-end cities
● People searching for handmade or custom jewelry
● Expat women in GCC countries who love gold-plated accessories
B. Age Group
● Primary Audience: Women aged 23–45 (working professionals, married women,
fashion lovers)
● Secondary Audience: Young women aged 18–24 (trend-following students and young
professionals)
C. Location Targeting
Since your business is in Qatar, KSA, UAE, and Lebanon, focus on high-income cities where
people are more likely to buy premium jewelry:
● UAE: Dubai, Abu Dhabi, Sharjah
● KSA: Riyadh, Jeddah, Dammam
● Qatar: Doha, Al Wakrah, Lusail
● Lebanon: Beirut, Jounieh, Tripoli
3. Ad Formats & Strategy
Use a mix of carousel ads, reels ads, story ads, and shopping ads to attract customers:
● Carousel Ads: Show multiple products with pricing & CTA (Shop Now, Learn More)
● Reels Ads: Short videos showcasing jewelry details, behind-the-scenes, and styling tips
● Story Ads: Eye catching promotions, limited time offers, and testimonials
● Shopping Ads: Direct-to-purchase ads with a "Buy Now" button
4. Budget & Bidding Strategy
● Start with $10–$50 per day for testing different audience segments
● Use automatic placements to let Instagram/FB optimize the best performing ad formats
● Set a CPC (cost-per-click) or conversion based bidding strategy
5. Ad Copy & Creative Ideas
● Luxury & Elegance: Handcrafted gold-plated jewelry that shines like real gold. Shop
Now!
● Limited Edition Offers: Exclusive handmade designs, limited stock! Order before it's
gone!
● Gifting Angle: Looking for the perfect gift? Elegant, timeless, and affordable!
● Cultural Appeal: Inspired by Arabian elegance & craftsmanship. Shop your dream
jewelry!
6. Retargeting & Lookalike Audiences
● Retarget: People who engaged with Instagram/FB profile or visited our website
● Lookalike Audience: Create audiences similar to past buyers for more conversions
7. Influencer & UGC Strategy
● Collaborate with local influencers in Dubai, Riyadh, and Doha to showcase the jewelry
● Encourage customers to post photos/videos wearing your pieces for authentic
engagement
