NAME OF BUSINESS: SUSAN COAST BEACH HOTEL

TELEPHONE : 0757209781

PRESENTER : SUSAN NDUNGE MULI

INDEX NUMBER : 3031010004

COURSE : DIPLOMA IN TOURISM MANAGEMENT

INSTITUTION : EMBU COLLEGE

PRESENTEND TO: THE KENYA NATIONAL EXAMINATION COUNCIL

IN PARTIAL FULFILMENT OF THE REQUIREMENT

FOR THE AWARD IN DIPLOMA IN TOURISM

MANAGEMENT

SUPERVISOR : STEPHEN MUTUA

DATE OF SUBMISSION : JULY, 2025

i
 DEDICATION

I hereby dedicate this business plan to my parents and my brothers for their love, sacrifice and

also supporting me financially throughout this course. I also wish to thank my lecturer Mr.

Stephen Mutua who gave me guidance during thus project.

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 ACKNOWLEDGEMENT

I thank the almighty God for giving me good health, my friends for their support and made my

work much easier and worthwhile. I would also like to express my sincere gratitude to my

supervisor Mr. Stephen Mutua for his effort in guiding and advice on how to write the project.

iii
 DECLARATION

I declare that this is my original work and I personally did it and it has never been presented by

anyone to the Kenya national examination council.

NAME OF THE STUDENT: SUSAN NDUNGE MULI

SIGNATURE : ……………………………………………

DATE : ………………………………………………..

NAME OF THE SUPERVISOR: STEPHEN MUTUA

SIGNATURE :

…………………………………………………………………….

DATE :

……………………………………………………………………..

iv
TABLE OF CONTENTS

DEDICATION...............................................................................................................................ii

ACKNOWLEDGEMENT...........................................................................................................iii

DECLARATION..........................................................................................................................iv

TABLE OF CONTENTS..............................................................................................................v

CHAPTER ONE............................................................................................................................1

1.0 EXECUTIVE SUMMARY.....................................................................................................1

1.1 BUSINESS DESCRIPTION...................................................................................................1

1.2 MARKETING PLAN..............................................................................................................2

1.3 ORGANIZATION AND MANAGEMENT PLAN..............................................................2

1.4 OPERATION AND PRODUCTION PLAN.........................................................................2

1.5 FINACIAL PLAN....................................................................................................................2

CHAPTER TWO...........................................................................................................................3

2.0 BUSINESS DESCRIPTION...................................................................................................3

2.1 SPONSOR................................................................................................................................3

2.2 NATURE OF THE BUSINESS..............................................................................................3

2.3 INDUSTRY..............................................................................................................................3

2.4 JUSTIFICATION OF OPPORTUNITIES...........................................................................4

2.5 FORMS OF OWNERSHIP....................................................................................................4

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2.6 BUSINESS GOALS AND OBJECTIVES.............................................................................4

2.7 PRODUCT AND SERVICES.................................................................................................6

2.8 BUSINESS LOCATION.........................................................................................................6

2.9 ENTRY AND GROWTH STRATEGY.................................................................................6

SWOT ANALYSIS........................................................................................................................7

CHAPTER THREE.......................................................................................................................9

3.1 MARKETING PLAN..............................................................................................................9

3.2 POTENTIAL CUSTOMERS.................................................................................................9

3.3 COMPETITION....................................................................................................................10

3.4 MARKET SIZE AND MARKET SHARE..........................................................................10

3.5 PRICING STRATEGY.........................................................................................................11

3.6 SALES TACTICS..................................................................................................................12

3.7 ADVERTISING AND PROMOTION STRATEGY..........................................................13

3.8 PROMOTION STRATEGY.................................................................................................13

3.9 DISTRIBUTION STRATEGY.............................................................................................13

CHAPTER FOUR.......................................................................................................................14

4.0 ORGANIZATIONAL AND MANAGEMENT...................................................................14

4.1 ORGANIZATIONAL CHART............................................................................................14

4.2 KEY PERSONEL..................................................................................................................14

4.3 DUTIES AND RESPONSIBILITIES OF MANAGEMENT TEAM MANEGER..........15

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4.5 LEGAL REQUIREMENT....................................................................................................21

SUPPORT AND SERVICES......................................................................................................21

CHAPTER FIVE.........................................................................................................................23

5.0 OPERATION PLAN.............................................................................................................23

5.1 PODUCTION FACILITIES AND CAPACITIES.............................................................23

5.2 MATERIALS.........................................................................................................................24

5.3PRODUCTION STRATEGY................................................................................................25

5.4 PRODUCT PROCESS..........................................................................................................26

5.5 REGULATION AFFECTING PRODUCTION.................................................................26

5.6 TRADE MARKS...................................................................................................................27

5.7 RISK REDUCTION STRATEGY.......................................................................................27

CHAPTER SIX............................................................................................................................29

6.0 FINANCIAL PLAN...............................................................................................................29

6.1 PRE- OPERATIONAL COST.............................................................................................29

6.2 WORKING CAPITAL..........................................................................................................29

6.3 ASSUMPTION.......................................................................................................................30

APPENDIX...................................................................................................................................33

APPENDIX 2................................................................................................................................34

vii
 CHAPTER ONE

1.0 EXECUTIVE SUMMARY

1.1 BUSINESS DESCRIPTION

The owner of the business will be Susan Ndunge aged 21 years. She is currently pursuing a

course in Diploma in Tourism Management which will earn her a great deal of qualification to

start and run this business.

This address of the business will be:

SUSAN MULI

P.O BOX 48

MOMBASA

TEL: 0757209781

EMAIL: susanndunge2004@gmail.com

The business will deal with leisure and entertainment of people who come for adventure.

The hotel will be conveniently located to have direct access -to the beach nearby. It will offer a

luxury but modest relaxing environment for not only international tourists but also for the local

people looking for a nice place to spend the weekends or short vacations.

Also, it is expected that we will offer to our customer’s excellent facilities to host special events

such as seminars, weddings, private parties etc. It will also include a spa package for those

tourists looking for a place to relax and invest their money in their body treatment such as

facials, massage therapy and others.

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Differentiating the type of business service offered from that of competitors will assist not only

in building the hotel as a whole but will attract frequent business travellers who require a high

level of personal service and recognition.

1.2 MARKETING PLAN

Market of products will be done in appropriate way and the business will serve all kind of

customers both national and international since the advertising will be done through all means of

communication including online.

1.3 ORGANIZATION AND MANAGEMENT PLAN

The operation of the business will be carried out by skilled staffs. The owner will be advising all

employees and paying them the appropriate salary according to each one role in the business.

The business will be opened from 6.30am to 10.00pm.

1.4 OPERATION AND PRODUCTION PLAN

The required materials will be bought within the country so as to reduce the cost of production.

1.5 FINACIAL PLAN

The estimated capital will be ksh5, 000,000 sourced as follows.

Source Amount Percentage

Owner contribution 3,000,000 60%

Bank loans 1,500,000 30%

Parents and others 500,00 10%

2
 CHAPTER TWO

2.0 BUSINESS DESCRIPTION

2.1 SPONSOR

The business will be sponsored by Susan Ndunge. She will be standing as the manager of the

business. She is 21 years old from Machakos County. She is currently a student in Embu College

taking a diploma in tourism management.

2.2 NATURE OF THE BUSINESS

Proposed name of the business will Susan coast beach hotel and resort. The hotel will offer the

customer the best service and sell product of high quality creating good image. It will be located

in Mombasa town in the Nyali areas.

2.3 INDUSTRY

The business will be under hospitality. It’s expected to grow in size in order to help in raising the

standards of living in the nearby community. This is because the business will offer exceptional

services from what others similar businesses have been offering.

Food, relaxation and exercise facilities have been essential to the life of many people in the

society in need for enough hospitality products that’s why I came up with this kind of business.

The pool and restaurant has been a dynamic in its growth hence expanding market.

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2.4 JUSTIFICATION OF OPPORTUNITIES

The business targets to improve the living standards of people through employment which will

be required in day -to day life hence creating a source of income. The need to bring essential

services to the people and the society hence reducing the cost of travelling to other places in

search for the service

2.5 FORMS OF OWNERSHIP

Susan coast beach hotel will operate as a sole proprietorship which will be managed by Susan

Ndunge and will provide the capital needed to start the business. The owner will also borrow

loan from KCB bank.

The owner will make proper decisions concerning the business necessary for running of the

business.

2.6 BUSINESS GOALS AND OBJECTIVES

The goals of the business are to offer the quality of product and the best services at the most

favorable prices. The business will operate and set the achievement of long term and short-term

goals.

The business will establish a good reputation in the market for quality and fair prices and also

suitable business future.

SHORT TERM GOALS

1. Maximize profit and sales and minimize cost of operation.

2. Creating job opportunities to people.

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3. Ensure the product offered is in high quality.

4. Be the leading producer of quality products and services.

Main objectives

Business objectives

1. Establish an organization which provides opportunity for employment with skills.

2. Become established as a renown hotel.

Marketing objectives

1. Create a presence of the internet including online reservation system.

2. Establish market reach.

3. Increase name recognition.

Key advantages

Susan coast beach hotel will become a renown hotel because of the following key

advantages:

1. Our focus on job skills training purposed to impact the surrounding region.

2. Our hotel will be formulated along current ecological guidelines greatly reducing its impact

on the surrounding environment whilst stimulating local economy.

3. The hotel will have a state of the heart security system with direct communication to the local

law enforcement department.

4. Maintenance of high quality real time financial and reservation system.

5. Our unique formula for service and ambiance.

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6. Senior management will have significant business experience.

2.7 PRODUCT AND SERVICES

The resort will involve the sale of services as started below

Product: drinks such as soda, mineral water and wines and spirits

Services: such as catering services, dining, DSTV services, lodging and entertainment which will

be offered 24hrs a week. The customers will be served according to their needs. There will be

discounts to customers who access our services frequently.

2.8 BUSINESS LOCATION

The business will be located in Mombasa town along Nyali bridge areas.

The location is easily located by customers because it is in a town center. Good transport is

readily available. The good transport system will make delivery of the resort materials easy. The

owner will also rent a big room where all goods will fit and also create an outside space for the

customers to relax and have fun. The rent will be per agreement with the organization.

2.9 ENTRY AND GROWTH STRATEGY

ENTRY STRATEGY

Susan coast beach hotel will start on 15th October, 2025 and the launching will be held on 25 th

October, 2025 at Nyali in Mombasa. The ceremony will be announced through social media such

as radio, television, billboards, posters, Facebook and newspapers in order to get more people

even outside the area. During the launching the resort manager will announce the types of

6
services offered by the resort. Taking new customers will be through aggressive pricing and

offering additional promotion to the customers.

SWOT ANALYSIS

The following analysis highlights the internal strengths and weaknesses of our organization and

the opportunities and threats facing the company in our external environment. We must work to

improve our areas of weakness. Organizational strength must be leveraged in order to capitalize

on external opportunities as they arise and contingency plans formulated in order to deal with

threats presented by the environment.

Strengths

The hotel strengths can be identified as follows;

Strategy- established differentiation strategy

Structure-flat decentralized structure

Skills-diverse range of service skills within management and staff

Style- strong participative culture

Staff- specialized and experienced staff, well-motivated and highly skilled. A well trained team

who are proud of their hotel and respect and promote the brand values.

Shared values- clear and well communicated

Reputation- promotes a strong reputation within the local market and travel trade markets for

reliability and exemplary service.

Weakness

The hotels weakness can be identified as follows:

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Capital investment- requires approval of credit line from local banking to properly fund the

initial capital investment to build the facilities.

Seasonal revenues- the flow of tourist cycle that occurs during spring-summer seasons versus

winter should be considered and managed.

Staff- season turnover requires ongoing training and orientation of new staff.

Opportunities

The hotels opportunities can be seen as:

Market- returning growth after a period of time.

Competitors- no direct competition exists at present in terms of SPA package and the convenient

location.

Suppliers and staff- supplies required to run the facility can be obtained from the local market.

Guest dependency- repeat corporate business based on personal service and quality in a small but

luxurious environment.

Threats

Threats to the hotel have been identified as:

Market entry- potential for a competitive, global brand to enter the market with a similar product.

Substitutes- fully furnished and serviced business apartments offering lower daily rates.

Economy- recovery from slight recession may take time.

8
 CHAPTER THREE

3.1 MARKETING PLAN

This is the process in which the business products and services are made available to the

customers.

To enable perfect growth of the business, the owner will carry out research in order to enhance

quick growth of the business. Also due to economic crisis of any instability which may be

exposed in the country the business will offer fair prices and also monthly installment.

To be exceptional from other hotels Susan coast beach hotel will do product mix:

Accommodation

The accommodation of Susan coast beach hotel will consist of various suites (honey moon,

deluxe, business) and rooms (single and double rooms). Each room will include a bathroom, TV,

minibar, air conditioner and internet access. Several rooms will have a panoramic view while

most other rooms will have a garden view. Additionally, Susan coast beach hotel will offer

security coded entrance to the building and rooms, safety deposit boxes, secure luggage storage,

24 hour reception and help desk and business amenities.

Food service/room service

Food service is intended to serve a complimentary breakfast. Room service will offer lunch and

dinner to guests but also will cater for convention customers during meetings.

3.2 POTENTIAL CUSTOMERS

Customers keep the business using either buying and receiving services from the business. The

customers will be of different types like tourist, business men, company, schools, and local

people who came for leisure.

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The overall services will be offered all the day of the week at 24hrs potential number of client

will be 700 as per men time hoping to increase in due time.

3.3 COMPETITION

For business to succeed there must be competitors. Susan beach hotel has several competitors

from within the area. To avoid competitors Susan beach hotel have to sell its products and

services at a fair price.

3.4 MARKET SIZE AND MARKET SHARE

According to the recent research carried out by proprietor established population of Mombasa

town and its surrounding are around 200,000 people. It is observed that the share of this

population that may require this service roughly is 100,000 others may take services from other

resorts, currently the market is held by four players and each has taken its shares as follows.

Name of the business Population Percentage

Sun and sand hotel 35,000 35%

Tudor creek hotel 15,000 15%

Nyali reefs 10,000 10%

Susan coast beach hotel 40,000 40%

The data can be presented in percentages as shown below.

Sun and sand hotel

35,000/100,000*100=35%

Tudor creek hotel

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15000/100000*100=15%

Nyali reefs

10000/100000*100=10%

Susan coast beach hotel

40000/100000*100=40%

population

3.5 PRICING STRATEGY

The pricing strategy helps to determine the optimum prices that will give maximum prices. The

prices of commodities in the business will be set to favor both the customer and the business.

The cashier will manage the sales and purchase. After one month of operation the frequent

customers will be allowed credit to be paid a week time.

The items will be priced as follows.

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 Items Price

Soda 100

Breakfast 350

Mineral water 50

Wines and spirits 550

Alcohol 1000

Lodging 5000per night

Internet 2ksh per minute

Lunch 500

Supper 750

Pool 150

3.6 SALES TACTICS

The proposed business will adopt personal selling methods for its service and this will help to

establish a good relationship with customers. The method will also provide the business with an

opportunity to hear customer’s views and opinions and the customer will order a meal or drink or

any other service then when they are through, they receive a bill which they are supposed to

settle before they leave. For those using our laptops and computers and tablets they will be

charged 2ksh per minute. The password will be provided by any staff.

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3.7 ADVERTISING AND PROMOTION STRATEGY

The business will be advertising in television which will cover a large number of customers will

also use print advertisement where printed materials will be used as newspapers, magazines, and

photos which be given to the people. The resort will also be been advertised using media such as

face book, Instagram and x space.

The resort will also use billboards which will be used as one of the methods of advertising along

the roads.

3.8 PROMOTION STRATEGY

Promotion will be conducted during specific times of the year,when the demand is high in order

to capture a large market share.

The resort will offer free branded t-shirt and cap to customers who access their services. This

promotion will be once in a year.

The resort will also use exhibition as a method of promotion so as to draw many customers in the

resort. The proposed resort will set aside ksh20000 per year to cater for promotions.

3.9 DISTRIBUTION STRATEGY

Most customers will be served at our premises however those who request outside catering we

deliver fir our customers the products they need to their preferred location. During this time, we

shall still remain operational.

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 CHAPTER FOUR

4.0 ORGANIZATIONAL AND MANAGEMENT

The resort will have organizational plan which will help in managing the business and also

planning for how the resort will move on well.

4.1 ORGANIZATIONAL CHART

MANAGER

ASS MANAGER DIRECTOR

ACCOUNTANT SECRETARY CHEFS, WAITERS AND

4.2 KEY PERSONEL

The manager of the business will be Susan Ndunge where she will not manage the business alone

for business to be successful develop and coordinate the management will have other personnel

like assistant manager, director, secretary, accountant, chefs, waiters and guards.

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4.3 DUTIES AND RESPONSIBILITIES OF MANAGEMENT TEAM MANEGER

The manager will be the leader of the business and will have the following qualifications and

responsibilities.

DUTIES AND RESPONSIBILITIES

 Recruitment and selection staffs

 Maintaining discipline by ensuring the employee are committed to work

 Security and contact negotiation

 Ensuring salary payment in time

 Plan and develop policy and procedure required

REMUNERATION

The starting salary for the manager will be 50000 per month plus allowances of 5550 per month.

ASISTANT MANAGER

DUTIES AND RESPONSIBILITIES

 Assist in development of strategic sales and marketing trends

 Team work skills

 Ensure services are offed to customers efficiently

 He is responsible for advertising

 Communication skills that is fluent in English and Kiswahili language

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QUALIFICATION

 Diploma in business management

 Computer literacy

 Certificate of good conduct

 Minimum working experience of 2 years

REMUNERATION

The starting salary of assistant manager will be 45000 per month and allowances of 4250 per

month.

DIRECTOR

DUTIES AND RESPONSIBILITIES

 To supervise the duties of the company

 To direct the business

 Ensure the customers get required services and information about the employment in the

resort.

QUALIFICATION

 Diploma in business management

 Computer literacy

 Minimum working experience of 1.5 years

REMUNERATION

16
The starting salary of the director will be 35000 per month and allowances of 3850 per month.

ACCOUNTANT

DUTIES AND RESPONSIBILITIES

 Cashiering i.e. giving and paying employees and receiving cash from customers

 Updating books and computer system translation

 Daily translation in sales and book keeping

QUALIFICATIONS

 Computer literate

 Certificate or diploma in banking and finance

 Experience of 2years

REMUNERATION

The starting salary will be 32000 per month and allowances of 3450 per month.

SECRETARY

DUTIES AND RESPONSIBILITIES

 Managing the front office

 Receiving the quest once they arrive

 Explaining the services that will be offered by an employee

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QUALIFICATION

 Computer literate

 Certificate or diploma in secretarial

 Experience of 3 years in the same field

REMUNERATION

The starting salary will be 25500 per month and allowances of 2500 per month

CHEF

QUALIFICATIONS

 Diploma in food and beverage

DUTIES

 Performing all kitchen chores

REMUNERATION

The starting salary will be 23000 per month and allowances of 1560 monthly

WAITER

QUALIFICATOIONS

 Diploma in catering

 One year experience

 Aged between 20 to 30 years

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 Medical certificate from a public heal center

DUTIES AND RESPONSIBILITIES

 Serving the customers

 Ensuring cleanliness of the resort

REMUNERATION

The starting salary will be 20000 per month and monthly allowances of 1200.

SECURITY QUARDS

DUTIES AND RESPONSIBILITIES

 Managing the gate day and night

 Ensuring rules and responsibilities

 Raising alarm in case of danger

 Ensuring identification of anyone who enters the gate

QUALIFICATION

 Must be “D” holder level certificate

 Must have experience of two years in same position

 Must have a good certificate of conduct.

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REMUNERATION

The starting salary will be 15000 per month and monthly allowance of 1000

The remuneration of all staff and workers

Title No of Basic allowance NHIF NSSF Gross Net pay

employee salary s pay

Manager 1 50000 5550 300 150 500 65500

Ass 1 45000 4250 300 150 500 52000

manager

Director 1 35000 3850 300 150 500 40050

Accountant 2 25000 3450 300 150 500 29750

Secretary 3 23000 2500 300 150 500 26600

Chef 5 23000 1500 300 150 500 25400

Waiter 7 20000 1200 300 150 500 23500

Guard 8 15000 1000 300 150 500 18450

4.4 TRAINING

The training will be carried out to facilitate smooth running of the business. It will be for only

people who are employed.

Training is to be based on the type of duties performed and giving the information out after every

five months in order to promote and add workers salary.

INCENTIVES

ANNUAL EDUCATION

20
The employee will be paid monthly basis. Their salaries will be delivered in condition working

time working time will be from 6.30am to 10.00pm everyday over time allowances

4.5 LEGAL REQUIREMENT

These are documents needed to start a business.

They are:

 License permit – this document must be there by the time the business is started as it is legal

requirement and it is obtained from the county council of Mombasa at a cost of 5000 per

month

 Tax must be paid by the owner of the business to the government and so as tax obtained from

the Kenya revenue authority will be needed a cost of 600.

SUPPORT AND SERVICES

1. BANKING SERVICES

The proposed resort business will open an account with KCB bank because is flexible and has

access of credit facilities where the resort will be given loans to start the business.

2. ACCOUNTING SERVICES

The proposed business will have an account that will help in preparing business books of

accounts and advices

3. ADVOCATE SERVICES

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Susan coast beach hotel will need the services of an advocate and it will be located at Mombasa

town.

4. INSURANCE

The proposed resort will be insured by proposed business owner against fire and risks which will

likely to rise in the resort

The owner will use aspire insurance company to ensure the cost of 2000 per annum and medical

cover of the employees at a cost of ksh500

5. LEGAL SERVICES

The business will access legal services from Mombasa County which will be paid 150000 per

year. The business permit will also be issued by the same council.

The equipment will start being purchased before the business starts.

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 CHAPTER FIVE

5.0 OPERATION PLAN

This chapter will describe the facilities in terms of machinery and equipment and the ground

plan of the premises, Labor, and all what is required for the proposed Susan coast beach hotel.

5.1 PODUCTION FACILITIES AND CAPACITIES

Chairs 108 Jm furniture ltd 400 480000

Tent shades 8 Jamz tents 1500 12000

Computers 6 Mall computers 30000 180000

Printers 2 Dell printers 35000 70000

Tables 20 Jm furniture ltd 900 18000

Beds 70 Agnes furniture 1200 12000

ltd

Mattress 70 Foam suppliers 1000 70000

Sheets 120 Foam suppliers 200 240000

Blankets 70 Foam suppliers 400 280000

Laptops 8 Hp 26000 208000

Fridges 4 Samsung 40000 160000

Motorcycle 3 Coastal motors 120000 360000

Cars 2 Coastal motors 550000 1100000

Total 2,362,000

5.2 MATERIALS
The required materials for the business will be as follows

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 ITEMS QUALITY UNIT COST TOTAL COST SUPPLIERS

Ledger book 4 350 1400 Unity bookshop

Stamps 3 200 600 Unity bookshop

Telephone 5 5000 25000 Samsung

Pens 30 250 7500 Unity bookshop

Receipts 9 400 3600 Unity bookshop

Cooking pots 13 49000 Naivas

supermarket

Cups and glasses 100 100 50000 Naivas

supermarket

Plates and 200 200 100000 Naivas

spoons supermarket

Total 237,100

The sources of raw materials discussed above will be buying them from huge bookshops and

other manufacturing industry located country wide.

The operation expenses which incurred will be:

SERVICES AMOUNT PER MONTH ANNUALLY

24
 Transport 7000 7000

Insurance 800 800

Advertisement 3000 3000

Water 1500 1500

Electricity 20000 2000

License 4000 4000

Promotion 1000 1000

Salary 150000 15000

Lunch of staff 3000 3000

Maintenance 400 400

Total cost 190,700

5.3PRODUCTION STRATEGY

Monthly labor required will be 200,500

Monthly material requirement will be 70,000

Item produced by the period of time will be:

Per day 35,000

Per week 200,000

Per month 800,000

The quality of the products will be controlled by ensuring that the products are stored in a clean

and dry environment to avoid contamination of the products

25
5.4 PRODUCT PROCESS

Most of the products will be bought directly from the manufacturer industry where some will be

bought in whole sales. After they reach the resort, they will be packed and stored in our stores

until when they are needed.

There will be interview before job recruitment of new workers; the customers will be given

receipts after paying services from the business.

5.5 REGULATION AFFECTING PRODUCTION

GOVERNMENT REGULATION

Before and after starting the business, they are compulsory regulations that must be met.

However for all the regulations that is set for the proposed business, the government will ensure

that the owner of the business has valid license.

PERMIT

The government will ensure that the owner of the business has qualified to have a permit which

allows him to perform such kind of business.

5.6 TRADE MARKS

ITEMS OBTAINING COST SOURCE

LICENSE KSH 3000 per year Mombasa county council

INSURANCE Ksh5000 per year Kenya insurance company

PERMIT Qualification in tourism Kenya ministry of business

management management

5.7 RISK REDUCTION STRATEGY

The following risks can affect business will be overcome in the following ways

FIRE RISK

Fire from anywhere can burn down the business and burn products. This will be avoided by

locating fire antiquities to different location of the company.

THEFT RISK

Some of the employee may steal money and products from the resort. To avoid this, the resort

will use receipts when offering services to customers.

Thieves from within the town can attack and steal products and machines in the resort. This will

be avoided by providing security guards in the resort.

LOSS RISK

Loss may occur in the resort in products and services offered. This will be avoided by ensuring

proper performing of calculations concerning the following of the business.

5.8 EXIT AND HARVEST STRATEGIES

LONG TERM GOALS

After one year the difference in the market will be attained where the resort share will reach 60%

from 40% at the beginning of the next year. Company competitors after successful business the

27
resort will open at least two branches of the same location across the country. After a period of

three years the resort will have more customers in the whole region.

CHAPTER SIX

6.0 FINANCIAL PLAN

This chapter will deal with financial aspects. This is because there is no business without starting

capital.

28
A proforma will be prepared to show profit and loss occurred, operational cost analysis and

balance sheet and cash flow so as to know whether the proposed resort will be running on profit

or loss.

6.1 PRE- OPERATIONAL COST

Telephone 45000

Deposit 60000

Loan and interest 7000

Furniture and filling 15500

Advertising and promotion 3000

Partitioning 2500

Water and electricity 3000

Transport 12000

Licenses and permits 7000

TOTAL 141500

6.2 WORKING CAPITAL

Working capital = current assets-current liability

Current liabilities=creditor 250000 cash in hand 5000000= 4750000

CR-CR4750000-250000= 4500000

ITEM YEAR 1 YEAR 2 YEAR 3

Pre- payment 3000 32500 34000

Creditor 24000 26960

29
 Stock 105000 275000 245000

Debtor 25000 2850000

Current assists

Liabilities

Cash 180000 200000 228500

Total assist 160000 2265000 260400

Current liabilities tax

Short term loan 15000 16000 17550

Working capital 2242975

2090000 2286000

6.3 ASSUMPTION

Business assets will increase at a rate of 15% per year. Business profits will increase at 8% per

year. This will also be used for payment of tax annually to the government at the rate of 10% and

15% loan.

6.4 PROFORMA PROFIT AND LOSS ACCOUNT

YEAR 1 YEAR 2 YEAR 3

Gross profit 8000000 8000000 8000000

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 Expenditure

Electricity bill 47000 70000 76000

Material 456000 500000 500000

Water bill 345000 36000 36000

Maintenance 42000 44000 44500

Advertising 235000 26000 265000

Labor 455820 455820 455820

License 6500 70000 75000

Loan payment 460000 480000 480000

Transport 11000 70000 70000

Promotion 23000 285000 28000

Postal service 13000 130000 13000

Telephone 33000 33000 33000

Total expenses

Profit before tax

Profit after tax

Total

To have enough capital to start the business , I decided to apply for a loan from KCB bank

which will help the business to pick well without much hiccups.

This has been due to the fact that the desired finance has gone above the expected budget so it

has led to the application of the loan which will later been paid on the installment and completed

within eight months.

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APPENDIX 1

To Mombasa view resort Total petrol station

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 New Nyali Bridge

Tudor

APPENDIX 2

CURRICULUM VITAE

PERSONAL DATA

NAME: Susan Ndunge Muli

DATE OF BIRTH: 12th February 2004

SEX: Female

TELEPHONE NUMBER: 0757209781

ADDRESS: P.O BOX 618

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E-MAIL: susanndunge2004@gmail.com

MARITAL STATUS: Single

LANGUAGES: English, Kiswahili and Kamba

NATIONALITY: Kenyan

OBJECTIVES

I am a courageous, honest and determined lady willing to work with minimal supervision. I am

always ready to adhere to all rules and regulations governing my place of work during and after

working hours in order to achieve the planned and set goals.

EDUCATIONAL BACKGROUND

2023 September up to date: Embu college campus

Diploma in Tourism Management

2019-2022: Ngumbulu Secondary School

Kenya certificate of secondary education

2009 – 2019 : Makila Primary School

Kenya certificate of primary education

INTEREST

 Sports and entertainment

 Travelling

 Watching and listening to music

REFEREES

Peter Kimaili

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Principal

Ngumbulu Secondary School

P.O box 2903 - 90100

Susan Mutuku

Head Teacher

Makila Primary School

P.0 Box 220 – 90103

Wamunyu MKS

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