mixsoon

Minimal beauty, mixsoon!

1
 INDEX

01_ 02_ 03_

BRAND PRODUCT CHANNELS

- BRAND STORY - PRODUCT DETAILS - OFFLINE
- BRAND INTRODUCTION - PRODUCT LINE UP - OVERSEAS
Hello, mixsoon! - BRAND IDENTITY
- BRAND MISSION

04_

MARKETING
- SOCIAL MEDIA
- MASS MEDIA
 mixsoon
Brand Story
Since 2020. 07

ⓒ Parket all rights reserved

 mixsoon
mix collaboration

soon(純) pure ingredient

Any collaboration of charm and beauty can be harmonized with Mixsoon. .

Let's be healthier with pure and quality ingredients!
Minimal Beauty, Mixsoon.

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Brand DNA

Minimalism
Mixsoon insists on minimalism.
We eliminate any ingredients that is unnecessary for the skin,
Focusing on CORE Ingredients.
Mixsoon only contains the necessary ingredients for your skin.

Ingredient oriented
Ingredients are not all the same.
mixsoon Just as coffee tastes and smells different depending on the coffee beans' grade and
method of extraction,
ingredients are the key to clean beauty and skincare.

Clean Beauty
Mixsoon aims for 'Clean Beauty'.
We excluded ingredients that might cause skin damage and only added
the essential ones.
We continue to develop eco-friendly package that is easy to recycle.
Not only that, we strive for 'acting clean beauty' by pioneering environmental
campaigns and social acts.

5
Farm of Mixsoon
Centella Asiatica in Jeju Island

6
mixsoon’s special extraction method
“72 Hours High Frequency Low Temperature Extraction”

When extracted at high temperatures,

effective ingredients are destroyed and
harmful ingredients are released.

However, when extracted at low

High Frequency Low Temperature temperatures with high frequencies, the
Extraction method
active ingredients of the raw material can
be preserved as much as possible.

The low-temperature and high-frequency

extraction method takes much more time
than the hydrothermal extraction method)

Minimize harmful ingredients,

Maximize the efficacy
7
Environmental Campaign mixsoon X

Mixsoon's cute mascot, "soondy" was created with

the aim of raising awareness and protecting
endangered polar bears.

Meet Mixsoon’s Mixsoon products with the “soondy” character on

new mascot
Polar bear Soondy will be donated to the “Friends on Earth,
Environmental Movement Alliance,” where part of
the sales work to protect polar bears.

“Please participate in the activities to protect the

lives of endangered polar bears with the mixsoon
soondy edition."

8
Environmental Campaign

Amount of greenhouse gas generated

by the proportion of waste glass input

Even More Eco-friendly version of Bean Essence and

Soondy Centella Essence has been newly launched!

Mixsoon has used a Glass package which has been

Waste glass 50% 90%
developed from 90% recycled waste glass!

It contributes to the “reduction of greenhouse gases”

by “reducing carbon dioxide emissions” and reducing
the use of carbon dioxide-generating drugs.

9
CSR Campaigns
hidden in mixsoon package design

mixsoon X Autism artists

✓ Mixsoon officially sponsor ‘Dream Blossom

Academy(D.B.A.), an art program for the artists with
autism

✓ Providing a foundation for the economic independence

of artists with developmental disabilities.

✓ A regular monthly donation of part of the proceeds

from the sale of products containing logos and marks
drawn by artists with autism.

✓ In recognition of this contribution, mixsoon have won

the frontier category of the ‘2021 Arts Sponsorship
Award’ selected by the Korean Culture and Arts
Committee. ▲ Donation Mark on Mixsoon X Una Master line
(left)
“Mixsoon Life” logo drawn by autism artist
Jeong Min-woo (right)
CSR Campaigns
Hidden in mixsoon package design

Food Support & Village Development Project

Fill empty hands, fill empty hearts
✓ “IF THEIR HANDS ARE FILLED, THEIR HEARTS
WILL BE FILLED AS WELL.”

✓ While there are so many striving to satisfy one's own

gain, So few are those who strive to feed those in need.

✓ Mixsoon officially sponsor ‘Binchae Foundation’, a

non-profit organization for children in need, vulnerable
to the danger of starvation and suffering from
malnutrition.

✓ Food support for children in need with‘Nutri-mix

Powder’ in India and Africa
Art Collaborations

mixsoon X World-famous artists

✓ Mixsoon has a white drawing paper-like charm, so that

any kind of collaboration can be made.

✓ Art Collab References:

(1) Social Campaign with ‘Weavers Platform’:
• Mixsoon X Jamsan <Red Girl>, Red Girl Centella
Asiatica Essence
• Mixsoon X Moon SeungYoun <Merry-go-round>,
Weavers Mist
(2) Art Collaboration
• Mixsoon X Philippe Halsman<Marilyn Monroe>,
<Audrey Hepburn>, < Philippe Halsman and Marilyn
Monroe>
▲ Collaboration with
Korean artist, Jamsan (Left)
Korean artist, Moon SeungYoun (Mid)
World famous artist, Philippe Halsman (Right)
“Healthy skin starts with good ingredients!”

Ingredients are not all the same.

Just as coffee tastes and smells different depending on the coffee beans' grade and
method of extraction, ingredients are the key to clean beauty and skincare.

Mixsoon has the best ingredients that we’ve tested for years.
It provides a pure formula extracted with the optimal extraction method.

Let's exclude unnecessary ingredients on your skin as much as possible.

Minimal Beauty and Mixsoon contains only ingredients that are essential.

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Persona

2540 Women between the ages of 25 and 40,

Women
interested in clean beauty and skincare

Those who pay attention to

Trend
Sensitive environmental, social issues and who
appreciate social responsibility

Self- Those who understand their skin type

Care and what their skin needs

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Product Line-up

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 Essence line (Signature)

2nd
Soothing Brightening
Care Care

Centella Asiatica Essence Heart Leaf Mung Bean Seed Galactomyces Ferment
Hinoki Essence Noni Fruit Essence
100ml / 32 USD Essence Essence Essence
50ml / 22 USD 100ml / 32 USD 100ml / 32 USD 100ml / 32 USD 100ml / 32 USD 100ml / 32 USD

1st
Hydration Nourishing
Care Care

Bean Essence Panax Ginseng

Bifida Ferment Essence Beta-glucan Essence Lotus Flower Essence Reishi Mushroom Essence
Root Essence
100ml / 32 USD 100ml / 32 USD 100ml / 32 USD 50ml / 35 USD 100ml / 32 USD
100ml / 32 USD
30ml / 25 USD

*All products are hypoallergenic products that have been tested for skin irritation. 16
**All Essences are non-alcohol, non-fragrant, non-colloring, no-animal testing, zero-harmful ingredients
 Toner line

Galactomyces Toner Bifida Toner Centella Asiatica Toner Heartleaf Toner Daisy Toner Cicatree Clean Toner
300ml / 19 USD 150ml / 12 USD 150ml / 12 USD 150ml / 12 USD 300ml / 19 USD 150ml / 18 USD
300ml / 19 USD 300ml / 19 USD 300ml / 19 USD

Master line

Master Gentle Recipe Master Soft Toner Master Serum Master Master Repair Cream Master Repair Cream
Foam Cleanser Deep Barrier Mask : Deep Soothing : Enriched
150ml / 15 USD
150g / 23 USD 300ml / 25 USD 60ml / 38 USD 5ea / 22 USD 80ml / 42 USD 80ml / 42 USD

*All products are hypoallergenic products that have been tested for skin irritation. ⓒ Parket all rights reserved
**All toners and master line are non-alcohol, non-fragrant, non-colloring, no-animal testing, zero-harmful ingredients
 Skin care

클렌저
Cleanser Serum Cream

Centella Glacier Water Shield Fit Pure

Centella Cleansing Water Bean Cleansing Oil Bifida Cream Bean Cream Centella Sun cream
Cleansing Foam Hyaluronic Acid Serum Sun cream
300ml / 15 USD 195ml / 25 USD 60ml / 35 USD 50ml / 35 USD 50g / 25 USD 50g / 28 USD
150ml / 18 USD 300ml / 19 USD

Sheet
Balm
Mask

Vegan Melting Lip Balm Vegan Melting Lip Balm

Centella Stick Balm Bean Stick Balm Bifida Sheet mask Centella Sheet mask
01. Clear 02. Dry Rose
4.1g/ 12 USD 4.1g/ 12 USD 11.5ml / 35 USD 11.5ml / 35 USD 5ea / 20 USD 5ea / 20 USD

ⓒ Parket all rights reserved

*All products are hypoallergenic products that have been tested for skin irritation.
 Skin care

Hair &
Powder
Body

Collagen Powder Vitamin C Powder Amino Acid Powder Scalp & Hair Essence Pure Lacto Inner cleanser
3g / 13 USD 8g / 15 USD 8g / 18 USD 50ml / 30 USD 200ml / 24 USD

Pack Sheet Face Soothing

Pad Soap Gel

Pore Tory Clay Pack Green Cica Modeling Pack Soybean Milk Pad Deep Foaming Rice Bar Glacier Water Ice Soothing Gel
100g / 22 USD 5ea / 20 USD 3sheets*10ea / 20 USD 100g / 16 USD 150ml / 16 USD
3sheets*30ea / 48 USD

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*All products are hypoallergenic products that have been tested for skin irritation.
 Skin care

Acne
Line

H.C.T Bubble Cleanser H.C.T Toner H.C.T Bubble Toner H.C.T Essence H.C.T Mist H.C.T Body Mist Spotclean Care Patch

150ml / 24 USD 150ml / 28 USD 150ml / 32 USD 50ml / 35 USD 50ml / 15 USD 150ml / 25 USD 84ea / 16 USD

Beauty Tools

Blending Case Skin-Pack Round Pads Eco Pouch Morning Fog Mist Case Smile Eco Bag
4,000 KRW 240ea / 6,000 KRW 4,000 KRW 60ml / 4,500 KRW 4,500 KRW

ⓒ Parket all rights reserved

*All products are hypoallergenic products that have been tested for skin irritation.
Life care

Bathroom Mouth/Sanitary

Fresh Forest Shampoo Pure Body Wash Fresh Toothpaste Mouth Wash (Mint) Shine Muscat Mouthwash Mango Mouthwash Peach Mouthwash
500ml / 25 USD 500ml / 25 USD 100g / 8 USD 100ml / 6 USD 500ml / 15 USD 500ml / 15 USD
300g / 8 USD
500ml / 15 USD

Kitchen/Laundry Inner Beauty etc.

Goodnight Lactium
Kitchen Detergent Kitchen Detergent Refill Detergent Detergent For Refill (Sleep Supplement) Mosquito Repellent
100ml / 9 USD
500ml / 10 USD 500ml / 9 USD 1L / 13 USD 1L / 10 USD 30 tablets / 48 USD
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 Bean Essence
50ml / 35,000 KRW

[HYDRATION / SKIN TEXTURE IMPROVEMENT]

Beans are high in amino acids, essential to skin;

Pear, barley, and pomegranates provide sufficient moisture and nutrition.
The fermented mucilage formulation fills between the skin.

✓ Reduction of dead skin cells by 78.76%

✓ Reduction of sebum by 85.80%
✓ Skin Moisturization(Increase of Skin moisture by 177.83%)
✓ Reduction of blackhead by 85.80%
✓ Improvement of Skin texture
✓ Tested for no skin irritation

SKIN CONDITIONING
Amino acids enhance the basic strength of the
skin that has collapsed.

MOISTURE RECHARGE
Fermented barley, pear juice and pomegranate
moisturize and nourish the skin throughout the day.

SKIN TEXTURE CARE

The rich amino acid content fills the dryness.
It also enhances the smoothness of the skin.

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Bean Essence : How To Use

Peeling Essence that makes

Smooth & Glowing Skin

★ How to Massage with Bean Essence ★

Two ways to use Bean Essence:
✓ Option 1 : Tap & Absorb
→ Daily Moisture care
✓ Option 2: Massage & Exfoliate
→ Enhance skin texture and reduce sebum, dead skin, blackhead

< Massage & Exfoliate >

1. Roll on your skin in circular movement
STEP 01.
Apply the Bean Essence to the skin and roll it in a circle.

STEP 02.
When you feel the particles start coming out, apply the Bean Essence
once more and keep massaging.

STEP 03.
2. When you start feeling the particles Wash off the impurities or wipe them out with a toner pad.
come out, apply the Bean Essence
once more and continue massaging. *Massage technique is recommended to do maximum 2~3 times a week.
 How To Massage
w/ Bean Essence
“Hot Trending on
Youtube & Instagram”

2. Wash off the impurities

or wipe them out with a toner pad.

“More than 12,000 Reviews”

★ Recommended: Dry, Rough, Sebum, Blackhead Skin
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Bean Essence : Awards

Largest Korean H&B chain, Olive young

Korea no.1 Search Engine, NAVER
Popular Cosmetic Review APP, Glowpick

In an online pre-launching on Olive young, Mixsoon

Bean Essence was Ranked as “The most popular
facial essence/serum”

Mixsoon Bean Essence was ranked as

“no.1 Skincare Product” in Naver Shopping
a number of time.

The keyword “Mixsoon” and “Mixsoon Bean Essence”

(Naver, 2021.07) (Olive young, 2022.07)
have also been ranked as
“The Most Popular Search Keyword”.
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 Soondy Centella Asiatica Essence
100ml / 32 USD

[SOOTHING]

Calms irritated skin and strengthens its protective barrier

to maintain healthy and elastic skin.

Clinical Trial :
✓ Soothes irritated skin by 27.01%
✓ Skin irritation test: evaluated as a Non-irritating product with 0.00 points of skin
irritation.

SOOTHING
Helps to soothe irritated and sensitive skin and
restores its protective barrier to maintain
healthy skin.

SKIN CONDITIONING
Bioactive compounds‘saponins’that
strengthen skin barrier and improve skin
conditions to keep it smooth and resilient.

ELASTICITY UP
Stimulates collagen synthesis to improve skin’s
elasticity.

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 Galactomyces Ferment Essence
100ml / 32 USD

[BRIGHTENING / SKIN TEXTURE IMPROVEMENT]

Helps to brighten the dull skin tone, gently exfoliates and

controls sebum to maintain clear and smooth skin.

Clinical Trial :
✓ Improves skin transparency by 17.42%
✓ Skin irritation test conducted

BRIGHTENING
Helps to reduce skin discoloration by
inhibiting melanin production to improve
overall skin tone and keep it bright.

SKIN TEXTURE CARE

Gently removes dead skin cells to smooth
the skin texture, while strengthening skin barrier
to improve its vitality and elasticity.

MOISTURIZING & NOURISHING

Rich in nutrients fermented ingredients. Improve
skin moisture barrier to protect
the skin and keep it hydrated for a long time.

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 Bifida Ferment Essence
100ml / 32 USD

[SKIN BARRIER STRENGTHENING]

Helps to deliver active ingredients into the deep skin layers,

strengthens skin barrier and boosts its elasticity.

Clinical Trial :
✓ Improves skin barrier by 12.63%
✓ Skin irritation test conducted

SKIN BARRIER STRENGTHENING

Restores skin barrier damaged by external
stimuli, to keep skin more resilient and
balanced, reducing the risk of breakouts.

SKIN TEXTURE CARE

Boosts the process of skin restoring to
quickly soothe weak and irritated skin.

MOISTURE & NOURISHMENT

By microbial separation, it increases
the absorption of proteins, probiotics
and vitamins to deeply nourish and
hydrate the skin.

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Undiluted Single-Ingredient Essence
“A full bottle of premium ingredient”

Mixsoon has been introduced by celebrities in

TV show, <Jihyesobi> as an essence-specialist
brand.

Among Mixsoon’s major essence products,

Mixsoon’s top-selling essences.
“Galactomyces ferment essence” and “Bifida
ferment essence” were introduced as a must
have item who loves premium skincare.

Galactomyces ferment extract is known for

SK-2 PITERA essence. On the other hand,
Bifida ferment extract is known for Estee
Lauder Repair essence, known as “brown
bottle”.

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How To Use

DAILY CARE INTENSIVE MASK CARE MIST CARE

Take an appropriate amount and Soak cotton pads in MIXSOON facial Pour MIXSOON essence into the
apply evenly on cleansed skin. essence and apply it on the skin. empty mist bottle and spray it on your
Remove after 10 minutes. face whenever needed.

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 Channels
Off-line / On-line Channels

ⓒ Parket all rights reserved

Galeries Lafayette Haussmann Store (Paris, France)

Galeries Lafayette Haussmann

-
Mixsoon entered permanent stand in B1 Wellness center of
galeries Lafayette haussmann, the grand century-old
department store which acts a role as a historic temple of
shopping in the center of Paris, France.

ⓒ PARKET all rights reserved

Offline Channel _ OliveYoung

A global lifestyle platform that offers healthy beauty.

It was the first to introduce the concept of a health and

beauty store optimized for Korea.
Online pre-launching in 2021.10
Korean number 1. Olive Young
Ranked as “The most popular facial
2021. 11. Introduced to Offline Stores Nationwide essence/serum”

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Offline Channel _ SEPHORA

Global beauty retailer LVMH’s Sephora

-
Mixsoon entered Sephora as it was ultimately selected in the
K-beauty incubating project ‘NEXT K-BEAUTY’ in collaboration
between Sephora Korea and Marie Claire, a famous Korean
magazine.

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Offline Channel _ SHILLA Duty Free Store

The most prestigious Duty free brand in Korea

-
Mixsoon entered The Shilla duty free Seoul store
and online e-shop.
Mixsoon Bean Essence has been selected as the
‘MD PICK’ for ‘Vegan/Clean Beauty’ category.

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Offline Channel _ The Hyundai Seoul (Hyundai Department Store)

Seoul’s Biggest Department Store, The Hyundai Seoul in Yeouido

-
Along with thirty other selected brands,
mixsoon was listed on shelves of B Clean,
a clean beauty concept store promoting healthy and sustainable
lifestyle.

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Offline Channel _ CHICOR

CHICOR, a Beauty Specialty Store,

consists of Shinsegae Group’s chic Collection of beauty
-
Mixsoon was listed at CHICOR on-offline stores in
Just a month after the official brand launch

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Offline Channel _ POP-UP STORE

#01. Hyundai Department Store #02. Pigment

Korea’s Top Premium Department store, Hyundai Group Pigment ,National SPA Brand,
- owns a total of 80 offline branches in Korea
Mixsoon has successfully opened a Pop-up store
-
at Hyundai Dept. store’s Main branch
Mixsoon has collaborated with Pigment,
Featuring mixsoon products on Pigment offline stores

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Offline Channel _ Dermatology Clinic

︿
Displayed and Sold
in famous dermatology clinics in
Seoul, Korea

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Offline Channel _ Postnatal Care Center

Offline-Only Product
Centella Asiatica Essence (500ml)
Korea's Famous Premium Postpartum Care Center
-
Mixsoon was featured in postpartum care center. ︿
Mixsoon essence is used during the spa treatment
Mixsoon’s Centella Asiatica essence is being used in the spa room

ⓒ Parket all rights reserved

Offline Channel _ Premium Spa

Premium Spas in Korea

Offline-Only Product
Centella Asiatica Essence (500ml)

ⓒ PAKET all rights reserved

Overseas_Market Dominance

Expanding overseas channels

USA
Russia Canada
United Kingdom
Germany Japan
Poland
Kazakhstan
Latvia
Lithuania
France CHINA Indonesia
Taiwan Philippines
Italy
Arab Hong Kong Singapore Mexico
Spain Emirates Panama
Saudi Arabia Vietnam Chile
Qatar
Kuwait Malaysia Argentina
Myanmar Australia
New Zealand
Turkey

Mixsoon’s current overseas sales channels cover: Japan, China, USA, Canada, Southeast Asia countries, Europe, United Kingdom.
Above image implies estimated overseas markets that mixsoon would be available by the end of this year(2023). 42
Overseas_User review

43
Mixsoon Marketing

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Social Media _ YouTube Celebrity

셀럽 (Celebrity) 유튜브 노출
<K-POP IDOL, Jeon Somi>

Glacier Water
Hylauronic Serum

https://youtu.be/cfwuadOlyz0?t=71

<Singer, Paul Kim>

Bean Essence

https://youtu.be/10YR0DZpEmI?t=319

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Social Media _ YouTube Celebrity

셀럽 (Celebrity)
<K-POP IDOL, Seventeen DK>

Vegan Melting Lip Balm

<Singer, Lee Hi>

Master Serum

https://www.instagram.com/p/CZvlLJDBQIy/
Bifida Cream
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Celebrity (오가닉)
< K-POP IDOL, IZ One Minju>
셀럽 (Celebrity) 오가닉 노출

<K-POP IDOL, Winner JINU>

Soondy Centella Asiatica Essence

<2NE1 Sandara>

Glacier Water
Hylauronic Serum

Bean Essence
제철 위너(WINNER) 초대석 l 김진우 X
이승훈 냉터뷰 - YouTube
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Social Media _ YouTube Celebrity

Celebrity Youtube Channel

Centella Asiatica Beta-glucan

Essence Essence
Bifida Ferment Essence
<Actress, 채정안> <Makeup artist, 홍현정 >

Galactomyces Hinoki Essence

Ferment Essence Galactomyces
Ferment Essence
< Actress, 오윤아> <Beauty Editor, 백지수 >

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Mass Media (TV)_ Pure Life

Mixsoon’s own TV program

<Pure Life> - MBC every1

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Mass Media (TV)_ Olive 프리한마켓10

프리한마켓10 ep.43

Best Essence Set

Galactomyces Ferment Essence
Bifida Ferment Essence
Centlla Asiatica Essence

(2020.9.14)

After-Media Viral Marketing Social media sponsored AD

﹀ Press release ﹀ Naver Cafe, Q&A (online community)

︿ Viral Marketing with Bloggers

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Mass Media (TV)_ Olive Get it Beauty (Studio GB) & 지혜로운 소비생활 (Wise Consumer Lifestyle)

Get it Beauty 쑈라밸 ep.06

Galactomyces
Ferment Essence
(2020.10.30)

지혜로운 소비생활 ep.02

Bifida Ferment Essence

Galactomyces Ferment Essence
(2020.10.21)

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Mass Media (TV)_ KBS joy 셀럽뷰티2 (Celebrity Beauty Secrets)

셀럽뷰티2 ep.13

Galactomyces
Ferment Essence
(2020.11.11)

After-Media Viral Marketing ﹀ Social media sponsored AD

﹀ Press release

︿ Viral Marketing with Blogs

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Mass Media (TV)_ KBS joy 셀럽뷰티2 (Celebrity Beauty Secrets)

셀럽뷰티2 ep.14

< Bifida Essence < Centella Asiatica

Essence
(2020.11.18)

Korean Famous Actress, Lee Shiyoung

Limited Edition SET

︿ (Lee Shiyoung. Instagram)

Spontaneous upload

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Mass Media (TV)_ tvN 슬기로운 생활 (Wise Review)

슬기로운 생활 ep.01 (2020.11.18)

Centella Asiatica
Essence

︿ A number of searches in Naver (portal site) has created

several related search terms that indicate Mixsoon brand. ︿ Blog Viral

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Magazine _ allure 2020.08 & Singles 2020.09

<allure: 2020 Aug> <Singles: 2020 Sep>

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Magazine _ Bazaar 2020.11 & ELLE 2020.12 & W 2020.12

<Bazaar: 2020 Nov> <ELLE: 2020 Dec>

Magazine _ W 2020.12 & Marie Claire 2021.01

<W: 2020 DEC> <ALLETS : 2020 DEC>

Magazine _ Marie Claire 2021.01 & W 2021.02

<Marie Claire : 2021 JAN> <W : 2021 FEB>

Magazine _ W 2021.04

<W : 2021 APR> <W : 2021 APR>

Magazine _ Singles & Marie Claire 2021.09

<Singles : 2021 SEP> <Marie Claire: 2021 SEP>

Featured as the winner of “NEXT K-BEAUTY”
: hosted by Marie Claire & SEPHORA
Magazine _ DAZED 2021.11

<Dazed : 2021 NOV>

MNET <Street Woman Fighter> Lachica ‘Gabee, Simeez’ X mixsoon

Company Overview

'ZERO TO ONE’ making K-Beauty Brand Builder

Company name Parket Inc.

CEO HWANG JOOUP

Est. date 2015

Business area Cosmetic brand

E-mail mixsoon@pkcosm.com

Address Seoul, Gangnam-gu, Eonju-ro 172gil 65, 3F

(Sinsa-dong, Hyu Building)

Homepage http://mixsoon.co.kr

ⓒ Parket all rights reserved

 [믹순 mixsoon]
+82 70. 7730. 5659
mixsoon.co.kr

ⓒ Parket all rights reserved