Here’s an overview of Haldiram’s business plan broken down into major components.
Haldiram’s is one of India’s most successful food and FMCG companies, known for its
packaged snacks, sweets, and restaurant chains.
🟢 1. Executive Summary
Company Name: Haldiram’s
Founded: 1937, Bikaner (by Ganga Bhishen Agarwal)
Headquarters: Nagpur, India
Business Type: FMCG (Fast-Moving Consumer Goods) + QSR (Quick Service Restaurant)
Vision: To be a global leader in traditional Indian snacks and sweets.
Mission: To deliver quality, taste, and tradition to customers across the world.
🟡 2. Product Portfolio
➤ Snacks:
Namkeens (Bhujia, Moong Dal, Aloo Bhujia)
Chips (potato, banana, etc.)
Extruded snacks (corn rings, cheese balls)
➤ Sweets:
Traditional sweets (Rasgulla, Gulab Jamun, Soan Papdi)
Festive gift boxes
➤ Ready-to-Eat / Frozen Foods:
Frozen samosas, parathas, curries
Heat-and-eat meals
➤ Beverages:
Buttermilk, Lassi, Fruit drinks
➤ QSR / Restaurant Services:
Dine-in vegetarian restaurants
Fast food counters at malls, airports, highways
🟠 3. Target Market
Domestic Consumers: Middle-class Indian families, youth, working professionals
International Audience: NRI population and global customers interested in Indian
cuisine
Retail and HORECA segment: Supermarkets, kiranas, airlines, and institutional
catering
🔵 4. Revenue Model
Retail Sales: Packaged food through supermarkets, convenience stores, and e-
commerce
Franchise Model: For restaurants and quick service outlets
Export Revenue: To over 80 countries
Private Labeling and OEM Supply: Supplying to institutional buyers and global
stores
🔴 5. Distribution Strategy
Offline: Own stores, general trade, modern trade (Big Bazaar, Dmart, Reliance
Retail)
Online: E-commerce (Amazon, Flipkart, BigBasket), own website
Global: Distribution partners across North America, UK, Middle East, Southeast Asia
🟣 6. Marketing & Branding Strategy
Brand Positioning: Trusted, authentic Indian taste with modern packaging
Advertising: TV, social media, festivals, IPL sponsorships
Packaging Innovation: Premium feel with traditional appeal
Influencer Collaboration: Especially for their frozen/instant product range
🟤 7. Operations and Manufacturing
Multiple large-scale automated manufacturing plants in Nagpur, Noida, Kolkata, etc.
High hygiene standards, ISO-certified plants
Centralized quality control
Use of supply chain tech for demand forecasting and inventory management
⚫ 8. Franchise Model (For Restaurants)
Initial Investment: ₹1.5 – ₹3 crores (varies by format)
Franchise Fee: Varies
Royalty: Approx. 5–8% of monthly revenue
Support: Site selection, design, branding, raw materials, training, POS systems
⚪ 9. Financial Overview (Approximate Figures)
Annual Revenue: ₹4,000 – ₹5,000+ crore (as of 2023–24)
Profit Margins: 15–20% in packaged goods; slightly lower in restaurants
Growth Rate: ~15–20% CAGR
Exports: Contribute 10–15% of total revenue
🟩 10. Expansion & Future Plans
Expand restaurant chains in Tier 2 & Tier 3 cities
Push frozen & ready-to-eat meals in urban markets
Expand international presence (especially in the US and Europe)
Introduce healthier snack options (baked, millet-based)
Focus on sustainability and eco-friendly packaging
✅ Key Success Factors
Strong legacy and trust
Diversified portfolio
Manufacturing control and scalability
Extensive distribution
Cultural alignment with Indian food habits
