Big Data Visualization
What is Big Data Visualization
• Definition: The process of presenting analyzed data visually for
easier interpretation by users.
• Goal: To make complex data understandable and actionable.
• Importance: Turns raw analysis results into valuable business
insights.
• Considered the "front end" of Big Data.
Why is Visualization Important
• Completes the Big Data lifecycle – helps end-users gain insights.
• Assists everyone, from executives to operational staff.
• Helps discover relationships, patterns, and trends.
• Enables better, data-driven decision-making.
• Crucial for extracting meaning, especially from unstructured data.
Conventional Visualization Techniques - Overview
• Common methods to visually represent data relationships and comparisons.
• We'll look at:
• Line Charts
• Bar Charts
• Pie Charts
• Scatterplots
• Bubble Plots
Line Charts
• Use:
• Shows trends over time or other
continuous sequences.
• How:
• Connects numeric data points
plotted on vertical (value) and
horizontal (time/category) axes.
• Example:
• Tracking stock prices,
temperature changes, rates over
time.
Bar Charts
• Use:
• Compares values across
different categories.
• How:
• Uses vertical or horizontal bars
where the length/height
represents the value.
• Example:
• Comparing sales by month,
expenses by department.
Pie Charts
• Use:
• Shows proportions or
percentages of a whole (part-to-
whole comparison).
• How:
• Divides a circle into slices, with
slice size proportional to the
value.
• Example:
• Market share, budget allocation,
survey results.
Scatterplots
• Use:
• Shows the relationship
(correlation) between two
numeric variables.
• How:
• Plots data points based on their
values for the two variables (X
and Y axes).
• Example:
• Height vs. Weight, Advertising
Spend vs. Sales.
Bubble Plots
• Use:
• Shows the relationship
between three variables.
• How:
• A variation of a scatterplot (X and
Y axes), where the size of the
bubble represents a third
variable.
• Example:
• Products (X) vs. Sales (Y) vs.
Market Share (Bubble Size).