Marketing Management - I (AUG’2024 – OCT’2024)
(Assignment: 2)
1. Which of the following value disciplines focuses on providing the best total solution to meet individual
customer needs through personalized services and long-term relationships?
A) Customer Intimacy
B) Operational Excellence
C) Product Leadership
D) Cost Leadership
2. A new tech startup has developed a unique software product that no other company currently offers.
This product provides a solution that significantly improves data processing efficiency for large
corporations. The company has secured patents and there are significant barriers to entry due to the
high cost of technology development and legal protections. As a result, the startup has complete control
over the pricing and distribution of this software.
Based on this scenario, which type of competitive environment is the startup operating in?
A) Pure Competition
B) Oligopoly
C) Monopoly
D) Monopolistic Competition
3. A company in a highly competitive industry is concerned about the power of its suppliers. The
suppliers dominate the market and provide critical inputs that cannot be easily substituted. According to
Porter's Five Competitive Forces, which of the following actions should the company prioritize to reduce
the supplier power?
A) Increase investment in marketing and advertising
B) Develop alternative sources of supply
C) Focus on customer retention strategies
D) Implement a cost-leadership strategy to lower prices
4. A technology company has a product portfolio that includes a high-end smartphone, a virtual reality
headset, a successful laptop series, and a discontinued wearable fitness tracker. The smartphone is in a
rapidly growing market but faces strong competition, the virtual reality headset has a high market share
in a niche market that is slowly growing, the laptop series dominates a mature market, and the fitness
tracker has low sales in a declining market.
Based on the BCG Matrix, how should the company categorize and prioritize these products?
A) Smartphone as a Star, Laptop series as a Cash Cow, Virtual reality headset as a Question Mark, Fitness
tracker as a Dog
B) Smartphone as a Question Mark, Virtual reality headset as a Cash Cow, Laptop series as a Star, Fitness
tracker as a Dog
C) Smartphone as a Star, Virtual reality headset as a Dog, Laptop series as a Cash Cow, Fitness tracker as
a Question Mark
D) Smartphone as a Star, Laptop series as a Cash Cow, Virtual reality headset as a Star, Fitness tracker as
a Dog
5. Which of the following companies best exemplifies Porter’s Differentiation strategy?
A) IKEA, known for offering a wide range of affordable and functional furniture.
B) Tesla, recognized for its innovative electric vehicles and advanced technology.
C) Metro Cash and Carry, which provides a wide variety of products at low prices through bulk buying.
D) McDonald's, offering fast-food meals at consistent quality and low prices.
6. Which level of strategy focuses on determining the overall direction of an organization and deciding
which industries or markets to compete in?
a) Marketing Strategy
b) Manufacturing Strategy
c) Corporate Strategy
d) R&D Strategy
7. A company is planning to expand its operations into a new market and is evaluating how various
factors will influence its business strategy. One critical aspect they are examining includes changes in
government regulations, trade policies, and political stability. Which component of the PESTEL
Framework is the company focusing on?
A) Economic
B) Social
C) Technological
D) Political
8. Which type of competitor is characterized by entering a market from a different industry to offer
products or services that overlap with another company’s market?
A) Direct Competitors
B) Indirect Competitors
C) Local Competitors
D) Cross-over Competitors
9. Which of the following represents a barrier to entry that involves the significant investment required
to start a new business in a particular industry?
A) Capital Requirements
B) Lack of Product Differentiation
C) Access to Distribution Channels
D) Buyer Switching Costs
10. What is the primary purpose of using a Criteria Matrix in decision-making?
A. To list all possible options without evaluating them.
B. To systematically evaluate and compare different options based on a set of predefined criteria.
C. To create a visual presentation of decision outcomes.
D. To collect subjective opinions from various stakeholders.
