Unit 1 PPT - Introduction To Marketing-10

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Unit 1 PPT - Introduction To Marketing-10

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vijaaykumar20

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Evolution Of Marketing

Era Prevailing attitude and approach

 Consumers favor products that are available and highly affordable

Production  Improve production and distribution
 ‘Availability and affordability is what the customer wants’

 Consumers favor products that offer the most quality, performance

Product and innovative features
 ‘A good product will sell itself’

 Consumers will buy products only if the company promotes/ sells

Sales these products
 ‘Creative advertising and selling will overcome
consumers’ resistance and convince them to buy’

 Focuses on needs/ wants of target markets and delivering satisfaction

Marketing better than competitors
 ‘The consumer is king! Find a need and fill it’
 Focuses on needs/ wants of target markets and delivering superior
Relationship marketing value
 ‘Long-term relationships with customers and other partners lead to
success’

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Unit 1 PPT - Introduction To Marketing-10

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Unit 1 PPT - Introduction To Marketing-10

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Evolution Of Marketing

Era Prevailing attitude and approach

 Consumers favor products that are available and highly affordable

 Consumers favor products that offer the most quality, performance

 Consumers will buy products only if the company promotes/ sells

 Focuses on needs/ wants of target markets and delivering satisfaction

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