Name: Rivera, Ma. Floralyn D.
Yr/Sec: 4-YA-5
Subject: QSTH
ASSIGNMENT 2:
Globe Telecom
Globe Telecom, Inc., commonly shortened as Globe, is a major provider of
telecommunications services in the Philippines. The company operates the largest mobile
network in the Philippines and one of the largest fixed-line and broadband networks.
Link: http://www.globe.com.ph/
Tagline: Atin Ang Mundo
Logo:
Vision: We see a Philippines where families' dreams come true, businesses flourish, and
the nation is admired.
Mission: We create wonderful experiences for people to have choices, overcome
challenges, and discover new ways to enjoy life.
Core Values: We treat people right to create a Globe of Good.
• We put customers first.
• We value people and together, we make a difference.
• We act with integrity.
• We care like an owner. We keep things simple.
• We move fast. We are better every day.
Core Competencies: Globe Telecom has several core competencies that contribute to its
success and competitive edge.
• Comprehensive Telecommunications Services
• Digital Transformation and Innovation
• Customer-Centric Approach
• Strong Network Infrastructure
• Strategic Partnerships and Ecosystem
• Corporate Social Responsibility (CSR)
• Innovative Customer Solutions
Internal Assets: Globe Telecom’s internal assets encompass a range of tangible and
intangible resources that contribute to its operational efficiency and market
competitiveness.
• Network Infrastructure
• Technological Assets
• Human Capital
• Brand and Reputation
• Intellectual Property
• Financial Resources
• Customer Data and Analytics
• Physical Assets
• Strategic Partnerships
• Research and Development
Direct Competitors:
• PLDT Inc.
• DITO Telecommunity
• Converge ICT Solutions
• Smart Communications
• Sun Cellular
Market (Profile):
• Position: Major telecommunications provider in the Philippines.
• Coverage: Extensive nationwide network, including urban and rural areas.
• Customer Segments: Individual consumers (prepaid and postpaid), businesses,
and enterprises.
• Services: Mobile voice, SMS, and data services; broadband internet (fiber and
wireless); digital solutions (e.g., GCash, Globe Studios).
• Competitive Landscape: Main competitors include PLDT Inc., Smart
Communications, DITO Telecommunity, and Converge ICT Solutions.
• Technological Focus: Investment in 5G network, digital transformation, and
innovative services.
Service Strategies: Globe continues to invest in the Philippines towards enabling Filipino
families and businesses, reaching a record CAPEX of 51 billion in 2019. Globe’s programs
in 2019 are anchored on improving customer experience and elevating digital proposition:
1. Accelerate Network Roll-Out
Accelerating builds of wireless sites to catch up on demand, increasing
wired footprint to address serviceability.
2. Increase Household Penetration
Laying the groundwork for owning the home through innovative products
and services, r ight channel play, and strategic network migration.
3. Develop ICT Capabilities
Establishing Globe as a trusted digital transformation partner of large and
small enterprise customers by providing compelling ICT services.
4. Habituate and Monetize
Sustaining gains in data habituation by protecting the customer base and
through programs to acquire quality customers through content.
5. Create New and Profitable Revenue Streams
Unlocking value in digital technology, lifestyle, and entertainment through
complementary plays with core telco products.
6. Agile Workforce
Building an agile organization with a deeper understanding of the customer
to allow us to be more responsive to customer needs.
