Digital marketing is the component of marketing that uses the Internet and online-based digital

technologies such as desktop computers, mobile phones, and other digital media and platforms
to promote products and services

PRODUCT/ Service MODULES

========
❏ Audience
❏ Location
❏ Budget
❏ Content
❏ Platform
❏ Strategy ( Micro, Macro)
❏ Competitor
❖ CLICK
❖ IMPRESSION
❖ CTR - Click through rate
❖ SEARCH ENGINE
❖ BROWSER
❖ USER
❖ TRAFFIC
❖ KEYWORD
❖ UI/UX
❖ SEARCH
❖ KEYWORD VOLUME
❖ CONTENT
❖ WEBPAGE
❖ WEBSITE
❖ SERP
❖ CLICK:- select especially in a computer interface by pressing a button on a control
device (such as a mouse)

❖ IMPRESSION:- Impressions are the total number of times your content is displayed,
no matter if it was clicked or not.

❖ CTR:- CTR is the number of clicks that your ad receives divided by the number of
times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks
and 100 impressions, then your CTR would be 5%.

❖ SEARCH ENGINE :- A search engine is a software system that provides hyperlinks to

web pages and other relevant information on the Web in response to a user's query.

❖ BROWSER:- A web browser is an application for accessing websites. When a user

requests a web page from a particular website, the browser retrieves its files from a
web server and then displays the page on the user's screen.

❖ USER:- A user is a person who utilizes a computer or network service.

LOCAL AND GLOBAL SEO

GMB WEBSITE SEO

 GMB- Google My Business
❏ BUSINESS TITLE - BUT BANNED
❏ BUSINESS DESCRIPTION / Category
❏ BUSINESS IMAGES - Without Contact Detail
❏ BUSINESS LOGO
❏ PRODUCT
❏ CATEGORY
❏ EVENT OFFER
❏ BUSINESS HOURS
❏ CONTACT NUMBER
❏ SERVICES
❏ LOCATION
❏ REVIEWS
❏ POST
❏ BUSINESS ADDRESS
 SOME IMPORTANT FACTORS BEHIND RANKING

❏ PROFILE:- (Proximity, Category, Keywords in

Business title etc.) - 36%
❏ REVIEW:- Review quality, velocity, diversity.
- 17%
❏ On Page:- NAP (Name, address, phone) Presence on
how many sites and your site DA- 16%
❏ Link Signals:- Inbound link authority - 13 %
❏ Citations Signals:- citation volumes - 7%
❏ Behavioral Signals:- CTR, Call, MAp click, Msg - 7%
❏ Personalization:- area specific targeting
 WHY NOT SHOW CONTACT NUMBER & What We Do?

>> if google didn't get any number in database then google disapproved contact ,
and not approve till update the database

>>Check presence :- [9898989898]

>>Search your business on different devices and click suggested link or request to
google for suggestion

>>Anyone Call to google team to resolve any issue

GEO IMAGR [Link]
 TOOLS FOR ANALYSIS
[Link] [Link]

[Link]
GMB CRUSH

[Link]

Google Business Profile Rank Tracker

BUSINESS LISTING SITES
PART OF SEO
 ON PAGE SEO
● URL Structure and Hosting
● Meta title and description
● image optimization
● Alt Text
● Heading tag
● Internal and external linking
● site speed
● responsiveness
● Crawling
● Keyword
● Content- IMAGE , VIDEO and Text Creation
● Broken link
● Schema Markup
● EAT
● Mind content length
 URL Structure
[Link]

SSL Global Domain TLD SLUG

30% AUTO 40% 20% 10%

SSL :- SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link
between a web server and a web browser. Companies and organizations need to add SSL
certificates to their websites to secure online transactions and keep customer information
private and secure.

WWW :- The World Wide Web -- also known as the web, WWW or W3 -- refers to all the public
websites or pages that users can access on their local computers and other devices through
the internet. These pages and documents are interconnected by means of hyperlinks that
users click on for information.

TLD:- A top-level domain is one of the domains at the highest level in the hierarchical Domain
Name System of the Internet after the root domain. The top-level domain names are installed in
the root zone of the name space

TLD:- A domain is a particular field of thought, activity, or interest, especially one over which
someone has control, influence, or rights. [formal] ...the great experimenters in the domain of
art. [ + of] This information should be in the public domain.
 IMAGE OPTIMIZATION

[Link] WEP FORMAT

Image optimization refers to the process of modifying and delivering high-quality images in the
optimal format, dimension, and resolution for the device accessing them, all while keeping the
smallest possible file size that will not result in noticeable image degradation.
<img src="img_girl.jpg" alt="Girl in a jacket">
 IMAGE OPTIMIZATION
Bit (b): 1
Nibble: 4 bits
Byte (B): 8 bits
Kilobyte (KB): 1,024 Bytes
Megabyte (MB): 1,024 Kilobytes
Gigabyte (GB): 1,024 Megabytes
Terabyte (TB): 1,024 Gigabytes
HEADING TAG
 HEADING TAG
<!DOCTYPE html>
<html>
<body>

<h1>Heading 1</h1>
<h2>Heading 2</h2>
<h3>Heading 3</h3>
<h4>Heading 4</h4>
<h5>Heading 5</h5>
<h6>Heading 6</h6>

</body>
</html>
INTERNAL & EXTERNAL LINKING
WEBSITE SPEED
Use this free Website Speed Test to
analyze the load speed of your websites,
and learn how to make them faster.
WEBSITE RESPONSIVENESS

A responsive web design automatically adjusts for different-sized screens

and viewports. With a responsive website, someone can browse your
website from any device and it will still look and function perfectly.
Google Crawling
 KEYWORD
Keywords are the words and phrases that people type into search engines to find what they're
looking for. For example, if you were looking to buy a new jacket, you might type something like
“mens leather jacket” into Google. Even though that phrase consists of more than one word, it's
still a keyword.
TYPE OF KEYWORDS
LSI KEYWORDS
LSI KEYWORDS
HTML & CSS
 CONTENT WRITING
[Link]
 GRAPHIC DESIGN
Canva is an online graphic design app for creating social media graphics and presentations.
[Link]

[Link] in Perth, Canva is a Graphic Design Platform launched by Melanie Perkins, Cliff Obrecht, and
Cameron Adams on 1 January 2013.
2. Just after a year of its launch, Canva had more than 750,000 users.
3. In the year 2021, Canva launched a video editing tool.
4. In June 2020, Canva raised $60 million at a valuation of $6 billion, doubling its 2019 valuation.
5. In September 2021, Canva raised US$200 million.
6. In December 2019, Canva announced Canva for education, a free product for schools and other educational
institutions.
7. In February 2021, Canva acquired two startups that are [Link] and Czech-based smartmockups.
8. In June 2020, Canva announced a partnership with FedEx Office.
9. One May 2019, Canva acquired two free stock photography sites Pixabay and Pexels based in Germany.
10. In 2018, Canva was awarded as the #1 best work to work in Australia.
11. There are more than 60,000 free templates available.
12. Canva has 75 Million premium files, which are only accessible to its Canva Pro Subscription.
13. In June 2020, Canva announced a partnership with FedEx Office.
 Free High Quality Image Source

[Link]
[Link]

Generate QR CODE from Canva

 TECHNICAL SEO
● Sitemap
● [Link]
● Console
● Google analytic
● Canonical
● Broken links fix
● Page Redirection
● Http Errors
 [Link]

Cpanel -> File Manager -> [Link] -> Website folder -> Upload file
[Link] STRUCTURE
 [Link]

Search engines like Google read this file to crawl your site more efficiently. A sitemap tells
search engines which pages and files you think are important in your site, and also provides
valuable information about these files. For example, when the page was last updated and any
alternate language versions of the page.
CANONICAL TAG
 CANONICAL TAG
A canonical tag, also known as a canonical link or "rel canonical," is a tag in the source code of
a page that indicates to search engines that a master copy of the page exists. Canonical tags
are used in SEO to help search engines index the correct URL and avoid duplicate content.

[Link]
[Link]
[Link]
[Link]
Broken links
Redirection Of URL
 Redirection Of URL
[Link]

1. Download and install the plugin

2. Go to the “redirects” section
3. Add the old URL and the new, target URL
4. Test the redirect

Here, we’ll explore how to redirect URLs on WordPress with

three plugins: YoastSEO, Redirection, and 301 Redirects —
Easy Redirect Manager.
HTTPS ERRORS
 Profile creation
Guest posting
Image sum

Backlinks Video sub

Article sub
q&a
No follow do follow Webinar
Document
Gov
Influencer Ppt
Pdf

EAT Web sub\

Editorial
Search engine sub
Link juice Commenting
Forum
Infographic
Brand mentions Social media backing
Business listing

Citations Directory
Ping
Badg backlink
Social media Ahro
PBN Backlinks
Classified Backlink
Web mentions
Discovery
Bookmarking sub
UGC LInk
Testimonial
Press release
Footer link
Web 2.0 Backlink
Backlinks are links on websites other than your own that go back to a page on your
website. Backlinks are also called inbound links because they represent another website's
traffic coming to your own site. The quality and quantity of your backlinks can help you
rank higher in search engines such as Google and Bing.
Type Of Backlink
Type Of Backlink
Difference Between Do & Nofollow
Nofollow Code
WAY OF CREATE THE BACKLINK
[Link]
[Link]
[Link]
[Link]

● Profile Creation ● image Submission

● article submission ● Video Submission
● Blog Submission ● Document Submission
● Classified Submission ● PPT Submission
● WEB 2.0 ● Guest posting Submission
● INFOGRAPHIC SUBMISSION ● Bookmarking Submission
● PING SUBMISSION ● Question answering
● Search engine submission ● Commenting
● Business listing