Module code MGBBT1TEN Module Nikki Than
and title: Tourism Environment and Industry leader:
Assignment Essay 2,000 words Assessment 50%
No. and type: weighting:
Submission On or before: Target 3 weeks from the date of final
time and date: 2pm Monday 17th April 2023 feedback submission
time and
date:
Assignment task
This assignment involves preparing an individual written essay on your understanding of the key
concepts and models relevant to the tourism industry.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1 Understand and apply theoretical concepts and models relevant to the tourism industry and its
academic study.
LO 2 Identify and explain the key components involved in the study of the contemporary tourism
industry.
Task requirements
OVERVIEW
This assignment will encourage students to gain an understanding of the tourism principles and
development of tourism industry.
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
The submission of a written essay that discusses the tourism environment of a sustainable destination
country of your choice, using a wide variety of research materials (2,000 words).
Essay (2,000 words) – 50%
You are required to produce an essay on “Understanding the tourism environment and its
stakeholders at the tourism destination country of your choice” through the use of a variety of
research materials.
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Tourism Environment and Industry
The essay must include:
a) Introduction: You should give the reader an overview about what the essay is all about.
b) Paragraph 1: Define the concept of sustainable tourism and its principles for sustainable
tourism development in your destination country.
c) Paragraph 2: Identify and discuss the role of stakeholders involved in the decision making of
sustainable tourism development.
d) Paragraph 3: Analyse the macro environmental factors contributing to the sustainable
development of your tourism destination (positively or negatively).
e) Paragraph 4: Analyse the competitive micro-environment and tourists’ motivating factors
influencing the demand of your tourism product.
f) Conclusion :You should provide summary and recommendations of your findings.
Make sure you choose the tourism destination country of your choice for your essay.
You must reference all information used in the essay, using the Harvard Referencing Guide.
See attached grid for grade descriptors.
Referencing and research requirements
Please reference your work according to the Canterbury Harvard style guidance which you can access on
Moodle.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University’s
institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area,
a proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 4
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Tourism Environment and Industry
Submission details
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with
you during class time).
Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel
or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must
also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in
size.
You can submit your work as many times as you like before the submission date. If you do submit
your work more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which
will be sent to your forwarded e-mail address (provided you have set this up). Please keep this
receipt for future reference, along with the original electronic copy of your assignment
You are reminded of the University’s regulations on academic misconduct, which can be viewed on
the University website: Academic Misconduct Policy. In submitting your assignment, you are
acknowledging that you have read and understood these regulations.
Submission date and time
This assignment should be submitted to Moodle before 2pm on Week 5, Monday 17th April 2023.
You should submit all work for summative assessments by the above deadline. The five percent penalty
per day will be applied to the work submitted up to seven working days after the deadline, after which a
mark of 0 will be recorded. The five percent penalty will be five percent of eligible mark.
For more information please refer to: Student Handbook on Moodle.
Feedback and marks for this assignment will be available in three weeks from the deadline.
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Assignment Guide and layout
Introduction (200 words)
Give the overview of what you will be discussing in the essay and introduce the contents.
Mention which destination country you have selected for your essay.
Paragraph 1 (400 words)
Define the concept of sustainable tourism and its principles for sustainable tourism development
in your destination country.
First, define the concept of sustainable tourism (UNWTO definition – see WEEK 1 Lecture
and Tutorial slides for reference)
What are the rationales behind the sustainable tourism? Please list them.
Why is it important for the decision makers to follow the sustainable approach?
Provide examples of destinations where those principles were successfully applied and what
benefits does it bring to the economy, society and environment?
Paragraph 2 (400 words)
Identify and discuss the role of stakeholders involved in the decision making of sustainable
tourism development.
First, identify which stakeholders play major role in decision making in order of importance
and interest. Discuss at least 3 main stakeholders in this section and explain their reasons
for their importance. For example:
Public sector (e.g Government tourism policy and funding initiatives – see
Week 1 lecture slides and read the case studies)
Private sector (e.g businesses and smart technology to drive innovation?)
Voluntary sector (NGOs organisations in conservations and community
projects)
Tourists (being responsible tourists, changing motivations, lifestyles and
preferences – see Week 3 lecture slides)
Host community ( community involvement at early stage a good idea? – see
Week 3 lecture slides)
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Paragraph 3 (400 words)
What are the Macro factors (SCEPTICAL) influencing the development of sustainable tourism?
Please identify at least 3 factors and explain each of their benefits and costs for the tourism
destination country. For example:
Technological innovation trends (e.g digitalization- Smart tourism, e-tourism)
Environmental trends (e.g Climate Change and Sustainability in tourism)
Social and Cultural trends (e.g millennials market, personalization, cultural and
authentic experience.
Economic trends (e.g Boom and Recession period impacts)
Paragraph 4 (400 words)
What are the Micro factors (tourists motivating factors) influencing the demand for tourism in
your destination country? Identify at least 3 factors and explain their reasons for the influence. For
example:
Internal factors of motivation (Intrinsic factor) Maslow’s hierarchy of needs –
intangible rewards (fun, assurance and emotional needs such as self realization,
social needs that can be materialized)
Intrinsic factor - Tourists’ perceptions about the destinations (observing, listening
and reading about the subject). Also beliefs and values determine the choice.
Intrinsic factor - Personality and travel destination choices – allocentric vs
psychocentric.
External factors of motivations (Extrinsic) – Money, Social class, Income and location,
family and age.
Conclusion (200 words)
Summarise your findings and provide recommendations for the future.
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Reference Page. Minimum of 15 Sources, including Journals, Books and use a variety of
academically accepted sources.
“DO NOT USE WIKIPEDIA”
Make sure you have in-text citations in the body of your Essay, which can be found in your
full references list.
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Provision at Level 4 is designed to prepare students for higher education. At the end of Level 4, students will be expected to demonstrate the acquisition of
appropriate level skills, knowledge and understanding necessary to embark on a higher education programme of study at Level 5. In accordance with the
national Qualifications and Credit Framework (QCF), this includes the ability to identify and use relevant understanding, methods and skills to complete tasks
and address problems that, while well defined, have a measure of complexity. It includes taking responsibility for initiating and completing tasks and procedures
as well as exercising autonomy and judgement within limited parameters. It also reflects awareness of different perspectives or approaches within an area of
study or work.
A pass mark (40% or above) demonstrates achievement of all learning outcomes associated with the module assessment
Assessment category
Introductory knowledge Cognitive and intellectual Reading and referencing Presentation, style and
and understanding of the skills structure
basic underlying Work that significantly exceeds
concepts and principles the specified word limit may be
of the subject(s) penalized
Excellent work showing Insightful and accurate Insightful and effective use of a Exemplary presentation of work that
flawless understanding of the interpretation and evaluation of carefully selected range of relevant is fluent and flawless throughout.
basic underlying concepts information and ideas, based on reading. Consistently accurate
90%-100%
and principles of the an excellent application of the application of referencing.
subject(s), resulting in most appropriate skills, methods
students being fully prepared and procedures. Work shows full
for study at Level 4. awareness of the nature of the
area of study and different
Pass Mark
perspectives or approaches
within it
High quality work showing Excellent interpretation and Consistent and balanced Highly effective presentation of work
fluent understanding of the evaluation of information and engagement with a refined selection that is coherently structured and
basic underlying concepts ideas, employing highly of many types of relevant reading. clearly expressed throughout.
80%-89%
and principles of the appropriate skills, methods and Consistently accurate application of
subject(s), resulting in procedures. Work shows strong referencing.
students being fully prepared awareness of the nature of the
for study at Level 4. area of study and different
perspectives or approaches
within it
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Tourism Environment and Industry
Commendable work showing Effective interpretation and Consistent engagement with a wide Well-formed presentation of work
detailed understanding of the evaluation of information and range of relevant reading. that is coherently structured and
basic underlying concepts ideas, showing effective use of Consistently accurate application of clearly expressed throughout.
70% – 79%
and principles of the appropriate skills, methods and referencing.
subject(s), resulting in procedures. Work shows well
students being highly established awareness of the
prepared for study at Level 4. nature of the area of study and
different perspectives or
approaches within it.
Work of solid quality showing Good interpretation and Engagement with a wide range of Competent presentation of work in
competent and consistent evaluation of information and relevant reading. Sound application terms of structure and clarity of
understanding of the basic ideas, using appropriate skills, of referencing, with no inaccuracies expression.
60% – 69%
underlying concepts and methods and procedures. Work or inconsistencies.
principles of the subject(s), shows sound awareness of the
resulting in students being nature of the area of study and
well prepared for study at different perspectives or
Level 4. approaches within it.
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Tourism Environment and Industry
Introductory knowledge Cognitive and intellectual Reading and referencing Presentation, style and
Level 3 skills structure
Adequate work showing Adequate interpretation and Engagement with an appropriate Work is structured in a largely
understanding of the basic evaluation of information and range of reading beyond essential coherent manner and is for the most
underlying concepts and ideas, largely using appropriate texts. Referencing may show minor part clearly expressed.
50% – 59%
principles of the subject(s), skills, methods and procedures. inaccuracies or inconsistencies.
resulting in students being Work shows awareness of the
prepared for study at Level 4, nature of the area of study and an
but lacking depth and breadth. emerging awareness of different
perspectives or approaches within
it.
Pass mark
Simple factual approach A limited interpretation and Evidence of reading, largely confined Ordered presentation in which
showing understanding of the evaluation of information and to essential texts, but mainly reliant relevant ideas / concepts are
basic underlying concepts and ideas, showing emerging on taught elements. Referencing may reasonably expressed.
principles of the subject(s), awareness of the nature of the show inaccuracies and/or
40% – 49%
resulting in students being area of study and different inconsistencies.
largely prepared for study at perspectives or approaches within
Level 4. Narrow or misguided it, although not always logical or
selection of material, with coherent and with inaccuracies.
elements missing or
inaccurate.
Work shows limited but Weak and at times flawed Poor engagement with essential texts Work is loosely, and at times
fragmentary understanding of interpretation and evaluation of and no evidence of wider reading. incoherently, structured, with
the basic underlying concepts information and ideas, resulting in Heavily reliant on taught elements. information and ideas often poorly
Marginal fail
35% – 39%
and principles of the largely descriptive work that Inconsistent and weak use of expressed.
subject(s), for example shows lack of awareness of the referencing.
through inaccuracies, inclusion nature of the area of study and
of irrelevant material and/or different perspectives or
absence of appropriate approaches within it.
information.
Unsatisfactory work showing Very weak interpretation and Limited evidence of reading and/or Work is poorly presented in a
weak and flawed evaluation of information and reliance on inappropriate sources. disjointed and incoherent manner.
understanding of the basic ideas, resulting in descriptive work Limited engagement with taught Information and ideas are very poorly
20% – 34%
underlying concepts and that is often illogical, invalid or elements. Very poor use of expressed, with weak English and/or
principles of the subject(s), for irrelevant. Little awareness of the referencing. inappropriate style.
example through serious nature of the area of study and no
inaccuracies, inclusion of a appreciation of different
significant amount of irrelevant perspectives or approaches within
material and/or absence of it.
appropriate information.
Fail
Highly unsatisfactory work Work is largely irrelevant or No evidence of reading or Work is extremely disorganised, with
showing major gaps in inaccurate, characterised by engagement with taught elements. much of the content confusingly 9
Tourism Environment understanding
and Industryof the basic descriptive text and Absent or incoherent referencing. expressed. Very poor English and/or
underlying concepts and unsubstantiated generalisations. very inappropriate style.
< 20%
principles of the subject(s). Minimal or no use of evidence to
Inclusion of largely irrelevant back up views, showing complete
