Significance of the Study
The study's main goal is to investigate how newly enrolled students perceive the
school's tagline and how these perceptions affect their sense of identity, belonging, and
engagement within the institution. This research is significant for its implications in education,
communication, and institutional identity.
Students. The school's tagline's impact on newly enrolled students depends on
whether it aligns with their experiences. Alignment strengthens trust and motivation;
misalignment leads to disillusionment and negatively impacts academic performance and
satisfaction. Student feedback is crucial for improving communication and managing
expectations.
Teachers. Understanding how students perceive the school's mission is crucial for
teachers. The study's findings can help teachers better support students, particularly those
who need it most, by aligning their approach with the school's values and creating a more
inclusive learning environment.
Parents. The school's tagline's alignment with parents' values and expectations
influences their trust in the institution and their willingness to support the school through
various means (e.g., volunteering, advocacy). Parental perception of the school's commitment
to its mission is key.
Definition of Terms
The following terms used in the study are defined to give clarity.
Perception. The way newly enrolled students interpret and understand the school’s
tagline based on their initial experiences. Students may view the tagline as a signal that the
school is dedicated to helping them succeed, particularly if they come from underprivileged
backgrounds. The idea of "giving more" might be seen as offering extra opportunities, like
financial aid, mentorship, or access to specialized programs. Some of them are, less time for
assignments and homework, lack of motivation, pressure to get good results, class fellows and
peers' perception about plagiarism (Geraldi, 2021).
Tagline. A short phrase that represents the school’s mission and commitment to
education (in this case, “Giving More for the Less”). A tagline is a short, memorable phrase or
slogan used by an organization or institution to convey its core message or values. In the
context of a school, a tagline typically reflects the school’s mission, vision, or unique promise
to its students and community. These are the catchy phrases, or the set of words
associatedor linked to the brands. It is a significant aspect in the field of advertisement
andcould be thought of as the part of a campaign that has a key role in the lives of
people (Tanjung&Hudrasyah, 2020).
Newly Enrolled Students. Students who have recently joined the school and are in
their early stages of experiencing its environment, culture, and values. Newly enrolled students
refers to individuals who have recently joined an educational institution, typically in the
beginning of an academic year or term. These students may be transitioning from different
educational systems or from one grade level to another, often facing challenges related to
adjusting to a new academic environment, learning expectations, and school culture. In the
context of the study, newly enrolled students would specifically refer to those who are in the
early stages of their educational experience at the institution (likely Acesian students), and
their perceptions of the school’s tagline “Giving More for the Less.” These students may have
expectations or preconceived notions based on their previous educational experiences
described the Student enrollment decisions and academic success through the classroom
space design which can influence how they interpret the message conveyed by the tagline.
(Ralph et al., 2022)
Limitations of the Study
This study focuses on the newly enrolled Acesians students, since the researchers are
only allowed to conduct at the study at ACES Tagum College, Inc. The study may focus
primarily on newly enrolled students, teachers, and parents, capturing their perceptions of the
tagline at the start of their time at the school. However, perceptions can evolve over time as
students and their families experience the school’s actual policies, resources, and support
systems. A study that only measures initial perceptions might not fully reflect how those views
change as individuals become more familiar with the school’s offerings.
