The Art Gallery of Western Australia: Impact Metrics
Metric Type Metric Description Current Measurement Method
• Hand-written notes on “reflection
Personal reflections on walls”
Participant
experience, creativity, • Open-ended Culture Counts
Qualitative Testimonials &
wellbeing, and survey questions
Stories
engagement • Verbal feedback recorded by
Teaching Artists
• Debrief journals or structured
Observations of reflection forms completed after
participant each session
Teaching Artist &
Qualitative engagement, emotional • Verbal feedback recorded by
Staff Reflections
responses, and Teaching Artists
facilitator learnings • Open-ended Culture Counts
survey questions
Insights on program • Written feedback from schools,
Partner & relevance, accessibility Autism Assoc. of WA,
Qualitative Educator and impact for schools, CALD/Indigenous partners
Feedback disability and • Post-workshop check-in
community partners interviews with educators
Number of visitors to
Attendance & • Door-count or sign-in sheets at
exhibitions and
Quantitative Participation gallery entrance
workshops (daily, per
Counts • Workshop registration records
event)
Total workshops run per • Annual program schedule vs.
Workshop Delivery year, by audience type completion logs
Quantitative
Numbers (e.g., schools, • Breakdown of registrations by
community groups) group category
Self-reported shift in
• Culture Counts post-attendance
Mood & Wellbeing mood or wellbeing
Quantitative sliders (e.g., “Rate positive impact
Sliders resulting from an
on your wellbeing”)
activity
Frequency with which • Tracking codes or manual notes
Repeat Visits &
the same schools or on booking forms
Quantitative Group Return
community groups • Cross-checking registration lists
Rates
revisit across events
Basic profile of • Optional tick-boxes in survey
participants (children (e.g., “Is this your first visit?”; select
Demographic
Quantitative vs. adults; CALD; group type)
Breakdowns
Indigenous; disability • Manual tagging of bookings by
service users, etc.) partner organisation