Year Note by E.C Mabuza 2024
Year Note by E.C Mabuza 2024
NAME:……………………………………………………………………
SCHOOL:………………………………………………………………..
Agricultural sciences 1 Learning Material
Table of Content
Term 1
Topic 1.Animal nutrition
Term 3
Genetic modification 97-100
Topic 6 Production factors
Land 102-103
Labour 103-108
Capital 108-113
Management 114-117
Note taking 118
Paper 1
Question 2
ANIMAL NUTRITION
This refers to the foods consumed by animals and how it is digested to help to keep the body of
an animal healthy and warm
Different animals has different digestive system that suit their feeding standard and requirements
In the mouth
In the stomach
Name of digestive Juice produced: Gastric juice and Hydrochloric acid (hcl)
CADIAC REGION: secretes mucus to protect stomach linings against Hydrochloric Acid
PYLORIC REGION: controls the exits of foods
FUNDIC REGION: secretes Hydrochloric Acid, renin and pepsin
In the mouth
Name of enzyme: Salivary amylase
Function of the enzyme: change starch into maltose
Ph. content in the mouth of pig: alkaline (The alkaline ph. in the mouth create suitable
environment for normal functioning of enzyme amylase)
In the stomach
Name of enzyme: Renin & pepsin
Functions of enzyme: Renin- change caseinogen into casein
: Pepsin- change protein into peptons
In the mouth
Processes taking place: Ingestion (intake of feed)
: Digestion (breaking down of food into smaller pieces
In the stomach
Process taking place: chemical digestion (due to the presence of enzyme)
In the small intestine
Process taking place: absorption ( transport of nutrients into blood stream
: assimilation ( process when nutrients are taken up by cells)
: chemical digestion (due to presence of enzymes)
In the large intestine
Process taking place: microbial fermentation ( has micro-organism in the hind-gut (caecum)
In the Anus
Process taking place: egestion/ excretion (expelling of waste)
In the mouth
has three pairs of salivary gland:
1. Parotid- situated below the ear
2. Sublingual- situated below the tongue
3. Submandibular- situated in between the parotid and sublingual
In the oesophagus
Has muscles that relax and contract to move food in the alimentary canal
Has a cardiac sphincter that controls food entering the stomach
In the stomach
Has a pear shape
Has a pyloric sphincter that controls food leaving the stomach
In the small intestine
Divided into three parts:
Duodenum – secrets digestive enzyme
Jejunum- absorption of nutrients
- Presence of villi
Ileum- absorption of feeds
Structural adaptation of small intestine
The folds increase surface area for absorption
The length increase surface area for absoption
It is covered with numerous villi to increase surface area
Structure of a villi
B- Blood capillarity- absorbs nutrients (glucose , amino acid, vitamin and minerals)
C- Lacteal- absorbs fats
1. Active absorption- it requires energy to transport nutrients from low concentration to high
concentration against concentration gradient
2. Passive absorption – it doesn’t require energy to transport nutrients from high concentration to low
concentration along concentration gradient e.g diffusion and osmosis
A- Passive transport
B- Active transport
C- Permeable membrane
- Store glucose
- Store fat soluble vitamin
-detoxifies harmful substances
LARGE INTESTINE – absorption of water from undigested food
CLOACA - expel both urine and faeces
PROCESSES OCCURING IN DIFFERENT PARTS OF ALIMENTARY CANAL OF FOWL
BEAK – ingestion
OESOPHAGUS – Peristalsis
CROP – Moistening of food
PROVENTRICULUS – Chemical digestion
VENTRICULUS – Mechanical digestion /physical digestion
ADAPTATION OF DIFFERENT PARTS OF THE ALIMENTARY CANAL OF A FOWL
It has TWO stomach compartment:
1. Food moves from the oesophagus from the mouth by PERISTALSIS into the rumen.
2. Food REGURGITATE from the reticulo-rumen back to the mouth for re-chewing
3. After re-chewing food is moved back through RETRO-PERISTALSIS into Omasum and abomasum
Functioning of different parts of alimentary canal of ruminants
Reason: The slightly acidic Ph in the mouth doesn’t favour the functioning of salivary amylase in the
mouth, hence the enzyme denatures.
OESOPHAGUS
Process taking place: Peristalsis (alternative contraction and relaxation of muscles responsible for
movement of food in the alimentary canal)
STOMACH
Process in the Rumen: Microbial digestion (presence of micro-organism)
: Heat production (presence of papillae)
Process In the Reticulum: Storage of foreign objects
Process In the Omasum: Water absorption (folds increase surface area for water absorption)
: Grinding of food (folds assist in grinding of food)
Process In the Abomasum: Chemical digestion (presence of enzyme renin and pepsin)
ADAPTATION IN DIFFERENT PARTS OF ALIMENTARY CANAL OF RUMINANT
IN THE MOUTH
Has three pairs of salivary glands;
i.e 1. Parotid- below the ear
2. sublingual- below the tongue
3. submandibular – in between the parotid and sublingual
Has teeth that assist in mechanical digestion
Ph. Is acidic
Saliva has no enzyme salivary amylase
No chemical digestion
IN THE OESOPHAGUS
Has a ring of muscle called CARDIAC SPHINCTER that controls food entering the stomach
It has muscles that contract and relax to move food into the stomach
IN THE STOMACH
1. RUMEN
Is the largest stomach compartment of ruminant
Contain papillae that act as a heating rod (heat production)
Contain micro-organism (bacteria and protozoa )
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2. Components of feeds
Animals require all the essential nutrients to balance their daily ration. These nutrients become
indispensable for life. All the major nutrients includes; WATER, CARBOHYDRATES, PROTEIN,
LIPIDS, MINERALS AND VITAMIN.
These nutrients are needed for many purpose which includes:
Regular function of the animal’s system
Protection of body system
For growth
For production
For reproduction
To perform work
1. WATER
Made up of 2 hydrogen atom and 1 oxygen atom (H2O)
Water is the cheapest nutrients.
It is a basic unit for all fluid in the animal’s body
Animals can survive for long without food, but only few days without water
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Bone meal
Sunflower oil cake
Peanut oil cake
Lucerne
PROTEIN SUPPLIMENT
Proteins can be supplemented by SOURCE OF NPN;
UREA- cheap source
BUIRET- expensive feed
4. FATS AND OIL (LIPIDS)
It is an ORGANIC COMPOUND
Differences between FATS and OIL
FATS – Originates from animals
- Solid at room temperature
OIL – originate from plants
-liquid at room temperature
FUNCTIONS OF LIPIDS
Protects important organs (such as heart, liver, and lungs)
Act as a shock absorber
Act as an insulation material
BUILDING BLOCK OF LIPIDS
Fatty acids and glycerol
5. VITAMINS
EXAMPLES OF VITAMINS AND THE RESPECTIVE DEFICIENCY DISEASE
DEFICIENCY
Example of fat soluble vitamin
Vitamin A
Night blindness
Keratomalaise
Poor vision
Copper Swayback
3. DIGESTIBILITY OF FEEDS
DIGESTIBILITY -Amount of feed that is not excreted in faeces but restored in the animal’s body
DIGESTIBILITY COEFFECIENT- proportion of a nutrient taken absorbed by animal expressed in
percentage
=18,75kg
Therefore: 25kg – 18.75kg
=6.25kg (dry matter intake)
80
Moisture excreted:100 × 8𝑘𝑔
=6.4kg
∴ 8kg – 6.4kg
=1.6kg (dry matter excreted)
DIGESTIBILITY COEEFFECIENT % =DM intake (kg) – DM excreted (kg) x100
DM intake (kg)
= 6.25kg ˗˗ 1.6kg x100
6. 25kg
= 74.4%
IMPLICATION OF THE CO-EFFICIENT ABOVE
74.4% of the feed is absorbed in the body of the animal, hence 25.6% is excreted in faeces
Note the interpretation of digestibility co-efficient
: Above 70% - very high (good digestibility)
: 60-70% - high (moderate digestibility)
: 40-59% - low digestibility
: Less than 40% - very low digestibility
4. QUALITY OF FEED
Different feeds has various physical chemical characteristics that determine its quality
BIOLOGICAL VALUE (BV) OF PROTEIN
Is the index used to measure the quality of protein in a feed
It is determined by;
Amino acid composition
Ratio of amino acid
Amount of nitrogen supplied
Note: FEED WITH HIGH AMINO ACID CONTENT IS A GOOD QUALITY FEED AND HAS
HIGH BIOLOGICAL VALUE
ESSENTIAL AMINO ACID AND NON ESSENTIAL AMINO ACID
ESSENTIAL AMINO ACID- Amino acid cannot be synthesized and need to be taken in feed
NON-ESSENTIAL AMINO ACID – Amino acid that can be synthesized by animal’s body
TYPE OF FEED BV %
EGG PROTEIN 1OO
MILK PROTEIN 95
FISH MEAL 90
WHEAT 75
MAIZE 60
5. ENERGY VALUE OF FEED
Energy in animals is provided by feed taken in and expressed in kilojoules
TYPES OF ENERGY VALUE OF FEEDS
GROSS ENEGY (GE) - is the potential energy (total energy value of feed)
- is the energy released when feed is completely burnt (Combustion) to its final product
DIGESTIBLE ENERGY (DE) – is gross energy minus energy lost in manure (faeces)
METABOLIC ENERGY (ME) – is gross energy minus energy lost in manure, urine and gases
(methane (CH4) and carbon dioxide (co2)
NET ENERGY- is the gross energy minus energy lost in manure, urine gases and body heat
6. NUTRITIVE RATIO
Is the measure of protein content in a feed
EXAMPLE OF NUTRITIVE RATIO
A feed has 75% TDN (TOTAL DIGESTIBLE NUTRIENTS) AND 25% DP (DIGESTIBLE
PROTEIN). Calculate the nutritive ratio of this feed.
NR=1: TDN – DP
DP
=1: 75% ˗ 25%
25%
= 1: 50
25
= 1:2 (narrow)
Meaning for every 1 part of digestible protein there’s 2 parts of other nutrients
ANALYSIS OF NUTRITIVE RATIO
7. TYPES OF FEEDS
CONCENTRATE – feed with small volume per unit mass (not bulky)
ROUGHAGE – feed with large volume per unit mass (bulky)
DIFFERENCES BETWEEN ROUGHAGE AND CONCENTRATE
ROUGHAGE (HAY) CONCENTRATE (MEAL)
%TDN: Low (not easily digestible) %TDN: High (easily digestib
%Crude fibre: high %Crude fibre: low
%crude protein: low %crude protein: high
CONCENTRATES
Animal origin
ROUGHAGE
Protein-rich Silage
Carbohydrates-rich
8. SUPPLIMENTING RATION
This is additional feed given to animal to stimulate growth and production
Can dissolve in water when there is rain and become poisonous to animals drinking this water
BIURET
Expensive source of NPN
It is less soluble and safer to use
It cannot dissolve in water
9. GROWTH STIMULANTS
This are substances that are used to influence growth rate
TYPE OF GROWTH STIMULANTS
TRANQUILISER/ SEDATIVE – Keep animal calm and eat more feed
ANTIBIOTICS –Prevent disease that can affect growth rate in animals
THYROID REGULATOR – It stimulates animal’s metabolism and growth rate
HORMONES – growth hormone in pellets are planted under the skin of animal to stimulate growth
=81.25%
6
% of soya meal= × 100
32
=18.75%
NOTES
TOPIC 2
QUESTION 3
Battery system- restricted area where chickens are kept for maximum production of eggs
Chickens that produced eggs are called layers
Broiler unit – restricted area where chickens are kept for maximum production of meat
Chickens that produce meat are called broilers
Free range system- animals are allowed to roam around during the day and they kept in shelter during
the night
A= HANDLERS POSITION
Handler should be outside the edge of flight zone.
In this position the handler is not a threat to the animal
Handler initiate movement
B= FLIGHT ZONE
The distance the animal keep between themselves and threat to danger
C= BLIND SPOT
Area in which animal will kick when approached
D= BALANCE POINT
COMMON BEHAVIOURS OF DIFFERENT FARM ANIMALS
COMMON NORMAL BEHAVIOUR OF CATTLE (large animal)
GRAZZING: they divide a day into periods of GRAZZING, REGURGITATION AND REST
SIGHT: position of eye give them a wide angle view (without turning their heads)
HEARING: They have strong sense of hearing (can be stressed when exposed to too much noise)
SOCIAL INSITINCTS: they have herd instinct (can be agitated and stressed when isolated)
: They may refuse to cross a shadow (due to poor depth perception)
ABNORMAL BEHAVIOUR OF LARGE CATTLE UNDER DISTRESS
o PAWING ( scrapping soil with hooves)
o RAPID TAIL MOVEMENT
o RAISED BACK FUR
USE OF HALTER
restrain animal by its head usually when milking
CRUSH
USE OF CRUSH
restrain large animals
DESIGN FEATURES OF A CRUSH
High and strong solid sides
Wide and straight to provide clear path
No sharp pointing objects
LOADING RAMP
USES OF RAMP
To load and unload animals
DESIGN FEATURE OF A LOADING RAMP
Should not be slippery
Should not be too steep
Should not ne too high
SPOTLIGHT
STRONG ROPE
ELECTRIC FENCE
WHIP
GUIDING DOGS
RED FLAG
USE OF RED FLAG
used when animals are crossing busy roads
WHISTLE
WHEN HANDLING A PIG
PLYWOOD BOARD
PLASTIC SHAKERS
BOX
CRUSH
GUIDELINE WHEN HANDLING FARM ANIMALS
Use correct handling equipment
Use correct handling facility
Handler should be skilled
Walk calmly and quiet
Beware of flight zone
Avoid chasing and grabbing
Never approach animal from the back (blind spot)
Do not mix animal in one crush
GUIDELINE WHEN TRANSPORTING AND MOVING ANIMALS
Keep animal together for few days before transporting
Dehorn animal before transporting
Do not mix animal
Permit should be completed
Animals should be transported when roads are not too busy
Truck floor must not be slippery
ANIMAL REPRODUCTION
For farm animal to thrive, they must be able to reproduce
Proper functioning of male and female reproductive system is the key to successful production of
offspring
SCROTUM
Holds and protect the testis
Regulates temperature for normal sperm production
TESTES
Produce sperm (male gamete)
Produce testosterone (male hormone)
TESTOSTERONE
Stimulate production of sperm
Development of male characteristics
EPIDIDYMIS
Stores , matures and transport sperm
SPERM DUCT
Transport sperm to the urethra
URETHRA
Transport both urine and semen to the outside
PENIS
Deposit semen to the female’s body during mating
MALE ACCESSORY GLAND
SEMINAL VESICLE
Is the largest sex gland
Secretes sticky fluid that that provide energy for sperm
PROSTATE GLAND
Forms a ring around the urethra
Secrete a milky, alkaline fluid that regulates ph.
COWPER’S GLAND
Secrete fluid that lubricate and clean the urethra
SCROTUM
Process: Temperature regulation
TESTES
Process: Meiosis (cell division)
: Spermatogenesis (sperm formation)
EPIDIDYMIS
Process: Sperm maturation
SPERM DUCT
Process: Ejaculation
PENIS
Process: Copulation
SPERMATOGENESIS
PROCESS OF SPERMATOGENESIS
1. SPERMATOGONIUM (the undifferentiated male germinal epithelial cell) found in the wall of the
seminiferous tubule divides by MITOSIS to form a primary spermatocytes that are diploid (2n)
2. PRIMARY SPERMATOCYTE divides by MEIOSIS 1 to form secondary spermatocytes
3. SECONDARY SPERMATOCYTE divides by MEIOSIS 2 to form haploid spermatid
4. SPERMATID undergo differentiation (change) and develop into a MATURE SPERM
STAGES OF SPERMATOGENESIS
1. Formation of primary spermatocyte
2. Formation of secondary spermatocyte
3. Formation of spermatid
4. Formation of spermatozoa
ACROSOME- contain enzyme that digest the outer membrane the egg during fertilization
NUCLEOUS- contain genetic material
These abnormalities may cause the inability of a bull to serve and fertilize a cow.
Abnormalities can be either permanent or temporal
STERILITY AND INFERTILITY
STERILITY
Is a permanent inability to reproduce
Is a total loss of fertility
Caused by congenital defect (defects that are present from birth)
Obesity
IMPORTANCE – inability to copulate
Injuries
Experience
Lack of libido
Climate
Malnutrition
2. FEMALE REPRODUCTIVE SYSTEM
OVARIES
Function: Produce female gamete (ovum)
: Produce female hormone (Oestrogen & Progesterone)
OESTROGEN
Function: Stimulate oestrus
: Stimulate the thickening of endometrium
: Development of female characteristics
PROGESTERONE
Function: Maintain pregnancy
: Prepare the wall of uterus for implantation
INFUNDIBULUM
Function: Catch the egg during ovulation
OVIDUCT
Function: Transport fertilized egg to the uterus
UTERUS
Function: Implantation of fertilized egg
CERVIX
Function: Secretes mucous that prevent bacterial infection
: Secretes fluid that neutralize the acidity of the vagina
VAGINA
Function: Receives semen during copulation
: Serves as a birth canal
OVARIES
Process: Oogenesis (formation of egg)
: Meiosis (cell division)
OVIDUCT
Process: Fertilization (site of fertilization)
UTERUS
Process: Implantation
VAGINA
Process: Copulation
MALNUTRITION
ANOESTRUS – animal showing no signs of oestrus
NYMPHOMANIA – cow is permanently on oestrus
REPEAT BREEDING SYNDROM – failure of animal to conceive after several attempts of mating
DISEASE- such as infection of the uterus (Metritis)
EXPERIENCE
3. OESTRUS AND OESTRUS CYCLE
Is the hormonal controlled cycle of activities taking place in the female reproductive system over 21 days
Can be disturbed by PREGNANCY, DISEASE & CLIMATE
1. PRO-OESTRUS
Last 2-3 days
First stage in the cycle
FSH level start increasing
Follicle start growing and developing
Oestrogen level start increasing
2. 0ESTRUS
Is the stage in the oestrus cycle where female is receptive to male and allow mating
Last 12- 18 hours (18 hours is the average length)
Shortest stage in the cycle
Oestrogen level reach peak (high)
Animal start showing signs of oestrus
CHIN-BALL MARKER- is a device strapped on the chin of animal expected to mount a cow on heat.
The ink of the marker will leave a streak on the back of the cow that was mounted or attempted to be
mounted
TAIL –CHALKING- the chalk is rubbed on the back within the tail of the cow to be detected.
PEDOMETER- is a device that is strapped around the lower leg of a cow to detect movement
HEATMOUNT DETECTOR- is a device glued at the back of the cow suspected to be on heat.
Pressure from the chest of mounting animal will turn the originally white detector to be red
3. MET-OESTRUS
Last 3-4 days
LH level increases
Ovulation take place (bursting of the follicle and the release of egg)
Corpus luteum start developing
Progesterone level starts increasing
4. DI-OESTRUS
Last 12-16 days
Longest stage in the cycle
IF FERTILISATION TOOK PLACE (animal is pregnant)
Corpus luteum is fully developed
Progesterone level reach peak
IF FERTILISATION DID NOT TAKE PLACE (animal is not pregnant)
Corpus luteum regress (degenerates)
Progesterone level decrease
SYNCHRONISATION OF OESTRUS
Is the process involving making group of animals to come to oestrus approximately at the same time
5. MATING
Mating is divided into: natural mating and artificial mating
NATURAL MATING
Experience
Environment
Genetics
ARTIFICIAL MATING
Divided into:
Artificial insemination
Embryo transfer
Cloning
ARTIFICIAL INSEMINATION (AI)
Is a technique where semen is collected from a male animal and deposited into the uterus of a female
animal for fertilization
COLLECTION OF SEMEN
SEMEN EVALUATION
TIMING OF INSEMINATION
If the animal shows signs of oestrus in the morning it should be inseminated in the afternoon. If it
shows signs of oestrus in the afternoon should be inseminated next morning
Should be inseminated 12 hours after the visible signs of oestrus
ADVANTAGES OF AI
Semen can still be used after the death of the male animal
Semen from bulls from overseas can be used
DISADVANYAGES OF AI
It is expensive
Disease can spread rapidly
Cow maybe injured if the inseminator is not skilled
Time consuming
EMBRYO TRANSFER
Is the transfer of fertilized egg (embryo) from the DONOR to the RECIEPIENT
The DONOR has superior characteristics
The RECIEPIENT has genetically inferior characteristics
It is expensive
Skills is required
Higher chances that recipient abort the calf
CLONNING
Is the breeding of animal to produce offspring that is genetically identical to the original organism
STEPS OF THE CLONNING PROCESS
Nucleus from Somatic cell (2n) is collected from the animal to be cloned (donor)
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THERAPEUTIC CLONNING
Used in production of organs, cells and tissues
It aim on finding cure for disease (intention is not to create an offspring) through the use of stem cells
AIMS OF CLONNING
DIZYGOUS TWINS
Non-identical twins
They are of opposite or same sex
Develop from fertilization of two separate eggs
They share different placenta
FREEMARTINISM
Infertile or sterile female calf that develop in the uterus with the normal male calf
Male hormone of the developing bull calf affects the female calf.
6. PREGNANCY/ GESTATION
Is the period between fertilization and birth (it starts when the egg is fertilized until the animal give
birth
DURATION: 280 days
STAGES OF PREGNANCY
OVUM PERIOD
First stage of pregnancy
During this stage the following occur:
The fertilized egg (zygote) travels along the oviduct to the uterus
Last from fertilization until implantation
Zygote divides by mitosis (this is called CLEAVAGE) to form a blastocyst
Blastocyst attach to the wall of uterus (this is called IMPLANTATION)
EMBRYONIC PERIOD
Ectoderm
Mesoderm
Endoderm
FOETAL PERIOD
Is the third stage of pregnancy
During stage the following occur;
The organs of the embryo grows and develop
Embryo develops into a foetus
Foetus increase in volume and mass
Foetus grows and show characteristic of normal mammal
7. ABORTION
Is the termination of pregnancy before normal parturition
CAUSES OF ABORTION
Hormonal disturbance
Stress and injuries
Poison
Allergies
Multiple birth (twinning)
MUMMIFICATION- foetus dies after the skin and skeleton have already been formed i.e.
amniotic fluid and placenta dries out
RESPORPTION- termination of pregnancy without signs of loss of foetus loss i.e. foetus is
attached to the uterus
MACERATION – is the decaying of soft tissue leaving behind only bones (may lead to bacterial
infection)
HYDRO-FOETUS- excessive amniotic fluid collets in the chorion and under the skin and
between muscles of the foetu
8. PARTURITION (BIRTH)
Is the normal separation of offspring from the body of the mother
Isolates herself
Urinates and defecates often
Loss of appetite
Drop in milk production
Vulva enlarges and become soft
STAGES OF PARTURITION
PREPARATORY STAGE
First stage of parturition
Foetus moves to the normal birth position
Vagina and cervix enlarges
Membrane covering the foetus breaks and amniotic fluid flows
EJECTION STAGE
Second stage of parturition
Head and front legs of the foetus appear on the vulva
Female lies on the ground and foetus move out the body of the female
Second stage of parturition
Head and front legs of the foetus appear on the vulva
Female lies on the ground and foetus move out the body of the female
EXPLUSION OF PLACENTA
Is the third stage of parturition
After 30 min of birth the placenta or the after birth is expelled
Note: With after birth we mean the umbilical cord and foetal membranes.
: There are some case in which the placenta or after birth is retained in the body of the female
Vitamin A deficiency
Mineral deficiency
Premature birth
Abortion
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Disease
9. DYSTOCIA
Is the difficulty of giving birth
Under normal circumstance the young animal is born head and forelegs first, with the head lying on the
forelegs
CAUSES OF DYSTOCIA
10. LACTATION
Is a milk production process
Duration: 305days after that the milk dries up
ALVEOLI
It is where milk is produced or synthesized
MILK ARTERIES
It pump deoxygenated blood from the udder to the heart and the lungs
MILK VEIN
Supply the udder with oxygenated blood
LYMPH VESSEL
Transport waste products away from the udder
PROLACTIN
Stimulates production of milk
OXYTOCIN
Stimulates release of milk
ADRENALIN
Stops milk production
MILKING STIMULI
Oxytocin
CHARACTERISITIC OF COLOSTRUM
When milk production INCREASE the animal eats a LOT but body mass DECREASES.
When milk production DECREASE animal eat LESS and body mass INCREASES
DRYING-OFF PERIOD
Is the natural end of lactation
It allow the udder tissue to repair and rejuvenate to prepare for next lactation
To prevent new infections from occurring (since the udder is exposed to new infections at the
beginning and end of dry period
Notes
TOPIC 5
The main important task for the farmer is to maintain the health of their animals
Healthy animal mean increased profit and successful farm business
It is usually very cheap to control and protect animals from disease than treatment
1. ANIMAL HEALTH
HEAD GATES
NOSE LEAD
Hold large animals by nose
Example of animal restrained: bulls
CRUSH
use to handle large ruminants
ORAL ADMINISTRATION
Medication is taken directly into the mouth of animal
It includes:
Creams
Sprays
Dips
BACTERIA
This pathogen causes bacterial disease
Many bacteria are harmless (not deadly)
Bacterial disease can be cured with ANTIBIOTICS
Most bacterial disease are contagious
MASTITIS
Animal affected: DAIRY CATTLE
Symptoms: SORES IN THE UDDER
: DROP IN MILK PRODUCTION
Treatment: ANTIBIOTICS INSERTED IN THE UDDER
ANTHRAX
Animal infected: ALL FARM ANIMAL
Symptoms: SWELLING OF THE NECK AND BODY
: HIGH FEVER
Treatment: ANTIBIOTICS
TB
Animal affected: ALL FARM ANIMALS AND HUMAN (it is
zoonotic)
Symptoms: CHRONIC COUGHS
: INCREASED RATE OF BREATHING
Treatment: ANTIBIOTICS
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PROTOZOA
They cause protozoan disease
Many protozoan disease are deadly
Many protozoan disease are non-curable
VECTOR carrying protozoan disease is a TICK
Protozoan disease are common in grassy areas
RED WATER
Animal affected: CATTLE , SHEEP AND GOAT
Type of tick causing: BLUE-TICK
Symptoms: HIGH FEVER , RED OR BROWN URINE , ANAEMIA
Treatment: VACCINATION
: ERADICATE VECTOR
HEART WATER
Animal affected: ALL RUMINANTS ( cattle , sheep and goats)
Type of tick causing: BONT-TICK
Symptoms: HIGH FEVER , DIARRHOEA
Treatment: vaccination
ANAPLASMOSIS / GALL SICKNESS
Animal affected: CATTLE SHEEP GOAT
Type of tick causing: BONT TICK AND BLUE TICK
Symptoms: HIGH FEVER , ANAEMIA
Treatment: vaccination
COCCIDIOSIS
Animal affected: most farm animals and human ( it is zoonotic)
Type of tick: bont legged tick
Symptoms: high fever , watery faeces , rapid dehydration
Treatment: vaccination and isolation
FUNGI
They cause fungal disease
Most fungal disease are CHRONIC
Most fungi consist of fine tubes called HYPHAE
Many fungal disease are not deadly
RINGWORM
Animal affected: all farm animals including human ( it is zoonotic)
Symptoms: a round wound with a scabby surface
Treatment: apply ointment ( topical application)
LYMPHY WOOL
Animal affected: sheep
Symptoms: sores in the skin
:secrete pus and form a scab (A Scab is tissue covering that
form when your skin is damaged)
Treatment: Dipping after shearing
: Topical application
Vaccination
Quarantine affected animals
Ban imports
Restrict movements of animals (movement permits)
Breed animals that are resistant to disease
Public awareness
Rotational grazing
Burning infected pasture
Use herbal remedies
3. ANIMAL PEST AND PARASITE
Parasites are organism that spend most of its life in the body of another organism
They suck blood and transmit disease.
They cause great economic loss
Parasites are catagorised according to their life cycle
Internal parasite
External parasite
INTERNAL PARASITE / ENDOPARASITE
They live and survive inside the body of animal called HOST
They rob the HOST’s nutrients and transmit disease
The effects cannot be seen as they leave no scar
Liver fluke
Tape worm
Round worn
LIVERFLUKE
A worm with a flattened body
PART OF BODY AFFECTED: Liver
METHOD OF INFESATION: Through grazing infected pasture
NUMBER OF HOST ON THE CYCLE: horse/cattle (first host)
: Snail (intermediate
host)
5 4
1. ADULT FLUKE in the liver of primary host (horse) laid eggs in the liver
2. EGGS are released in faeces
3. Eggs hatch into a LARVAE (maracidium) in the grass
4. Larvae swim to enter INTERMEDIATE HOST (snail)
5. Larvae leave the snail and form a CYSTS on the grass (resting stage)
6. Cysts on the grass is eaten by the animal and grow into a FLUKE (and affect the liver)
Rotational grazing
Fencing off infected areas
Destroying intermediate hosts
Dosing animals with chemicals
Breed animals that are resistant to parasites
TICKS
BLOWFLY
MITES
LICE
NASAL WORM
MOSQUITO
TICKS
Ticks causes protozoan disease
(i) BLUE-TICK
(iii) BONT-TICK
Has three host in its life cycle
Disease caused: Heart water and Congo fever
MITE
MITES CAN SPREAD FROM ANIMAL TO ANIMAL.
THEY LIVE PERMEMANTLY IN THE BODY OF HOST
LICE
They are big enough to be seen with naked eyes
They can be transmitted from one animal to another
TYPES OF LICE
SUCKING LICE – have pointed heads and piercing style of sucking
BITTING LICE – have rounded heads and chewing mouth parts
BLOWFLY
NASAL WORM
Lack of appetite
Stomach pain
Sweating
Vomiting
TREATMENT OF MAIZE FUNGUS
Improving vaccines
Surveillance
AWARENESS CAMPAIGN
VACCINATION PROGRAMME
Notes
QUESTION 4
PAPER 2
5.BASIC GENETICS
Father of genetics “Gregor Mendel”
Genetics is the study of how characteristics are transferred from parents to offspring
1. GENETIC TERMINOLOGY
GENETICS- study of heredity
HEREDITY – passing of characteristics from parents to offspring
CHROMOSOME – structure that holds genes
GENE- small portion of DNA that code for characteristics
QUANTITATIVE CHARACTERISTICS - characteristics that give rise to whole range of
phenotypes. It is influenced by many genes (polygenic inheritance)
Environment has an influence in determining this characteristics
They determine continuous variation
e.g. PRODUCTION (of eggs or milk) Colour coat
QUALITATIVE CHARACTERISTICS- characteristics that have fixed form of phenotypes.
It is influenced by one pair of genes.
Environment has no influence in determining the characteristics.
They determine discontinuous variation
e.g. Gender, Horns shape and chicken head comb
ALLELE- different forms of genes (expressed using alphabet)
e.g T= Tall and t=Short
DOMINANT- allele that mask characteristics of recessive allele
e.g TT= Tall and Tt= Tall
RECESSIVE- allele that is masked by the presence of a dominant allele.
It only appear in phenotype if the organism is homozygous
e.g tt= short
HOMOZYGOUS / PURE BRED- combination of similar allele
e.g tt and TT
MENDEL’S LAWS
Genetics laws can be summarised as follows:
(i) LAW OF DOMINANCE
On the set of characteristic one gene is dominant and the other is recessive. The phenotype of the
organism will display the characteristics of the dominant gene
(ii) LAW OF SEGREGATION
When gametes are formed during meiosis allele separates so that offspring can get one gamete from each
parent
(iii) LAW OF INDEPENDENT ASSORTMENT
In a DIHYBRID crosses, during gamete formation allele segregate independently of each other.
GENETIC CROSSES
Mendel’s genetic crosses are divided into:
(i) MONOHYBRID CROSSING “mono” means one
Is a genetic cross that involve one contrasting characteristic
A homozygous (purebred) Black bull (F) is crossed with a homozygous (purebred) white cow (f) in a
genetic experiment. Determine the genotype and the phenotype of the offspring in the F1
Meiosis:
fertlisation:
Genotype:
Phenotype: all black / 100% black
In pea plant a purple flower (A) is dominant over a white flower (a) and tall plant size (B ) is Dominant
over a short plant size (b). determine the genotype and phenotype of the F1 generation if two
heterozygous pea plant is crossed
Meiosis: A, a, B, b X A, a, B, b
Gametes
Fertilization:
Phenotype: 9 purple & tall : 3 purple and short: 3 white and tall: 1 white and short
Note: Two characteristics (colour and height) was crossed
PATTERN OF INHERITANCE
COMPLETE DOMINANCE
It apply mainly on a heterozygous combination where only the effect of dominant allele is shown in the
phenotype of offspring
A homozygous red flower (F) is crossed with a homozygous white flower (f) determine the phenotype
and genotype of the F1 generation
P1
Phenotye: red flower white flower
Genotype:
Meiosis:
Gamates
fertilisation
f1
Genotype
Phenotype: all 100% red
CO-DOMINANCE
Both alleles in a gene pair are equally dominant
Both allele are equally shown in phenotype of offspring
Offspring become roan
Example of co-dominance
A homozygous white cow (W) is crossed with a homozygous red bull (R) to produce red and white
calves
WW RR
RW
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INCOMPLETE DOMINANCE
Alleles are not always dominant or recessive as in a complete dominance
It results in the formation of offspring with a phenotype that is in between that of the parents.
Offspring are different from parents.
A homozygous red flower (R) is crossed with a homozygous white flower (W) and produced an
offspring with a phenotype that is in between that of parents
Phenotype: red flower x white flower
Genotype: RR X WW
Fertilization
F1
Genotype: RW RW RW RW
Phenotype: all pink
ATAVISM
Is the reappearance of ancestral characteristics after it has been absent for many generation (Teeth in
chicken or extra toes in horse). It is also known as “throwback”
PREPOTENCY
Is the ability of one parent to pass a complete set of gene to its offspring?
Dominant genes from the male are passed to offspring
EPISTASIS
Action of one gene is controlled or modified by another gene
POLYGENIC INHERITANCE
Mechanism of inheritance in which genetic characteristics is controlled by many genes.
Each gene add to value of a certain phenotype
Each gene may have an additive allele or non-additive allele
An additive allele adds a set of amount to the phenotype while a non-additive allele does not add
anything to the phenotype
The milk production in dairy cow is controlled by two pairs of genes. The genotype aabbcc gives a milk
yield of 200 litres. Each additive dominant gene adds 20 litres. Calculate milk yield of a dairy cow
with AAbbcc
bbcc = 200 litres
AA = 20+20= 40
∴ 200+40 = 240 litre
VARIATION
Is the difference amongst organism of same species
All individual of same species differ slightly from each other with characteristics such
as; HEIGHT , WEIGHT and COAT COLOUR
IMPORTANCE OF VARIATION
It is a foundation of selection
Improve breeding cultivars (crop varieties)
Improve breeding of breeds (livestock)
TYPES OF VARIATION
CAUSES OF VARIATION
TYPES OF MUTATION
IMPORTANCE OF MUTATION
Increase variation
Give individual improved characteristics
CAUSES OF MUTATION
Climate
Deletion
Substitution
Inversion
Insertion
SELECTION
Is the process of choosing individuals with desired characteristics for breeding purpose
IMPORTANCE OF SELECTION
It help to improve the characteristics livestock and crops over few generation
FACTORS TO CONSIDER WHEN SELECTING BREEDING LIVESTOCK
Health
Adaptability
Productivity
Level of performance
Behaviour
PRINCIPLES OF SELECTION
HERITABILITY
Is the degree in which a characteristic is determined by genetic factor than environmental factors.
INTERPRETING HERITABILITY
Characteristic with heritability above 50% (0.5) i.e. 𝟓𝟎/𝟏𝟎𝟎=𝟎.𝟓
IT IS DETERMINED BY GENETIC FACTORS
THERE IS HIGH CHANCES THAT CHARACTERISTICS WILL BE PASSED ON
TO OFFSPRING DURING BREEDING
Characteristic with heritability less than 50% (0.5) i.e 60/100= 0.6
IS DETERMINED BY ENVIRONMENTAL FACTORS
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IMPORTANCE OF BIOMETRIC
METHOD OF SELECTION
Mass selection
Selection from group of animal according to individuals performance
It is quick and simple but not very accurate ( because it is based on phenotype not genotype)
Pedigree selection
Selection based on the quality of ancestor
Family selection
Selection based on the quality of relatives such as FULL-SIBLINGS or HALF-SIBLINGS
Progeny selection
Animal are selected based on the quality of their offspring
Is the estimate on how much better or less than average the offspring of an individual will be for a
characteristic
It can either be positive or negative
Positive value
Indicate that offspring will be better than average
Negative value
Indicate that offspring less than average
Calculating estimated breeding value (EBV)
Example: a horse farmer wants to calculate EBV for weight of a breed she bought at an
agricultural show. The farmer’s farm records gave the following information:
Weaning weight of horse = 350 kg
Average weaning weight of all the horse in the farm = 310 kg
Heritability %: 60
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Formula:
EBV= (WEANING WEIGHT – AVERAGE WEANING WEIGHT) X HERITABILITY %
Calculation:
EBV= (WW - AWW) X 60/100
= (350 - 310) X 60/100
= 40 X 0.6
= +24
∴310 + 24 = 334 KG
Note: EBV is positive, meaning offspring will be better than average
IMPORTANCE OF EBV
BREEDING
Is the production of offspring by sexual reproduction
Example of inbreeding
Mating of parents with their offspring (backcrossing)
Mating of siblings with each other (brother and sister)
2. Line breeding
Breeding of two individuals that are less closely-related to each other
Loss of variation
Offspring may be deformed
Lead to inbreeding depression
Inbreeding depression
Gradual decrease in performance from generation to generation
Poorly adapted to the environment
2. SPECIES CROSSING
Mating of two animals of different species results in the offspring being sterile
3. UPGRADING
Is the repeated mating of inferior cow with a superior male animal generation after generation
e.g. Crossing a COMMERCIAL MIXED-BREED COW with a HOSLTEN STUD BULL
generation after generation
DISADVANTAGES OF UPGRADING
It is time consuming
Offspring cannot be 100% pure-bred
It is expensive / pure-breed bulls should be bought outside
Commercial value of first few generation is low
4. OUT CROSSING
Is the mating of two breeds that are not related
ADVANTAGES OF OUTCROSSING
Increase genetic diversity
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TRADITIONAL METHOD
It is slow
It is not very precise
It is limited to breeds of same species
It is less convenient
Less productivity
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GENETIC MODIFICATION
It is fast
It is very precise
It is not limited to breeds of same species
It is more convenient
High productivity
AGROBACTERIUM TUMEFECIENS
A bacterium called tumefeciens transfer a piece of its DNA into the plant cell
This bacterium is used as a vector to transfer desired genes into the plant cell
4 3 2 1 Desired gene
ELECTROPORATION
Cells are placed in a solution containing desired gene. An electric current is passed through the solution
and opens the pores in the cell membrane allowing desired genes to enter the cell.
LIPFECTION
It involves using fats as carriers of desired genes through the cell membrane into the nucleus
GENE SILENCING
Making a gene to be inactive or non-functional
Economic benefit
GM crops may be more productive (produce higher yield) and growing world population will be fed at
low cost
Reduce effect of food insecurity
Improve shelf life
Health benefit
GM allow the production of medicine and vaccines
Environmental benefit
Farmer use less pesticides
Production of animals that are more resistant to harsh environmental condition
Economic risk
Seeds from GM crops cannot be replanted , which means farmers have to buy seeds every year
High seed cost
Health risk
Notes
PAPER 2
QUESTION 3
Add fertilizers
Improve water management ( irrigation system must be installed in areas where water is available)
Practice good farming methods (such as crop rotation, double cropping and intercropping)
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Consolidation of uneconomic farming units (combining small farms to make one big farm)
It is one of the major cost items in agricultural industry and has a significant impact in the success
of a farming operation.
Introduce mechanisation
Increasing production
Reducing labour force (retrenchment)
Sending workers to training
TYPES OF LABOUR
PERMANENT LABOUR
They work ordinary hours (48 hours a week)
They live permanently with their families on the farm
They have job security
They have signed a contract with the employer
They have benefits
They are usually skilled
e.g. foreman, tractor driver and mechanic
CASUAL LABOUR
They are employed for non-repetitive duties such as building or erecting a
fence
They work less than 24 hours a month
They do not have contacts with the employer
SEASONAL LABOUR
They are employed during peak period often for specific duties such as
harvesting , lambing and wool shearing
SKILLED LABOUR
Type of labour who is formally trained and qualified to the job
e.g. Engineer, veterinarian and manager
SEMI-SKILLED
Type of labour with level of training (experience) but lack formal training
e.g. driver
UNSKILLED LABOUR
Type of labour who does not have any formal skill or level of training
e.g General workers
LACK OF SKILLS
It is caused by: Lack of training
Effects of lack of skill: Low production
: Limit use of technology
SHORTAGE OF LABOUR
It is caused by: Less attractive working conditions
: Low wages
: Industrial competition
Effects of labour shortage: Low production
: Production delays
FARM EVICTION
People are illegally and forcibly removed from farms where they have living
CHILD LABOUR
It is illegal to employ a child under 15 years of age, and child must be given task that are suited for a
person of that age
FAILURE OF EMPLOYER TO ADHERE TO LEGISLATION
It is considered illegal for an employer not to adhere to legislation such as the Basic Conditions Of
Employment Act
LABOUR PRODUCTIVITY
Is the measure of out-put per input of labour force
LABOUR LEGISLATION
It is placed to protect employees and employers as both parties will know what their rights and
responsibilities are. It prevents unfair labour practices on farms.
Basic Condition Of Employment Act of 1997
It ensures that fair labour practice exist
It regulates the following:
Working hours
Overtime (working on Sunday and public holidays)
Minimum wage
Method of payment
Condition for termination of employment (a 30-day notice should be placed prior to the
termination)
Leave (including sick leave , maternity leave and annual leave)
Meal interval
Labour relation act of 1995
It regulate relationship between the employer and employee
It address the following:
Labour dispute
It ensure social justice
Gives workers a right to strike
Provide procedure to resolution of labour dispute
Right to join trade union
Involvement of workers in decision making process
Occupational Health and Safety Act of 1993
It deals with health safety in a workplace
It ensures the following:
Workers are trained to operate machinery and handling dangerous chemicals
Supply protective clothing
Working environment is safe
Compensation of Occupational Injuries and Disease Act 1993
It applies to employers and employees who are injured, disable or contract a disease due to
workplace accident
It ensures that:
Compensation due to injuries, disease and disability is granted
Skill Development Act of 1998
It enforces enrichment of farm workers with skills
All employers are entitled to pay skill development levy (1% of worker’s pay)
It ensure the following:
Provision of training to workers
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TYPES OF CAPITAL
Fixed capital
Capital invested on fixed assets
e.g. building, land borehole and dam
movable capital
Capital invested on medium-term assets
e.g. livestock , vehicle ,machinery , and equipment
working /floating capital
Capital invested on short-term assets and used to pay short term operational expenses
e.g. feed, fertilizers, chemicals, seeds ,fuel, wages & telephone bill
TYPES OF ASSETS
Fixed assets
Assets that are purchased and used for long term
Its value appreciate overtime
e.g. land , building dam and borehole
Movable assets
Assets that are purchased and used for medium term
Its value appreciate overtime
e.g. machinery , equipment and livestock
Current assets
Assets that are used for short-term
e.g. money in the bank , seeds and wages etc
GENERATION/CREATION OF CAPITAL
Production
Savings (inheritance)
Credit, loans and grants
Credit – All loans and advances given to borrowers that need to be repaid back with interest
Grant- Some of money provided by a government that does not need to be repaid back
Interest- amount of money that a financial institution charge for lending money
SOURCE OF FINANCE
Commercial bank
Land bank
Agricultural cooperatives
TYPES OF CREDITS
Long-term credit
Credit given and repaid over long period
Used to expand fixed assets (such as building, land and dam and borehole)
Repayment period: over 10 years
Medium-term credit
Credit given and repaid over medium term period
Used to improve movable assets (such as machine and equipment)
Repayment period:1-5 years
Short-term credit
Credit given and repaid over short period of time
Used to cover operational expenses (current assets) e.g. wages, seeds, fuel and fertilisers
Repayment period: less than 1 year
Scarcity of capital – some capital items cannot be produced in a country and must be imported
Cost – capital gods are expensive and cost to borrow money to buy them
Depreciation- most capital item have limited lifespan and can lose value overtime (subjected to wear
and tear)
High interest rate
Undercapitalisation- having less capital than required
Overcapitalisation- having too much capital than required
Subject to risk
Subject to law of diminishing
The above business cannot be recommended since the expenditure exceeds income hence it lead to
business loss
CASH FLOW STATEMENT- is the movement of cash in a business
- It includes receipts and payments
Opening balance
Income
Expenditure
Profit /loss
Closing balance
Cash items
BUDGET- is the written document that shows the estimation how much you think you will spend and
earn over a period of time
TYPES OF BUDGETS
MANAGEMENT
Is the combination and co-ordination of human, physical and financial resources to achieve a certain
goal
PLANNING
It involve developing long-term and short-term plan
It involves what to do, when to it, how to do it and who is going to do it
Documents linked to planning are;
Business plan & Budget
IMPLEMENTATION
It involve setting the plan in motion
CONTROL
It involves measuring and verifying the results
It allow the business to anticipate and adapt to changes and future challenges
Main components of strategic management
Develop a vision
This is what you hope the business would be in future
Develop a mission
It outline the purpose of the business ( what you do, for who and the purpose of the business)
Set a goal
It gives overall direction
NB: THE OWNER OF THE FARM CAN BE THE MANAGER OR MIGHT HIRE A PERSON
ANDTHE PERSON MUST SHOW WIDE RANGE OF SKILLS.
GENERAL MANAGEMENT SKILLS
Analytical skill
Able to analyse information (market information)
Conceptual skill
Allow manager to reflect to changes in the industry and develop strategies (like change in market
price and completion)
Planning skill
Important for day-to-day planning and long term planning.
Problem-solving skill
Able to deal with problems rather than avoiding them.
Ability to adapt
Able to adapt to changed(know when to adapt to new technologies)
FINANCIAL MANAGMENT SKILL
The manager must be well vested on financial matters regarding borrowing, investing and full
understanding regarding taxation so as to regard against financial losses.
He/she must able to negotiate prices
Able to keep financial records
COMMUNICATION AND INTERPERSONAL SKILL
Able to interact effectively with different people (negotiate deals and contracts)
Able to make other people understand you and be able to understand what others are trying to say to
you
PRODUCTION AND OPARATIONAL SKILL
Manager must have a thorough knowledge of the farm operation. They should know the requirements of
the enterprise.
For an example: In beef enterprise;
The manager must have adequate knowledge of veld management to know how many animals should
graze in a certain camp, and when to move them to a new camp
RISK MANAGEMENT SKILL
Manager must identify potential risk and come up with a strategy to reduce, control and eliminate the risk.
A farmer can spread his/her investment over several enterprises (pig farming, poultry farming cattle
farming etc.)
Geographical diversification (have different land types wherein there are different soil types and different
climatic conditions)
PROCESSING or VALUE ADDING
Changing raw form of gods into a form that can easily be used by customers
Example of processing;
Processing milk into cheese, yogurt and chocolate
SPECIALISATION
Specialising with one enterprise that is product suited
HEDGING
Entering in future contract with supermarkets
INTERNAL FORCES
These are forces that originate on the farm itself
The employer can have control over such forces
For an example;
Skill of worker
Available resource
Demand of wages by workers
EXTERNAL FORCES
These are forces that the employer cannot have control over
For an example;
New laws (legislation)
Change in taxation
Wars
Natural disasters
Notes
AGRICULTURAL MARKETING
PAPER 2
QUESTION 2
MARKETING
Is the process involving the movement of a product from the farm to the consumer
It can also be a place whew buyers and sellers meet
Marketing Selling
It is Profit- oriented It is Product oriented
Focuses on long-term plans Short-term objective is selling of product
Focus on satisfying the wants of customers Customer’s needs and satisfaction are neglected
Focus mainly on the product Focus on sales volume
MARKETING FUNCTIONS
1. TRANSPORT FUNCTION
It involves moving products from the farm to processing facilities, and then to the consumer using
different mode of transport
ADVANTAGES OF TRANSPORT FUNCTION
Bridges the gap between producer and consumer.
Cost effective
Fast delivery
Quick movement of perishables to the market
Creates job opportunity
Bulky goods can be moved
Example: Transporting fruits from farm to processing plant
2. STORAGE
It includes holding raw products until they needed.
Food is kept for later use to guarantee food security
ADVANTAGES OF STORAGE
Ensure fresh products
Maintain products’ quality
Ensure continuous supply of agricultural product
Prevent spoilage of products
Prevent over supply
3. PACKAGING
The science of enclosing products for distribution and distribution
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ADVANTAGES OF PACKAGING
FACILITATING FUNCTION
It does not involve direct handling of the product
It includes:
(i) Standardization
It is about setting standards or specification for a product
(ii) Grading
Is the process of sorting agricultural products according to set standards
MARKETING POLICY INSTRUMENT (4ps)
1. PRODUCT DESIGN
Producer needs to be aware of what the consumer wants
2. PRICE
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Producer determines how much the consumer will pay for the product
3. PLACEMENT
Producer should know where the consumer wants to buy product
4. PROMOTION
Producer needs to communicate information about the produce
Ways to implement promotion;
- IN-STOREPROMOTION
- EXHIBITIONS
- DIRECT MAILING
PRICE DETERMINATION
Cost
Demand
Competition
Supply
DEMAND AND SUPPLY
Demand
Amount of goods that the consumer are willing to buy at a given price
Supply
Amount of goods that the producer is willing to sell at given price
1. DEMAND
LAW OF DEMAND
DEMAND SCHEDULE
Is the table that shows relationship between price of goods and quantity demanded
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DEMAND CURVE
Is the graph showing the relationship between price of goods and quantity demanded
When the price of a product increases the producer supply more products to gain more money from the
products
SUPPLY SCHEDULE
is a table sowing the relationship between price and quantity supply of product
Price Quantity
(R/box) (box/week)
200 10
400 15
800 20
1000 25
1400 30
SUPPLY CURVE
Is the graph showing the relationship between price and quantity supplied
Oversupply
Supplying more than required
Shortage
Supplying less than required
1. Reduce production
2. Product dumping
3. Processing
4. Diverfication
5. Hedging
6. Improve promotion and advertising
PRICE ELASTICITY OF DEMAND AND SUPPLY
PRICE ELASTICITY
Is the relationship between the change in price and demand and supply
If the price of petrol increase by 20%, most people will have no choice but to buy the petrol
An increased change in price results only a slight change in quantity demanded. Increase in price
has less effect on the demand of the product
PRICE ELASTICITY OF SUPPLY
Is the relationship between the change in price and the change in supply.
If the price of certain products increases this will cause the quantity supplied to increase. The
producer always take advantage of increased price when supplying his products
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Price of product
Season
Nature of product
Marketing cost
PRICE INELASTICITY OF SUPPLY
If Products can be stored and be marketed all year round, quantity supplied will not change
An increased change in price result in small change in quantity supplied. Change in price has less
effect on supply
MARKET EQUILIBRIUM
Is the point where demand and supply is equal
As the price of the product increases, demand for the product decreases. But the producer is
willing to supply more .Where supply and demand is equal is called the market equilibrium
FLOOR PRICE
Is a situation where price charged for a product is higher than equilibrium price.
It is imposed by the government to prevent prices from falling below certain levels
CEILING PRICE
Is a situation where price charged is below the equilibrium price.
It is imposed by the government to prevent prices from rising above certain levels and this lead to
shortage of
Increased in demand tend to increase equilibrium price while decrease in demand tend to
decrease equilibrium price
Consumers income
Consumers preference
Change in price
Population size
SHIFT SUPPLY
Is one factor that influence changes of supply (other than price). The equilibrium price change if the
supply for a product change
Example of shift supply
As summer arrives the fruits such as mangoes come to season (increased supply). The market will set a
new equilibrium price that is lower than the old equilibrium price. Meaning the sellers will shift their
prices down.
Increase in supply tends to decrease equilibrium price. While decrease in supply tend to increase
equilibrium price
Changes in production
Improved technology
Industry growth
MARKET DEVELOPMENT
Is a strategic step taken by producer to develop existing market rather than looking for new market
DEVELOPING A MARKET YOU MUST;
1. Conduct market research
Study the market you would like to sell your product to
Market research includes:
Collecting information about customers
Collecting information competition
2. Developing marketing strategy
It includes conducting the 4ps:
(i) PRODUCT (what product to make and sell)
Packaging
Size
Quality
Design
Brand name
(ii) PRICE(how much your product is going to cost)
Production cost
Demand
Competition
(iii) Placement(where to sell the product)
Location
Logistics
(iv) Promotion(how are you going to convince people to buy your product)
In-store sales
Exhibition
Direct mail
MARKETING APPROACH
NICHE MARKETING
Focuses on selling to a small segment of a market
Focuses on a specific group of consumers in a market place.
It is not served by mainstream suppliers
MASS MARKETING
Take in as large market as possible
Promotes same product in different ways to different group of people
Attempts to reach every consumer rather than targeting a particular market segment.
It targets the whole market with a single offer.
Traditionally, Mass marketing is done through radio. Television and newspaper
MULTIPLE SEGMENT
It allows you to select few segments and develop a marketing strategy that fit well.
This is typically done by offering different levels of quality to different levels of income.
Example multi-segment
Offering Class 1 fruits to consumers with high income and Class 3 fruit to consumers with low
income.
SUSTAINABLE MARKETING
Involves the application of an environmental friendly marketing approach
Developing a product that is naturally healthy (organic product), instead of genetically modified
crops
Eco-labelling
The practice of putting labels on products to promote them as environmental friendly
Biodegrading/ recyclability
MARKETING SYSTEM
Is the mechanism through which goods reach different places
Marketing systems are divided into: Free marketing, co-oparative marketing & controlled markrting
1. FREE-MARKETING
System where goods and services are exchanged freely without restriction and control
FARM-GATE MARKETING
Selling directly from the farm
Price notice is placed on the farm gate
CONTRACT MARKETING
Producer sell directly to retailer(it is done under contract arrangement)
Advantages contract market
Producer must always have sufficient products available to meet the needs of customers
Quality and quantity of product must be consistent (If the farmer cannot meet the needs of the retailer,
he will have to buy in products to make up quantities required by the retailer)
INTERNET MARKETING
Products are advertised and sold online via a computer
ADVANTAGES OF COOPARATIVES
TYPES OF COOPARATIVES
Orderly marketing
Producer focus on their farming activities rather than spending time on marketing the products
Stable prices
Secure market outlets
1. PRODUCTION COST
2 .PACKAGING COST
3. PRODUCT PREPARATION
4. TRANSPORT COST
5. STORAGE COST
6. PROCESSING COST
7. TAX
8. PRODUCT LOSS COST
1. POOR INFRUSTRUCTURE
Include poor roads and lack of storage facilities
2. PERISHABILITY OF PRODUCT
Many products deteriorate when not stored, handled and transported properly
3. LOW VALUE IN RELATION TO VOLUME
Some product have low value to their size this increase transport cost
4. SEASONAL FLUCTUATION
Many products are produced during one season and yet there’s year-round demand which means proper
storage is needed
5. ACCIDENT AND THEFT
It increase marketing cost
Notes
Topic 8
Question 2
Paper 2
AGRICULTURAL ENTREPRENEUSHIP AND BUSINESS PLANNING
PHASES OF ENTREPRENURSHIP
1. Identify an opportunity
2. Evaluate opportunity
3. Determine resources required
4. Develop a business plan
5. Start and manage the business
BUSINESS PLAN
Is a document that describes how a business will operate. It also states the business goals, the reasons they
can be achieved and the plan for how to achieve them
To secure funding
To test feasibility of business idea
To effectively manage business
To foresee problems and minimise risk
To determine your financial needs
to state vision and mission of the business
There are 3 questions you got to ask yourself to decide if your business idea will succeed:
Is there a market for my product or service i want to offer?
Do i have skills to start and run the business?
Do i have resources to start the business or can i acquire them?
Insufficient research
Leaving gaps or providing too much information
Hiding weakness and risks
Using incorrect format
Not highlighting your competition
SWOT ANALYSIS
Is a strategic planning tool that helps you to evaluate your business
It is an acronym for: S- STRENGTH W- WEAKNESS O- OPPORTUNITY T- THREATS
1. STRENGTH
Factors contributing to the business success
It gives the business an advantage
It is an internal factor that the business can control
For an example:
Good reputation
Skills and labour experience
Latest equipment or latest technology (out-dated machinery)
Good infrastructure
Good management skill
2. WEAKNESS
Factors within the business preventing your success
It is an internal factor which can be improved to strength for the benefit of the business
For an example:
Lack of latest equipment or latest technology (out-dated machinery)
poor location of the business
lack of skills
undercapitalisation
bad reputation
having large debts
poor management skill
3. OPPORTUNITY
External motivating factors that are needed for a farming business to be successful
It help to improve performance of business
For an example:
Changes in tax laws
Market growth
New trends
Lifestyle changes