Burger Guide

More than tradition, more

than quality, more than meat
The Kepak Group is one of Ireland’s leading food companies. Over 3,000 people
work with us, across 30 countries, delivering prime cuts of fresh meat, successful
brands and on-trend, food innovations to our valued clients and customers.
We support over 20,000 farms and farming families through fair trade, knowledge
transfer and sustainability initiatives that will safeguard our great land, long into the
future.
We are a future-facing company with a rich heritage of over 50 years, dating back
to the opening of our first butcher shop in 1966, by our founder Noel Keating.
Our growth has been based on maintaining the trust of our dedicated suppliers
and customers, producing quality meats, nutritious innovation and great-tasting
products.
For distribution and local representation in the Nordic Countries and the Baltics,

Burger Guide
we rely on our partner DENCON Foods.

PAG E

Introducing our Brands 03

Our Burger Manufacturing Capability 05

Get Hold of the Latest Trends 07

Discover our Gourmet Burger Range 09

Discover our Fully Cooked Range 25

01 02
 Sustainable Farming
For over 50 years, our farmers have trusted Kepak
to process and market their livestock in a respectful
way. Every day we renew our commitment to making
a positive difference in every sector of our business,

Better Burgers start

be it by leading the way as founding members of
Origin Green or sharing experiences on Kepak Farm

with Big Brands

on topics ranging from animal nutrition, animal
welfare, energy conservation to waste reduction.

At Kepak, we know the world of food is always

evolving and that staying ahead of the latest trends
is paramount to keeping consumers engaged.

Through our Big Al’s and John Stone brands, we are

committed to bringing together the highest quality
ingredients alongside on-trend global concepts, to
create the perfect range of Gourmet Burger recipes
for your foodservice outlet. Inspiring burger ideas,
supreme quality meats, signature toppings and Grass fed
tempting menus will keep your customers coming
back for more.
for flavour
All our beef is 100% Irish Beef and grass-fed.
The richness of our natural resources in Ireland
is quite breathtaking: abundant rain, a temperate
climate and near-organic grass on which to
graze our healthy livestock. Perfect conditions
to produce superior flavoured beef!

03 04
 Our Burger
Manufacturing
Capability
Our purpose built, frozen burger manufacturing
facility, located in Ballybay, Co. Monaghan specialises
in premium burger production. Our unique raw
processing factory can produce up to 1 million burgers
a day, on our bespoke production lines. Traceability
and product integrity are of key importance and all
finished products are subject to stringent testing, Creating taste sensations
in our Bespoke Burger Lab
at various stages of production at the Plant.

1 million BRC Grade Within our Ballybay site, we have developed

burgers a day AA Accredited a Centre of Excellence, specifically dedicated
to burgers. This is where science meets magic.
New flavour combinations, brilliant tastes and
Multiple plate Fully fresh ideas are tried and tasted by our industry
and form size Traceable
capabilities experts to absolute perfection before we serve
them to you. At our Burger Lab, our customers
can experience the user-journey from product
development, to cooking and preparation, and
best of all – the tasting.

05 06
 Get Hold of the Latest Trends Quick stats to
Around the world, the desirability of the Gourmet Burger is building.
Just check out these exciting trends.
work up an appetite
TIME TO UPGRADE
Posh’d Everyday
52%
of people would trade-up their
Responding to consumer demand, burgers are taking on leaner ordinary burger to Gourmet status.
proteins and premium cuts of meats. Waygu and other breeds,
which were reserved for fine dining have found their way into
mainstream foods, introducing a more accessible gourmet CUSTOMISATION IS KEY
54% of burger-eaters see customisable toppings
experience to the masses.
as core to the gourmet experience.

Heat n’ Smoke
Consumers just can’t get enough of the smoked, charred, hot and GRASS-FED IS BETTER
79%
spicy flavours of the barbecue. The American barbecue as well of people believe that grass-fed beef
as barbecuing techniques from around the world; from Japanese is of better quality.
Robata grills to Indian Tandoori ovens and French Rotisseries, are
sweeping restaurants all over Europe.

NEW GEN, NEW TASTES

Long Live Americana
Showing no sign of easing, the well-established
7 in 10 millennials love to experiment
with new food and flavours.

Americana food theme still plays an integral part of

the burger market. What’s more, its increasingly being GOURMET IS GOOD FOR YOU
39%
seen as more cultivated, trendy and is easily adapted of people view gourmet burgers
to local markets across the globe. as a healthier option.

Sources: The Food People: The Big 10 Food & Beverage Trends – 17

07 08
 Select Quality Cuts and Premium Breeds

Gourmet Burgers that

Deliver Real Bite
Great Gourmet Burgers begin with great ingredients.
Quality is key. Provenance is paramount. Today’s consumers
know their meat and demand the best.

Introducing our innovative Gourmet Burger Range, inspired

by market trends, crafted with our customer requirements
in mind. Our bespoke manufacturing process allows us to
emulate the shape, taste and texture of a homestyle burger,
specifically designed for the foodservice market.

OUR R ANGE IS:

Made with 100% Tender

Irish Meat
Heat n’ Smoke Breakfast Craze

100% traceable Juicy

from farm to fork

100% Grass Fed Flavoursome

09 10
 Select Quality Cuts
and Premium Breeds
I
0% RI

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10
BEEF

GR
0% A

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10
FE
D BEE

F
Big Al’s Prime Burger 150g
TRACEA
Packed full of 100% Prime Irish Beef. Beef that’s been raised right, grass- LY

FUL

BL
E
fed in Ireland and sourced from farmers we, at Big Al’s, know and trust. The

RK
FRO
meat is tender, juicy and full of flavour because we grind it fresh and use M

FO
FAR
chuck and brisket – prime cuts of beef that unlock the best burger action. M TO

All seasoned with smoked sea salt to give it that extra BBQ smokiness.

KEY TRENDS:

Named Cuts of Meat Posh’d Everyday Heat n’ Smoke

PRODUCT BENEFITS:
• Made with Prime Cuts of • Free Foil Printed Burger Wraps
meat: Chuck & Brisket PRODUCT
• Homestyle & Flower-Shape DETAILS
• Smoky Flavour Profile Burger
ARTICLE NO.
1-8870 F
RECIPE
CASE WEIGHT:
Signature Serve 6 kg

BURGER METER The Smokestacker

LE T TU CE
CASE CONFIGURATION:
40 x 150g
FL AVO U R
The Prime Burger is tasty, SAUTÉ E D
Mild Robust O N IO N S INGREDIENTS:
charred and smokin’ topped 99% Beef, Smoked Sea
TE N D E R N E S S
with BBQ sauce, sautéed CH E E S E Salt
Firm Tender
onions, lettuce, mayo and PRIME SHELF LIFE:
B U RG E R
M A R B LI N G cheddar cheese all stacked 12 months from
Low High manufacture
high and mighty, topped B BQ SAU CE
& MAYO
with a brioche bun. CARTON EAN:
05038514096238

11 12
 Select Quality Cuts
and Premium Breeds

Big Al’s Hereford Burger 170g (6oz)

Premium Irish Hereford Beef is hailed by chefs worldwide for its fine-grain
marbling and excellent fat coverage, which ensures a delicious, tender and
tasty meat.

KEY TRENDS:

Named Breeds Posh’d Everyday Premium Burgers

PRODUCT BENEFITS:
• Fine-grain Marbling • Homestyle and Round
• Superior Taste and Tenderness Shape Burgers
PRODUCT
DETAILS
ARTICLE NO.
1-8858 F
RECIPE
CASE WEIGHT: Signature Serve
8,16 kg SAUTÉ E D

CASE CONFIGURATION:
O N IO N S
BURGER METER
48 x 170g Mighty Burger G O U DA
CH E E S E FL AVO U R
Mild Robust
INGREDIENTS: Bring the mighty flavour H E R E FO R D
B U RG E R
99% Beef, Salt of this burger to life with TE N D E R N E S S

tomato relish, rocket, gouda ROCK E T

Firm Tender
SHELF LIFE:
12 months from cheese and sautéed onions M A R B LI N G
manufacture TO MATO Low High
in a gourmet bun. R E LI S H
CARTON EAN:
05038514112754

13 14
 Select Quality Cuts
and Premium Breeds

Big Al’s Black Angus 198g (7oz)

Made with 100% Irish Angus Beef produced by the famous Black Angus
Cattle. A real meaty burger with a marbled texture delivering supreme
juiciness and incredibly succulent flavours.
KEY TRENDS:

Named Breeds Posh’d Everyday Premium Burgers

PRODUCT BENEFITS:
• Internationally recognised named breed
• Homestyle Flower Shape
PRODUCT
• Marbled Meat Texture DETAILS
ARTICLE NO.
1-8864 F
RECIPE CASE WEIGHT:
Signature Serve 7,92 kg

BURGER METER
TO MATO
CASE CONFIGURATION:
FL AVO U R
The Beast CR I S PY
BACO N
40 x 198g

Mild Robust Turn this into a real beast INGREDIENTS:

of a burger by topping it CH E E S E 99% Beef, Salt & Cracked
TE N D E R N E S S Black Pepper
Firm Tender with relish, lettuce, tomato, B L ACK
AN G U S
melted cheddar, crispy B U RG E R SHELF LIFE:
M A R B LI N G 12 months from
bacon, onions all served LE T TU CE
Low High manufacture
in a Brioche bun. TO MATO
R E LI S H CARTON EAN:
05038514112716
15 16
 Select Quality Cuts
and Premium Breeds

John Stone Dry Aged Burger 227g (8oz)

Take your time relishing a burger that has been hung on the bone for
minimum 21 days to draw out the signature strong, mature and full taste
of dry-aged meat with its unique flavour and unmistakeable tenderness.

KEY TRENDS:

Named Breeds Posh’d Everyday Premium Burgers

PRODUCT BENEFITS:
• Dry-Aged for minimum 21 Days
• Homestyle Flower Shape
PRODUCT • Quality Dry-Aged Meat
DETAILS
ARTICLE NO.
1-8867 F
RECIPE
CASE WEIGHT:
9,08 kg
Signature Serve
CASE CONFIGURATION:
B LU E
CH E E S E
BURGER METER
40 x 227g Build it with Blue D RY AG E D
FL AVO U R
Mild Robust
INGREDIENTS: Posh up this gourmet B U RG E R
100% Beef burger even more by TE N D E R N E S S
M IXE D Firm Tender
SHELF LIFE: adding blue cheese, LE AVE S
12 months from mayonnaise and mixed M A R B LI N G
MAYO N NAI S E
manufacture Low High
leaves in a gourmet bun.
CARTON EAN:
05038514070931
17 18
 Heat n’
Smoke

Big Al’s Smokey Chipotle Burger 150g

These burgers are perfectly piquante, feeding into the Mexican Wave for all
things hot and delicious. Crafted using prime Irish beef blasted through with
smoked chilli peppers to produce a bold, slightly hot, punchy flavour.
KEY TRENDS:

Heat Smoke BBQ Modernist Mash-Ups

PRODUCT BENEFITS:
• Smoky Earthy Flavour
• Mexican Style PRODUCT
DETAILS
ARTICLE NO.
1-8852 F
RECIPE
CASE WEIGHT:
Signature Serve 6 kg

CASE CONFIGURATION:
G UACAM O LE

Toro Toro
40 x 150g

This burger delivers a great TO R TI LL A CH I P S INGREDIENTS:

95% Beef, Chipotle
thrill served with baby gem Seasoning
lettuce, guacamole and salsa. SMOKY
CH I P OTLE
B U RG E R SHELF LIFE:
All topped with a crunch-load 12 months from
of tortilla chips. LE T TU CE manufacture
SAL SA CARTON EAN:
05038514112730

19 20
 Heat n’
Smoke

Big Al’s Jalapeño Burger 150g

Bite this burger and it bites back with a crisp, hot Jalapeño pop. Here, we
take Irish Prime beef and mix it through with Jalapeño Pepper Pieces.

KEY TRENDS:

Heat Modernist Mash-Ups

PRODUCT BENEFITS:
• Heat
PRODUCT
DETAILS • On trend flavour profile

ARTICLE NO.
1-8849 F

CASE WEIGHT:
6 kg
RECIPE
CASE CONFIGURATION:
40 x 150g
Signature Serve
INGREDIENTS:
Turn Up The Heat
JAL AP E Ñ OS
90% Beef, Jalapeno
Peppers, Onion, Jalapeno
Seasoning Make this burger even CR E AM
CH E E S E M IX
hotter by loading it with
SHELF LIFE:
cream cheese mix, mixed
12 months from JAL AP E Ñ O
manufacture salad leaves, sliced spicy B U RG E R

jalapeños all served in a

CARTON EAN: M IXE D
05038514112723 gourmet bun. LE AVE S

21 22
 Breakfast
Craze

Big Al’s Brunch Burger 56g (2oz)

Brunch is the new craze and growing more popular every year. Big Al’s can
now carry you through the day with this Brunch Burger made with premium
pork, seasoned with sage, nutmeg and pepper.

KEY TRENDS:

Americana Breakfast & Brunch

PRODUCT BENEFITS:
• New dayparts opportunity PRODUCT
• Alternative protein DETAILS
ARTICLE NO.
RECIPE 3-8820 F
Signature Serve CASE WEIGHT:
5.67 kg

Ultimate Brunch
H O LL AN DAI S E
SAU CE CASE CONFIGURATION:

Burger P OACH E D
EG G
100 x 56.7g

Add an extra brunch bonus INGREDIENTS:

96% Pork, Seasoning,
by serving this burger with M E LTE D
CH E E S E Spices
spinach, melted cheddar
B R U N CH SHELF LIFE:
cheese, poached egg, B U RG E R 12 months from
hollandaise sauce in a manufacture
S P I NACH
gourmet bun. CARTON EAN:
05038514112747
23 24
 Flame cooked BURGER RANGE
Big Al’s flame cooked beef burgers 57g, 90g & 135g
Since 2011, the flame cooked range has proven to be one of our most popular
ranges within the portfolio, with many customers enjoying the flame cooked
burger. The flame cooked nature of this burger provides an authentic taste
that can be achieved without the use of a BBQ. The versatile nature of the
this products allows it to be cooked from frozen in a matter of minutes in a
microwave or combi oven. Ideal for busy events such as festivals. concerts or
PRODUCT
DETAILS sports events.

ARTICLE NO. KEY TRENDS:

1-8878 F
1-8880 F Americana
1-8882 F

CASE WEIGHT: PRODUCT BENEFITS:

1-8878 F: 4,56 kg
1-8880 F: 4,32 kg • Flame cooked for authentic taste.
1-8882 F: 4,32 kg • Cooks from frozen in minutes.
CASE CONFIGURATION: • Consistent in quality.
1-8878 F: 80 x 57g
1-8880 F: 48 x 90g
1-8882 F: 32 x 135g
RECIPE
MEAT CONTENT: Signature Serve
85% Beef

Classic burger
SHELF LIFE:
24 months from manufacture S P ICY

EAN PIECE: with a spicy twist CO LE S L AW

1-8878 F: 5099556020858 Make this burger even hotter by B BQ SAU CE

1-8880 F: 5099556008009
1-8882 F: 5099556008023
loading it with spicy coleslaw,
FL AM E COO K E D
mixed salad leaves, B E E F B U RG E R
EAN CARTON: all served in a gourmet bun.
1-8878 F: 05099556020865
M IXE D
1-8880 F: 05099556009327 LE AVE S
1-8882 F: 05099556008726
25 03
25 26
 BBQ pork rib steak 
Big Al’s Fully Cooked BBQ Pork Rib Steak 92g
This delicious Pork Rib Steak is perfect on a roll served with
BBQ sauce. It is cooked over an open flame to give that
genuine BBQ flavour, sure to be a hit with your customers.

KEY TRENDS:

Americana

PRODUCT BENEFITS:
• Fully cooked.
• Flame cooked for authentic taste.
• Cooks from Frozen in minutes - No wastage
28
or professional chefs required.
• Consistent in quality.

PRODUCT
DETAILS
ARTICLE NO.
RECIPE 3-8815 F

Signature Serve CASE WEIGHT:

3,68 kg

BBQ SUB SAUTÉ E D O N IO N S

CASE CONFIGURATION:
40 x 92g
Serve with BBQ sauce,
MEAT CONTENT:
lettuce, sautéed onios, BBQ B BQ SAU CE 85% Pork
Pork Rib Steak in a freshly
SHELF LIFE:
baked sub. B BQ P O R K 24 months from manufacture
R I B STE AK

EAN PIECE:
M IXE D 5099556008047
LE T TU CE

EAN CARTON:
25 05099556008696
27 28
 Breakfast
Craze

BREAKFAST PATTY
Big Al’s Fully Cooked Pork Sausage Patty 55 g
The Big Al’s Fully Cooked Sausage Patty is made from fully cooked pork,
flame grilled for great taste and seasoned with sage, nutmeg, and pepper for
a delicious, authentic flavour. Ready to serve from frozen in under a minute,
the Sausage Patty offers a unique and tasty, trend-led breakfast proposition.

KEY TRENDS:

Americana Breakfast & Brunch

PRODUCT BENEFITS:
• Flame Cooked Pork – Premium taste.
• Fully Cooked – no food safety risk.
PRODUCT • Frozen - no wastage.
DETAILS
• Cooks in 35 seconds - quick service.
ARTICLE NO.
3-8825 • Seasoned with sage, nutmeg & pepper for flavour.

CASE WEIGHT:
4,4 kg RECIPE
CASE CONFIGURATION:
Signature Serve
80 x 55g

MEAT CONTENT: Breakfast Burger with

omelette and cheese
83% Pork K E TCH U P

SHELF LIFE: Add an extra bonus by serving this FR I E D EG G /

12 months from O M E LE T TE
manufacture burger with ketchup, a fried egg
CH E E S E
or an omelette and cheese in a
CARTON PIECE: gourmet bun.
5099556021701 P O R K SAU SAG E
PAT T Y

CARTON EAN:
05099556021718

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www.denconfoods.fi
sales@denconfoods.fi
+358 10 281 3606