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Business Plan for Restaurant Service in Agaro Town Oromia Regional State
Ethiopia

Research · March 2025

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Tahir Kasim Abadiga

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BUSINESS NAME: FENAN PARTNERSHIP

BUSINESS TYPE: SERVICE

FORM OF BUSINESS: PARTNERSHIP

PURPOSE BUSINESS PLAN: LOAN REQUEST

LOCATION: AGARO TOWN, OROMIA, ETHIOPA

SUBMITTED: SINQEE BANK

CONTACT:

PHONE: 09-

EMAIL:fenan@gmail.com

MARCH, 2025

AGARO, ETHIOPIA
 Table of Contents

Contents Page
I. EXECUTIVE SUMMARY .................................................................................................2
1. INTRODUCTION AND BACKGROUND .........................................................................4
1.1. Introduction ..................................................................................................................4
1.2. Background...................................................................................................................4
1.2.1. Company Profile ....................................................................................................4
1.2.2. Mission, Vision and Objective of the Business .......................................................5
2. PRODUCT AND SERVICE DESCRIPTION......................................................................7
2.1. Product Description.......................................................................................................7
2.2. Service Description .......................................................................................................7
3. ENVIRONMENTAL ANALYSIS ...................................... Error! Bookmark not defined.
3.1. SWOT Analysis ............................................................ Error! Bookmark not defined.
4. PRODUCT PLAN AND PROGRAM.................................. Error! Bookmark not defined.
4.1. Production Plan ............................................................. Error! Bookmark not defined.
4.2. Production Program ...................................................... Error! Bookmark not defined.
5. MARKETING PLAN .......................................................... Error! Bookmark not defined.
5.1. Market Demand ............................................................ Error! Bookmark not defined.
5.2. Target Market ............................................................... Error! Bookmark not defined.
5.3. Marketing Strategies ..................................................... Error! Bookmark not defined.
5.3.1. Pricing Strategies ................................................... Error! Bookmark not defined.
5.3.2. Promotional Strategies ........................................... Error! Bookmark not defined.
5.4. SWOT Analysis ............................................................ Error! Bookmark not defined.
6. HUMAN RESOURCE MANAGEMENT PLAN ................ Error! Bookmark not defined.
7. FINANCIAL ANALYSIS ................................................... Error! Bookmark not defined.
7.1. Financial Assumption.................................................... Error! Bookmark not defined.
7.1.1. Assumption ............................................................ Error! Bookmark not defined.
7.1.2. Determination of Initial Capital .............................. Error! Bookmark not defined.
7.1.3. Source of Finance .................................................. Error! Bookmark not defined.
7.1.4. Fixed Costs ............................................................ Error! Bookmark not defined.
7.1.5. Cost of Purchase of Input Material ......................... Error! Bookmark not defined.
7.1.6. Annual Production Cost ......................................... Error! Bookmark not defined.
7.1.7. Pre-operating Expense ........................................... Error! Bookmark not defined.
7.1.8. Revenue Projection ................................................ Error! Bookmark not defined.
7.1.9. Utilities .................................................................. Error! Bookmark not defined.
7.1.10. Repair and Maintenance ..................................... Error! Bookmark not defined.
7.1.11. Insurance ............................................................ Error! Bookmark not defined.
7.1.12. Depreciation and Amortization Schedule ............ Error! Bookmark not defined.
7.2. Financial Statement ....................................................... Error! Bookmark not defined.
7.2.1. Project Profit/Loss Statement ................................. Error! Bookmark not defined.

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 7.2.2. Project Cash Flow Statement.................................. Error! Bookmark not defined.
7.2.3. Balance Sheet ........................................................ Error! Bookmark not defined.
7.3. Financial Viability ........................................................ Error! Bookmark not defined.
7.3.1. NPV (Net Present Value) ....................................... Error! Bookmark not defined.
7.3.2. Payback Period (PBP) ............................................ Error! Bookmark not defined.
7.3.3. Internal Rate Return (IRR) ..................................... Error! Bookmark not defined.
7.3.4. Profitability Index .................................................. Error! Bookmark not defined.
7.3.5. Financial Ratio .......................................................................................................7

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1
 I. EXECUTIVE SUMMARY

The Traditional Restaurant Fenan will be a moderately priced 86 seat restaurant offering family
style food and service. Roasted a chicken, pot roast, steaks along with classic fatira wraps and
generous salads are all on the menu. We will offer specialty selections including a lighter options
and smaller portions for a children's menu.

The restaurant will be family owned and operated by Fenan Ahmed and Amir Ahmed. Together
they have over 5 collective years’ experience in the restaurant and catering industry.

Fenan is a restaurant and a meal planning company that offers quality nutrition meals. We took
inspiration from office workers working full time but going home stressed and not being able to
cook nutritious foods anymore. This is why we wanted to provide service to the people with
nutrition that provides them. Consuming healthy food can improve your energy levels, brain
power, increase your ability to concentrate and handle stress, and enhance your overall sense of
well-being. Planning the meals beforehand will ensure a more balanced menu thus giving the
workers the nutrition needed for work. Our goal is to provide good health for the people and a
well-planned meal that can give a valuable boost to anybody’s success.

Mainly focuses on 3 things: Satisfying taste, Convenience, and Nutrition Value. We assure you
that our product can cause no harm to the environment for it can only give the proper meal for our
proper diet, which is why we made this type of business for it will not just benefit our company, it
will also improve ever}' individual’s health.

Project name Restaurant Service

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Project Composition Food Product
1. Breakfast
2. Lunch
3. Dinner
4. Vegan Restaurant
5. Pizza
6. Juice
Total Initial Investment Capital Br 1,572,006
Employment Opportunity The total manpower required for the plant will he 14 employee

Benefits of the factory For Supply of quality Food Products, add value to the economy. Source
The Region Country of Revenue. Employment opportunity.

Experience The Owner experienced has a different business experience and has
grown too successful to different business activates

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 1. INTRODUCTION AND BACKGROUND

1.1. Introduction

This Food industry provides good health for the people and a well-planned meal
that can help us offer certain products to the market. It allows any type of person to eat a
nutritious and well-balanced diet that can provide a valuable boost to anybody's success.
Consuming healthy food can improve your energy levels, brain power, increase your ability to
concentrate and handle stress, and enhance your overall sense of well-being. Planning the meals
beforehand will ensure a more balanced menu thus giving the workers the nutrition needed for
work. These can help us lead and create our products and services to offer to the markets. Our
product is an improvement of an existing one because it not only provides meals but it also
includes nutrients that can benefit workers and has a balanced menu. Our current business situation
is both internal and external because it will have a company of workers that is diverse and will
have different ideas that may benefit to our company.

1.2. Background

Fenan was established to engage in restaurant service business and the entity has received

• Principal registration:

• Business license:

• Registration Certificate:

From Agaro Town Trade Bureau as at 2017 EC and with paid up capital of birr 1,000,000 and
registered by the concerned government organ to undertake domestic business in Ethiopia. It is
registered in Agaro Town and House No 196/01 It also received Tax Payers. The Business is the
brainchild of Tahir Kasim an experienced Entrepreneur with a proven track record in the service
industry Tahir Kasim brings a wealth of knowledge.

1.2.1. Company Profile

This company is called “Fenan” it provides a number oj dishes and is consistent and fair to any

4
customer that enters one of our stores. Business owners wanted to provide service to the people
with nutrition that provides litem all the needed vitamins and minerals that can give people the
right amount of energy' they need. This can help out our company to gain income through its good
service and good food it has to offer. The company will have some situations where costumers will
complain about the repetitiveness of our meal planning and high prices and etc. This can have our
company improve on those particular problems as time goes by. The company will make progress
that can interest other competitors to rise and possibly outgrow our company but will still have to
go through a long process before that can happen. In this corporation, we will have enough stock to
provide and serve in the market.
The simplicity of our company's logo represents our vision. Our vision is simple and
straightforward, just like our logo. The wheat on the logo symbolizes the necessity of something
like how rice is a necessity1 for every Asian country. The 2 dots represent balance: how we should
balance our meals with the right fraction of macros that we need in our body carbohydrates, fats
and proteins). The intersecting spoon and fork means we have to stop "just eating", and to start
eating intelligently.

1.2.2. Mission, Vision and Objective of the Business

Vision:

We are dedicated to become well recognized and competitive company in the business through
providing outstanding customer service via committed and professional team.

 Establish the business as a recognized and trusted restaurant service brand in Agaro Town
 Expand our service offerings to meet the evolving needs of our customers.
 Foster sustainable growth and profitability through strategic partnerships and customer
loyalty

Mission:

Our mission is to continually expand our successful line of Service by providing the best quality
and reliable Service that excel our customers’ expectations; keep our margins as high as possible
with continual growth in our market share and work competitively and profitably in all businesses

5
that we deal by adopting and utilizing modern technology and well-trained personnel in
socially responsible manner.

Objectives:

The main objective of our company is to achieve our sales, gross margins and net profit forecasts
for the coming years, as outlines in this business plan. Specifically, we will strive to achieve the
following objectives

 Long-lasting relationship with diverse customer and supplier indifferent countries, both in
domestic and regional level.
 Forming a valid and enforcing contractual agreement
 Effective utilization of state-of-the-art machinery, and information and communication
technology for quality and speedy operation.
 Visionary and committed management.
 Skilled, experienced and motivated work force and lastly, modern

strategic management, marketing and operational management system.

Short term goal:

To secure ETB 1,000,000 bank loan facility, partially to cover purchase of Consumable stock item
and fulfill the additional working capital requirement from Leander institution will be obtained in
order to avoid financial strain and sessional cash shortage.

Mission Statement

Fenan Restaurant is committed to providing the healthiest and most delicious meal experience to
working adults and busy students through its nutritiously unique meal planning services and
products.

Vision Statement

Fenana Restaurant will lead the way to the future of enriching adult and student lives around the
world with the healthiest and most nutritious meal planning services we can possibly offer.

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 2. PRODUCT AND SERVICE DESCRIPTION

2.1. Product Description

Fenan Restaurant is a visionary enterprise based in Agaro Town, committed to providing high
quality and reliable restaurantservices to individuals, students, and
employees. And also provide catering service for weeding and occasions customers with a
strategic location and a focus on customer satisfaction.

There are a lot of cafes, and restaurants in Agaro Town that serve their customers, but they are
unable to meet what they want and need in terms of both number and quality. Fenan Restaurant has
decided to grow and broaden their current company in Agaro Town in order to maximize
client satisfaction. The company's traveler who have VIP seats booked. This area is anticipated to
be well-served by the cafe, and restaurant.

The restaurant Fenan specialize in products such as breakfast, lunch, dinner, snacks, vegan
restaurant, vegetarian restaurant, pizza, juice, traditional foods, coffee, tea and other related
services.

2.2.Service Description

The Cafe, and restaurant will offer a comprehensive range of services, including but
not limited to regular restaurant services to Individuals, students, employees and also provide
catering service for weeding and occasions customers with state-of-the-art equipment and skilled
staff, Fenan aims to set a new standard for Fenan excellence in the region.

2.2.1. Financial Ratio

Description Ratio
Gross Margin Ratio 18%
Expenses Ratio 47%
Operating Ratio 82%
Net Profit Ratio 11%
Operating Profit Ratio 18%
Return On Equity Ratio 60%

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 Current Ratio 54%
Debt Ratio 10%

Dear!

If you want to read full document click link below

Telegram: https://t.me/bprojectp

If you want to read this business plan Complete your Payment

Payment: Br. 1500

Account number CBE: 1000138514618

Telebirr: 0977684566

Contact for further information: +251977684566

Email: tahirkasim10@gmail.com

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