EVERBLOOM
TEAM TAPU SENA
NAVYA VERMA
ISHANA BHATT
VIVEK SINGH
Business Overview
India dumps over 1 billion non-compostable sanitary products monthly,
each pad containing plastic equal to four bags. Improper disposal leads to
toxic emissions, pollution, and microplastic contamination, posing health
risks. Chemicals in pads, including carcinogens and endocrine disruptors,
may increase cancer and infertility risks. Millions of women lack safe
menstrual products, worsening the issue. Everbloom, a social enterprise in
India, addresses this crisis by producing biodegradable pads from banana
fiber. Offering affordable, eco-friendly solutions, Everbloom empowers
rural communities, promotes sustainable agriculture, and improves
menstrual hygiene, tackling both environmental and social challenges
effectively.
Product Development
MATERIAL PACKAGING
Banana fiber, sourced from discarded The pads will be packaged using
banana stems, is bought from local banana fibers which would be woven
farmer collectives. Our pads, made
PROCESS together to create bag like structures.
from natural materials, degrade The treated fibers will be arranged Hence this will lead to eco friendly
within six months—1,200 times faster into thin, uniform layers to create the packaging.
than MNC pads—offering a rash- absorbent core of the pad. Adding
free, irritation-free experience. additional layers or materials for
extra absorbency or comfort, such as
cotton or bamboo fabric.
A non-toxic adhesive will be used to
bond the layers together securely.
Unique Selling Points
NATURAL AND COMFORT AND
SUSTAINABLE BREATHABILITY
AFFORDABLE TO Banana fiber is known for its soft and breathable
Made from 100% biodegradable
texture, making the pads comfortable to wear.
banana fiber, these sanitary pads CONSUMERS The material helps with moisture absorption,
provide an environmentally friendly
reducing the chances of discomfort and offering
alternative to traditional pads, which The low-cost banana fiber, a
better airflow compared to plastic-based pads.
often contain plastic and other non- byproduct of banana farming, allows
biodegradable materials. the company to offer affordable
biodegradable sanitary pads, making
eco-friendly products accessible to
budget-conscious markets without
ECO FRIENDLY compromising quality or DURABILTY AND
PACKAGING sustainability.
STRENGTH
The company uses minimalistic, Despite being biodegradable, banana
recyclable packaging, reinforcing its fiber is strong and durable, ensuring
commitment to sustainability and the pads can hold up well throughout
appealing to eco-conscious the day, offering reliable protection
consumers. and comfort.
SUSTAINABLE DEVELOPMENT GOALS
By providing biodegradable sanitary pads, the
Supporting women’s health needs and
company helps improve menstrual hygiene,
promoting menstrual equity by offering
which can contribute to better health outcomes
affordable and eco-friendly sanitary pads
for women and girls. These products are safer,
can reduce the stigma around menstruation
reducing the risk of toxic shock syndrome or
and empower women to manage their
irritation compared to conventional plastic-
menstrual hygiene without environmental
based pads.
or financial barriers
The use of banana fiber for biodegradable
The production of biodegradable sanitary pads
sanitary pads reduces environmental impact by
from banana fiber may create employment
eliminating plastic waste. Banana fibers have a
opportunities, particularly for farmers who
smaller carbon footprint, helping to lower
cultivate banana plants or women working in the
pollution and support climate-friendly
production process. It fosters sustainable economic
practices.
growth by integrating the local economy into the
production process.
Marketing Strategy
COLLABORATION WITH AWARENESS DRIVES
SOCIAL MEDIA INFLUENCERS It is important to make people aware about the
Instagram is a very influential platform in today’s harms of the current products they are using
time, hence joining hands with famous influencers during their menstrual cycle. This is only when
could automatically boost sales. people will realise the gravity of the situation.
CREATING ENGAGING CONTENT TEAMING UP WITH NGOS
Creating reels for promoting the product and Partnering with local communities for promotion
having an active social media page could attract on a grassroot level and also to remove the stigma
my potential customers in the form of follwers. about the product.
FUNDING REQUIREMENTS & UTILIZATION ($1 MILLION)
✅ ANGEL INVESTORS / VENTURE CAPITAL – 40% ($400K)
✅ GOVERNMENT GRANTS & CSR FUNDING – 30% ($300K)
✅ BANK LOANS & MICROFINANCE – 20% ($200K)
✅ CROWDFUNDING & IMPACT INVESTING – 10% ($100K)
FUND ALLOCATION
MANUFACTURING ($300K, 30%) COVERS MACHINERY, FACTORY
SETUP, AND AUTOMATION. RAW MATERIALS ($200K, 20%) FOCUSES ON
BANANA FIBRE SOURCING AND BIODEGRADABLE PACKAGING.
MARKETING & EXPANSION ($300K, 30%) INCLUDES DIGITAL ADS,
INFLUENCER PARTNERSHIPS, E-COMMERCE, AND LOGISTICS. R&D
($100K, 10%) SUPPORTS PRODUCT DEVELOPMENT, ECO-FRIENDLY
TECHNOLOGY, AND TESTING. OPERATIONS ($100K, 10%) FUNDS
HIRING, LEGAL COMPLIANCE, AND SUPPLY CHAIN MANAGEMENT.
💡 WHY INVEST?
🌱 HIGH-GROWTH MARKET – $758M MARKET GROWING AT 8.8% CAGR
🌍 ECO-FRIENDLY & SUSTAINABLE – UNIQUE BIODEGRADABLE SOLUTION
📈 SCALABILITY POTENTIAL – URBAN & RURAL MARKET EXPANSION
Financial Projections & Scalability
SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
THE BUSINESS THRIVES ON HIGHER PRODUCTION COSTS, RISING ECO-CONSCIOUS INTENSE COMPETITION FROM
ECO-FRIENDLY INNOVATION, LIMITED CONSUMER CONSUMER DEMAND, ESTABLISHED BRANDS,
SUPERIOR ABSORBENCY, AND AWARENESS, AND SUPPLY GOVERNMENT INCENTIVES, REGULATORY BARRIERS, AND
SUSTAINABILITY CHAIN INEFFICIENCIES AND CORPORATE MARKET RESISTANCE TO NEW
CHALLENGE SCALABILITY. SUSTAINABILITY MANDATES PRODUCTS PRESENT
COMPLIANCE. WITH
LOGISTICAL COMPLEXITIES AND FOSTER GROWTH. E-
ABUNDANT RAW MATERIAL CHALLENGES. RAW MATERIAL
MARKET EDUCATION GAPS COMMERCE EXPANSION,
ACCESS AND ESG ALIGNMENT, PRICE VOLATILITY,
HINDER RAPID EXPANSION, STRATEGIC PARTNERSHIPS,
IT POSITIONS ITSELF AS A COMPLIANCE COSTS, AND
NECESSITATING COST- AND EXPORT POTENTIAL
PIONEERING FORCE IN CONSUMER INERTIA DEMAND
EFFICIENT PROCUREMENT OFFER LUCRATIVE AVENUES
BIODEGRADABLE FEMININE STRATEGIES AND STRONGER
ADAPTIVE PRICING
FOR MARKET PENETRATION, STRATEGIES AND AGILE
HYGIENE, LEVERAGING CSR BRAND POSITIONING TO ENSURE
WHILE NGO COLLABORATIONS MARKET POSITIONING FOR
INITIATIVES AND GREEN WIDESPREAD ADOPTION AND
ENHANCE ACCESSIBILITY AND LONG-TERM SUCCESS.
CONSUMER TRENDS. SUSTAINABLE PROFITABILITY.
SOCIAL IMPACT.
THANK YOU !
