Week 1: Courses short explanation what I

have learnt from these

1. Corporate Hiring & ATS
 Learned how companies hire employees.
 Understood how ATS filters resumes.
 Need to use keywords from job descriptions.
 Resume format should be simple and clear.

2. Essential Soft Skills

 Importance of communication and teamwork.
 Being adaptable and having a positive attitude.
 Problem-solving and emotional intelligence matter a lot.
 Soft skills help in interviews and at work.

3. Drafting Professional Business Emails

 Emails should be clear, polite, and to the point.
 Proper format: Subject, greeting, body, closing.
 Avoid slang or casual language.
 Use professional tone and good grammar.

4. Time Management Techniques

 Helps to be more productive and less stressed.
 Use techniques like Pomodoro, to-do lists, and setting
goals.
 Prioritize important tasks first.
 Avoid multitasking and manage time well.
 Client Relationship Building and Sales
Pitching

1) meaning of Client Relationship Building and Sales Pitching?

Client Relationship Building

It’s about creating a strong, trustworthy relationship with your
clients or customers. This means understanding their needs,
providing good service, and staying connected to make them feel
valued. The goal is to turn one-time clients into long-term
partners.
Sales Pitching
Sales pitching is when you present your product or service to a
potential client in a way that convinces them it’s the solution to
their problem. You explain the benefits and how it helps them, with
the goal of making them say “yes” to your offer.
In short:
 Client Relationship Building = Building trust and a
good connection with clients.
 Sales Pitching = Selling your product/service by
convincing clients it’s right for them.

2) Effective structure for a sales pitch?

1. Hook / Attention Grabber

Start with something that catches the client's attention right

away. It could be a surprising fact, a question, or a bold
statement.
Example:
“Did you know that 70% of students fail to secure a job because
they lack essential soft skills and interview preparation?”

2. Introduce Yourself / Your Company

Briefly introduce yourself and your company. Make sure to

mention what you do and why you’re reaching out.

Example:
“Hi, I’m [Your Name] from Back2Basics, a training and
placement service provider. We specialize in bridging the gap
between academic learning and corporate readiness through
our customized skill-building programs.”

3. Identify the Problem / Need

Understand the client’s pain points or needs and make it clear

that you’re aware of their challenges. This shows you’ve done
your homework and can offer a solution.

Example:
“I know that colleges often struggle with students not being
ready for the job market, which results in lower placement rates
and dissatisfaction.”

4. Present the Solution

Now that you’ve identified the problem, introduce how your

product or service solves it. Highlight the benefits and unique
selling points of what you offer.

Example:
“Our programs at Back2Basics address exactly this. We offer
tailored training for students, including interview coaching, soft
skills, and technical skill workshops. Our results speak for
themselves, with an average 30% increase in placement rates
at partnered colleges.”

5. Showcase Value / Benefits

Focus on the outcome or results that your service can bring.

This is where you demonstrate value.

Example:
“With our partnership, your students will be better prepared for
interviews, possess the necessary skills companies are looking
for, and most importantly, feel confident about entering the
workforce.”

6. Provide Proof / Social Proof

Support your claims with testimonials, case studies, or

statistics. This builds trust and credibility.

Example:
“We’ve worked with colleges like [X] and [Y], and within just six
months, their placement rates improved by 25%. Here’s a
testimonial from [College Name]…”

7. Call to Action (CTA)

End with a clear action you want the client to take. Make it easy
for them to say yes or agree to the next step.

Example:
“I’d love to schedule a demo session to show you how our
training modules work in real-time. What time works best for
you?”
8. Follow-Up

After the pitch, ensure you follow up as needed. Be polite and

patient, but keep the conversation moving toward a decision.

Part 1: How to build a conversation with a

client (using the given structure)
Here’s an example conversation flow where Back2Basics is
the education service provider and RJSIMS College is the
client:

1. Introduction – Basic Flow of Call

"Hello, good morning! Am I speaking with the concerned person
from RJSIMS College? My name is [Your Name], and I’m
reaching out from Back2Basics, a dedicated platform for
upskilling students through placement training, skill
development, and corporate-readiness programs."

2. Rapport – Trust Building

"Back2Basics has collaborated with several reputed colleges
and corporates to enhance student outcomes. Our trainers
come with real-industry experience, and we’ve seen tangible
results in placement rates and student confidence. We’re really
passionate about bridging the gap between academics and the
industry."

3. Problem Establishment
"From what we understand, many colleges face challenges like
students not being fully prepared for corporate interviews, lack
of soft skills, or even confidence in aptitude rounds. These gaps
can affect placement success and student satisfaction."
4. Solution – Decision Making
"To address this, Back2Basics offers customized programs —
from placement training modules and soft skills workshops to
technical bootcamps. These can be tailored as per the college’s
requirements and delivered through online or offline modes. We
also provide reports and assessments to track each student's
progress."

5. Conclusion
"I’d be happy to schedule a short demo session or send across
our course catalog for your review. We believe this collaboration
could really empower your students and boost placement
outcomes at RJSIMS. May I know a suitable time for a follow-up
discussion or a meeting with your decision-makers?"

🔹 Part 2: How Back2Basics markets and develops their courses

to colleges

Back2Basics can use the following marketing and business

development strategies:

1. Cold Calling & Emailing – Reaching out to colleges

through professional HTML emails with well-designed
Canva templates.
2. LinkedIn Marketing – Showcasing student success
stories and training snapshots to build credibility and
visibility.
3. Webinars & Free Demos – Hosting free intro sessions to
give colleges a taste of their training style and
effectiveness.
4. Referral Programs – Encouraging current clients
(colleges) to refer other institutions in return for special
offers.
5. Customized Proposals – Sending tailored proposals to
colleges that highlight how their programs match the
college’s needs.
6. Follow-up Campaigns – Staying in touch with potential
clients using drip email marketing or WhatsApp updates.
7. Partnership with Student Clubs or TPOs –
Collaborating directly with college Training & Placement
Officers to understand exact needs.

Scenario: Pitching an Online Course to a Corporate

Client
You (Salesperson for an online course platform):
“Hi [Client’s Name], I’m [Your Name] from SkillBoost, a
platform that provides high-quality professional development
courses for corporate teams. I know that many companies
face challenges in upskilling their employees quickly and
efficiently. Is that something you’ve encountered at [Client’s
Company]?”
Client:
“Yes, we’ve been looking for ways to improve employee
skills, but we haven’t found a solution that fits well with our
schedule.”
You:
“I totally understand. That’s exactly why we created
SkillBoost. Our courses are flexible, fully online, and cover a
wide range of skills, from leadership training to technical
development. Companies like [X Corp] saw a 30% increase in
productivity after implementing our training programs. Would
you be interested in a free trial for your team?”
Client:
“That sounds interesting. How does the trial work?”
You:
“We can set up a 7-day free trial for your team to experience
the platform firsthand. If you’re happy with the results, we
can discuss a long-term partnership to offer ongoing training.
How does that sound?”

In this scenario, you:

1. Start with a relevant problem the client might be facing.
2. Offer your solution and explain the benefits.
3. Provide social proof (other companies’ success).
4. End with a call to action (offering a free trial).
It’s concise, to the point, and designed to get the client
interested in taking the next step.
4o mini
You said:
pls give me some short scnario
ChatGPT said:
Here are a few short sales pitching scenarios for different
situations:

1. Selling a Fitness Program to a Gym Owner

You:
"Hi [Client’s Name], I’m [Your Name] from FitPro Solutions.
I’ve noticed that many gyms struggle to keep members
engaged long-term. Does that sound familiar?"
Client:
"Yes, it’s always a challenge."
You:
"That’s where we come in. FitPro Solutions offers a unique
membership engagement program, which includes
personalized workout plans and nutrition guides. Our clients
have reported a 20% increase in member retention after
using our services. Would you like to learn more about how it
works?"
Client:
"That sounds interesting. How does it work?"
You:
“We offer a free demo for new clients. How about we
schedule a demo session so you can see the platform in
action?”

2. Pitching a Graphic Design Service to a Small

Business
You:
“Hello [Client’s Name], I’m [Your Name] from DesignWorks. I
noticed that your brand has great potential, but your
marketing materials could use a modern touch. Have you
thought about refreshing your branding?”
Client:
"I’ve considered it, but we don’t have the budget for a major
redesign."
You:
“Totally understand. We specialize in affordable, high-impact
design services that fit your budget. We can create
professional designs for your logo, website, and marketing
materials to help boost your brand's visibility. Would you like
to see some of our work?”
Client:
“Yes, show me some examples.”
You:
“I’ll email you a portfolio with some recent work. Would you
be open to a quick call to discuss your needs further?”

3. Selling a Software Solution to a Startup

You:
"Hi [Client’s Name], I’m [Your Name] from TechSolutions.
Many startups like yours are using outdated systems that
slow down daily operations. Do you face any challenges with
your current software?"
Client:
"Yes, we do! It’s hard to keep everything in sync."
You:
"Our cloud-based software can help streamline operations
and improve efficiency by automating your processes.
Companies using our system have seen up to a 40% increase
in productivity. Would you like a free trial to see how it can
benefit your team?"
Client:
"Sure, I’d love to try it."
You:
“Great! I’ll set up your trial and follow up in a few days to
answer any questions you may have.”
Good afternoon Sir,
This is Kavya here.
Today, I have completed the LinkedIn Learning course on
"Strategic Thinking."
Key takeaways:
1. Importance of having a strategic mindset.
2. Steps to develop strategic thinking skills.
3. How to apply strategic thinking in decision-making.
4. Aligning strategy with personal and organizational goals.
I have attached the certificate for your reference.
Thank you!