National Institute of Technology, Tiruchirappalli:

Performa for CV of Faculty/ Staff Members

Curriculum Vitae

Brief Profile: 1-2 paragraphs (not exceeding 500 words)

Dr. V.J. Sivakumar is a Professor of Management Studies in NIT

Tiruchirappalli teaching Marketing Management specialization subjects
for MBA students. Has vast experience in the industry at Crompton
Greaves, Videocon, BPL and Solidaire blue chip companies and also in
academics at Great Lakes Institute of Management as Program Director
and Associate Professor and as Assistant Professor at Loyola Institute of
Business Administration, Chennai. He completed his doctorate from the
Department of Management Studies at Anna University, Chennai in the
area of Customer Relationship Management in Banking industry. He
completed his M.B.A. and M.Sc. Physics from Bharathidasan
University, Tiruchirappalli. His articles are published in many
international and national journals and has presented papers in several
international conferences and nine national conferences.

1. Name: Dr. V.J. Sivakumar

2. Designation: Professor
3. Office Address: Department of Management
Studies, National Institute of Technology,
Tiruchirappalli – 620 015, India.
4. Telephone (Direct) (Optional):
Telephone: 0431 2503707 Extn
(Optional):
Mobile (Optional): 9488058971
5. Email (Primary): vjs@nitt.edu Email (Secondary):
vjsivakumar@rediffmail.com
6. Field(s) of Specialization: Marketing Management

7. Employment Profile

Job Title Employer From To

Currently –Professor NIT, Tiruchirapalli February, Present
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 National Institute of Technology, Tiruchirappalli:
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2014
Head of the Department NIT, Tiruchirapalli Feb. 2014 Feb. 2017
Associate Professor NIT, May, 2010 Feb, 2014

Tiruchirappalli
Assistant Professor NIT, May, 2007 May, 2010

Tiruchirappalli
Associate Professor/Program Director Great Lakes 2005 May, 2007
Institute of
Management,
Chennai.
Assistant Professor Loyola Institute of 1996 2005
Business
Administration
(LIBA), Chennai.
Part-time faculty Bharathidasan 2007
Institute of
Management,
Tiruchirappalli.
Marketing Manager Digivision 1995 1996
Electronics Ltd.,
Chennai
Senior Area Sales Manger Indo Matsushita 1995
Appliances Ltd.
Branch Manager Usha Martin 1995
Telecom Ltd.,
Indore
Marketing Supervisor Crompton Greaves 1993 1995
Ltd. Chennai
Senior Sales Executive BPL SANYO 1992 1993

Ltd., Chennai
Sales Executive VIDEOCON 1991 1992
INTERNATINAL
LTD

8. Academic Qualifications (From Highest Degree to High School):

Examination Board / Year Division/ Subjects

University Grade
Ph. D., in Management Department 2004 (Customer Relationship
of Management in Indian
Management Retail Banking).
studies, Anna
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University,
Chennai.
M.B.A., Bharathidasan 2001 First Marketing Management
University, class
Tiruchirapalli,
India.
M.Sc. in Physics Bharathidasan 1998 First Electronics
University, class
Tiruchirapalli,
India.
B.Sc. in Physics St. Joseph’s 1996 High Physics
College, second
Tiruchirapalli class
12th standard National Hr. 1993 High Maths, Physics,
Sec. School second Chemistry, Biology
class
10th standard Campion Hr. 1991 High Maths, Science
Sec. school second
class

9. Academic/Administrative Responsibilities within the University

Position Faculty/Department/Centre/Institution From To

Professor Guiding Research scholars, teaching Feb. 2014 Present
Marketing Management and
specialization subjects: Sales
Management, Brand Management,
Customer Relationship Management,
Retailing and
Entrepreneurship for MBA students
Head of the Handling administrative activities of February, February,
Department & department 2014 2017
Associate Professor .
Staff co- Rotary club of NIT Tiruchirappalli 2008 2015
ordinator and Rotary Club
of Rockcity,
Co-ordinator NBA accreditation coordinator for 2011 2012
NIT
Tiruchirappalli.
Nodal officer Nodal officer for the All Indian 2011 2018
Survey for higher
education, MHRD, Government of
India.
Hostel warden National Institute of Technology, 2009 2013
Tiruchirappalli,
India.

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Admissions Department of Management Studies, 2009 2011

coordinator National
Institute of Technology,
Tiruchirappalli, India.

10. Academic/Administrative Responsibilities outside the University

Position Institution From To

Recognized as a Madras University 2005 currently
supervisor by
Madras University
for guiding doctoral
(Ph.D.) candidates.
Organizer Organizing the Great Lakes / December
NASEI international marketing 2007
conference as co-chairman along
with Dr. Seenu V. Srinivasan in
Chennai, India.
Program Director For the Executive MBA at Great 2006 2007
Lakes Institute of Management,
Chennai.
Research coordinator LIBA 2004 2005
In-charge of the Great Lakes Institute of 2006 2007
library and Management,
purchases Chennai
Admissions LIBA 2001 2004
coordinator
Public Relations LIBA 1998 2001
Officer

11. Awards, Associateships etc.

Year of Award Name of the Award Awarding Organization

12. Fellowships

Year of Award Name of the Fellowship Awarding From To

Organization (Month/Year) (Month/Year)

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13. Details of Academic Work

(i) Curriculum Development : As HoD for the Management Department, NITT - 2016
(ii) Courses taught at Postgraduate and Undergraduate levels: For PG level: Marketing
Management Concepts and Design, Marketing Management Planning and
strategy, Marketing Management, Sales Management, Brand Management,
Product Management, Retailing Management, Business Analysis and IT
consulting in Marketing, Customer Relationship Management, Entrepreneurship,
For UG level: Marketing Management, Entrepreneurship
(iii)Projects guided at Postgraduate level: 200 MBA projects
(iv) Other contribution(s)

14. Details of Major R&D Projects

Duration Status
Funding
Title of Project From To Ongoing/
Agency
Completed
Co- Principal Investigator of Indo- UK Indo- UK 2012 2014 Completed
(UKERI) funded research project Preparing (UKERI)
Graduates for Business Life during to 2014.
Conducted finishing school classes during
December 3rd to 15th, 2012.
A study on the challenger strategies for TVS TVS 2006 Completed
Electronics Ltd.
A comparative study on Airbus and Boeing TVS 2006 Completed
A comparative study on Dell and other leading TVS 2006 Completed
computer manufacturers
A study on Tata Automobiles TVS 2006 Completed
Conducted a Knowledge Management & TVS April, April, Completed
Innovation workshop for 25 Technical 22 26
Directors of NIC (National Informatics Centre) 2013 2013

15. Number of PhDs guided/ongoing

Name of the PhD Title of PhD Role (Supervisor/ Co- Year of Awarded/
Scholar Thesis Supervisor) Award ongoing
Mrs. M. Hemalatha “Modelling Supervisor 2010 Awarded
Clearance Sales
Shopping
Behaviour”
Mrs. C. Padmavathy “CRM Supervisor 2012 Awarded
effectiveness:
Its dimensions
and effect on
customer
outcomes in
retail banking”
Dr.Prasanth Chobdar “Mobile Supervisor 2018 Awarded
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shopping Apps
Adoption Cross-
cultural View
extending
the unified
theory of
acceptance and
use of
technology2”
Mrs. Pavithra Supervisor Awarded
Dr. B.Issac Johny Supervisor Awarded
Dr. Ajitha Soundarraj Supervisor 2019 Awarded
Dr. Amrutha Supervisor Ongoint
Dr. Ramesh Supervisor Awarded
Mrs. Nancyprabha Supervisor Ongoing
Pushparaj
Mr. Bhuvaneskumar. Supervisor Ongoing
A
Mrs. Kabila Supervisor Ongoing

16. Participation in Workshops/ Symposia/ Conferences/ Colloquia /Seminars/ Schools etc.

(mentioning the role)

Date (s) Title of Level of Role Event Venue

Activity Event (Participant Organized by
(Internat /Speaker/
ional/ Chairperso
National n,Paper
/ Local) presenter, Any
other)
August, Measuring International Participant NIT, NIT
2016 the Trichirappalli Tiruchirappal
Performance li
in Higher
Educational
Institutions
September, Pedagogyfor National Participant IIM, IIM,
2014 Teaching Kozhikode Kozhikode
management
students
26th July. Business National Participant Christ Christ
2013 Analytics College, College,
convention Bangalore Bangalore
25th to 1st World National Participant National at New Delhi
28th Summit on Board of
March, Accreditation Accreditation

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2012 at New Delhi

January in-country National Participant Colombo Teacher
9th and program on plan Staff Training
13th, 2012 Accreditation College for College,
and Technician Chennai
Certification education in
of TVET collaboration
institutions with National
Instituteof
Technical
Teachers’
Trainingand
Research,
MHRD,
Government
of India
22nd & Supply Chain National Participant DOMS, DOMS,
23rd Workshop NITT. NITT.
Jan, 2011
11th Effectiveness National Chairperson Annamalai Annamalai
August, of using case University University
2010 studies in
teaching
management
students
17th Thesis Report National Chairperson International Allana
December, writing conference Institute
2009 on of
Management Mgt.
Research Science,
Poona
26th to Faculty National Participant Case Indian
28th quality Research Institute
September, improvement society of of
2008 workshop on India Technology,
Case method Chennai,
of Teaching India
10th Oct, Leadership National Chairperson Rotary club
2007 skills
8th March Golden National Participant Madras Chennai,
2006 Jubilee Management India
Women’s Association
Annual
convention
3rd and Golden National Participant Madras Chennai,
4th Jubilee Management India
February Annual Association
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2006 convention
on “India the
unbound”
21st Annual National Participant Madras Chennai,
&22nd convention Management India
Jan, 2005 on “Beyond Association
Creating
Value”
26th e-Learning: National Participant Madras Chennai,
November, Current Management India
2004. trends and Association
challenges
23rd Jan, National HR National Participant LIBA Hotel Taj
2004. conclave on Coromandel,
“Building Chennai.
World Class
Organization
for India Inc.
– HR
prospective
February, national National Participant LIBA Chennai,
2004 banking India
seminar on
“The
Challenges
and
Opportunities
for Banks in
the next
decade”
22nd to Faculty National Participant AICTE XIME,
23rd April, Improvement Bangalore,
2004 Programme Karnataka
on Case
Study writing
30th July Seminar on National Participant Madras Chennai,
2003 “Innovative Management India
marketing Association
strategies”
5th seminar on National Participant LIBA Chennai,
January “Retailing India
2003 Management”
19th Jan, seminar on National Participant LIBA Chennai,
2003 Corporate India
Governance
20th & International National Participant The School M.O.P.
21st Dec, Conference of Business, Vaishnav
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2002 on Services College

Marketing for
Women
Chennai.
18th to Faculty National Participant AICTE T.A. Pai
22nd Nov, Quality Management
2002 Improvement Institute,
Programme Manipal,
on the Karnataka
Innovative
Pedagogical
Tools in
Teaching
Marketing
Mgt.
6th to 8th National National Participant All India New Delhi
September, Management Management
2001. Convention Association,
“Building New Delhi
Sustainable
Competitive
Strength”

17. Workshops/ Symposia/ Conferences/ Colloquia/Seminars Organized (as Chairman/

Organizing Secretary/ Convenor / Co-Convenor)

Title of Activity Level of Event Date (s) Role Venue

(International/
National/ Local)
Great Lakes / NASEI Organizing the Great 2007 co-chairman Great Lakes
international marketing Lakes / NASEI Institute of
conference international Management,
marketing Chennai
conference as along
with Dr. Seenu V.
Srinivasan in
Chennai, India.

18. Invited Talks delivered

Topic Date Inviting Organization

Customer Relationship 25th September, 2016 Holy Cross College,
Management Tiruchirappalli
Trends in Marketing 1st October, 2014 St. Joseph’s College,
Tiruchirappalli
Leadership 20th July, 2008 Rotary Club of NITT
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Retailing 1st September, 2007 MGR College of Engineering,

Chennai
CRM 2nd March, 2003 RBI, Chennai

19. Membership of Learned Societies

Type of Membership (Ordinary Organization Membership No. with

Member/ Honorary Member / Life date
Member )

20. Academic Foreign Visits

Country Duration of Visit Programme

London, UK 10 days UKIERI Project
New York, USA 5 days Conference

21. Publications

(A) Refereed Research Journals:

Volume Page
Author(s) Title of Paper Journal (No.) numbers Year
Ramesh, S., S. Natarlajan and Fatigue life Archives of Civil and 360-364 2019
V.J. Sivakumar improvement on Mechnaical Engineering 19
20Mn Cr5 steel
through surface
modification for
auto transmission
application
Ramesh, S. , S. Natarajan and Performance Journal of Surface 2020
V.J. Sivakumar Enhancement of Engineering and Applied
Powertain shaft Electrochemistry
through carbo-
nitriding Surface
Treatment
Prasanta Kr. Chopdar* and Impulsiveness and Int. J. Business Innovation
V.J. Sivakumar its impact on and Research
behavioural
intention and use of
mobile shopping
apps: a mediation
model

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Prasanta Kr. Chopdar, V.J. Understanding Journal of Indian Business 2018

Sivakumar psychological Research
contract violation
and its
consequences on
mobile shopping
applications use in a
developing country
context
Prasanta Kr. Chopdar, Nikolaos Mobile shopping Computers in Human 2018
Korfiatis, V.J. Sivakumar apps adoption and Behavior
perceived risks: A
cross-country
perspective utilizing
the Unified Theory
of Acceptance and
Use of Technology
Prasanta Kr. Chopdar & V. J. Understanding ISSN: 0144-929X 2018
Sivakumar continuance usage
of mobile shopping
applications in
India: the role of
espoused cultural
values and
perceived risk,
Behaviour &
Information
Technology
Sivakumar V.J. Staffing in International journal of civil Volume 8, 2017
construction Engineering Technology Issue 10
management
companies in
overseas projects
Sivakumar V.J. Labour management International journal of civil 8(2) 358-363 2017
in construction Engineering Technology
management in
developing
countries
Sivakumar V.J. and B. Issac What Happens after International Journal of Volume 14 2017
Johny consumption? Role Economic Research
of Autobiographical
Memory
Experience,
Nostalgia and
Evangelizing
Sivakumar V.J. STAFFING IN International Journal of Civil Volume 8, 2017
CONSTRUCTION Engineering and Technology Issue 10
MANAGEMENT (IJCIET),
COMPANIES IN
OVERSEAS
PROJECTS
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Ajitha, S. & Sivakumar V.J., Understanding the Journal of Retailing and 39 103-113 2017
effect of personal Consumer Services
and social value on
attitude and usage
behavior of luxury
cosmetic brands
Sivakumar V.J. Labour International Journal of 8(2) pp.358- 2017
Management in Civil Engineering and 363.
Construction Technology
Management in the
Developing
Countries
Sivakumar V.J. and Adopting analytic International Journal of 12(1) 80-93 2017
Padmavathy. C hierarchy process to Business Innovation and
prioritize banks Research
based on CRM
effectiveness – The
customer
perspective
Sivakumar V.J. and Amritha The Indian Retail International Journal of Vol. 6 Issue 2015
Sundar makes headway- Recent Scientific Research 7
pulling out all the
stops
Sivakumar
V.J. andAmritha E-Commerce
Sundar inIndia – Innovative Journal Vol. 3,
with its of Business Issue 1 2015
whole bag of Management
tricks
Adopting
analytic
hierarchy
Sivakumar process to
V.J. and Padmavathy.C prioritize banks International Journal
based on CRM of Business Innovation
effectiveness – andResearch 2014
Thecustomer
perspective
Padmavathy.Cand International Journal
SivakumarV.J. ofCustomer
Relationshi 3(1), 1-
Marketing 17 2012
and
Management

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Measuring
Effectiveness
ofCustomer
Padmavathy.Cand Relationship Volume
Sivakumar V.J. Management 30
inIndian International Journal Number
Retail ofBank Marketing 4 2012
Banks
Hemalatha, M., Moorthi, A Neural
Y.L.R. and Sivakumar, NetworkModel
V.J. for Clearance
Sales International Journal Vol. 4,
Outshopping ofBusiness Excellence No. 3 263-282 2011
Behavior
Predicting
the Business
Hemalatha, Opportunity
M. and Sivakumar,V.J. of aCollege International Journal
in UAE ofIndian Culture and
using Business Management 2012
Feasibility
Study
Approach
M. A decision- International Journal
Hemalatha, P.Sridevi and Support Business and Vol.3,
System EmergingMarkets No. 2 158-176 2011
applicationin
retail store
V.J. location model: a
Sivakumar case study of
hypermarket in
emerging
markets
Hyper Market
industry in Dubai
M. Hemalatha and Dr. V.J. – An evaluation The International Journal Vol.7, Num
Sivakumar using AHP of Applied Management 1
2010
Technique and Technology
M. Hemalatha and V.J. Modelling International Journal of
Sivakumar clearance sales Business Information
Shopping Research centre V5, N6/7
2010
Behavior
Modelling
M. Hemalatha and V.J. clearance sales
Sivakumar store loyalty International Journal Vol. X, No.
behavior of Business Excellence Y
2009
Indian
shoppers
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Retail event
Hemalatha.M and Dr. V.J. satisfaction International Journal of
Sivakumar measurement Indian Culture and Vol.2, No.6
model: an Indian Business Management
654-669 2009
context
Segmentation of
Hemalatha.M and Dr. V.J. Indian shoppers International Journal of Vol.3, No.6
Sivakumar based on Store Business Innovation and 651-669 2009
attributes Research
Ram Subramanian, Pradeep
Gopalakrishna and
Sivakumar V.J
North American case Volume 18,
TATA TETLEY research association, number 1
MERGER Sedona, Arizona
76 2004
Mrs. M. Hemalatha, Mrs. P. Journal of Contemporary
Sridevi and Dr. Multiattribute Research in
V.J. Sivakumar analysis of the Management Vol. 3;
2008
retail store No. 3
location decision
Mrs. M. Hemalatha, Mrs. P. Journal of Contemporary
Sridevi and Dr. Data Mining Research in Management
V.J. Sivakumar Application in Vol. 3;
2008
Retailing No. 3
Impact of Management Vol.1,
Sivakumar V.J. Technology in Matters Issue 4 2005
Retailing
Sivakumar V.J. and Changing Management Vol.1,
Vishal Times–24/7 - Matters Issue 3 2004
Case Study on
Titan
Sivakumar V.J. and Dr. Peeru
Mohamed Customer Management Matters Vol.1, No.6
Retention in 2003
Banks
Sivakumar V.J. and
Dr. Peeru Mohamed Reading the Management Matters Vol.1, No. 5
Bank Customer 2002
Sivakumar V.J. and
Dr. Peeru Mohamed eCRM in Banks Management Matters Vol.1, No. 4
– An empirical 2002
study
Study of
Sivakumar V.J. and Dr. Peeru consumer Management Matters Vol.1, No.3
Mohamed awareness and 2001
perception of Fa
range of
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body care
products

Sivakumar V.J. and Dr. Peeru

Mohamed Management Matters Vol.1, No.3
CRM in Retail 2001
Banking
Sivakumar V.J. and Dr. Peeru Relationship
Mohamed marketing in a Management Matters Vol.1, No.2
competitive 2001
environment

(B) Conferences/Workshops/Symposia Proceedings

Conference
Author(s) Title of Abstract/ Paper Title of the Theme Venue Year
Proceedings
V.J. Sivakumar Physical vanity under The Mystique of Int. Singapore 2018
and Ajitha S psychosocial values and its Luxury Brands conference.
relationships with purchase Conferen
intention towards Luxury
Cosmetic Brands: skin tone
and age as a moderator
variable
Ajitha, S., & Does counterfeiting North American IIM Indore 2017
Sivakumar V.J. overrule the marketplace? – Society for Int.
Consumption practices and Marketing conference.
Social consequences: Education in India
exclusion and inclusion (NASMEI) Summer
Marketing
Conference, 2017,
IIM Indore
Chopdar Prashanta Manifestions of 11th NASMEI Decembe
Kr., & Dr. V.J. psychological contract International Int. Great Lakes, r, 2017
Sivakumar violation influencing word Marketing conference. Chennai
of mouth intention of Conference
mobile shopping apps:
retailer reputation as
moderator
Dr. V.J. Role of after sales service 7th NASMEI 27th &
Sivakumar & in Brand Equity with International Great Lakes, 28th
B.Issac special reference to Marketing Int. Chennai Decembe
Johny Laptop users. Conference conference. r, 2013
Rajadurai 2013 in India.

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Customer focus in the 27th &

Dr.V.J. commercial department 7th NASMEI 28th
Sivakumar & A. of Indian railways- A International Great Decembe
Clement Customer relationship Marketing Int. Lakes, r, 2013 in
Barnabas Management perspective Conference conference. Chennai. the
2013 in
India.
Developing a Conceptual
Model for Customer
Dr. V. J. Relationship Organized by IIM
Sivakumar & C. Management AIMS, Eighth Int. Ahmada bad 2nd Jan,
Padmavathy Effectiveness AIMS conference. 2011.
International
Conference
Modeling Customer
Dr. V. J. Relationship
Sivakumar and Management Int. BIM, 13th Feb,
C. Padmavathy Effectiveness, ATHENAEUM conference. Trichy 2011.
2011.
Dr. V.J. Linkages Between CRM Fifth International conference. Delhi. May 20th,
Sivakumar and effectiveness, Customer conference on 2011
C. Padmavathy satisfaction and customer services
loyalty; Indian retail management.
banking context
“Evaluating Integrated 5th and
Sivakumar V.J. Marketing The International IIM, 7th
and Karthik Communication with conference on Int. Ahmeda bad January,
Saravana Raj G respect to Hotels” Marketing in conference. 2011.
Emerging
Economies
3rd International
marketing Great Lakes
conference Institute of
conducted by Manage ment, 18th –
“Intergenerational North American Chennai 19th,
Influences – A key source Society for Int. Decembe
V.J. Sivakumar of Brand Equity”, Marketing conference. r, 2009.
Education in India
and Koter-
Srinivasan center
for
Research in
Marketing
Jamal
Mohame d
A Structural Equation International College,
V.J. Sivakumar Modelling Approach to conference on Tiruchir 24th –
and M. Clearance sales shopping Mathematical Int. appalli, 25th July,
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Hemalatha Behaviour Methods and conference. India. 2009.

computation
Bharathi dasan
Institute of
Manage ment,
Tiruchir
Sivakumar V.J. appalli, 14th and
and “Emerging competitive 3rd International India. 15th
Balasubrahman scenario in India Power conference on Int. February,
yan M.P equipment market” Management conference. 2009.
research
International Great Lakes
marketing Institute of
conference Manage ment, 22nd –
“Ambush Marketing- conducted by Chennai. 23rd,
Attack and counter attack North American Int. Decembe
Sivakumar V.J. strategies” Society for conference. r, 2008.
Marketing
Education in India
and Koter-
Srinivasan center
for
Research in
Marketing
Yale- Great
Lakes center
for Manage
ment
Research, 21st
“TATA Motors and 3rd International Int. Chennai, India Decembe
Sivakumar V.J. Nano” Research seminar conference. r, 2008.
the international
conference on T.A. Pai
“The Role of Technology Services Manage ment 15th and
in Building Brand equity- Management Institute, 16th
with specific reference to “Process and Int. Manipal, India February,
Sivakumar V.J. Retailing” Technology: Key conference. 2008.
dreivers of
customer focused
Services
Management”
The Great
Lakes Institute
of Manage
ment,
Sivakumar V.J. Chennai. 23rd
and Hemalatha. “Shopping tourism for the international Int. Decembe
M Building Brand India” research seminar conference. r, 2007
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Brand India
Sivakumar V.J., “Unique destination The Great 21st and
Prasanna Mohan proposition for India – An NASMEI Int. Lakes, 22nd
raj and Indian Perspective of international conference. Chennai. Decembe
Elancheran. J Destination branding” marketing r, 2007
conference
“The role of Dubai The Great 21st and
Sivakumar V.J. shopping Festival in NASMEI Int. Lakes, 22nd
and Hemalatha Promoting Retail Business international conference. Chennai. Decembe
M in Dubai” marketing r, 2007
conference
The Great 21st and
Sivakumar V.J. NASMEI Int. Lakes, 22nd
and Hemalatha “One-to-one Marketing” international conference. Chennai. Decembe
M marketing r, 2007
conference
Sriram
Institute of
Sivakumar V.J., Manage ment, 21st and
Hemalatha M the Factors influencing International Int. Chennai. 22nd
and Sridevi. P retail choice formats Marketing conference. Septembe
Conference r, 2007.
Sriram
Institute of 21st and
Sivakumar V.J., Manage ment 22nd
Hemalatha M “Market Basket Analysis The International Int. at Septembe
and Sridevi. P in Retailing” Marketing conference. Chennai. r, 2007.
Conference
Kumarar ani
Department of Meena 3rd
Quality Management and Business Internation Muthiah January,
Sivakumar V.J Sustenance Administration al seminar College of arts 2007.
and Economics and science,
Chennai
IIMT,
Grugaon
“Building sustainable , at Radisso n 11th and
competitive strength in Hotel, Delhi, 12th
the Banking industry – Int. India. March,
Sivakumar V.J the role of KCRM” Services conference. 2005
Management
Dr. V. J. Effect of Customer
Sivakumar and Relationship Management
Padmavathy.C effectiveness on customer National National SIMS,
satisfaction Chennai
Pavendar
Bharathidasan

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National College of
Sivakumar V.J The Antecedents of Retail Conference on Engineering &
Store Equity Trends in Current National Technology, 2009
Management Tiruchirappalli
practices
Sivakumar V.J.,
Hemalatha M Multiattribute analysis of National
and Sridevi. P the Retail Store location conference on National PSGIM 2007
decision business research
Sivakumar V.J.,
Hemalatha M Datamining application in National
and Sridevi. P Retailing conference on National PSGIM 2007
business research
National
Indian IT Multinationals conference on
Sivakumar V.J. Opportunities and Indian SRM School
Challenges Multinationals National of 2006
Opportunities and Management
Challenges
Sivakumar Conference on
V.J IGLOO TV Dip Case National XIME, 2004
Study Bangalore
AICTE sponsored
Sivakumar Customer Retention in national seminar Annamalai
V.J. and Peeru Service Sector on Customer National University 2003
Mohamed Service
Excellence
Sivakumar UGC sponsored
V.J. and Peeru The Goal of CRM National National Madras 2003
Conference University

(C) Books & Monographs

Author(s) Title of Book/Monograph Name of Year of ISSN/ISBN
Publishers Publication Number
C. Padmavathy Contributed one Macmillan
and Dr. V. J. chapter in the edited Publication
Sivakumar book entitledTowards
Managerial Excellence:
Challengesand Choices
Sivakumar V.J. Strategic issues relating First Edition,
and Dr. Peeru toECRM in banks – Excel Books,
Mohamed. H The perspective of New Delhi.
Bankersand Customers

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