EXPERIENCE OF WORKING WITH RAM

TRADERS : A PLYWOOD STORE

Submitted to:

CHITKARA BUSINESS SCHOOL

In partial fulfilment of requirements for the award of degree of

Bachelor of Business Administration (P)

Batch – 2021-24

Session: 2023-24

Submitted by: Supervised by:

Navroop Singh Dr. Tanvi Jindal

2120991159
INTERNSHIP OFFER LETTER
INTERNSHIP COMPLETION LETTER
 DECLARATION ON THE AUTHENTICITY OF THE REPORT

I, “Navroop Singh”, hereby declare that the work presented herein is genuine work
done originally by me and has not been published or submitted elsewhere.
Experience is accurate and that I worked in the company for the duration given in
the certificate.

Any literature, data or work done by others and cited in the report has been given
due acknowledgement and listed in the reference section.

NAVROOP SINGH

2120991159
 ACKNOWLEDGEMENT

Firstly, I would like to thank Mr. Ranjit Singh, for giving me the opportunity of an internship
within the organisation..

I would also like to thank all the people that worked along with me and showed their patience
and openness to create an enjoyable working environment.

I am highly indeed to Mr Sudip Chakraborty (manager) and Bhag singh (assistant manager),
for the guidance and facilities provided to accomplish this internship.

I am extremely great full to my department staff members and friends who helped me in
successful completion of this internship.

NAVROOP SINGH

BBA(Professional)

2120991159
 TABLE OF CONTENT

PARTICULAR PAGE NO.

Executive Summary 1-2

Introduction 3

Company profile 4-6

Industry profile 7-10

Organisation structure 11-13

Product profile 14-27

Chapter-2 28-37

Chapter-3 38-40

Chapter-4 41-42

Chapter-5 43-44

Chapter-6 44-45

Chapter-7 45-47

Chapter-8 47-52
 CHAPTER - 1

Executive Summary

This Internship Project has been undertaken for the partial fulfilment in the sixth semester of
the Bachelor’s Degree in Business Administration (BBA) from Chitkara University, Punjab.
This internship has been undertaken by Navroop Singh, student of Chitkara University,
pursuing bachelors of business administration in a plywood enterprise named RAM
TRADERS. This enterprise is located in Mandi district of Himachal Pradesh. The internship
in this enterprise was offered and selected considering my interest in the company and
plywood sector.

The plywood market in India is expected to witness significant growth in 2024. This growth
can be attributed to various factors such as the increasing demand for plywood in the
construction industry, the rising popularity of plywood furniture, and the overall growth of
the real estate sector.

One of the driving forces behind the growth of the plywood market is the construction sector.
As urbanization continues to rise, there is an increased demand for housing and infrastructure
development. Plywood is widely used in construction for applications such as flooring,
roofing, walls, and partitions. Its durability, strength, and versatility make it a preferred
choice for builders and contractors.

Additionally, the demand for plywood furniture is on the rise. With changing lifestyles and
preferences, consumers are opting for stylish and durable furniture options. Plywood offers a
wide range of design possibilities and is known for its strength and stability. As a result, it is
increasingly being used in the manufacturing of furniture items such as beds, cabinets, tables,
and chairs.

In terms of the real estate sector, the growth of affordable housing projects and the
development of commercial spaces contribute to the demand for plywood. As more
residential and commercial buildings are constructed, there is a need for high-quality
plywood for interior and exterior applications.

Innovation and technological advancements are also shaping the plywood market in India.
Manufacturers are investing in research and development to introduce new and improved
plywood products. These innovations include fire-resistant plywood, moisture-resistant
plywood, and eco-friendly plywood options. Such advancements cater to the evolving needs
of consumers and provide them with more choices in the market.

Sustainability is another important aspect of the plywood market. With increasing

environmental concerns, there is a growing demand for plywood made from sustainable
sources. Forest certification programs and responsible sourcing practices are gaining
importance in the industry. Consumers are becoming more conscious of the environmental
impact of their choices and are opting for plywood products that are eco-friendly.

Government regulations and policies also play a role in shaping the plywood market. The
Indian government has implemented regulations to ensure the quality and safety of plywood
products. Compliance with these regulations is essential for manufacturers to operate in the
market.

My main role in this internship was recording the sales of the company and attending the
customers at front desk and providing them the desired product according to their needs.

The role of front desk executive was the primary role in the company including major
responsibilities like answering the calls and redirecting them to the managers and their
assistants.

INTRODUCTION

Process of choosing a company:

I was able to find an offline internship at Ram Traders, Mandi. This business enterprise deals
in plywood and hardware items. One of the main reason of applying here was my personal
interest in the field of plywood and I believe that this organisation could definitely help me
and improve my knowledge and skills. Working here, turned out really favourable for me as
they helped me to gain more knowledge on plywood and other materials they were dealing
with, the managers here were professional regarding their work and this really helped me a
lot in adapting good changes.

AREA:

I was already interested in the area of front desk executive and cashier and thankfully was
offered the same role in the organisation. The role of front desk executive at the firm was
quite extensive, but I adapted the change due to my interest in the same. It provided me a
great insight of customer wants, how to initiate conversations with customers, how to deal
with different clients which will be helpful for my improvement in future job place.

COMPANY PROFILE

ORIGIN:

Ram Traders, one of the leading and biggest plywood store in district Mandi of Himachal
Pradesh. This company is a private limited and was started at a small scale. The idea of
running this business came with the view of shortage of plywood stores in the market. The
marketing skills and customer relationship lead to the development of the company under the
guidance of Mr. Avtar Singh.

BACKGROUND AND INCEPTION:

Ram Traders is a business organisation which deals in plywood, mica, sun mica, doors, pvc
panels, wooden flooring, HDHMR board, moulding, hardware and aluminium. This
organisation has been started by Mr. Avtar Singh in the year 1998, who earlier just ran a
small shop of medicines owned by his father. He did not had enough money to study after the
10th class so he began to help his father in medicine shop, which was not making enough
money for him and his family but after many years of struggle and savings from his father’s
medicine shop, he discovered a need and potential of running a plywood and hardware store
in Mandi (H.P) because people were not having much access to these products in this district
of Himachal Pradesh and even the competition was not much higher during that time so he
decided to open this firm. He started the business with only two small shops in the beginning
and employing two workers in the shop but after 2 years of opening this organisation, he
earned a great amount of profit and nowadays his business is working very well. In recent
days, his business is handled by his son Mr. Harinder Singh, who is having a great knowledge
about the functioning of business and has completed his senior secondary education in
commerce background. He is the new owner of this firm and has extended this business to
about 10 shops and 2 basements in today’s date. The firm has a good reputation and goodwill
in the market because it deals in all the original and genuine products. People who have used
their products show their response through online reviews.

GROWTH:

Ram Traders has over 25 years of existence in the market. It has played an important role in
providing the plywood and other home materials for the people residing in Mandi and also
contributed in the growth of Indian Plywood market. In the early years of the company, it
deals only within two main products: plywood and mica. The company has made huge
progress dealing within more than 15 products in today’s date including- doors, plastic matt,
hardware, aluminium, mica, plywood, heavy density boards, laminated sheets, plastic panels,
wooden flooring and many more.

This firm was earlier started on a rented place making it difficult to sustain profits and
manage expenses and salaries. Now, this firm has self-owned shops with triple the amount of
land as compared to the time when it was started.

EXPANSION AND DEMAND:

Ram Traders became a quick success in the market and the demand of its products increased
readily since its introduction. There was a huge demand for the hardboard and it even rose
higher than the supply of hardboard. So, in order to meet the increasing demand, the company
decided to increase the budget which led to a huge supply and inventory. The company was
extended to about 30% in the year 2012 and in today’s date, the company analysis only 60%
growth and expects to increase the growth percentage by 2030. The company also
experienced a huge demand in plastic products like pvc doors and panels, which also
contributes a portion of profit in the company.

VISION, MISSION AND QUALITY POLICY:

VISION:

The main vision of Ram Traders is to remain the best plywood and hardware store in Mandi
(H.P)

MISSION:

The main mission of Ram Traders is to provide the best customer satisfaction through quality
and customer care, to protect, promote as well as safeguard the interest of customers. Also to
improve the products sold through finding the best manufacturer in the segment. Moreover,
to provide a boost in the plywood and hardware market and contribute to economy growth of
the nation.

QUALITY POLICY:

The main quality policy of Ram Traders is to assure the quality of the products, which it is
introducing in the local market by rechecking every product and after that displaying it for
the customer to purchase.

ANNUAL SUMMARY OF THE ORDERED PRODUCTS:

Plywood (in lakhs): 15

Hardboard (in lakhs): 10

HDHMR Board (in lakhs): 7

Sun Mica (in lakhs): 11

Doors (in thousands): 77

PVC Panels (in lakhs): 9

Wooden Panels (in lakhs): 5

Aluminium (in lakhs tonnes): 50

Sanitary (in lakhs): 2

Laminated sheets (in lakhs): 10

Moulding (in lakh feet): 40

VISUALS OF WORKPLACE
 INDUSTRY PROFILE

INDUSTRY PROFILE:

Trees are one of the greatest gifts given to the man by the nature. Nature raises trees just like
a mother who brings up her children, making each tree as a separate individual, just like
humans. It is amazing to see the natural abstract of time, colour and texture of wood. Trees
are natures one of the most prized treasures given to man. They provide man with shelter,
fuel, medicines. Trees can be cut and made into sticks, war tools, and build vehicles of
transportation like ship. The trees have significantly played a large role in man’s journey of
conquering the seas and to fly in the air. According to archaeologist, man’s cultural and
economic progress can be traced in the art of wood veneering. Relics found in ancient Egypt
and Chinese tombs dating from 2000BC indicate that veneering combines a new figure and
beauty. Veneer was used in Greek to beautify the furniture. Today veneers produced from
mass production technique build over 80% of furniture.

HISTORY OF PLYWOOD INDUSTRY:

India is rich in its forest wealth. It has a huge land area under forests. All varieties of forest
growth are found in India. They range from tropical hardwood to high altitude coniferous
forests. However present India is facing increasing threat of the depletion of forest resources
due to increase of population, greater demand for furniture, more land used for construction
of buildings and other causes. So due to this various steps are taken by the Government of
India, NGO’s to increase tree plantation, conserving the natural forest and meet the demand
for wood and wood products of India’s domestic as well as international markets. It was
more than 75 years since plywood industry was started in India. It was started on a modest
scale. In the year 1906-07 plywood was imported in India and it was valued over Rs 30 lakhs.
The imports of plywood rose after this in a steady manner and in the years1924-25 it was
worth Rs 90 lakhs. Tea industry in West Bengal, Assam and Kerala was steadily developing
in that period of time and it was thought that plywood industry of India should be developed
as it can play a major role in production of tea chests mainly for the exports of the tea. In the
period from 1923-25 the growth of the plywood industry in India was steady but slow. It did
not dramatic increase for the next few years.

GROWTH AND DEVELOPMENT OF PLYWOOD INDUSTRY IN INDIA:

In India the plywood Industry consists of small, medium and large scale manufactures. They
have also played a crucial role in the overall development of India in terms of social and
economic development. Forests are one of the main natural resources of India. In India
plywood was initially used to make tea boxes for exporting tea to Europe and it helped in
overcoming the complaints of tanning of tea, change in colour, lack of proper packing for
transportation. Second World War was an important event in the growth of plywood industry
in India. With the outbreak of Second World War there was increased demand for
manufacturing of tea chests. So it increased the demand for suitable timber and this intern
lead to the increase in the growth of plywood industry in India in a significant rate. Various
experiments were made in forest research institute and it was found out that plywood made
from Indian timbers were as good as imported products and thus various modern factories
were set up in places like Bangalore, Baliapattanam, Dandeli and Bihar.

PLYWOOD INDUSTRY IN POST INDEPENDENCE PERIOD:

In years 1948-50 India was the net importer of plywood mainly plywood used for making tea
chest was mainly imported to India. In these years plywood industry in India witnessed
diversification of plywood products like commercial plywood, decorative plywood, marine
and air craft plywood etc. during the 90’s India was manufacturing more than 140 million
square meters of plywood types and earning approximately over Rs 900crore. Plywood
industry has mainly grown in large and medium scale sectors. The growth in small scale
industries is not as high as the large or medium scale. This industry provides employment to
over 1 lakh people and has total investment over 700 to 900crores.

TRENDS IN PLYWOOD INDUSTRY:

Plywood industry also has severe competition from inside. Many companies suffer due to this
and are implementing reduction in costs and increasing the efficiency simultaneously. There
is foreign competition as well looking to increase their strength of their domestic production
through specialization of product. Many of the manufactures have obtained or are applying
for ISO 9000/90002 certification.

FUTURE OUTLOOK FOR PLYWOOD INDUSTRY:

Indian plywood industry has a bright and shining future. In the past 15-25 years the increase
in plywood products has been on the increase not only in India but all over the world. So it
opens a whole new market of opportunities and growth for plywood industries. They should
also focus on improving the products they make simultaneously not compromising their
quality. New plywood products are well accepted by the market in both India and abroad. At
present time the industry is producing more wood than they have in the last 20 years.
Plywood gives a more natural look and finish and it is the only non- cement wood composite
that can be fully utilized in external and marine conditions. So overall the Indian plywood
industry has come a long way since its inception, and it can be said that it has a very bright
future in the coming years.

PLYWOOD INDUSTRY:

The necessity of making plywood arises out of the inherent defect in the wood. Unlike
normal wood that is available purely in nature that is used, plywood is more like an
engineered wood panel made from a thin layers of wood veneers assembled with grain
direction of adjacent veneer as right angled to each other with layer of synthetic resins,
adhesive and pressured under high heat pressure, thus imparting a great degree of strength.
The plywood is dimensionally stable and has strongest sheet material weight ratio. It is
designed especially for sturdiness and strength. Plywood is three times stronger than normal
timber for the same use. However plywood industry also faces certain problems and
challenges. This industry has become victim of a misconception. It is assumed that plywood
industry is excessively using our natural resources. This is a false misconception as plywood
industry as it plays an excellent role as economic substitute of solid wood thus prevention of
natural forest and ecology.

USES OF PLYWOOD:

1. Sheds and cladding are made from plywood

2. It may be used for wall panelling, flooring and furniture
3. Shuttering boxes used in construction industry are made from shuttering plywood
4. Marine plywood can be used underwater as it has waterproof adhesive.
OVERALL ORGANISATIONAL CHART OF RAM TRADERS:

MANAGING DIRECTOR

GENERAL MANAGER

MARKETING MANAGER ACCOUNTS OFFICER

WORKS MANAGER
 WORKERS

AUTHORITY AND RESPONSIBILITY

1.MANAGING DIRECTOR

 Overall control of the organization and has the final authority in decision making.
 Has the ultimate responsibility for product quality.
 Chairing for the management review meeting.
 Ultimate responsibility for total quality management.

2. GENERAL MANAGER

 He coordinates and controls all the activities related to purchasing in the firm.
 To take any corrective and preventive measure in non following of management
system.
 To plan and organise the overall management in the company.
 He has to take the overall report from all the departments and report to managing
director.
 Plays key role in the functioning of the company.

3. MARKETING MANAGER

 Co-ordinates with the other departments to effectively analysis the feedback of

customers.
 To make and formulate the marketing strategies of the company’s products based on
feedback/ research in consultation with top management.
  Preparation of the marketing policies and programs in order to support the marketings
trategies of the company regarding various products.
 Developing and strengthening the relationships with customers, dealers and
distributors.
 Gather ideas, suggestions and opinions about the product and service provided by the
company from the customers.

4.ACCOUNTS OFFICER

 The overall responsibility of the finance department of the company is associated

with the accounts officer.
 He is liable to record all the cash and online entries in the financial records of the
company.
 Correctly recording each transaction and matching the purchase and sale transaction
to avoid any penalties.

5.WORKS MANAGER

 Maintain the process control in the plywood division.

 Carry out the process and technological improvements.
 Has the responsibility of the stores and material identification.
 Issuing work orders for the workers.
 Assuring fair work practices and no mistakes at the workplace.

6.WORKERS

 They take orders from their department’s manager.

 They have to finish the work at a specific time and to perform the tasks within the
guidelines issued by the manager.
 They also receive bonus and incentives for their dedication during work hours like
day-time meals, transportation facility and many more.
PRODUCT PROFILE

1. MARINE PLYWOOD:

Marine plywood is manufactured from durable face and core veneers, with few
defects so it performs longer in both humid and wet conditions and resists
delaminating and fungal attack. Its construction is such that it can be used in
environments where it is exposed to moisture for long periods. Each wood veneer will
be from tropical hardwoods and have negligible core gap, limiting the chance of
trapping water in the plywood and hence providing a solid and stable glue bond. It
uses an exterior Weather and Boil Proof (WBP) glue similar to most exterior
plywoods.

‘Kitply’ is the most selling and popular brand sold at Ram Traders.

2. AIRCRAFT PLYWOOD:

Aircraft plywood, also called airplane plywood, is the top grade durable
plywood. Aircraft plywood can be very thin birch plywood or hardwood plywood .
The thinnest general plywood may be as thin as 1.8mm . But aircraft plywood can be
1mm thin .
The face veneers and inner plies for aircraft plywood are free of open defects.
However, tiny sound tight knots are allowed in the face plies. Gaps and voids are not
allowed in core layers . Usually the back veneers are a little worse than the face
veneers because a few tiny defects are allowed in the back veneers . But the back
veneers can be the same good grade as face veneers .

The adhesives used in the manufacture of aircraft plywood shall be WBP phenol
formaldehyde, WBP melamine formaldehyde, which are thermosetting glues . The
 species for producing aircraft plywood are birch, mahogany, hard maple, beech,
walnut, and many more.

Aircraft plywood are durable, strong and lightweight . Aircraft plywood can be used
in the manufacturing of aircraft, boats, furniture, model airplanes, model boats,
musical instruments, toys and wooden crafts.

The specifications of aircraft plywood:

Thicknesses : 1.0mm, 1.2mm, 1.5mm, 1.8mm, 2.0mm, 2.5mm, 3mm, 4mm,
5mm .

‘Century plywood’ was the best selling plywood at Ram Traders under this segment.

3. HARDBOARD:

Hardboard is a thin sheet product, as low as around 3mm and up to 8mm, often used
as a backboard for furniture, it is sometimes used as underlay for floor fit-outs but not
for laminates (which require denser HDF products). It is a rigid and relatively
cheap product but prone to damage by moisture and damp. As with
any composite fibre product care should be taken when cutting and
appropriate equipment used.

Hardboards are formed with wood fibre and made by high pressure compression and
temperature during a pressing process.

These are made by reducing steamed wood into fibres and by using the natural lignins
as a binder during the pressing process. Depending on the degree of pressing
involved, and hence the final density of the panel, the product is termed soft board or
hardboard.

The production of composite board products generally uses one of two processes; a
dry process and a wet/dry process. The former uses synthetic binders, often
formaldehyde-based agents or glues, to bind the wood fibres under pressure. The
latter might use steam and pressure along with increased levels of natural binders
to glue or cement the wood fibres together to form a board. There are also a number
 of variations in between the two processes and the environmental impacts of the two
types of process can be significant, so it is worthwhile asking about manufacturing
details.

Raw and lacquered hardboard panels are used in many applications including
construction, packaging, furniture, upholstery, toys, and automobile and caravan
interiors.

Hardboard is often required for packaging of fruits, vegetables and mineral water
bottles because it is a natural product.

Hardboard brands available at Ram Traders:

 Western India Plywoods

 Vision Media
 Greenply
 Centuryply.

‘Action Tesa’ is the best selling hardboard brand at Ram Traders.

4. SHUTTERING PLYWOOD:

Shuttering plywood is a term quite commonly used in the construction industry. The
shuttering process – pouring the concrete into moulds – cannot happen without using
shuttering plywood. This is a kind of plywood which is designed in a way to prevent
concrete from coming out of the mould. This material is not used for aesthetic purposes,
but to hold concrete till it densifies to form a solid structure. It is weather resistant and
doesn’t stick to the concrete itself.
It is like any other plywood or wooden panel, created using thin veneers layered on top of
each other and glued together. Veneers are laid in such a way that their grains run
perpendicular to each other. If constructed properly, they have high strength. This kind of
construction ensures that they are high in strength and would not split when used for
construction. Shuttering plywood manufacturers provide these materials in different
thickness and sizes to meet different construction demands.

Shuttering plywood is used for outdoor applications. So, they are naturally water
resistant, do not warp or rot. Also, the glue used to make the shuttering plywood is
resistant to water penetration to ensure strength and durability. This kind of plywood can
be reused, albeit with some precautions. They should be cleaned carefully and stored in a
cool, dry place.
Shuttering plywood can also have a smooth and attractive outer veneer of higher quality
than those used in the inside layers. This type of surface is usually needed for clean and
attractive construction where aesthetic matters the most. However, plywood requires
regular sanding and finishing after every use. Shuttering plywood which doesn’t feature a
clean surface is not meant for aesthetic purposes. It is less expensive than the polished
ones.
Construction professionals use temporary wood or metal supports to hold shuttering
plywood in place. Once the plywood is in place, concrete is poured into the mould to give
it the desired shape. 12mm Shuttering ply is quite popular in the construction industry for
moulding concrete.

Shuttering plywood available at Ram Traders:

 Eko wood
 Today
 Austin
 Green ply
Best selling shuttering plywood at Ram Traders is ‘Eko Wood’

5. SUN MICA:

Sun mica is a decorative laminate layer that is placed on top of wood design furniture.
The laminate sheets began with a thickness of 1mm. Sun mica laminate sheets now come
in various colours, patterns and styles. There are over 456 different colours and textures.
 Sun mica laminates are available in thicknesses ranging from 0.6 to 1.5mm, making them
appropriate for a wide range of applications.

The standard sheets manufactured in India are 8 ft by 4 ft. However, some manufacturers
provide different sizes, depending on the use. Sun mica laminates are among the most
common brands, although Formica, GreenLam Laminates, Century, Durian, Sundek,
Aica, and Merino Laminates are also popular.

Some features of sun mica:

 The Sun mica sheet design is one-of-a-kind, giving rooms a distinct appearance.
 The Sun mica sheets are made entirely of phenolic materials.
 The product comes with an 11-year guarantee against colour fading.
 It is resistant to the elements, as well as harsh temperatures.
 It is anti-bacterial, as well as anti-fungal.
 It is very resistant to scratches.
 It is resistant to cracking.
 It is stain-resistant, making it ideal for usage in the house.
 It is steam resistant and can be used in kitchen furniture without issue.
 Carpenters are generally well-versed in its application.
 Sun mica sheets are widely used by architects, interior designers and home owners.

There are several types of sun mica sheets available in the market, including:

 Solid colour sun mica

 Wood grain sun mica
 Metallic sun mica
 Digital print sun mica

Best selling sun mica at Ram Traders: ‘Virgo’

6. DOORS:

PINEWOOD DOORS:
 Pinewood is useful in crafting furniture and other types of carpentry work. Among woodworkers, it’s a
budget-friendly material. Even then, it’s lightweight and has an attractive grain that makes it
appropriate for aesthetically pleasing woodwork.

Properties:

 The material features light colour, generally creamy white. While the shades differ from white
to yellowish, the grains with knots are darker.
 Pinewood isn’t entirely resistant to rotting. That’s why the Pine Wood Flush Door
Manufacture treats the material with chemicals before fabricating products.
 Pinewood isn’t resistant to termite attacks, either. Naturally, it requires treatment before using
for exterior purposes.
 Pinewood is easy to work with and finishes perfectly with machines and handheld tools. The
softness of the surface also makes it suitable for drilling screws or driving in nails.

PVC DOORS:

A PVC door is one made from polyvinyl chloride. Polyvinyl chloride comes in both
rigid and flexible forms. Today, rigid polyvinyl chloride is used to fabricate most
doors that are on the market, though some doors are also standard PVC.

PVC doors are popular throughout the world in residential homes and
commercial buildings. The specific qualities of PVC doors mean that they will
not work in every situation.

Pros:

1. Weather and Sound Resistance – Vinyl doors are not susceptible to moisture
and have good insulation properties to keep your home comfortable and quiet.
2. Cost – Purchase vinyl doors for less than comparable doors of wood or metal.
3. Maintenance – PVC doors do not rust, warp, or crack. These do not require the
constant maintenance of wood or metal doors.
4. Fire Resistant – uPVC is a fire-resistant material.
Cons:

1. Appearance – PVC doors do not have the texture and weight of natural wood or
metal, so these doors have the same visual appeal.
2. Strength – Vinyl doors are not as strong as wood or metal doors of the same
size.
3. Durability – uPVC doors will last for around three decades but will not last as
long as a well maintained wooden door.
4. Style – Vinyl doors are not as popular, so the options for style and color are
limited.

Best selling doors at Ram Traders – Sintex

7. PVC PANEL:

PVC panels are made from a rigid pvc, a synthetic plastic polymer known for its
durability, Versatility and cost effectiveness.

Some specifications of PVC panels:

- Standard sizes: 8 feet by 4 feet (244 cm by 122 cm) or 10 feet by 4 feet (305 cm by
122 cm).
- Thickness: around 8-10 millimeters.
- Fire resistance: PVC panels are known for their fire-resistant properties.
- Durability: They are durable and can withstand wear and tear.
- Chemical and stain resistance: PVC panels are resistant to chemicals and stains.
- UV resistance: They are resistant to fading and discoloration when exposed to
sunlight.
- Easy installation: PVC panels are easy to install, either by gluing or using a tongue-
and-groove system.
- Water resistance: They are water-resistant, making them suitable for wet areas.
 - Low maintenance: PVC panels require minimal maintenance and can be easily
cleaned with a damp cloth.

Types of PVC panels:

- Solid PVC panels: These are solid and uniform in colour, providing a sleek and
modern look.
- Embossed PVC panels: These panels have textured patterns or designs, adding
visual interest to the surface.
- Printed PVC panels: These panels feature printed designs, such as wood grain or
decorative patterns, mimicking the look of other materials.
- Laminated PVC panels: These panels have a layer of laminate on top, offering
enhanced durability and resistance to scratches.
- 3D PVC panels: These panels create a three-dimensional effect with raised patterns
or designs, adding depth to the walls.

Embossed and 3D PVC panels are the best selling ones at Ram Traders.

8. WOODEN PANELS:

Wooden panels also known as Wood grain PVC panels, are a popular type of PVC panels
that copies the appearance of real wood.

Wooden panels are designed as the duplicate look of the natural grain and texture of various
wood species, including oak, pine, and walnut. They offer the warmth and beauty of Wood
without the maintenance cost.

Wooden panels can be used in various interior spaces like living rooms, bedrooms, kitchens
and even commercial places like restaurant and offices. They can be installed on walls and
ceiling And even as a decorative accent.

Some of the brands available at Ram Traders are:

 Wall affairs
 Delpro
 Fasade

9. ALUMINIUM:

Aluminium is a versatile and widely used metal.

Aluminium is known for its lightweight nature. It weighs about one-third of the
weight of steel, making it easier to handle and transport. It has high tensile strength,
which means it can withstand significant force and pressure without easily deforming
or breaking. Aluminium has excellent corrosion resistance. It forms a protective
oxide layer on its surface when exposed to air, which helps prevent rust and corrosion.
This property makes it suitable for outdoor applications and in environments with
high moisture or chemical exposure.

Aluminium is an excellent conductor of heat. It quickly and efficiently transfers heat,

making it commonly used in applications such as heat sinks, cookware, and HVAC
systems. Aluminium also has good electrical conductivity. It is used in electrical
wiring, power transmission lines, and various electrical components. Aluminium is
highly versatile and can be easily shaped, formed, and fabricated. It can be extruded,
rolled, or cast into different shapes and sizes, making it suitable for a wide range of
applications. Aluminium is used in various industries and applications, including
construction (windows, doors, roofing), transportation (car bodies, aircraft parts),
packaging (cans, foils), electronics, and more.

Aluminium products available at the company were:

 Aluminium Sheets: These are flat, thin pieces of aluminium available in

different thickness and sizes. They are commonly used in construction,
automotive and manufacturing industries.
 Aluminium Bars: Aluminium bars are solid, cylindrical pieces of aluminium
available in various diameters and lengths, commonly used in construction and
electrical applications.
  Aluminium Extrusions: Extruded aluminium profiles were available in
different sizes and shapes including angles, channels, tubes and T-section.

Most demand able sizes of sheets were- 1mm and 2mm whereas most selling
angles were of size 25*25mm and tubes of 50mm.

10.LAMINATED SHEETS:

Laminated sheets are a type of material that consists of multiple layers bonded
together. They are commonly used in various applications such as furniture, flooring,
countertops, and cabinetry. Laminated sheets are available in a wide range of sizes,
colours, and patterns, allowing for customization and versatility in design. They are
often made by bonding a decorative layer (such as a printed paper or vinyl) to a
substrate material (such as plywood or particleboard) using adhesive or heat. The
laminated sheet offers durability, moisture resistance, and an attractive finish.

Laminated sheets are resistant to scratches, stains, wear and tear, making them ideal
for furniture that experiences regular use. These are designed to be moisture-resistant,
making them suitable for use in areas experiencing high humidity, such as kitchens
and bathrooms. They come in a wide range of colour and pattern allowing the
customer to select from diverse design option. They are the more affordable in
comparison to solid wood or other premium materials.

Different type of laminated sheets available at the enterprise:

1. High-Pressure Laminate (HPL): HPL laminates are made by applying high heat and
pressure to multiple layers of kraft paper impregnated with resin. They are known for
their durability, resistance to scratches and impact, and a wide range of design
options.
 2. Low-Pressure Laminate (LPL): LPL laminates are created by applying heat and
pressure to a single layer of decorative paper impregnated with resin. They are
generally more affordable than HPL laminates but may be less resistant to wear and
tear.

3. Wood Veneer Laminates: These laminates consist of thin slices of real wood veneer
bonded to a substrate material. They provide the natural beauty and grain patterns of
wood while offering enhanced durability and stability.

4. Thermally Fused Laminate (TFL): TFL laminates are created by fusing a

decorative layer with a melamine-impregnated resin to a substrate material through
heat and pressure. They are known for their cost-effectiveness, durability, and ease of
maintenance.

Most demanding sheets were HPL sheets due to their long life and best quality.

11.MOULDING:

Moulding is a decorative trim that is used to enhance the appearance of walls,

ceilings, or furniture. It comes in various shapes and sizes, and it's often made from
materials like wood, MDF, or polyurethane. Moulding is installed to add architectural
detail and style to a space, giving it a more finished and polished look.

Types of moulding at the store:

1. Crown Moulding: This type of moulding is typically used to add a decorative touch
where the walls meet the ceiling. It can create an elegant transition and enhance the
overall aesthetic of a room.

2. Baseboard Moulding: Baseboard moulding is installed along the bottom of walls,

providing a finished look and protecting the wall from scuffs and damage. It comes in
various styles and heights to complement different interior designs.
 3. Chair Rail Moulding: Chair rail moulding is installed horizontally on walls,
typically at chair height or slightly higher. It serves both a decorative and functional
purpose, protecting the walls from chair backs and adding visual interest.

4. Casing Moulding: Casing moulding is used to trim doors and windows, providing a
clean and finished look. It can enhance the architectural appeal of your home.

5. Picture Rail Moulding: Picture rail moulding is installed near the ceiling and is
designed to hang artwork or picture frames using hooks and wires. It offers a flexible
and stylish way to display artwork without damaging the walls.

CHAPTER – 2

REVIEW OF LITERATURE

LITERATURE REVIEW

This report includes my personal experience of internship period at Ram Traders. It has been
purely a practical exposure to real business in general and front desk executive in particular.
Through the entire tenure of this internship I have learned the practical implication of
corporate sector work as a cashier also. The learning process has been very fruitful for me.

I must say that after completing my academics in business administration, I was quite
familiar with the business environment, but through this practical exposure that is the
internship tenure at ‘Ram Traders’ which enabled me to get an in depth sight of reality show
of business world. Here I came to know about the real techniques and skills of a front desk
executive and the real picture of this role in corporate world.
Some key attributes I experienced during this internship period were:

1. Responsibilities as a front desk executive: The key responsibilities as a front desk

executive in the plywood store included tasks such as greeting customers, answering
phone calls, managing appointments, and maintaining a tidy reception area.

2. Customer service skills: This included topics like effective communication,

problem-solving, and maintaining a positive attitude when assisting customers.

3. Professionalism and etiquette: Research literature that discusses the significance of

professionalism and etiquette in my role as a front desk executive. This included
guidelines on punctuality, and maintaining a professional demeanour when interacting
with customers and colleagues.

4. Organisational skills: Explored resources that highlight the importance of

organisational skills as a front desk executive including managing paperwork,
scheduling appointments, and maintaining an efficient workflow at the front desk.

5. Multitasking abilities: Research literature that discusses the need for multitasking
abilities in the role of a front desk executive. This can include information on
handling multiple phone calls, greeting customers, and managing administrative tasks
simultaneously.

6. Problem-solving techniques: Look for resources that provide problem-solving

techniques specifically relevant to front desk executives. This can include strategies
for resolving customer complaints, handling difficult situations, and finding solutions
to various challenges that may arise.

7. Technology proficiency: Explore literature that emphasises the importance of

technology proficiency for front desk executives. Look for information on using
computer systems, managing databases, and utilising software applications to
streamline tasks and enhance efficiency.
8. Interpersonal skills: Research resources that discuss the significance of strong
interpersonal skills for front desk executives. This can include topics such as active
listening, empathy, and effective communication with customers and colleagues.

9. Conflict resolution and customer satisfaction: Look for literature that

explores effective conflict resolution techniques and strategies for ensuring customer
satisfaction. This can include information on handling customer complaints,
addressing concerns, and going the extra mile to exceed customer expectations.

10. Communication skills: Research literature that highlights the importance of strong
communication skills for front desk executives. Look for resources that discuss
effective verbal and written communication techniques, active listening skills, and the
ability to convey information clearly and concisely.

11.Product knowledge: Explore literature that emphasises the significance of product

knowledge for front desk executives in a plywood store. Look for resources that
provide insights into different types of plywood, their features, benefits and
applications. Good knowledge of products definitely helps in understanding customer
queries and assisting them.

12. Time management: Look for resources that discuss the importance of effective
time management for front desk executives. This can include information on
prioritising tasks, managing appointments efficiently, and ensuring smooth operations
at the front desk.

13. Conflict resolution techniques: Research literature that explores different conflict
resolution techniques specifically relevant to front desk executives. This can include
strategies for handling difficult customers, resolving disputes, and maintaining a calm
and professional demeanour during challenging situations.

14. Upselling and cross-selling: Explore resources that highlight the role of front desk
executives in upselling and cross-selling products or services. Look for information
on techniques to promote additional offerings to customers, increasing sales and
revenue for the plywood store.
15. Building customer relationships: Look for literature that emphasises the
importance of building strong customer relationships for front desk executives. This
can include information on techniques for creating a personalized experience,
remembering customer preferences, and fostering loyalty.

16. Problem escalation procedures: Research resources that discuss the procedures for
escalating complex or unresolved issues to higher-level management. This can
include information on when and how to involve supervisors or managers to ensure
timely resolution.

17. Continuous learning and development: Explore literature that emphasises the need
for front desk executives to engage in continuous learning and professional
development. Look for resources that discuss the importance of staying updated on
industry trends, product knowledge, and customer service best practices.

18. Teamwork and collaboration: Look for resources that highlight the significance of
teamwork and collaboration for front desk executives. This can include information
on working effectively with colleagues, supporting each other, and fostering a
positive work environment.

19. Emotional intelligence: Research literature that discusses the role of emotional
intelligence in the success of front desk executives. Look for information on
understanding and managing emotions, empathising with customers, and maintaining
a positive and supportive attitude.

20. Crisis management: Explore resources that discuss the importance of crisis
management skills for front desk executives. This can include information on
handling emergency situations, communicating effectively during crises, and ensuring
the safety and well-being of customers and staff.

And as a cashier I experienced and learned many skills listed below:

1. Cash handling best practices: Research literature that discusses the best practices
for cash handling in retail settings. Look for information on how cashiers should
count and verify cash, handle different forms of payment, and ensure accuracy in
transactions.

2. Sales and upselling techniques: Explore resources that highlight effective sales
techniques for cashiers. Look for information on how cashiers can engage customers,
recommend additional products, and upsell to increase sales and customer
satisfaction.

3. Customer engagement and relationship building: Research literature that

emphasises the importance of customer engagement and relationship building for
cashiers. Look for information on how cashiers can create a welcoming atmosphere,
build rapport with customers, and enhance the overall shopping experience.

4. Efficient transaction processing: Look for resources that discuss strategies for
improving transaction processing efficiency. This can include information on
scanning barcodes, handling discounts and promotions, and utilising technology to
streamline the checkout process.

5. Cash management and security: Explore literature that addresses cash management
and security measures for cashiers. Look for information on how cashiers can
safeguard cash, prevent theft, and follow proper cash-handling protocols to maintain
store security.

6. Effective communication skills: Research resources that highlight the importance

of effective communication skills for cashiers. Look for information on how cashiers
can communicate clearly, listen actively to customer needs, and provide accurate and
helpful information about products and services.

7. Problem-solving and conflict resolution: Look for literature that discusses problem-
solving and conflict resolution skills for cashiers. Find information on how cashiers
can handle customer complaints, resolve conflicts, and find solutions to ensure
customer satisfaction.
 8. Attention to detail and accuracy: Explore resources that emphasise the significance
of attention to detail and accuracy for cashiers. Look for information on how cashiers
can ensure accurate pricing, handle returns and exchanges, and maintain proper
documentation to minimise errors.

9. Adaptability and flexibility: Research literature that highlights the importance of

adaptability and flexibility for cashiers. Look for information on how cashiers can
handle busy periods, manage multiple tasks simultaneously, and adjust to changing
customer demands.

10. Continuous learning and development: Look for resources that emphasise the
value of continuous learning and development for cashiers. Find information on how
cashiers can stay updated on product knowledge, industry trends, and new
technologies to enhance their performance and contribute to the store's success..

Conclusion of L.R

The key responsibilities as a front desk executive in the plywood store included
greeting customers, answering phone calls, managing appointments, and maintaining
a tidy reception area. Customer service skills, such as effective communication,
problem-solving, and maintaining a positive attitude, were also crucial for front desk
executives. Professionalism and etiquette, being punctual, and maintaining a
professional demeanour, are highlighted in the literature. Organisational skills,
multitasking abilities, problem-solving techniques, technology proficiency, and strong
interpersonal skills are also important for front desk executives. Additionally,
effective conflict resolution and ensuring customer satisfaction are key aspects of the
role.

Additionally, as a cashier my main responsibilities included ringing up customer

purchases, handling cash transactions, processing credit card payments, and providing
 excellent customer service. Moreover, handling customer inquiries and concerns with
a friendly and helpful attitude.

CHAPTER – 3

SCOPE OF THE STUDY

SCOPE OF STUDY:

This project has been undertaken by me to gain an in depth knowledge on plywood industry.
This project also helped me to improve my professional skills and expertise. It helped to
boost my confidence on professional ground by dealing with a high profile corporate and
engaging with customers. As for the company’s benefit is concerned, this project helped the
company to know it’s market condition and level of competition.

Also it helps in creating awareness to consumers regarding plywood quality and in promotion
of their services. In order to accomplish the objectives of the project a survey has been
conducted amongst the purchasers of the plywood. The survey is based on
questionnaire filling method. The survey is restricted to the information of quality and
genuineness of products between sellers and buyers.

TYPE OF RESEARCH:

1. OBSERVATIONAL RESEARCH:
 This method involves observing and documenting customer behavior, such as
how they interact with different plywood products, what features they
prioritize, and how they make purchasing decisions. By observing customers
in real-time, i gathered valuable insights that helped in store's merchandising
strategies and product offerings.

For example: observing the most preferred sizes of plywood by customers can
help to order that particular size of plywood in bulk compared to other sizes of
plywood.

2. QUALITATIVE RESEARCH:
This method involves conducting interviews or focus groups with customers,
suppliers, or industry experts to gather in-depth insights and opinions.
Through open-ended questions and discussions, I was able to uncover valuable
information about customer preferences, product satisfaction, market trends,
and potential areas for improvement.
Example: collecting the data by analysing sales records and tracking the
number of units sold for each brand over a certain period of time. After that,
calculating the market share of each brand by dividing the sales of each brand
by the total sales of all brands. This quantitative approach can help by
providing a clear understanding of which brand is the most preferred by
customers, helping the store make informed decisions about which brands to
stock and promote.
 CHAPTER-4

OBJECTIVES OF STUDY

OBJECTIVES OF RESEARCH:

1. To Understand the different types and grades of plywood available in the market.
2.To Identify the specific features and characteristics of each plywood type.
3. To Assess the suitability of different plywood types for various applications and projects.
4.To Determine the pricing and cost factors associated with different plywood options.
5. To Evaluate the durability, strength, and performance of different plywood types.
6. To Identify any environmental considerations or certifications related to plywood
production.
7. To Explore the availability and sourcing options for different plywood types.
8. To Provide recommendations for the best plywood options based on specific project
requirements.
9. To Stay updated on the latest trends and innovations in the plywood industry.

ADDITIONAL OBJECTIVES ON THE BASIS OF CUSTOMER

PREFERENCE ON PLYWOOD THICKNESS:

1. Determining the most preferred plywood thickness among customers.

2. Identifying any variations in preferences based on customer demographics (age,
profession, etc.).
3. Assessing the impact of plywood thickness on customer satisfaction and purchasing
decisions.
4. Providing recommendations for stocking and promoting specific plywood thickness
options based on customer preferences.
5. To Inform product development and marketing strategies to align with customer
preferences.
6. Identifying potential opportunities for differentiation and competitive advantage based on
customer preferences.

CHAPTER – 5

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY:
It includes collection of data.

DATA COLLECTION METHOD:

Data collection is an important step in the research process, as it helps gather the necessary
information to answer research questions and make informed decisions.

Types of data collection method:

1. Primary Data
2. Secondary Data

PRIMARY DATA:
This involves gathering new and original data for research. This method could
includes conducting surveys with customers to gather their preferences and feedback,
directly observing customer behavior in the store, and conducting interviews with
customers and store staff to gain insights into their plywood preferences and
purchasing patterns. Primary data collection provides firsthand information that is
tailored to the research objectives.

SOURCES:

- Surveys: By creating questionnaires and asking customers about their plywood

preferences, satisfaction, and suggestions.

- Observations: By directly observing customers in the store, provides direct insights

into their behavior, such as which types of plywood they prefer the most and how they
interact with other products.

- Interviews: Conducting one-on-one or group interviews with customers and store

staff can provide valuable qualitative data about their experiences, needs, and
opinions.

SECONDARY DATA:
This involves gathering existing data that has already been collected by other sources.
Secondary data collection methods includes reviewing industry reports, market
research studies, and literature on plywood preferences, sales trends, and customer
behavior. The existing data can provide valuable context, historical information, and
supporting evidence. Secondary data collection is often more cost-effective and time-
efficient compared to primary data collection.

SOURCES:

- Industry Reports: Looking for reports published by industry, organisations or market

research firms that provide data on plywood sales, market trends, and consumer
preferences.

- Government Data: Government agencies that collects and publish data related to the
construction industry, which includes information about plywood usage and demand.
 - Academic Research: Exploring academic journals and research papers that discuss
topics related to plywood, such as manufacturing processes, quality standards, and
customer preferences.

CHAPTER – 6

DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

 PREFERENCE OF CUSTOMERS:

TYPE OF PLYWOOD PREFERRED BY

CUSTOMERS ( IN
PERCENTAGE)
FULLY WATERPROOF 55%

SEMI WATERPROOF 30%

BASIC PLYWOOD 15%

As the table depicts that most customers prefers fully waterproof plywood than the other one
but still the company was having equal stocks of most plywoods. After the survey responses,
it was find out the customers using fully waterproof plywood faces the issue of water leakage
at their homes and offices, so they prefer fully waterproof plywood for long term use and
durability.

On the other hand, the customers using semi waterproof and basic plywood didn’t had any
water leakage problems and the use of plywood at their designated places was for short time
period, also this plywood was cost-efficient compared to waterproof plywood. So, they
preferred semi waterproof and basic plywood.

 USES OF CUSTOMERS:

PLACE OF APPLICATION USAGE (IN PERCENTAGE)

HOME 60%

OFFICE 25%

RENTAL AREAS 15%

On conducting the survey, it was found out that the most common use of plywood by
customers was at their home or for personal use and they preferred good quality plywood for
their own use to ensure durability of the product.
Meanwhile, 25% of customers used plywood for the office use and most of them purchased
good quality plywood while some of them purchased medium quality plywood. The
customers who purchased the plywood for rental areas were only 15% and preferred cost
efficient plywood as it wasn’t for their personal use.

 DIFFERENT AGE DIFFERENT PREFERENCES:

AGE GROUPS PREFERENCES

18-26 LAMINATED SHEETS AND

PVC PANELS

27-40 PLYWOOD AND

HARDBOARD

41-70 WOODEN PANELS AND

MOULDING

After conducting the survey of customers from different age groups, it was depicted that the
young age customers from 18-26 preferred modern designs and new technology products
liked laminated sheets and different varieties of pvc panels. As there was a huge variety in
this segment, which younger generation is mostly fond of that’s why the sale of laminated
sheets and pvc panels was higher among this category

In the age group of 27-40, customers preferred simple and durable plywood for their homes
and other space. They needed the material to sustain for long time so they preferred
hardboard which comes with warranty of 5 years and plywood of top quality.
In the age group of 41-70, customers were mostly fond of wooden designs and old school
material for their homes, so they preferred to purchase wooden panels which add a classic
touch and moulding to make a classic design.

 SATISFACTION OF CUSTOMERS AT RAM TRADERS:

COMPONENTS PERCENTAGE

HIGHLY SATISFIED 40%

SATISFIED 37%

NEUTRAL 15%

DISSATISFIED 6%

HIGHLY DISSATISFIED 2%

Most of the customers at Ram Traders were highly satisfied as they got the product what they
came looking for as well as the staff of Ram Traders also helped the customers by guiding
them which product would be best according to their need.

Some of the customers were neutral as sometimes they get the product what they were
looking for and at often times, the products were out of stock .
Meanwhile, the percentage of dissatisfied customers was low and the reason behind the
dissatisfaction of customer was found out to be the less involvement of staff with customers
during peak time as most of the staff was busy attending other customers and loading
plywood in the jeeps.

CHAPTER – 7

FINDINGS AND SUGGESTIONS

FINDINGS:

1. Thickness Preference: The majority of customers in Mandi, have a

preference for medium thickness plywood. Around 40% of customers opt for
12mm, 35% prefer 18mm, and 25% choose 6mm plywood. So, it is evident that
people have different thickness needs based on their projects.

2. Brand Preferences: About 50% of customers don't have a specific

preference and were open to trying different brands. However, among those
who do have a preference, GREENPLY Plywood takes the lead with 20% of
customers, followed by CENTURY Plywood with 15% and ACTION Plywood
with 10%. These brands have made an impression on the plywood shoppers.

3. Influencing Factors: Quality and durability were the top priorities for 45%
of customers during making their purchasing decisions. Price plays a significant
role for 30% of customers, while 25% consider brand reputation and customer
reviews. It's clear that people in Mandi value long-lasting and reliable plywood
for their projects.

4. Trusted Recommendations: At the store, 70% of customers rely on

recommendations from friends and family when choosing plywood. Word-of-
mouth seems to be a powerful influencer in the decision-making process.
Around 20% of customers do their own research online, and 10% seek advice
from industry professionals.

SUGGESTIONS TO COMPANY:

1. Diversify Thickness Options: As customers have varying preferences for

plywood thickness, the company should consider offering a wider range of
options. This can help in different project requirements and in attracting a huge
amount of customer.

2. Enhance Brand Awareness: As many customers don't have a specific brand

preference, it's important for the company to build brand recognition and trust.
They should invest in marketing efforts to increase brand awareness through
advertising, social media presence, and positive customer testimonials.

3. Emphasise Quality and Durability: As these factors are top priorities for
customers, the company should focus on producing high-quality and durable
plywood. Emphasise these qualities in marketing materials and product
descriptions to attract customers who prioritize longevity.
4. Leverage Word-of-Mouth Marketing: Given the significant influence of
recommendations from friends and family, encouraging satisfied customers to
share their positive experiences. Implement referral programs or incentives to
encourage word-of-mouth marketing and expand the customer base.

5.Provide Online Resources: Recognising that some customers conduct online

research, create informative and user-friendly resources on the company's
website. This can include guides on selecting the right plywood for different
projects, maintenance tips, and customer reviews.

SUGGESTIONS TO CUSTOMERS:

1. Research and Compare: When purchasing plywood, take some time to

research different brands, thickness options, and customer reviews. This will
help you make an informed decision and find the plywood that best suits your
needs.

2. Seek Recommendations: Don't hesitate to ask friends, family, or industry

professionals for their recommendations. They can provide valuable insights
and help you find reliable plywood brands or suppliers.

3. Visit Local Stores: Check out local stores or suppliers in Mandi, Himachal
Pradesh that offer a variety of plywood options. Seeing the plywood in person
can give you a better sense of its quality and suitability for your projects.

4. Utilise Online Resources: Take advantage of online resources to gather

information about different plywood brands, thicknesses, and pricing. Websites,
forums, and social media platforms can provide helpful insights and customer
experiences.

5. Prioritize Quality and Durability: When making your decision, prioritize

quality and durability. Look for plywood that is known for its strength,
resistance to moisture, and long-lasting performance. It's worth investing in
reliable plywood that will withstand the test of time.

RESULT:

For the company

Implementing the suggestions like diversifying plywood thickness options,
enhancing brand awareness, and emphasising quality and durability can lead to
increased customer satisfaction and loyalty. This, in turn, can boost sales and
help the company establish a strong market presence.

For customers
Following the suggestions can result in a better plywood purchasing experience.
By researching, seeking recommendations, and prioritising quality, customers
can make informed decisions and find plywood that meets their specific needs.
This can lead to successful projects, long-lasting durability, and overall
satisfaction with their purchase

LIMITATIONS:

1. Limited Experience: As an intern, I had limited experience in the field of

plywood. This made it challenging to grasp certain concepts or tasks initially.
2. Time Constraints: My internship often had a fixed duration, resulting in a
limited amount of time to complete projects or tasks. Managing my time
effectively and prioritising tasks was crucial in meeting deadlines.

3. Skill Gap: Depending on the nature of the internship, I had to encounter tasks
that required skills which I hadn’t acquired that time. It was important to
communicate with my supervisor to seek guidance for bridging the skill gaps.

4. Adaptability: Every workplace has its own unique culture, dynamics, and
processes. So, adapting to a new work environment was challenging at first.
However, being open-minded, and observant helped me to navigate through
these challenges.

5.Communication: As an intern, I faced the challenges in effectively conveying

my ideas and understanding instructions. However, actively listening, asking for
clarification when needed, and seeking feedback helped me improve my
communication skills.

SWOT ANALYSIS:

Strengths:

1. High-Quality Products: The company is known for producing high-quality

plywood, which gives it a competitive edge in the market.

2. Established Brand: The company has built a strong brand reputation over the
years, which helps in attracting customers and building trust.
3. Skilled Workforce: The company has a dedicated and skilled workforce that
contributes to the production and delivery of quality products.

4. Strong Distribution Network: The company has an extensive distribution

network, allowing it to reach a wide customer base efficiently.

Weaknesses:
1. Limited Product Range: The company may have a limited range of plywood
products, which could restrict its ability to cater to diverse customer needs.

2. Dependence on Raw Materials: If the company heavily relies on specific raw

materials, any disruptions in the supply chain could impact production and lead
to delays.

Opportunities:

1. Market Expansion: The company can explore new markets or regions to

expand its customer base and increase sales.

2. Product Diversification: Introducing new plywood variants or related

products can help the company tap into different customer segments and
increase revenue.

Threats:

1. Intense Competition: The plywood industry may have intense competition

from other manufacturers, which could impact market share and pricing.
2. Economic Factors: Economic fluctuations, such as changes in raw material
prices or customer spending patterns, can pose a threat to the company's
profitability.

CONCLUSION:

The company has strong strengths like high-quality products, an established

brand, and a skilled workforce. However, there are weaknesses in the limited
product range and dependence on supply. There are opportunities for market
expansion and product diversification. The company also faces threats from
intense competition and economic factors.

In conclusion, while the company possesses notable strengths and opportunities

for growth, it should address its weaknesses and be mindful of the competitive
landscape and economic conditions. By leveraging its strengths, capitalising on
opportunities, and implementing strategies to mitigate threats, the company can
position itself for continued success in the plywood market.

REFERENCES:

Books:
o Dr.C.B GUPTA; Human Resource Management; New Delhi; Sultan Chand & Sons, Education
publishers;2008;
o Philip Kotler, Kevin Keller- Marketing Management
o Stephen P Robinsons- Organizational Behaviour

Website:

www.wipltd.com
www.centuryply.com
www.wikipedia.com
www.google.com
www.greenply.com

Interview:
o Survey conducted with the customers
o Personal interview with office staff