Communication Models and Processes
Why Models Matter: Communication models provide frameworks that help us
understand how communication works. They outline the components
involved and how these elements interact, helping communicators
troubleshoot issues or improve their effectiveness.
Linear Model (Shannon-Weaver Model):
This is a one-way model where the sender transmits a message through a
channel to a receiver.
Example: A teacher delivering a lecture, a TV broadcast, or a public
announcement.
Limitation: It doesn’t account for feedback or interaction.
Interactive Model:
Adds the concept of feedback and context to the communication process.
Communication is two-way: the sender and receiver exchange messages,
taking turns.
Example: Email correspondence, classroom discussions.
Limitation: Communication is seen as turn-based rather than simultaneous.
Transactional Model:
Views communication as a dynamic, simultaneous process.
Both participants are sender and receiver at the same time.
Emphasizes the role of shared experiences, culture, and context.
Example: Face-to-face conversations, video calls.
Stages of the Communication Process:
1. Ideation – Conceptualizing the message.
2. Encoding – Choosing words, symbols, or gestures to express the
message.
3. Transmission – Sending the message via a channel.
4. Decoding – Interpreting or making sense of the message.
5. Feedback – Communicating a response.
6. Noise – Any interference that disrupts communication.