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Development Communication Summary

The document outlines the nature of development, emphasizing its multidimensional aspects and the challenges in measuring it, particularly in underdeveloped countries. It discusses core values and prerequisites for development, various theories explaining development processes, and the role of communication in facilitating development. Additionally, it highlights the importance of gender equity and the need for inclusive media strategies in national development efforts.

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tawanazandilesibanda
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12 views3 pages

Development Communication Summary

The document outlines the nature of development, emphasizing its multidimensional aspects and the challenges in measuring it, particularly in underdeveloped countries. It discusses core values and prerequisites for development, various theories explaining development processes, and the role of communication in facilitating development. Additionally, it highlights the importance of gender equity and the need for inclusive media strategies in national development efforts.

Uploaded by

tawanazandilesibanda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Development Communication - Summary

1. NATURE OF DEVELOPMENT

Key Concepts:

- Development: A multidimensional process involving economic growth, social transformation, improved living

standards, and political freedom.

- Underdevelopment: A condition where a country lacks economic, social, or political progress.

- Developed/Industrialized Countries: Nations with advanced economies, infrastructure, and high living

standards.

- Third World/Underdeveloped Countries: Often used (though outdated) to describe countries with low GDP,

poor infrastructure, and limited industrialization.

The Predicament of Measuring Development:

- Development is complex and contextual.

- Quantitative indicators (GDP, literacy, life expectancy) may not reflect qualitative factors (freedom,

happiness, equity).

- Measurement tools may carry Western biases, ignoring cultural diversity.

- Development is both a process and a goal, making it hard to pin down with single metrics.

Common Characteristics of Underdeveloped Countries:

- Low income, high population growth, poor services, dependency, unemployment, instability.

Development vs. Underdevelopment - The Dialectic Paradigm:

- Underdevelopment is shaped by global inequality, not merely its absence.

2. CORE VALUES OF DEVELOPMENT

- Life Sustenance

- Self-Esteem

- Freedom from Servitude

- Integration of Tradition and Modernity


Development Communication - Summary

- Popular Participation

- Gender Equity and Equality

- Qualitative and Quantitative Change

- Ability to Fulfill Basic Needs

3. PRE-REQUISITES TO DEVELOPMENT

- Human Rights Observance

- Mixed Economy

- Indigenization

- Gender Equity

- Democracy

- Sustainability

4. THEORIES OF DEVELOPMENT

a) Modernization Theory (Rostow): 5 stages of economic growth.

b) Dependency Theory (Frank): Global exploitation causes underdevelopment.

c) World Systems Theory (Wallerstein): Core-periphery global structure.

d) Basic Needs Theory (Schumacher): Prioritize basic needs sustainably.

e) ESAPs: IMF-led reforms, often controversial.

f) Sustainable Development Theory: Balance economic, social, and environmental goals.

5. PERSPECTIVES ON DEVELOPMENT COMMUNICATION

a) Schramm's 12 Media Functions: Inform, mobilize, educate, etc.

b) Communication as development interface.

c) Approaches: Four-stage, interpersonal, extension, mass media, localized, centralized, ideological.

6. MEDIA AND NATIONAL DEVELOPMENT


Development Communication - Summary

Functions: Inform, educate, entertain, unify.

Structures: Public, private, community media.

Print: Effective but limited by literacy.

Broadcasting: Radio and TV-broad reach.

Development Journalism: Focuses on social change, voice for the voiceless.

7. PLANNING AND IMPLEMENTING MEDIA CAMPAIGNS IN AFRICA

Theories: Diffusion of Innovations, Two-Step Flow, Agenda Setting.

Types: Health, governance, education.

Steps: Research, Planning, Execution, Feedback, Monitoring, Evaluation.

8. FEMINIST PERSPECTIVES AND DEVELOPMENT

Gender matters in development-must empower both sexes.

WID: Add women into projects.

WAD: Capitalism exploits women.

GAD: Change gender relations.

Promote inclusive, fair media and gender-responsive policies.

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