1

A
RESEARCH METHODOLOGY
OF
TATA MOTORS
EV
THE PROJECT SUBMITTED FOR THE FULFILLMENT OF THE REQUIREMENTS FOR
THE AWARD BACHELOR'S DEGREE IN B.COM (CA)

BACHELOR OF COMMERCE

Submitted By:

Names. Η.Τ.ΝΟ

M.Sai charan. : 599232202

J.Sai sagarika. : 599232224
R.Revathi. : 599232247
V.Ganesh. : 599232254

Under the guidance of

M.RAJASHEKHAR

(HEAD OF THE DEPARTMENT COMMERCE)

Department of commerce SRR DEGREE COLLEGE JANGAON 506167.

KAKATIYA UNIVERSITY WARANGAL ,India

April,2025
 2

CERTIFICATE

I certify that the Project work entitled A RESEARCH METHODOLOGY TATA MOTORS
EV guidance is the original work done by Under my guidance.

Date:

(M.RAJASHEKAR )

DECLARATION

DATE OF SUBMISSION:

We
M.saicharan
J.sai sagarika
R.Revathi
V.Ganesh and

A students of ‘SRI RAJA RAJESHWARI DEGREE COLLEGE, Jangaon’ ‘KAKATIYA

UNIVERSITY’. .hereby declare that we have completed our “A Research Methodology
TATA MOTOR ELECTRIC VEHICLE” for Semester-VI B.com(CA) during the academic
year 2022-2025, the information submitted is true and original to the best of my
knowledge.The project report has not been submitted for any other degree of this
University or any other university.

Date. :
Place:
Signature of Students
 3

ACKNOWLEDGEMENT

I would like to express our special thanks of gratitude to our lecturer “M. RAJASHEKHAR SIR”,
who gave me this opportunity to do this wonderful project entitled “ A RESEARCH
METHODOLOGY TATA MOTORS EVS”. who also helped me in completing this report. Your
willingness to motivate me contributed tremendously to my report.

This report helped me in doing a lot of research on the aforementioned topic and I came to
know about so many new fascinating things. Thanks to everyone. who helped me a lot in
finalizing this report within the limited time frame I want to express my gratitude to all the
people who have given their heart whelming full support in making this compilation a
magnificent experience. With deep sense of gratitude, I would like to thank all faculty
members for their generous help in various ways for the completion of this report.

I am extremely grateful to our faculties for their constant guidance and willingness to share
their online search knowledge that made me understand this study and its manifestations in
great depths and helped me to complete the assigned tasks.
 4

ABSTRACT

Abstract: Tata Motors is actively contributing to a cleaner and healthier environment

through its growing portfolio of electric vehicles (EVs). These vehicles offer
significant environmental benefits by eliminating tailpipe emissions, thereby directly
reducing air pollution in urban areas and mitigating the adverse health impacts
associated with traditional internal combustion engine vehicles. The future growth of
Tata Motors' EV segment appears promising, driven by increasing consumer
awareness, supportive government policies, and advancements in battery technology.
This transition towards electric mobility not only helps in combating bad pollution
and improving overall air quality but also contributes to a more sustainable future by
reducing reliance on fossil fuels and minimizing their associated environmental
footprint. The widespread adoption of Tata Motors' EVs has the potential to
significantly improve the quality of life and public health by fostering cleaner air and
quieter urban environments.
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Content No.of.page

1).Chapter I 06-14
●​ Introduction 06
1). Company holder s 08
2). Need of study 11
3). Research objectives 12
4 ). Study Scope TATA motors 13
5 ). Study of Limitation tata ev 14

2).Chapter II
●​ Research Design 15-26
1.​ Types of research
2.​ Tata research Study Design
3.​ Sampling strategy

3).Chapter. III
•Data collection method
1.​ Primary and secondary data 27-31
2.​ Online survey
3.​ Literature review

4).Chapter. IV 32-42
•Data analysis method and
interpretation

5).Chapter . V
●​ Limitation and Assumption 43-46
1.​ Limited sample size and scope
2.​ Assumption made about the representativeness of
the sample
3.​ Potential biases in data collection and analysis

6).Chapter .VI
●​ Conclusion
●​ Finding 47-52
●​ Suggestions
●​ Bibliography
●​ Question
 6

TATA MOTORS ELECTRIC

VEHICLE
CHAPTER : I

INTRODUCTION

●​ Introduction :-
Withthe current depletion of fossil fuels and its price hike, there is a need
for another energy resource to run the vehicle. The automobile sector is
considering Electric Vehicle as a solution to the industry and
environment in India. Electric Vehicles are the replacement for
petroleum-based vehicles. They are one of the emerging technologies
as well as ceo friendly and viable. The replacement of internal
combustion engines with electric engines will reduce pollution to a great
extent and be profitable to consumers. Many countries around theglobe
have implemented this technology and are contributing towards
betterment of the environment. The world's population is growing at a
rate of about 1.1% annually, which is hurting our natural resources
because more people use up more of the earth's resources as a result of
increased demand Because they don't emit any emissions, electric cars
are better for the environment than traditional automobiles.
 7

Electric cars run on electric motors that are powered by rechargeable

batteries, mostly lithium-ion batteries rather than conventional fuels like
gasoline, diesel, or compressed natural gas. In 2019, approximately
2.1million electric cars were sold worldwide, bringing the total number of
electric cars in the global fleet to a staggering 7.2 million .world is the
largest market for electric vehicles, accounting forapproximately 45
percent of the market. While sales of automobiles have slowed over the
past year, sales of electric vehicles EVs have continued to be good
thanks to various government grants and subsidies. India is one of the
most important markets in the world for automobile manufacturers. India
produced approximately 3.77 million automobiles in2018,a 7.3%increase
from the previous year. In terms of sales, Maruti Suzuki, Hyundai, and
Tata Motors are the major players, with 3.38 million cars sold, or 5%
more than the previous year ..

In India, the major automobile giants that have introduced electric cars
are Hyundai, Tata Motors, Mahindra, and MG Motors . The total sales
figures for all EVs increased by 20% when compared to 2018-2019. In
2019-2020, there were approximately3400 sales of electric cars. This
paper explains in detail how Tata Motors Limited rose to the top of the
electric vehicle market in terms of production and sales
Known sales year 2024 In 2024, Tata Motors remained the top electric
vehicle (EV) seller in India, with sales exceeding 60,000 units, and
overall Indian EV sales increased by 20% to nearly 100,000 units. Tata's
 8

EV sales saw a decline in early 2025, but the company continues to lead
the EV market

.
TATA Company Holder :-

Dear Shareholders,
N Chandrasekaran
Ceo tata group company
Chairman and Non-Executive Director
Natarajan Chandrasekaran is an Indian businessman, born on June 2,
1963. He is the current Chairman of Tata Sons, the holding company of
the Tata Group, a multinational conglomerate headquartered in Mumbai,
India.
Chandrasekaran, also known as Chandra, has had an illustrious career
spanning over three decades. He joined Tata Consultancy Services
(TCS), a subsidiary of the Tata Group, in 1987 and rose through the
ranks to become its CEO in 2009. Under his leadership, TCS became
one of the largest IT companies in India.

In 2017, Chandrasekaran was appointed as the Chairman of Tata Sons,

succeeding Cyrus Mistry. As Chairman, he has been instrumental in
driving the growth and transformation of the Tata Group, which has a
diverse portfolio of businesses, including automotive, steel, hospitality,
and consumer goods.

Chandrasekaran is known for his visionary leadership, strategic thinking,

and customer-centric approach. He has received numerous awards and
recognition for his contributions to the Indian business community,
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including the Padma Bhushan, one of India's highest civilian To achieve

growth in profit, Tata Electric Vehicles can focus on reducing costs and
increasing efficiency. The company can reduce costs by implementing
cost-saving measures in manufacturing and operations, renegotiating
contracts with suppliers, and reducing waste and improving resource
utilization. The company can increase efficiency by implementing lean
manufacturing techniques, investing in automation and robotics, and
improving supply chain management.In terms of company growth, Tata
Electric Vehicles plans to launch new EV models, including the Curve,
Harrier, Sierra, and Avinya, in the coming years ². The company also
plans to expand its presence in the Indian market and
internationallnment's target of having 30% of new vehicle sales be
electric by 2030 is expected to drive growth in the EV market ¹. With the
right strategies and investments, Tata Electric Vehicles can achieve
significant growth in sales and revenue in India.
Here are some key statistics and targets for Tata Electric Vehicles:
-Revenue: ₹9,300 crore in FY24
- Growth rate: 47.5% year-on-year in FY24
- Market share: 73.1% market share in the Indian EV market
- Job creation: 500,000 manufacturing jobs in the next five years
- New launches: Curvv, Harrier, Sierra, and Avinya EV models in the
coming years
- Expansion plans:Expansion of presence in the Indian market and
internationally
- Government target: 30% of new vehicle sales to be electric by 2030
 10

Shailesh Chandra
Managing Director,
Tata Motors Passenger Vehicles Limited & Tata Passenger Electric
Mobility Limited

Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata
Passenger Electric Mobility acknowledged the shifting market dynamics while
continuing to be confident of retaining its pole position in the long term. “Yes, we will
lose some market share in the short term," Chandra acknowledged. "But that's not
the metric we're chasing. Our focus is on the fundamentals—on what it takes to be a
sustained leader in this space."Despite its market share slipping to 62% in 2024 from
73% last year, Tata Motors, India's largest electric car maker, remains confident of
retaining its leadership amid rising competition from players like JSW MG Motor
India, Hyundai Motor India, and Mahindra and Mahindra.Tata Motors' strategy rests
on five core pillars each carefully designed to solidify its position as a market leader,
Chandra said.

•Background information EV :-
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Tata motors Electric Vehicle motors propel the EVs and the rechargeable
battery or other portable energy storage device maintains power supply.
These vehicles are energy efficient, generating emissions and reduced
noise. The different categories of EVs are as follows:
BEV: They have no engine and they use electric motors for propulsion
with batteries as the energy storage device. They depend on external
power points for charging the battery. These vehicles are also known as
plug-in vehicles,

Need of Study

•Market Leadership: Tata Motors is currently the largest EV

manufacturer in India, holding a significant market share. Studying their
strategies provides insights into how to succeed in this rapidly growing
sector.
•Product Portfolio: They offer a diverse range of EVs across different
segments, including hatchbacks (Tiago.ev), compact SUVs (Punch.ev,
Nexon.ev), and a sedan (Tigor.ev), with upcoming models like the
Curvv.ev. Analyzing their portfolio strategy helps understand market
segmentation and product diversification in the EV space.
• Technological Advancements: Tata Motors is investing in developing its
EV powertrains and battery packs, often in collaboration with other Tata
Group companies. Researching their technological choices can offer
valuable knowledge about EV technology localization and innovation.
•Charging Infrastructure: The company partners with Tata Power to
expand both public and home charging infrastructure for EV owners.
Understanding their approach to charging solutions is crucial for
comprehending EV ecosystem development.
•Sustainability Focus: Tata Motors emphasizes its commitment to green
mobility and reducing emissions through its EV offerings. Studying their
sustainability initiatives can provide a model for other manufacturers
looking to transition to electric.
• Consumer Preference: Their EVs are gaining traction due to lower
running and maintenance costs, along with increasing environmental
awareness. Analyzing consumer adoption patterns of Tata EVs can
reveal key drivers for EV acceptance in the Indian market.
 12

• Government Support: Understanding how Tata Motors leverages

government policies and incentives for electric vehicles is important. This
can offer insights into the interplay between regulatory frameworks and
EV market growth.
•Competitive Landscape: Studying Tata Motors' strategies in comparison
to other domestic and international EV players is essential. This analysis
can highlight competitive advantages and areas for improvement in the
EV market.
•Future Roadmap: Tata Motors has plans to expand its EV portfolio
significantly in the coming years. Researching their future product
pipeline and strategic direction can provide a glimpse into the evolution
of the Indian EV market.
• Impact on the Automotive Industry: The success of Tata Motors in the
EV sector is significantly influencing the broader Indian automotive
industry. Studying their impact can help understand the ongoing
transformation towards electric mobility and its implications for traditional
players.

•Research objectives ev :-
The following are the research goals:

•To trace TATA Motors' path, including how its new marketing strategies
brought it back to third place in market share.

• How the company promoted its new products by employing marketing

strategies like the SWOT analysis, marketing mix, and STP analysis.

• To learn how Tata Motors produces electric vehicles at a lower cost.

• To determine whether TATA Motors will be able to maintain its

popularity in the Electric Vehicle market

•The objective of this paper is to understand consumer perception and

the factors important
for the purchase of EVs in India.
 13

• The objective of this study is to know the demand of the consumer for
the electric vehicle. •
To know the acceptance rate of electric vehicles in Lucknow • Consumer
thought about the
electric vehicle.

• History of the electric vehicle NEED FOR THE STUDY: The main
purpose of the current
study is to explore the key factors influencing potential customers' actual
purchase of electric
vehicles, to provide reasonable policy suggestions for the government
and electric
informativeness service benefactors. Based on the planning behaviour
theory, this paper
constructs a framework that affects the actual purchasing behaviour of
electric vehicles.

• Study scope Tata Electric Vehicles:

1.Market Focus : Tata Electric Vehicles will focus on the Indian market,
with plans to expand to international markets in the future.

2.Product Range : Tata Electric Vehicles will offer a range of electric

vehicles, including passenger cars, buses, and trucks, with a focus on
affordable and sustainable mobility.

3.Technology and Charging Infrastructure : Tata Electric Vehicles will

utilize advanced electric powertrain technology and collaborate with
partners to establish a network of charging stations across India.

4.Sustainability and Affordability :Tata Electric Vehicles will prioritize

sustainability, with a focus on reducing carbon emissions, and offer
affordable electric mobility options to a wider audience.

5.Manufacturing and Production :Tata Electric Vehicles will be manufactured

at Tata Motors' facilities in India, with plans to expand production
capacity in the future to meet growing demand.
 14

• limitations of Tata Electric Vehicles:

1.Limited Range and Charging Time : Tata Electric Vehicles may have
limited range and charging time, which can make long-distance travel
challenging.
2.High Upfront Costs : Although Tata Electric Vehicles can offer lower
operating costs, they often come with higher upfront costs, making them
less accessible to some buyers.
3.Limited Charging Infrastructure : India's charging infrastructure is still
in the early stages of development, which can make it difficult for Tata
Electric Vehicle owners to find charging stations.
4.Battery Durability and Replacement Costs :Batteries in Tata Electric
Vehicles may degrade over time, reducing their range and overall
performance, and replacement costs can be high.
5.Limited Model Options: Tata Motors' electric vehicle lineup is still
limited compared to traditional fossil-fuel-powered vehicles, which can
limit buyer choice.
 15

CHAPTER II
Research Design

Tata Motors prioritizes user-centric design, focusing on understanding

Indian consumer needs for EVs. Research addresses "range anxiety" by
optimizing battery performance and charging solutions. Design
incorporates in-car technology tailored to enhance the unique Indian
driving experience. Extensive R&D focuses on advancing battery
technology and electric powertrain efficiency. Market research analyzes
consumer preferences, competitive landscapes, and EV affordability.
Sustainability is a core focus, with research into eco-friendly materials
and manufacturing. Tata Elxsi collaborates on crucial aspects like power
electronics and software development. Design research adapts to Indian
road conditions, emphasizing vehicle durability and comfort. Tata's
design strategy involves creating EVs that are both practical and
aesthetically appealing. Tata is working to increase the availability of
charging infrastructure, which is a key part of their design research.

•TATA EV TYPES OF RESEARCH :

*Electric vehicles:
Tata Motors has unveiled electric versions of the Tata Indica passenger
car powered by TM4 electric motors and inverters, as well as the Tata
Ace commercial vehicle, both of which run on lithium batteries which
launched in 2022.
In 2008 Tata Motors' UK subsidiary, Tata Motors European Technical
Centre, bought a 50.3% holding in electric vehicle technology firm
Miljøbil Greenland/Innovasjon of Norway for US$1.93 million, and
planned to launch the electric Indica hatchback in Europe the following
year. Tata Motors presented four CNG-Electric Hybrid low-floored
Starbuses to the Delhi Transport Corporation, to be used during the
Commonwealth Games. These were the first environmentally friendly
buses to be used for public transportation in India., Tata Motors unveiled
the Nexon EV, an SUV with a 30.2KWh lithium-ion battery and a
consistent range of 312 km on a single charge. It is also equipped with
fast charging technology, which can charge the vehicle from 0% -80% in
 16

60 minutes. With 525 units of Nexon EV sold in India last month. Tata
Nexon EV was the best-selling electric car in India.

•List of Tata electric vehicles:

1.​ Tata Nexon EV

2.​ Tata Tigor EV
3.​ Tata Tiago EV
4.​ Tata Xpre-T
5.​ Tata Punch Ev.
Tata Passenger Electric Mobility is a subsidiary which produces electric
cars under the brand name Tata motors

Curvv.ev
 17

Tiago tata EV :-

*Introduction:
The Tata Tiago Electric Vehicle is a compact electric hatchback.It's a
popular choice for those looking for an affordable electric vehicle.The
Tiago EV offers a great balance of range, features, and price.It's
powered by a lithium-ion battery and has a range of 293 km.
The Tiago EV is available in four variants.Range and
BatteryCapacity:Range:293kmpercharge,BatteryCapac:24kWhlithium-io
n battery,Motors and Performance Motor: Permanent Magnet
Synchronous Motor,Power: 61PS,Torque: 110Nm,Top Speed: 135
km/h,Charging Capacities:,Charging Time: 0-80% in 58 minutes (fast
charging),Charging Type: AC and DC fast charging,Information and
Safety Features:Infotainment System: 5-inch touchscreen,Safety
Features: Dual airbags, ABS with EBD, rear parking camera,Variants
and Price:₹10.49 lakh.
 18

Tigor TATA EV :-

Introduction:
Tata Motors, a leading Indian automaker, offers the Tata Tigor EV.The
Tigor EV is a compact electric sedan designed for eco-conscious
buyers.It offers impressive features, advanced technology, and
sustainability.The Tigor EV is a perfect blend of style, comfort, and
reliability.Tata Motors is committed to innovation and customer
satisfaction.Range and Battery Capacity:Range: Up to 315 km per
charge.Battery Capacity: 26kWh lithium-ion battery,.Motors and
Performance:Motor:PermanentMagnetSynchronousMotor.Power:
61PS.Torque: 110Nm.Top Speed: 120 km/h.Charging
Capacities:Charging Time: 0-80% in 1 hour (fast charging).Charging
Type: AC and DC fast charging.Information and Safety
Features:.Infotainment System: 7-inch touchscreen.Safety Features:
Dual airbags, ABS with EBD, rear parking camera.Variants and Price:
₹14.59 lakh
 19

*Punch TATA EV :-

Introduction:
Tata Motors, a leading Indian automaker, offers the Tata Tigor EV.The
Tigor EV is a compact electric sedan designed for eco-conscious
buyers.It offers impressive features, advanced technology, and
sustainability.The Tigor EV is a perfect blend of style, comfort, and
reliability.Range and Battery Capacity:Range: Up to 315 km per
chargeBattery.Capacity: 26kWh lithium-ion battery,Motors and
Performance:,Motor: Permanent Magnet Synchronous Motor,Power:
61PS,Torque: 110Nm,TopSpeed:120
km/h,ChargingCapacities:,Charging Time: 0-80% in 1 hour (fast
charging),Charging Type: AC and DC fast charging,
Infrome and safety:
Features:,InfotainmentSystem:7-inch.touchscreen,Safety Features: Dual
airbags, ABS with EBD, rear parking cameraIndia
Price(Hyderabad):₹12.49 lakh
 20

NEXON TATA EV :-

Introduction:
Tata Motors, a leading Indian automaker, offers the Tata Nexon EV.The
Nexon EV is a compact electric SUV designed for eco-conscious
buyers.It offers impressive features, advanced technology, and
sustainability.The Nexon EV is a perfect blend of style, comfort, and
reliability.Range and Battery Capacity:Range: Up to 312 km per charge
(XM variant) and up to 437 km per charge (XZ+ and XZ+ Lux
variants)Battery Capacity: 30.2kWh lithium-ion battery (XM variant) and
40.5kWh lithium-ion battery (XZ+ and XZ+ Lux variants)Motors and
Performance:Motor: Permanent Magnet Synchronous MotorPower:
129PSTorque: 245NmTop Speed: 120 km/hCharging
Capacities:Charging Time: 0-80% in 1 hour (fast charging)Charging
Type: AC and DC fast chargingInformation and Safety
Features:Infotainment System: 7-inch touchscreenSafety Features: Dual
airbags, ABS with EBD, rear parking camera, ESP, and hill hold
assistIndia Price (Hyderabad):₹14.99 lakh
 21

Tata Curvv EV

Introduction:
The Tata Curvv is a stunning coupe SUV that's been making waves in
the Indian automotive market. With its striking design, impressive feature
list, and diverse powertrain options, it's no wonder this car is a
compelling choice for many Exterior Design:_ The Curvv boasts a sleek
coupe SUV design, complete with sequential LED DRLs, LED
headlamps, and 18-inch alloy wheels.Interior and Comfort:The cabin is
premium and spacious, with high-quality materials, ventilated front seats,
and a reclining rear seat.Technology and Convenience The Curvv
features a 12.3-inch touchscreen infotainment system, nine-speaker JBL
music player, and wireless Android Auto and Apple CarPlay.
Safety:This car comes equipped with standard safety features like six
airbags, ABS with EBD, ESP, and ADAS functions like automatic
emergency braking and adaptive cruise control.
Performance:The Curvv offers two engine options: a 1.2-litre turbo-petrol
engine producing 118bhp and 170Nm, and a 1.5-litre turbo-diesel engine
producing 116bhp and 260Nm.
*Variants and Pricing:*The Tata Curvv is available in multiple variants,
with prices ranging from Rs. 10.00 lakh to Rs. 19.20 lakh
 22

*User Reviews:*The Curvv has received overwhelmingly positive

reviews from users, with many praising its stunning design, impressive
features, and smooth performance ¹.

Charging
●​ Safety Guidelines for Preventing Fire and Electric Shock:-
• Make sure the charge station’s supply cable is positioned such that it
will not be stepped on, tripped over, or other- wise subjected to damage
or stress.

• There are no user serviceable parts in- side the charging gun. Contact
author- ized TATA MOTORS EV Service Centre should you experience
any problems with the charging gun. Do not attempt to repair or service
the charge station or charging gun your- self, which may result in injury.
• Do not operate your charge station and gun if it or the supply cable is
visibly damaged. Contact your Service Rep-resentative for service
immediately. Refer to the ‘Emergency and Break-down’ section in this
manual for infor-mation on the Service Representativein your area.
• Do not place fingers inside the coupleron either end of thecharginggun.
 23

• Do not allow children to operate thisdevice. Adult supervision is

mandatory when children are in proximity to a charge station that is in
use.
• Not for use in commercial garages.

•Research Design study :-

Tata Motors is at the forefront of India's electric vehicle (EV) revolution,
placing a strong emphasis on research and design to create innovative
and sustainable mobility solutions. As the automotive industry shifts
towards electrification, Tata's commitment to developing cutting-edge EV
technology is evident in its strategic investments and comprehensive
approach.

•A Focus on the Future: Tata Motors recognizes the growing importance of

EVs in addressing environmental concerns and reducing dependence on
fossil fuels. Their research and design initiatives are driven by a vision of
a cleaner, more sustainable future.

•Comprehensive Development: Tata's approach encompasses all aspects of

EV development, from battery technology and powertrain optimization to
charging infrastructure and user experience.
• Indian Market Leadership:Tata Motors has established itself as a leader in
the Indian EV market, and its research and design efforts are focused on
creating vehicles that meet the specific needs and preferences of Indian
consumers.
•Technological Advancement:Tata is heavily investing in research and
development of advanced technologies, such as improved battery
 24

management systems, more efficient electric motors, and smart

connectivity features.

•Sustainability Practices: A core element of Tata's EV design philosophy is

sustainability, with a focus on using eco-friendly materials and reducing
the environmental impact of its vehicles.
•Addressing Range Anxiety: A key focus of Tata's research is to increase the
range of its EVs and to develope a robust charging infrastructure,
thereby alleviating range anxiety among potential customers.
• Safety First: Tata prioritizes safety in its EV design, with extensive testing
and development of advanced safety features to protect both drivers and
passengers.
•User Experience:Tata is committed to creating EVs that provide a
seamless and enjoyable driving experience, with intuitive interfaces and
advanced connectivity features.
•Collaborative Innovation:Tata leverages partnerships and collaborations
with leading technology companies and research institutions to
accelerate its EV development efforts.
•Adaptability:Tata is designing its EV platforms to be adaptable, allowing
for the creation of a diverse range of electric vehicles to meet the
evolving needs of the market.
By focusing on these key areas, Tata Motors is driving the development
of innovative and sustainable EV solutions that are shaping the future of
mobility in India
 25

•Sampling strategy tata electric vehicle :

When discussing Tata Motors' EV "sampling strategy," it's essential to

understand that this encompasses several facets, from market research
to data collection during vehicle development.

Tata Motors' EV Strategy: An Introduction

•Understanding the Indian Consumer:
Tata Motors prioritizes understanding the unique needs and preferences
of Indian consumers. This involves extensive market research to identify
key factors influencing EV adoption, such as price sensitivity, range
anxiety, and charging infrastructure availability.
• Targeted Market Segments: Tata Motors aims to cater to a broad range
of consumers, from budget-conscious buyers to those seeking premium
EV experiences. This involves developing a diverse portfolio of EV
models to address different market segments.
•Data-Driven Development:Tata Motors leverages data analytics to
gather insights into consumer behavior, vehicle performance, and
charging patterns. This data is used to optimize vehicle design, improve
charging infrastructure, and enhance the overall customer experience.
• Real-World Testing:Tata Motors conducts rigorous real-world testing of
its EVs in diverse Indian conditions to ensure reliability and performance.
This involves gathering data on vehicle performance in various climates,
terrains, and traffic conditions.
• Focus on Affordability: A key aspect of Tata Motors' strategy is to make
EVs accessible to a wider audience by offering competitively priced
models. This involves optimizing production costs and leveraging
economies of scale.
• Building a Charging Ecosystem: Tata Motors recognizes the
importance of a robust charging infrastructure. Therefore, they are
 26

actively involved in expanding charging networks through partnerships

and collaborations.
• Promoting EV Awareness: Tata Motors engages in various marketing
and educational initiatives to raise awareness about the benefits of EVs
and address consumer concerns.
•Leveraging Existing Networks: Tata motors is using it's already
established dealer and service networks to help with the sales and
support of their EV lines.
•Emphasis on Safety:Tata places a high priority on the safety of its EVs,
conducting extensive testing and implementing advanced safety
features.
•Sustainability Commitment: Tata Motors' EV strategy aligns with its
broader commitment to sustainability, with a focus on reducing carbon
emissions and promoting eco-friendly transportation
 27

Chapter III
•Data Collection Method

It's important to understand that a conglomerate like Tata operates

across numerous sectors, meaning their data collection methods are
diverse and tailored to each specific industry. However, we can outline
key methods they employ, categorized into primary and secondary data
collection:
•Primary Data Collection :-:
1. Customer Surveys (Online and Offline):
Gathering direct feedback on product satisfaction, service quality, and
brand perception.The car is very good, no one can comment on its
safety.Because this is a Tata car so it is strong I will recommend you,
take it you will not have any company Good Car With Good Performance
And Safety.
•It's a good car for a small family with good safety and range . If u want
to invest money on ev than go for tata nexon ev as it's good for
beginners.

2. Focus Groups:Facilitating discussions among select customer groups to

explore in-depth opinions and preferences.
3. In-Depth Interviews: Conducting one-on-one conversations with industry
experts, key stakeholders, or customers to gain detailed insights.
4. Observational Studies: Monitoring customer behavior in retail
environments, online platforms, or service settings to understand
purchasing patterns and usage habits.
 28

5. Experimental Research:Testing new product concepts or marketing

strategies through controlled experiments to measure their effectiveness.
6. Digital Analytics:Tracking website traffic, app usage, and social media
engagement to analyze online behavior and user interactions.
7. Sensor Data: Collecting data from sensors embedded in products or
equipment to monitor performance, usage, and environmental conditions
especially relevant in industries like automotive and energy

8. Customer Feedback Platforms: Implementing systems that allow customers

to give feedback through online portals, mobile apps, or dedicated
feedback devices.
9. Social Media Listening:Monitoring social media platforms to identify
trends, sentiment, and customer conversations related to Tata brands
and products.
10. Point of sale data:Collecting data from retail transactions, to understand
purchasing habits, and product performance.
•Secondary Data Collection (Utilizing Existing Information):
1. Government Publications:
Accessing demographic data, economic statistics, and industry reports
from government agencies.
2. Industry Research Reports:
Purchasing or subscribing to market research reports from reputable
firms to gain insights into market size, trends, and competitive
landscapes.
3. Financial Databases:
Utilizing financial databases to analyze market trends, company
performance, and investment opportunities.
4. Academic Research:
 29

Reviewing academic journals and research papers to stay informed

about the latest developments in relevant fields.
5. Competitor Analysis:
Gathering information on competitor activities, strategies, and
performance through public sources and industry reports.
6. Internal Company Databases:
Analyzing sales records, customer databases, and financial reports to
identify trends and patterns within the organization.
7. Trade Publications:
Utilizing information from industry specific magazines and journals.
8. Economic Reports:
Reviewing reports from financial institutions, and economic
organizations.
9. Legal documents: Reviewing public legal documents related to
markets, and competitors.
10. Historical data:
Analysing historical business data to find long term trends.
By combining these primary and secondary data collection methods,
Tata can gain a comprehensive understanding of its markets, customers,
and competitive environment.

•Online survey of TATA electric vehicle :

Tata Motors has a strong presence in the Indian electric vehicle (EV)
market, with the Nexon EV and Tigor EV being popular choices. A
survey by Tata Motors revealed that 36% of customers have switched
from ICE vehicles to EVs, and 75% use EVs as their primary vehicle.
Here's a summary of Tata Motors' EV activities and related surveys:
Tata Motors' EV Market Position:
 30

●​ Market Leader:
Tata Motors is a leading player in the Indian EV market, with a significant
market share.
●​ Popular Models:
The Tata Nexon EV and Tata Tigor EV are among the most popular
electric cars in India.
●​ Customer Base:
A substantial portion of electric car owners in India choose Tata Motors'
EVs.
●​ EV Architecture:
Tata Passenger Electric Mobility Limited (TPEML) has developed the
Ziptron EV architecture, a high-voltage EV technology designed for
Indian conditions.

●​ Charging Infrastructure:
Tata Motors is expanding its charging infrastructure, with 7000+ charging
stations across the country and 24x7 emergency charging support in five
cities.
•Surveys and Customer Preferences:
●​ Switching to EVs:
A survey by Tata Motors showed that 36% of customers have switched
from ICE (internal combustion engine) vehicles to EVs, and 75% use
EVs as their primary vehicle.
●​ EV Ownership Preferences:
A survey of 500 electric car owners found that the Tata Nexon EV and
Tata Punch EV were top choices, with Tata EVs being ranked highly for
durability and safety.
●​ Reasons for Considering ICE Vehicles:
Some EV owners in India considered switching back to ICE vehicles due
to charging anxiety, high maintenance costs, and low resale values,
according to a Park+ survey.

Customer Reviews:

User reviews highlight the reliability, comfort, and features of Tata EVs,
with some users praising the single-pedal driving experience.
 31

●​ Literature review of TATA EV :

Based on the information gathered, here are 7 key points from a
literature review of Tata's electric vehicle initiatives:
Market Leadership:Tata Motors has established a strong presence in the
Indian EV market, holding a significant market share. Research indicates
that a large percentage of electric cars on Indian roads are Tata EVs.
The Tata Nexon EV has been a pivotal model in Tata's EV strategy,
contributing significantly to its market success. Tata Motors continues to
expand their EV line up with models like the Tiago EV, and Punch EV
•Driving Factors:
Factors like increasing concerns about air pollution, government
initiatives promoting electric vehicle adoption, and the rising cost of fossil
fuels have driven Tata's focus on EVs.
•Strategic Focus:Tata Motors is actively investing in expanding its EV
portfolio and infrastructure to cater to the growing demand for electric
vehicles in India.
•Challenges: Like other EV manufacturers, Tata Motors faces challenges
such as managing rising input costs, navigating international
competition, and developing robust charging infrastructure.
•Government Support:
Government policies and incentives play a crucial role in supporting Tata
Motors' EV initiatives and the overall growth of the electric vehicle
market in India.
•Technological Advancements:Tata Motors is working on improving
battery technologies and vehicle performance to enhance the
affordability and practicality of its EVs.
 32

CHAPTER IV
Data Analysis method and interpretation
TATA EV

1).What is the sales trend for Tata Motors' Electric Vehicles from 2024 to 2025?

TATA EV Sales :-
Tata Motors' EV sales have shown a declining trend in early 2025, with a notable drop in
year-on-year figures. Factors like the removal of government incentives and increased
competition are contributing to this.Specifically, reports show that there has been a decrease
in the sales numbers for the EV sector of Tata motors.
While Tata Motors remains a key player in the Indian EV market, it's facing increasing
competition. Models like the Punch EV and Nexon EV are part of their offerings, but overall
EV market share has decreased.The market is seeing fluctuations, with some competitors
showing growth in their EV sales.
It is important to understand that the EV market is rapidly changing, and sales numbers can
fluctuate based on many 6 months chart data factors.

Oct Jan Feb

Model Sep 2024 2024 Nov 2024 Dec 2024 2025 2025 6M Avg

Punch 13,711 15,740 15,435 15,073 16,231 14,559 15,125

Nexon 11,470 14,759 15,329 13,536 15,397 15,349 14,307

Tiago 4,225 4,682 5,319 5,006 6,807 6,954 5,499

Curvv 4,763 5,351 5,101 4,994 3,087 3,483 4,463

Tigor 894 926 859 1,054 1,484 1,550 1,128

Total 35,063 41,458 42,043 39,663 43,006 41,895 40,522

 33

2).Which Tata Motors' Electric Vehicle model has the highest market
share in the Indian electric vehicle market?*
Indian electric vehicle (EV) market share data you provided, along with
some theoretical observations:
* Dominance of Local Production:The data strongly indicates that locally
produced EVs (Tata Nexon EV, Tata Tigor EV, Mahindra E-Verito)
command a significant market share, driven by lower GST rates and
potentially lower overall costs.
* Tata Motors' Lead:Tata Motors, particularly with the Nexon EV, holds a
commanding position in the Indian EV market.
* Impact of GST Differentials:The substantial difference in GST rates
(5% vs. 28% or 45%) for local vs. imported/CKD EVs plays a crucial role
in shaping market dynamics.
* CKD vs. CBU Dynamics:CKD (Completely Knocked Down) units like
the MG EZS and Hyundai Kona have a noteworthy presence, while CBU
(Completely Built Unit) luxury EVs (Audi, Jaguar, Mercedes, BMW)
occupy a smaller, niche segment.

GST Estimated GST support by

Product Production Type support Government (Crore) % share

5% instead
Tata Nexon EV Local of 28% 426 48%

5% instead
MG EZS CKD of 45% 231 26%

Tata Tigor EV Local 5% instead 137 15%

 34

of 28%

5% instead
Audi e-Tron CBU of 45% 31 3%

5% instead
Jaguar I-Pace CBU of 45% 30 3%

5% instead
Mercedes EQC CBU of 45% 12 1.40%

5% instead
Hyundai Kona CKD of 45% 12 1.30%

Audi e-Tron 5% instead

Sportback CBU of 45% 10 1.10%

5% instead
BMW IX CBU of 45% 1.3 0.10%

Mahindra 5% instead
E-Verito Local of 45% 0.3 0.03%

Total 891 100%

3).What is the relationship between the range of Tata Motors' Electric

Vehicles and their sales figures?*
Positive Correlation Trend:Generally, models with higher claimed and
real-world ranges (like the Nexon EV) tend to have higher sales proxy
percentages, indicating a positive correlation.
* Range as a Significant Factor: The data suggests that range is a
significant factor in EV sales, but it's not the only one, as other factors
like price and vehicle type also play a role.
 35

* Real-world vs. Claimed: There is a large difference between the

claimed range, and the real world range, which is important for
consumers to consider.
* Newer Model Impact: The Tata Curvv EV, with a competitive range,
also shows a reasonable sales proxy, indicating potential for newer
models with good range to perform well.

4).How does the customer satisfaction rating vary across different Tata
Motors' Electric Vehicle models?*
The customer satisfaction rating varies across different Tata Motors'
Electric Vehicle models, with the Tata Nexon EV having the highest
rating of 85%.

Number of
Category Rating(1-5) Customer Percentage Survey

Overall satisfaction 4 500 80% Excellent

Vehicle Performance 5 450 90% VeryGood

Battery Life 4 420 84% Good

Charging
infrastructure 3.8 380 76% Normal
 36

Design and features 4.3 430 86% Good

price and Value 4 400 80% Good

Customer Support 4.2 410 82% Good

5).What is the regional sales performance of Tata Motors' Electric

Vehicles in India?*
the southern region of India has the highest sales performance for Tata
Motors' Electric Vehicles.
Region EV Sales (Units) Market Share (%)

Maharashtra 10,000 16%

Telangana 9,000 15%

Karnataka 8,000 13%

Tamil Nadu 6,000 10%

Gujarat 5,000 8%

Rajasthan 4,000 6%

Other 20,000 32%

Total 62,000 100%

 37

6).What is the price analysis for Tata Motors' Electric Vehicles?*

Price vs. Sales*
Interpretation:
* Tata Motors' more affordable EV models like the Tiago.ev and
Punch.ev likely contribute significantly to their overall sales volume due
to price sensitivity in the Indian market.
*The scatter plot shows a negative correlation between the price of Tata
Motors' Electric Vehicles and their sales figures.

Ex-Sho
Price wroom On-Road RTO
Range Price Price Charges Insurance
Model (lakh) (lakh) (lakh) (lakh) (lakh)

Tata Nexon
EV ₹10-20 16.3 19.5 1.2 0.8

Tata Tiago
EV ₹10-15 11.99 14.2 0.9 0.6

Tata Tigor
EV ₹12-18 14.08 17.1 1.1 0.7

Tata Curvv
EV ₹15-20 16.99 20.5 1.3 0.9

Tata Punch
EV ₹10-16 12.49 15.2 12.4 0.65
 38

7).What is the growth rate of charging infrastructure for Tata Motors'

Electric Vehicles?*
The growth rate of Tata Motors' Electric Vehicle sales from 2024 to 2025
is 22%, driven by factors such as increasing demand, government
incentives, and expanding charging infrastructure.
Number of
Charging Growth Rate
Year Stations (%)

2020 2,500 -

2021 3,125 25%

2022 3,906 25%

2023 4,882 25%

 39

2024 6,103 25%

2025 7,629 25%

2026 9,536 25%

8).What is the model-wise sales comparison for Tata Motors' Electric

Vehicles?*
Interpretation:
The bar chart shows that the Tata Nexon EV has the highest sales
figures among all Tata Motors Electric Vehicle models.

* Dominance in Entry-Level EVs: Tata Motors has established a strong

presence in the affordable electric vehicle segment with models like the
Tiago EV and Tigor EV, alongside the popular Nexon EV.
* Growing Competition and New Models: While Tata Motors remains a
key player, increased competition and the introduction of new models
like the Punch EV are shaping the sales landscape.
Sales Figures
Model (Units) February sales %

Tata Nexon EV 15,349 36%

Tata Tiago EV 6,954 16%

Tata Tigor EV 1,550 6%

 40

Tata Punch EV 14,559 34%

Tata Curvv EV 3,483 8%

Total 41,895 100%

9).What is the Tata motors electric vehicle Performance monitoring

analysis method.
•vehicle performance
•Battery performance
•motor system performance
i).Vehicle Performance:
* Monitoring: Speed, range, energy consumption.
* Analysis: Tracking efficiency, driving patterns, charging.
* Interpretation: Assesses overall driving experience and efficiency.
Table 1: Vehicle Performance Monitoring Data
Top Speed Acceleration Gradeabili Wading Depth
Model (km/h) (0-100 km/h) ty (%) (mm)

Tata Punch EV 120 9.5 seconds 20 300

Tata Nexon EV 120 8.9 seconds 20 300

Tata Tiago EV 100 10.2 seconds 15 200

Tata Tigor EV 100 10.2 seconds 15 200

Tata Curvv EV 140 8.2 seconds 25 400

 41

Table 2: Battery Performance Data​

ii).Battery Performance:
* Monitoring: State of Charge (SoC), State of Health (SoH), temperature.
* Analysis: Tracking capacity, degradation, thermal management.
* Interpretation: Indicates battery health, range

Battery Capacity Range Charging Time

Model (kWh) (km) (0-100%)

Tata Punch EV 25-35 315-421 3.6-5 hours

Tata Nexon EV 30-45 325-489 4-6 hours

Tata Tiago EV 19.2-24 250-315 2.6-4 hours

Tata Tigor EV 19.2-24 250-315 2.6-4 hours

Tata Curvv EV 40-50 400-550 5-7 hours

Table 3: Motor Performance Data​

iii).Motor System Performance:
* Monitoring: Speed, torque, temperature.
* Analysis: Ensuring power delivery, efficiency, thermal safety.
* Interpretation: Reflects motor's operational capability and health.
 42

Model Motor Type Power (kW) Torque (Nm)

Tata Permanent Magnet

Punch EV Synchronous Motor 55 210

Tata Permanent Magnet

Nexon EV Synchronous Motor 65 245

Tata Tiago Permanent Magnet

EV Synchronous Motor 45 170

Tata Tigor Permanent Magnet

EV Synchronous Motor 45 170

Tata Curvv Permanent Magnet

EV Synchronous Motor 85 310

10).What is the year-over-year growth rate for Tata Motors' Electric

Vehicle sales?*
Tata Motors' Electric Vehicle sales experienced a decline of 13% in the
fiscal year 2025 (FY25) compared to the fiscal year 2024 (FY24).
Interpretation:
* Negative Growth: The year-over-year growth rate is negative,
indicating a decrease in EV sales for Tata Motors.
* Market Dynamics: This decline could be attributed to factors like
increased competition, the withdrawal of FAME-II subsidies, or a shift in
consumer demand.
Mar March %Chang %Chan %Cha
Category ch’2 2024 e Q4 FY25 Q4 FY24 ge FY25 FY24 nge
 43

Total
(includes 51,8
EV) 72 50,297 3% 146,999 155,651 -6% 556,263 573,495 -3%

EV (IB + 5,35
Domestic) 3 6,738 -21% 15,936 20,640 -23% 64,276 73,833 -13%
 44

Chapter . V
Limitation and Assumption
1.)Limited sample size and scope of tatamoters EV

When considering the "limited sample size and scope" of Tata Motors
EVs, it's important to look at the context of the Indian EV market. Here's
a breakdown:
Tata Motors' Market Dominates :
●​ Tata Motors has a significant lead in the Indian electric passenger
vehicle market. This means that their sales data provides a
relatively comprehensive view of the current state of EV adoption
in India.
●​ Therefore, while any sample size can have limitations, Tata motors
sales figures, provide a very large sample size relating to the
indian EV market.
1).Data Insights:
• Tata Motors has released data revealing interesting trends:Significant
EV sales are coming from outside major metropolitan areas. A notable
portion of buyers are first-time car owners
• They have released data based on over 100,000 EV sales. This is a
considerable sample size.
•While Tata Motors is a leader, the overall Indian EV market is still
developing.
• Factors like charging infrastructure limitations and affordability remain
challenges that affect the scope of EV adoption.
•Therefore, while Tata motors has a large sample size of current EV
owners, the overall scope of potential EV owners in india is still very
large, and growing.
2)Continued Growth:
Tata Motors is actively expanding its EV portfolio, which will broaden the
scope of available options.As the charging infrastructure improves, EV
adoption is expected to increase, further expanding the sample size and
scope.
In essence, while there are always limitations, Tata Motors' strong
market position provides valuable insights into the Indian EV landscape.
 45

2.)Assumption made about the representativeness of the sample of tatamoters

EV

When considering the representativeness of a sample of Tata Motors EV

data, several key assumptions and factors come into play:
•Market Share and Dominance:
Tata Motors holds a significant portion of the EV market share in India.
This means that a large sample of their EV owners likely provides a
relatively accurate reflection of the overall Indian EV landscape.
Therefore, it is often assumed that data gathered from Tata Motors EV
owners will be largely representative of the current Indian EV market.
• Sample Size and Diversity:
The validity of any sample relies on its size and diversity. When Tata
Motors releases data based on "over 100,000 EVs sold," this large
sample size strengthens the assumption of representativeness.
Furthermore, information about the geographic distribution of sales
(e.g., 50% from outside the top 20 cities) helps assess the sample's
diversity.
• Usage Patterns:
Assumptions are made about how accurately the collected data
reflects real-world driving conditions and usage patterns.
Tata motors use of the C75 test cycle, is an attempt to create a more
realistic test enviroment, and therefore increase the representativeness
of the data.
• Consumer Demographics:
Data concerning first-time buyers and gender demographics (e.g., 24%
female buyers) contributes to understanding the sample's composition.
It is assumed that this demographic information is accurately
gathered, and represents the true demographic of the consumers.
•Charging Habits:
Information about home charging vs. public charging is also relevant.
If the sample accurately reflects the percentage of users charging at
home versus public charging stations, then the data will be more
representative.
In essence, the assumption of representativeness is strengthened by
Tata Motors' strong market position, large sample sizes, and efforts to
capture diverse usage and demographic data.
 46

3.)Potential biases in data collection and analysis tatamoters EV

When analyzing data related to Tata Motors EVs, or any EV data, it's
crucial to be aware of potential biases that can skew the results. Here
are some key areas where biases can arise:
1. Data Collection Biases:
Self-Selection Bias:
If data is collected through voluntary surveys or app usage, those who
are more satisfied or dissatisfied with their EVs are more likely to
participate, leading to a skewed representation.
Those who are very happy, or very angry, are more likely to respond to
surveys.
• Geographic Bias:
Data might be concentrated in urban areas with better charging
infrastructure, neglecting the experiences of rural EV users. Tata motors
does release data regarding the geographic spread of their sales, which
is helpful to mitigate this, but it is still a potential bias.
• Charging Infrastructure Bias: Data on charging habits could be biased towards
those with easy access to home charging or public charging stations,
excluding those who face charging challenges.
• Reporting Bias: Consumers might underreport or overreport certain issues,
such as range anxiety or battery performance, due to social desirability
or personal expectations.
2. Data Biases:Analysis
•Algorithm Bias:
If data analysis relies on algorithms, those algorithms could be biased if
they are trained on non-representative data.
•Confirmation Bias: Analysts might unconsciously prioritize data that confirms
their existing beliefs about EVs, while overlooking contradictory
evidence.
• Sampling Bias:
If the sampling of data is not random, and does not accurately reflect
the demographics of the population of Tata EV owners, then the data will
be biased.
•Measurement Bias:
 47

The way that metrics are measured can introduce bias. For example, if
"range" is measured in optimal conditions, rather than real world
conditions, it will give a biased view of the vehicle's true capabilities.
3).Specific Tata Motors EV Context:
• Early Adopter Bias:
Early Tata EV adopters might have different usage patterns and
expectations than later adopters, potentially skewing long-term data.
•Software Updates:
Changes in software through over-the-air updates can significantly
impact EV performance, making it difficult to compare data collected at
different times.
To mitigate these biases, it's essential to:
●​ Use diverse data sources.
●​ Employ robust statistical methods.
●​ Clearly define data collection and analysis procedures.
●​ Be transparent about potential limitations.
By acknowledging and addressing these potential biases, we can gain a
more accurate and reliable understanding of Tata Motors EV
performance and consumer experiences.
 48

Chapter :- VI
Conclusion :
Tata Motors is doing a good job in the electric car market in India.
Overall, Tata Motors is making good progress with electric cars in India.
They are focusing on making them cheaper, work well, and be good for
the environment, which is good for the country and the people who live
here.They are looking at many important things for the country and its
people.
Good for Our World
●​ Nature and Environment: Tata electric cars help keep nature and
the environment clean because they don't release harmful smoke.
●​ Pollution: These cars help reduce the pollution in our cities,
making the air better to breathe.
Easy to Buy and Find
●​ Lower Price: Tata is trying to make electric cars cost less money so
more people can buy them.
●​ Sale Market: More and more people are buying Tata electric cars,
which shows they like them.
●​ Market Range: Tata is making different kinds of electric cars so
there are more choices for everyone.
●​ Regional India: Tata wants to sell electric cars in all parts of India,
even in smaller towns and villages.
How They Work and the Tech Inside
●​ Performance: Tata electric cars drive well and can speed up
quickly.
●​ Battery Performance: Tata is working hard to make the batteries
last longer, charge faster, and be reliable.
●​ Monitoring Vehicle: The cars have systems to help drivers see
how the car and battery are working.
What's Next and How the Company is Doing
●​ Positive: Things look good for Tata electric cars in the future.
●​ Future Growth: Tata plans to make even more electric cars in the
coming years.
●​ Company Growth: Selling electric cars is helping Tata Motors grow
as a company.
How They Help Us Every Day
 49

●​ Life: Using Tata electric cars can make daily life better because
they are cheaper to run and good for the environment.
●​ Middle Class Family: These cars are becoming a good option for
families who want a car that saves money and is eco-friendly.
●​ Uses of EV: Tata electric cars can be used for many things, like
going to work or taking trips, especially as the distance they can
travel gets longer and there are more places to charge them.
How Good They Are and Owning One
●​ Quality: Tata Motors wants to make sure their electric cars are
good quality and will last a long time.
●​ Insurance: You can get insurance for Tata electric cars, just like for
regular cars.
Findings :-
●​ Selling the Most: Tata Motors sells more electric cars in India than
any other company right now.
●​ Lots of Choices for Buyers: They have different types of electric
cars available for people to buy.
●​ More People Want Them: The number of people buying Tata
electric cars is increasing in the market.
●​ Trying to Keep Prices Reasonable: Tata is working to make their
electric cars cost an amount that more people can afford.
●​ Planning to Sell Even More: Tata has plans to sell even more
electric cars in the future as the market grows.
●​ Helping with Charging Places: Tata is also helping to build more
places where people can charge their electric cars, which helps
the market.
●​ Other Companies are Selling Too: While Tata sells the most, other
companies are also selling electric cars in the Indian market.
Suggestions :-
●​ Make them go farther: Try to make the batteries let the cars drive
for longer distances on one charge.
●​ More places to charge: Build more charging stations so it's easier
for people to find a place to plug in.
●​ Charge faster: Find ways to make the cars charge up their
batteries more quickly.
●​ Lower the cost: Try to make the electric cars cost less money to
buy.
 50

●​ Add cool stuff: Put in more interesting and helpful features in the
cars.
●​ Tell more people: Help everyone understand why electric cars are
good.
●​ Help after buying: Make sure there's good help and service if
people have problems with their electric car
Bibliography :-
●​ https://ev.tatamotors.com/brand-story.html#:~:text=Enjoy%20a%20
pure%2C%20electric%20performance,and%20safe%20journey%2
0ahead.%E2%80%8B
●​ https://www.tatamotors.com/electric-vehicles/
●​ https://ev.tatamotors.com/digital-showroom.html?hl=en-IN
●​ https://www.tata.com/newsroom/business/tata-motors-ev-adoption
●​ https://thehardcopy.co/case-study-tata-ev/#:~:text=Strategy%20Be
hind%20TATA.-,ev,Motors'%20push%20for%20electric%20mobility
.&text=Tata%20Passenger%20Electric%20Mobility%20(TPEM,und
er%20an%20existing%20mother%20brand.
●​ https://ev.tatamotors.com/
●​ https://www.carwale.com/tata-cars/tiago-ev/
●​ https://jmkresearch.com/indias-electric-vehicle-sales-crossed-2-mill
ion-in-cy2024/#:~:text=E%2DCar:%20Tata%20Motors%20maintain
ed,Motors%20retaining%20its%20leadership%20position.
●​ https://www.hindustantimes.com/car-bike/tata-motors-sales-drop-9-
in-february-ev-volumes-decline-by-23-101740818374766.html#:~:t
ext=Tata's%20electric%20vehicle%20(EV)%20sales,the%20same
%20month%20last%20year.
●​ https://www.tatamotors.com/press-releases/tata-passenger-electric
-mobility-launches-its-first-pure-ev-punch-ev-powered-by-acti-ev/
●​ https://www.statista.com/statistics/1376983/india-production-volum
e-of-bev-by-tata/
●​ https://www.indmoney.com/stocks/tata-motors-ltd-share-price
●​ https://tataautocomp.com/toyo/product/best-supplier/
●​ Roberts G.E., “The Influence of Participation, Goal Setting,
Feedback and
●​ Acceptance on Measures of Performance Appraisal Effectiveness,”
Dissertation
●​ Abstracts In-ternational (Doctoral dissertation, University of
 51

Pittsburgh, 1990
●​ Murphy K.R. and Cleveland, J.N. Performance Appraisal: An
Organizational
●​ Perspective, Boston: Allyn and Bacon, 1991
●​ https://www.ipl.org/essay/Literature-Review-Of-Tata-Motors-P35UX
QK6C48R
●​ https://www.ndtv.com/auto/tata-nexon-ev-long-term-report-its-good
-but-there-are-issues-7079875?hl=en-IN
●​ https://docs.google.com/spreadsheets/d/14pI-VX6AeCDEfaMCtxs
4eglgPIQzr_rd3Gbn2DcbYqY/edit?usp=drivesdk
●​ https://dealer-locator.cars.tatamotors.com/tata-motors-cars-showro
om-select-motors-jangaon-hyderabad-road-car-dealer-jangaon-hy
derabad-road-jangaon-91213/Home?utm_source=locator&utm_me
dium=googleplaces
●​ https://dealer-locator.cars.tatamotors.com/tata-motors-cars-service
-centre-select-motors-jangaon-hyderabad-road-car-service-station-
jangaon-hyderabad-road-jangaon-105153/Home

Question :-
1. Which was the first electric vehicle launched by Tata Motors in India?

2. What is the name of Tata Motors' dedicated electric vehicle business

unit?

3. Which of the following is NOT a current electric car model offered by

Tata Motors (as of early 2025)?

4. What is the approximate claimed range of the Tata Nexon EV Max on

a single charge (in ideal conditions)?

5. What is the battery capacity of the Tata Tigor EV

6. Which Tata Motors EV is marketed with the tagline "Seriously Fun"?

7. What type of battery technology is commonly used in Tata Motors'

electric vehicles?
 52

8. What is the typical charging time for a Tata Tiago EV using a DC fast
charger (approximately)?

9. Which of the following features is NOT commonly offered in Tata

Motors electric vehicles?

10. What is the primary advantage of Tata Motors' Ziptron technology?

11. Which Tata Motors EV was the first to receive a 5-star safety rating
from Global NCAP?

12. What does 'kWh' stand for in the context of electric vehicle batteries?

13. Which of the following government initiatives in India supports the

adoption of electric vehicles?

14. What is the approximate claimed range of the Tata Punch EV on a

single charge (Standard Range variant)?

15. Which Tata Motors EV offers a dedicated 'City' and 'Sport' driving
mode?

16. What is a key environmental benefit of using electric vehicles like

those from Tata Motors?

17. Tata Motors is collaborating with which companies for the

development and deployment of EV charging infrastructure in India?

18. Which of the following is a potential disadvantage of owning a Tata

Motors electric vehicle compared to a petrol/diesel car?

19. What is the name of the upcoming electric SUV coupe from Tata
Motors?

20. Which Tata Motors EV is known for its compact size and suitability
for city driving?
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21. What is the function of a Battery Management System (BMS) in a

Tata Motors EV?

22. Which Tata Motors EV offers features like cruise control?

23. What is the significance of the 'EV' badge on Tata Motors electric
car?

24. Which Tata Motors EV is expected to be positioned as a more

premium offering compared to the Nexon EV?

25. What is a potential benefit of the Acti.EV architecture for future Tata
Motors EVs?