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Getting Started With Course 2

The program consists of seven courses focused on various aspects of digital marketing and e-commerce. Topics include customer engagement through digital channels, email marketing strategies, marketing analytics, e-commerce store management, and customer loyalty development. Each course is designed to equip participants with practical skills and knowledge for a career in digital marketing.

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Shaikh Firdous
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35 views1 page

Getting Started With Course 2

The program consists of seven courses focused on various aspects of digital marketing and e-commerce. Topics include customer engagement through digital channels, email marketing strategies, marketing analytics, e-commerce store management, and customer loyalty development. Each course is designed to equip participants with practical skills and knowledge for a career in digital marketing.

Uploaded by

Shaikh Firdous
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The entire program has seven courses:

1. Foundations of Digital Marketing and E-commerce – Explore entry-level


jobs in digital marketing and e-commerce and identify the roles and functions that those
jobs play within an organization. Be introduced to the marketing funnel and how it
shapes the customer journey. (This is the course you just completed. Well
done!)
2. Attract and Engage Customers with Digital Marketing – Learn how to
use search engine optimization (SEO), search engine marketing (SEM), and display
advertising to attract and engage customers.
3. From Likes to Leads: Interact with Customers Online – Explore social
media platforms and identify which platform is the most appropriate for specific business
needs. Learn how to create content for social media using graphic design principles for
marketers and how to manage a social media presence.
4. Think Outside the Inbox: Email Marketing – Learn email marketing and
cover topics such as creating an email marketing strategy, executing email campaigns,
and measuring the results of those campaigns. Also learn how to use mailing lists and
utilize automation and workflows.
5. Assess for Success: Marketing Analytics and Measurement – Explore
marketing analytics practices such as A/B testing and return on ad spend (ROAS).
Learn tools such as Google Analytics, Google Ads, and spreadsheet features.
6. Make the Sale: Build, Launch, and Manage E-commerce Stores – Learn
how businesses and individuals sell products online, including using popular platforms
such as Shopify.
7. Satisfaction Guaranteed: Develop Customer Loyalty Online – Explore
strategies for building customer loyalty in e-commerce using tools to develop and
maintain relationships

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