Types of Data
Data, Information, and Knowledge
Data Information Knowledge
Information that is interpreted and
Raw facts and figures Data organised and processed to
contextualised, providing insights
without context. have meaning.
and understanding.
Examples Examples Examples
• Numbers: 100, 200, 300 • Monthly sales report: Organised • Analysis of sales trends:
• Words: "Apple", "Banana", data showing sales figures for Interpreting sales data over time
"Orange" each product category. to identify patterns, such as
• Weather forecast: Processed seasonal fluctuations or product
• Dates: 01/01/2023, popularity.
02/02/2023, 03/03/2023 data indicating temperature,
humidity, and precipitation for a • Understanding weather patterns:
• Individual observations: specific location. Contextualising weather data to
"Temperature: 25°C", predict climate changes or
"Sales: $1000", "Population: severe weather events.
10,000
Types of Data
Unstructured Data Semi-Structured Data Structured Data
Data without a predefined Data that has some structure but is Organised and formatted
structure, like text documents, not as rigid as structured data, often data with a clear schema,
images, and videos. in the form of JSON or XML files. often found in databases.
Examples Examples Examples
• Emails: Variable content • XML (eXtensible Markup • Excel Spreadsheets: Data
without consistent structure. Language): Custom tags and organised in consistent
• Social Media Posts: Mixed hierarchical data provide structure rows and columns.
content types and formats and flexibility. • SQL Databases: Data stored
lacking uniformity. • HTML (HyperText Markup in tables with predefined
• Videos, Photos, and Audio Language): Structured tags with schemas.
Files: Lacks predefined flexible content arrangement. • Online Forms: Defined fields
format, requiring specialised • JSON (JavaScript Object Notation): ensure consistent data
tools for analysis. Structured format with flexible key- entry.
value pairs.
Characteristics of Data Types
Characteristics of Characteristics of Semi- Characteristics of Structured
Unstructured Data Structured Data Data
• Lacks a predefined • Contains some structure but • Highly organised and
structure or format. does not conform to a strict formatted.
• Often stored in its native schema. • Follows a predefined schema
form. • Has some organisation but may or data model.
• More challenging to vary in format. • Easily queryable using
analyse compared to • Often includes metadata or tags standard query languages
structured data. to provide some level of like SQL.
• Contains a wide range of organisation. • Typically found in relational
information types, including • More flexible than structured databases.
text, images, audio, and data but more organised than
video. unstructured data.