“URDABAY - Inaugurating Urdaneta's New Bagsakan Market to

Central Market: Urdaneta’s Gateway to Economic Revival and

Community Growth Through Redevelopment”
 TABLE OF CONTENTS

I. Introduction

II. Urdabay
i. Project’s Background and its Problem
ii. Description of the project
iii. Site Analysis
iv. Users Analysis

III. Case Study

i. Discussion
ii. Findings

IV. Conclusion

V. Glossary

VI. References

VII. Annexes
 I. INTRODUCTION
Public places for trade or "palengke", as they are commonly known in
the Philippines, are important to the nation in terms of culture and economy. In
other words, this word comes from the Spanish "palenque", which originally
referred to pathways or clusters of tables either in theaters or markets. Even
today, it can still be seen in various modern-day public marketplaces around
the country, where there are pathways and clusters of booths that make a
colorful community hub.
Public markets have gone beyond just selling goods as they have also
become places where one can find local handicrafts, fresh produce, livestock
and some provincial delicacies. They serve like living museums showing the
cultural background of a certain locality; thus they represent local customs and
neighborhood spirit. In addition to being integral to urban life; thus designing
them as well as planning them should take into account functionality versus
preservation of culture. Also, for these markets to continue being both
economic engines and cultural gems; one must pay attention to space
arrangement, accessibility, sustainability and aesthetic value.
Central market now emeged as what maket is it now.This called
central markets, oftentimes, it refers to a highly curated, diverse,
deliberate and all-year-round instantaneous range of owner-operated
stores or booths or daytables. They usually sell several types of local
products that are nourishing, enriched in value, added and ready for
consumption at any moment. Sometimes they are supplemented by crafts
and/or assorted essential services in the locality. Usually the place has an
outdoor farmers market that takes place seasonally.It has been the primary
commercial center in all communities since its establishment during the
Spanish colonial era. A retail establishment that sells perishable commodities,
such as meat, seafood, fruits, vegetables, and other fresh food products, is
known as a market. These markets offer travelers the chance to fully immerse
themselves in the local culture, observe the vivacious atmosphere, and sample
a wide variety of fresh culinary products.

II. URDABAY

I. PROJECT’S BACKGROUND AND ITS PROBLEM

1.1 Background of the Study

Urdaneta is known as the agricultural trading center or "vegetable bow

l" here in the North and considered the gateway to Manila, hence with its strat
egic location businessmen had been pouring their investment in the city. Urdan
eta City in Pangasinan has the biggest Bagsakan Center in the Philippines. Selli
ng both upland and lowland vegetables and fruits, it is the best place to load o
n fresh produce. Even the resident here fully are aware of the identity of their c
ity as the center for vegetables trading and had opted to transform their backy
ard into vegetable plantation to maintain the ample supply for buyers who are
coming from various town
New Bagsakan Market significance, it serves as a drop-off point of the v
ariousfruits and vegetables coming from the different municipalities in Pangasi
nan and nearby provinces. The city’s bagsakan center, just like in the Divisioria
market, practice free enterprise, wherein nobody controls the price unlike in so
me areas where a group of people control the price. Sometimes, the food stapl
es traded here are sold up to 12 percent cheaper prices. The significance of Ur
daneta New Bagsakan Market extends beyond economics; it serves as a comm
unity gathering place where local traditions and cultural practices are preserve
d. The market’s vibrant atmosphere reflects the local culture, making it an inte
gral part of the city's social and economic fabric. In order to maintain and fulfil
its role as it was and increase more of its efficiency to its contribution to the ec
onomic growth of town, the market requires development to enhance its infras
tructure, improve operational efficiency, and maintain its competitive edge in p
roviding affordable, high-quality produce to the community
The Urdaneta New Bagsakan Market currently has several big iss
ues, like old infrastructure, poor climate control, bad accessibility, and ineffecti
ve waste management. Security concerns are also a problem. These issues cau
se overcrowding, discomfort for both vendors and shoppers, and make the mar
ket less efficient. To fix these problems, the market needs major upgrades. This
includes updating the infrastructure, improving climate control, making traffic
flow better, setting up advanced waste management systems, and improving s
afety and security measures.

The aim of transforming the market is to make it a more functional and

enjoyable place for everyone. This means modernizing the facilities, making op
erations smoother, adopting eco-friendly practices, and getting the community
involved. By addressing these needs, the market hopes to improve vendor sati
sfaction, enhance the shopping experience, and become a lively and sustainab
le community hub.

Thus, the Urdaneta City New Bagsakan Market redevelopment project is

expected to significantly transform the focal point of this critical community. Th
is redeployment will also help ensure that locals maintain competitive pricing a
nd also a wide variety of vendors as well as numerous customers. As such, the
se enhancements will make it possible for the new bagsakan market to remain
not just a hub for commerce but indeed a center for culture that mirrors-and co
nsequently amplifies-Urdaneta City’s vivaciousness. The market will still play a
n important role in the city’s social-economic setting after all this is over; henc
e it is going to be dynamic, sustainable and ever indispensable to it at large.

1.2 Description of the Project

The City of Urdaneta is famously referred to as "Bagsakan City" located

in Pangasinan because it serves as a principal trading center for fruits and veg
etables. It functions as an important nexus of business activities where all the
vegetables and fruits from different towns in Pangasinan and adjoining provinc
es are dropped off before being distributed to other places. Thus, this role is in
dicative of Urdaneta’s importance along with local agriculture since it guarante
es a constant supply of fresh foods to people in various regions.
The Urdaneta New Bagsakan Market needs redevelopment due to signi
ficant operational challenges. The outdated infrastructure causes overcrowding
and inefficiencies, impacting both vendors and customers negatively. Extreme
regional heat and humidity make climate control difficult, affecting the quality
of perishables and comfort for users. Additionally, poor layout and traffic flow l
ead to access issues and congestion, while inadequate waste management res
ults in cleanliness and environmental problems. An increased risk of theft and
accidents arises as a result of inadequate safety measures such as bad lightin
g. Improving the functionality of the market, providing a more pleasurable sho
pping experience, and ensuring that the market is a clean and safe place for al
l users are possibilities found in addressing these issues.
The aim of Urdaneta New Bagsakan Market redevelopment program is t
o resolve pressing problems and make it a prominent communal and economic
al place. The initiative also aims at promoting community involvement by esta
blishing a lively center that mirrors community traditions and fosters intimate
connections among people ultimately turning the market into a contemporary
sustainable trading post.
  With an inclination towards modernization of facilities to boost their fun
ctionality and comfort, effective climate control measures, redesigning
with improved access while eliminating congestion are some features of
this project. Moreover, advanced waste management systems will be es
tablished; security will be enhanced through better illumination and sur
veillance among others. In addition, economic development will be pro
moted by keeping prices competitive as well as encouraging various tra
ders to set up shop there.

1.2.1 Purpose of the Iniation

The project initiation of New Bagsakan Market has been created as an importan
t thing for Urdaneta’s people whereby they can welcome the market and start using it. I
t begins its operation such that a good ground is laid to make strong relationships amon
g sellers, consumers and residence of that place. By celebrating the opening day, this i
nstitution strives to excite the public and motivate them to possess the neighborhood f
ully; something very necessary for long-term survival of this establishment. Moreover, it
also strengthens public awareness about what is sold in these places which brings abou
t customers’ movement into the market which helps develop it downtown.
Besides bringing together people from different cadre into one common area, th
is initiation can also encourage economic activities-more enjoying new instruments to s
timulate trade. Through this platform we introduce more businesses in the locality wher
e trading occurs with really cheap prices hence increasing their incomes while creating j
obs as well. Consequently, such a ceremony serves as an engine for boosting such amb
itions by encouraging partnerships among different stakeholders including commercial
banks and financial institutions who have an interest at heart within this locality. All in a
ll this memorable occasion should ensure that everything begins well so that it lasts lon
g making them not just a source instead but also an investment for the whole society; t
hus leading towards building more prosperous communities in future years to come.

1.2.2 Objective of the Study

i. With this context in mind, the redevelopment of Urdaneta New Bagsaka

n Market into a Central Market is guided by several key objectives:
ii. Modernise and upgrade existing facilities in the market so that they co
mply with current hygiene, safety and operational standards.
iii. Redesigning the layout of the market for better flow of operations, reduc
ed congestion and greater functionality.
iv. Improving accessibility to customers and delivery vehicles while also con
trolling traffic movement around the market area.
v. Increase vendors and consumers to promote more economic activities th
ereby improving satisfaction of the vendors.
vi. Establishment of spaces within the market where local events can be hel
d encouraging local participation.
vii. Incorporate environmentally friendly procedures in designing and manag
ing the market so as to enhance its sustainability.
viii.Enhance the general shopping experience for customers through better
amenities and services offered.
ix. Rejuvenate the image and brand of the marketplace in order to draw mo
re tourists making it a main destination.

The aim of changing Urdaneta New Bagsakan Market into a Central Mar
ket lies on modernizing its infrastructure, optimizing layout and ensuring better
accessibility, increasing economic activity, enhancing its use by the communit
y, incorporating sustainability as well as improving customer experience. Each
of these aims seeks to respond to particular needs in relation to existing challe
nges facing the present marketplaces, that is, making sure that when it is rede
veloped it will not only resolve all previous problems but also institute new nor
ms for markets in times ahead.

1.2.3 Issues Faced

The redevelopment of the Urdaneta New Bagsakan Market was crucial d

ue to the old market’s inadequate sanitation and congested layout. Traffic con
gestion was worsened by high consumer volume and delivery trucks. Vendors
also faced issues with cramped, unsanitary conditions and insufficient storage.
To come up, it’s just one of the challenges that the market is facing.
The New Bagsakan Market in Urdaneta faces several challenges, includi
ng infrastructure limitations, traffic congestion, and vendor management issue
s. Inadequate facilities for storage and sanitation, coupled with difficulties in e
nsuring fair vendor practices and maintaining high hygiene standards, can hin
der its operations. Additionally, the market must navigate economic pressures,
community engagement, and environmental concerns while adapting to shifts i
n the local economy. Effective planning and management are crucial to addres
sing these challenges and ensuring the market's long-term success and sustai
nability.

1.2.4 Planning and Design

Planning and design were also a key determinant of the success of the r
edevelopment project. To do this, a broad range of stakeholder participation w
as involved in the planning process, whereby the needs of each one were cater
ed for.

 The local government also had a core role of giving oversight, seeking f
unds, and giving a strategic focus to the entire project. Their support w
as important for the successful execution of the project.
 Consultation will also be sought from vendors themselves in order to ob
tain valuable inputs regarding needs and preferences particular to their
business. It is important to create functional vendor spaces.
 Members of the community also engaged in providing their input into w
hat they thought was important and needed to be solved; it also helped
create a market to serve the local resident and market goer better.

The new market was architecturally envisioned with fresh infrastructure

by using durable materials and advanced amenities such as state-of-the-art m
anagement facilities of waste and improved lighting. The structure needed to b
e redesigned so as not to congest and would also include separate divisions for
the various types of products for the ease of operation. Accessibility was also t
o be considered, with more appropriate entry and exit points and with particula
r loading points so as not to congest the traffic. Beautification would need to b
e well-planned, having an appealing ambiance due to the modern design and n
eon lights.

1.2.5 Implementation
The project of redevelopment can thus be said to have passed through
an implementation phase for a period of about 18 months, full of significant st
ages and hurdles. Planning, demolition of old structures, construction of new fa
cilities, and final touches included in this redeveloping timeline. Throughout thi
s period, the project faced unforeseen challenges such as adverse weather con
ditions and supply chain disruptions. All these issues were controlled through e
ffective strategies in the management of the project, which involved readjustin
g timelines and finding alternative suppliers to avoid construction delays. Temp
orary relocation of vendors was done to an open area adjacent to the site so th
at their businesses continued to run with minimal disruption. Regular communi
cation was maintained with the vendors regarding the progress of constructio
n, changes in schedules, and information on the new market features. The clari
ty and continuity of this communication were important, with respect to the m
anagement of expectation and transition into the redeveloped market with min
imal disturbance to resume the operations.

1.3 SITE ANALYSIS

Understanding the context, challenges, and opportunities for redevelopi
ng the Urdaneta New Bagsakan Market into a Central Market relies heavily on s
ite analysis. This analysis is arranged at macro and micro levels in considering
wider regional facilities as well as specific site-related features.
Urdaneta New Bagsakan Market is situated in Urdaneta City, locate
d in the province of Pangasinan, Philippines. The market occupies a central pos
ition within the city's commercial district, making it a significant hub for local tr
ade and commerce. The exact address of the market is typically in a prime are
a, often close to key roads and thoroughfares that facilitate easy access for bot
h vendors and customers.

 Elevation: 30.9 m above sea level

 Total Land area: 98.21 square km (37.92 square miles)
 Coordinates: 15° 59' North, 120° 34' East (15.9753, 120.5670)

1.3.1 Macro Analysis

Macro environment analysis is part of strategic management in many or

ganizations and involves identifying and analyzing potential opportunities and
dangers that arise in the macro-environment. Its main purpose is to provide m
anagement with accurate information to help them make operational decisions.

Transportation and Accessibility

  Major Roads: It falls along major transportation ways that include Natio
nal Highway and Manila North Road, adding to its accessibility. This agai
n is a two-way ticket because these are also the reasons why traffic con
gestion on these roads is heavy, especially during peak hours.
 Public Transport: A number of public transportation facilities serve the
market, including buses and jeepneys. Being close to all these modes o
f transport increases the footfall but also puts additional pressure on th
e infrastructural facilities of the market.

Topography
The topography of the area surrounding
Urdaneta New Bagsakan Market is relatively fla
t, typical of the lowland regions of Pangasinan.
This flat terrain is advantageous for constructio
n and accessibility but can pose challenges rela
ted to drainage and water management, partic
ularly during heavy rainfall. The city has a gene
ral slope range of zero to three percent. Howev
er, the terrain at its southwestern portions, spe
cifically in barangays Oltama, Cabaruan, and S
ugcong, is terraced with a slope range of three
to eight percent.

Climate
Wet and Dry Season. Urdaneta has two major seasons, the wet and the
dry season. The City experiences the dry season from November to April. The
wet season, in turn, is experienced from May to October with an average rainfa
ll of 86 mm. The heavy rainfalls usually occur between July and September..

1.3.2 Micro analysis

The microanalysis of Urdaneta New Bagsakan Market reveals inefficienc
ies in layout, environmental challenges, social and cultural value, safety conce
rns, accessibility issues, and vendor needs. These improvements will be helpful
in bringing knowledge to the redesign and finding a more functional and comm
unity-serving market. The current layout is narrow, leading to inefficiencies and
unsanitary conditions. The redevelopment will involve redrafting the layout for
a better-organized one with wider aisles, separating goods into categories, and
modernizing facilities in sanitation, waste management systems, and utilities.
The ambient conditions will be improved with shading devices, increased ventil
ation, and a good drainage system. Sustainable materials and energy-efficient
systems will be used to improve environmental impact and comfort. The propo
sal will include open areas for events, cultural displays, and seating to enhance
its value as a social space. Safety and security features will be improved with
modern fire safety mechanisms, controlled access points, emergency exits, an
d surveillance cameras. Accessibility will be improved through better entry and
exit points, clearly demarcated loading zones, and wider aisles. Vendor needs
will be addressed with more spacious, well-organized space, separate storage,
and better utility sections, along with improved lighting.
Exixting Adjacent Facility
The area surrounding Urdaneta New Bagsakan Market is well-served by
a range of facilities, including commercial establishments, financial services, h
ealthcare providers, public services, transportation options, educational institut
ions, and government offices. These facilities support the market’s role as a ce
ntral commercial hub and contribute to the overall functionality and vibrancy o
f the locality.
DISTANCE FROM SPEF
FACILITY TYPE
ICIED LOCATION
Anonas East ES Public School 564 m
 Anonas NHS 727 m
Urdaneta Sacred Hear
Health facility 1.6 km
t Hospital
Manila North Rd; Pan
gasinan (Sixth Distric Primary Road Network 72 km
t)
Mangaldan-Manaoag-
Binalonan Rd. Pangasi Secondary Network 1.6 km
nan (Fifth District)
Commercial Establishme
SM Urdaneta 2 km
nt

1.4 USERS ANALYSIS

Urdaneta has a total land area o

f 10,026 hectares and a population of 1
44,577 people according to the 2020 ce
nsus.
Its convenient location made Ur
daneta City a central hub, or bagsaka
n, for goods from various towns and pro
vinces. Consequently, the area experie
nced a significant influx of people and g
oods coming from neighbooring towns
and municipalities, turning it into a vital
drop-off point and marketplace, making
Urdaneta City a key player in regional c
ommerce and trade.

i. Vendors: The process of redevelopment has given chance to vendors to u

se bigger and more up to date facilities thereby improving on their operati
onal environment by availing better utilities and waste management servic
es than previously exist conditions that were overcrowded as well as filthy.
ii. Consumers: By enhancing the accessibility, parking, layout, and amenitie
s found within the area this development has improved shoppers’ experien
ces making it easier for them to find various types of quality goods.
iii. Local Residents: By reducing traffic jams and creating a more spacious s
pace for socialization among people in the community this new developme
nt brings convenience closer to locals while making life cheaper thus maki
ng a greater impact on their daily lives.
iv. Tourists: Besides providing tourists with a chance to know about local cult
ures as they sample local foods in addition to enjoying themselves at vario
us attractions within the market place redevelopment has also enhanced it
s visibility and accessibility.
v. Market Administrators: Systems and infrastructure have been upgraded
by means of redevelopment thereby providing administrators with tools th
at are functional as well as efficient in order to help them run and manage
the market effectively.

III. CASE STUDY

 2.1. DISCUSSION

The City of Urdaneta, earned its name as the

“Bagsakan (trading post)" City of the
Pangasinan because it serves as a dr
op-off point of the various fruits and
vegetables coming from the differen
t municipalities in Pangasinan and n
earby provinces. The city’s bagsaka
n center, just like in the Divisioria
market, practice free enterprise, wh
erein nobody controls the price unlik
e in some areas where a group of pe
ople control the price.

2.1.1. CENTRAL MARKET: An Overview

A central market is a public market that operates year-round and featur
es a diverse array of owner-operated stores, booths, and day tables. These ma
rkets are designed to serve a public purpose by reflecting the unique personali
ty and culture of the community while addressing its daily purchasing needs. T
hey often focus on offering a broad selection of locally grown or produced good
s, including nutritious, value-added, and prepared items. In addition to these, C
entral Markets may include crafts and various essential local enterprises. Many
also host seasonal outdoor farmers' markets.
In the Philippines, public markets, commonly known as "palengke," are
vital to both the cultural and economic fabric of urban areas. The term "paleng
ke" comes from the Spanish word "palenque," which initially referred to pathw
ays or clusters of tables in venues like theaters or markets. This historical influ
ence is evident in the design of contemporary public markets, where pathways
and clusters of stalls create the vibrant core of community hubs.
Markets have been driving forces and backbones of European cities sinc
e their formation. Food retailing has always been a key element in the organiza
tion of the compact and liveable city, furthering the relations of proximity and t
he sense of community (Janssens and Sezer [1]).

2.1.2. HISTORY OF MARKETS

Country Fairs: Early markets began as gatherings at country fairs. Pla
nters would use their main produce to support their families and fulfill other fin
ancial obligations. They would travel to these markets to sell surplus goods an
d purchase items they couldn't produce themselves.
Landlord-Based Markets: The second origin relates to landlords, who
often collected rent in the form of grain. To pay their rent, cultivators needed t
o sell their grain, which led to the development of towns as commercial center
s. These towns grew as hubs for commerce and production, supporting the lan
dlords' needs and fostering an urban class that served both the landlords and l
ocal authorities.
Global Trade: The third and most significant source of markets was glo
bal trade. Early traders, such as the Phoenicians and Arabs, risked their lives to
transport goods across regions. International trade played a crucial role in mar
ket development, with established nations creating systems of rights and oblig
ations to govern these transactions.

2.1.3. DEVELOPMENTS OF MARKET

Throughout history and anthropology, there are numerous examples of

economies that do not rely on traditional markets or business practices. For ins
tance, gift-giving between groups with different resources may resemble trade
in terms of expanding consumption and encouraging specialization, but it carri
es a different cultural significance. In such systems, giving is seen as an honor,
while receiving is considered a burden. Instead of striving to accumulate wealt
h, the focus is on being the most generous. Another non-commercial transactio
n involves paying tribute or dues to a political authority, which then redistribut
es the resources. Based on this model, complex and prosperous civilizations ha
ve developed where trade played a minimal role. In these societies, supply and
distribution were managed through administrative systems rather than marke
t-based exchanges.

2.1.4. CENTRAL MARKET vs. MALL

Central Market Mall

A Central Market is a vibrant, often A Mall is a modern, enclosed comm

historically significant commercial h ercial complex designed to offer a br
ub situated at the heart of a city or t oad range of retail, dining, and enter
own. It primarily focuses on providin tainment options under one roof. Mal
g fresh, local, and perishable goods ls are characterized by their climate-
such as fruits, vegetables, meats, se controlled environments, structured l
afood, and artisanal products. The la ayout, and multi-story design. They f
yout typically features a variety of in eature a mix of large chain stores, s
dividual vendor stalls or booths, eac pecialty shops, food courts, and ente
h offering unique products. Central rtainment facilities like cinemas or ar
markets are designed to foster direc cades. The primary focus of a mall is
t interactions between vendors and on convenience and variety, providin
customers, often reflecting and pro g a one-stop shopping experience th
moting local culture and community. at caters to diverse consumer need
They serve as social and cultural gat s. Malls are designed to offer a stand
hering places, where the local comm ardized, comfortable shopping envir
unity can engage with one another a onment with controlled pricing and a
nd experience regional traditions. Ce uniform retail experience, making th
ntral markets are essential for suppo em popular destinations for both sho
rting local economies and offering a pping and leisure.
personalized shopping experience.

2.2. FINDINGS

Since its establishment during the Spanish colonial era, Urdaneta New
Bagsakan Market has served as the primary commercial center for the commu
nity. Known as a market, it specializes in perishable goods such as meat, seafo
od, fruits, vegetables, and other fresh food products. The market offers visitors
a chance to immerse themselves in the local culture, experience its vibrant at
mosphere, and sample a wide array of fresh culinary items. Wet markets like U
rdaneta New Bagsakan are popular among tourists for their emphasis on indig
enous gastronomic traditions and their ability to provide a glimpse into the dail
y lives of local residents.

Tourists can engage with vendors, explore various stalls, and learn abou
t the diverse products and dishes that define local cuisine. This experience not
only offers insight into traditional culinary practices but also highlights the sign
ificance of fresh, locally sourced ingredients. Visiting Urdaneta New Bagsakan
Market can be a rewarding and educational opportunity for tourists, enabling t
hem to support the local economy, discover new flavors, and fully engage with
the indigenous culture.
 Fig. 1.2. Benefits of public market

2.2.1. DESIGN CONSIDERATION AND DESIGN REQUIREMENTS

1.Significance of a Good Public Space

The public spaces are a critical part in creating a successful public market. The
key aspect of an ideal market is that it must be designed to promote socializati
on since most people prefer visiting markets for this reason only among others.
The best markets have dynamic gathering spaces where individuals can mingl
e, meet and connect with their communities. This not only enhances the custo
mer’s market experiences but also raise revenue by advertising local enterpris
es and attracting more visitors who appreciate both its social nature and the o
pportunity to buy locally produced goods. It is these inviting and useful public
areas that determine the market’s success.
2. Public Market Goals
A truly public market should have open, significant objectives which benefit th
e members of the community. Indoor market complex, flea market, farmers ma
rket, craft market or art market are different types of this concept respectively.
Some important features of a public market include free entrance for guests as
well as supporting locally owned& operated business. Moreover, they are com
mercially serving places but intended to add value to local life thus generating
effective community returns.

3. Market must evolve.

No market becomes an overnight romping, thriving area of activity; rather, the
y are developed often in tiny, small steps and upgrades. Many of the actual gro
wth areas in markets come from a number of minor, quick, low-cost projects. O
ver time, markets can develop from a very basic setup into a thriving district ar
ea. Examples of the market type include open-air markets, covered markets in
cluding winter markets, indoor market halls with fixed stalls, and market distric
ts integrating a variety of market-related activities. Each type of market evolve
s differently in response to the needs and characteristics of its location.
4. Relevant Community Hubs
The most successful markets exist at the heart of their communities. W
hen markets can be situated as part of community life, rather than as commer
cial space only, they become hotbeds of social vitality. Well-placed markets ca
n contribute significantly to local well-being through addressing needs like acc
ess to fresh food in underserved areas. Secondly, markets can aggregate a ran
ge of ancillary services and activities under one roof, including but not limited t
o cooking classes, health education, shared commercial kitchens, career traini
ng, and community space.
The success of a public market is deeply rooted in its thoughtful design
and its role within the community. By prioritizing vibrant public spaces, alignin
g with community needs, and evolving through gradual improvements, a mark
et can transform into a dynamic and central hub of social and economic activit
y. Such markets not only enrich local culture and provide essential services but
also foster a sense of community engagement and support for local enterprise
s. Their ability to address community needs and serve as a gathering place un
derscores their importance as invaluable assets to any city or town.

2.2.2. MOBILITY AND TRANSPORTATION

Approximately 86% of domestic transport emissions are accounted for
by road transport, roughly half of which is caused by cars. To that end, it’s imp
erative to cut down on both the distance as well as the frequency with which v
ehicles move. A way forward in minimizing trips lies within an intricate connect
ivity between transportation and urban planning. It is important that urban are
as be well-connected and have various modes of transport so that walking, cyc
ling or public transit become pleasant options.
Land use and transport planning play a major role in shaping lifestyle pr
actices. Safer streets can stimulate walking and cycling which increases social
interaction among people. For instance, research conducted by the University
of the West of England shows that individuals living on busy streets tend to shu
n contact while traffic jams tend to impair community relationships. Therefore,
it is necessary to consider how urban planning could make this possible by eli
minating reliance on cars as much as possible; transforming streets into enjoya
ble places for pedestrians or places where people may meet and chat informall
y with friends would enhance the urban areas’ attractiveness today. Quality of l
ife improves through better design; visual environment becomes more appeali
ng for the dwellers who are willing to spend their time and money there.
Sustainable mobility for vendors focuses on minimizing environmental
impact through efficient market cargo and logistics. Innovations are being
developed to address the crucial last mile of the delivery process, combining
small-scale and new transportation systems to enhance sustainability.

Fig. 2.1. Making street fit for people.

2.2.3. STRATEGIC APPROACHES FOR REDEVELOPMENT

A strategic approach to designing the Urdaneta New Bagsakan Market s
hould integrate modern functionality with traditional architectural forms to cre
ate a vibrant and efficient central market. By emphasizing local materials, ada
ptive designs, and sustainable practices, the market can address contemporar
y needs while honoring cultural heritage. This approach will not only enhance t
he market's operational efficiency but also foster a strong connection with the
community it serves. To design the Urdaneta New Bagsakan Market as a centra
l market while focusing on modern solutions beyond vernacular architecture, c
onsider the following approaches:

 Space Planning. New Bagsakan Market in Urdaneta should have a modul

ar layout to enable quick adjustments to stalls as per the needs of vendors
This way, shopping will be easier and orderly, and thereby improving oper
ation effectiveness as well as customer satisfaction.

 Improved Sanitation and Hygiene. It is important to upgrade sanitatio

n facilities with modern restrooms, handwashing places, and waste dispos
al systems. These would help in promoting cleanliness and safety by havin
g automated cleaning technologies and touch less appliances that require l
ess maintenance.

 Traffic and Access Management. The marketplace needs to have differ

ent areas for delivery trucks and customer parking in order to reduce any t
raffic congestion. Smart signage on traffic and parking with real-time upda
tes should enhance access without much delay for convenience.

 Sustainable Design. This new market will also be more environmentally

friendly through the use of sustainable practices in energy-efficient lightin
g, HVAC systems, and green roofs. These features contribute to better insu
lation and a reduction in energy costs, meeting modern eco-friendly stand
ards.

 Architectural Forms. Architectural forms in vernacular design often highl

ight traditional elements such as sloped roofs and open, airy pavilions. The
se features are not only aesthetically pleasing but also functional, improvin
g ventilation and creating a comfortable environment. This approach blend
s cultural heritage with practical design, promoting both comfort and effici
ency in the market environment.

 Amenities of the Modern Era. The marketplace needs to be fitted with

climate control for the comfort of everyone in the area, illuminated with hi
gh-intensity light for easy maneuverability, and have comfortable seating.
Digital kiosks for transaction and information processes and mobile phone
apps will ease the workload and increase consumer interaction.

 Community and Cultural Space. Planning community event spaces and

cultural areas will make this marketplace a lively social hotbed. Performan
ce areas, workshop spaces, and local gathering nooks will impress the visit
ors and help knit the community together.

 Safety and Security. Safety will be addressed through the incorporation

of modern surveillance systems, clearly marked emergency exits, and fire
suppression. This sets the vendor and customer in an atmosphere free fro
m fear of security breaches.

 Accessibility. The incorporation of ramps, wide walkways, and accessible

restrooms will make the market center truly accessible. Using clear signag
e and an effective wayfinding system to navigate through the market is wit
hout complication and very inclusive for all visitors.

Incorporating traditional architectural forms alongside modern solutions

will ensure that the Urdaneta New Bagsakan Market is both functional and cult
urally resonant. By blending sloped roofs, open pavilions, and advanced ameni
ties, the design will create a welcoming and efficient space for vendors and cus
tomers. This strategic approach will ultimately support a thriving marketplace t
hat balances innovation with respect for local traditions, contributing to a succ
essful and enduring community hub.

IV..CONCLUSION
Market must evolve into more than just a place for transactions; it shoul
d become a vibrant community hub that reflects and amplifies the cultural rich
ness of Urdaneta. It should transform into bigger - called to be central market.
Thus, the redevelopment of a market initiation is the first and most important
thing to do.
Wrapped in the heart of it all, Urdaneta New Bagsakan Market, the proc
ess of transforming it into a Central Market provides an important opportunity t
o turn this vital community center into a contemporary, efficient and culturally
lively one. Serving as a major Bagsakan Center in the Philippines for fruit and v
egetable trade which spans across various municipalities, Urdaneta plays a key
role in both regional agriculture and commercial activities. Nonetheless, there
are challenges on the ground concerning facilities which were established long
time ago; poor climate control; lack of access; as well as insufficient waste ma
nagement thereby affecting most probably its performance capacity or overall
experience at the same time.
In the end, the Central Market will not only tackle existing issues but wil
l also raise the bar for how markets operate. It will create a vibrant, sustainabl
e and culturally relevant space that highlights local traditions, improves shoppi
ng experience, and contributes to community wealth. In this light, it shall serve
the purpose of preserving Urdaneta’s identity whilst enabling its growth and su
stainability in future.

VI. REFERENCES

 Britannica money. (n.d.). Encyclopedia Britannica | Britannica.

https://www.britannica.com/money/market/The-historical-
development-of-markets

 Urdaneta city. (2023, June 16). The Official Website of the Province of
Pangasinan.
https://www.pangasinan.gov.ph/city-municipalities/urdaneta-city/

 Urdaneta city market. (2018, February 15). The daily walk.

https://thedailywalkasingan.blogspot.com/2018/02/urdaneta-city-
market.html

 City of urdaneta. (2016, September). Urdaneta city socio-economic profile.

Cpdo urdaneta.
https://cpdourdaneta.wordpress.com/wpcontent/uploads/2016/06/
sep2016.pdf

 Just a moment... (n.d.). ResearchGate | Find and share research.

https://www.researchgate.net/publication/271417630_Public_mark
ets_Rediscovering_the_centrality_of_markets_in_cities_and_their_r
elevance_to_urban_sustainable_development
 Evio, J. V. (n.d.). A feasibility study on the conversion of iloilo central
market into a five-storey multi purpose facility. Scribd.
https://www.scribd.com/document/416374425/A-FEASIBILITY-
STUDY-ON-THE-CONVERSION-OF-ILOILO-CENTRAL-MARKET-INTO-A-
FIVE-STOREY-MULTI-PURPOSE-FACILITY
 V. GLOSSARY

 Bagsakan City: A nickname for Urdaneta City, Pangasinan, referring t

o its role as a major trading center for fruits and vegetables.

 Central Market: A public market that operates year-round, featuring a

variety of owner-operated stalls or booths. It serves as a central comm
ercial hub, reflecting the community's culture and providing fresh, local,
and perishable goods.

 Palengke: The Filipino term for public market. It originates from the Sp
anish word "palenque," referring to a market or place where goods are
sold. It reflects the vibrant, community-centered nature of markets in t
he Philippines.

 Redevelopment: The process of improving and modernizing a facility

or area, often involving updates to infrastructure, design, and functiona
lity to meet current needs and standards.

 Site Analysis: The study of a location's physical characteristics, includ

ing topography, soil composition, climate, and existing infrastructure, t
o inform design and planning decisions.

 Topography: The arrangement of the natural and artificial physical fea

tures of an area. This includes landforms, elevations, and the layout of
terrain, which can influence urban planning and design.
VII. ANNEXES