How To Pick a
MILLION DOLLAR
Niche
What Is A Niche?
Niche: A topic that appeals to a specialized
section of the population.
One of the most crucial steps in creating a
successful channel—don’t rush through it.
Strategies
to find a great
niche
01 Incognito method
We want to find channels in countries with
high RPM, so we can get paid the most. So...
Have VPN be in America
NY, Cali, Florida and Texas are all good
options (higher RPM)
See what’s being promoted on
YouTube
If you can’t find anything, just refresh
Eventually the more you start clicking
videos the more fine tune your
recommendations will become
At a certain point close out of incognito
and start a new tab.
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STEP 1
Search a niche, for example: NBA
STEP 2
Scroll down till you find a faceless video and click on
5-6 videos
STEP 3
YouTube now gives you suggestions on the
homepage, and you can find hundreds of
NBA channels to take inspiration from
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02 Format Transfer Method
Transfer existing viral formats from other
niches into your niche…
To do this we need to first understand
the diffeence between:
Niche vs. Fomat
Niche
Ex: Basketball, Football, Celebrity, Cars
Format
Ex: Basketball family & lifestyle,
Basketball drama, basketball top
moments
“A niche within a niche” = Formats
This is the equation for success:
Niche with demand + unique format + good
execution = success
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For example, Dime is a basketball channel.
The basketball niche is very competitive with many
established channels. It's challenging to compete
directly with them. But instead of copying them, we
can transfer their format in a different niche.
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For example, Dime is a basketball channel.
The basketball niche is very competitive with many
established channels. It's challenging to compete
directly with them. But instead of copying them, we
can transfer their format in a different niche.
This channel Deuce adapted these formats, used
the same title and idea formats but focused on
tennis instead of basketball.
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Look at how small this channel is…. It went viral because
it used the “Format Transfer Method” .
Now that we know how to find niches, I
want to share my secret cheat sheet of ....
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Niches with the
highest earning
potential
Celebrity
Celebrity Lifestyle
TheThings Celebrity
Top 10 Beyond The Screen
RapTV
Sports
MMA
Full Mount MMA
MMA ZONE
Anime
AniSpot Recapped
AniRecaps
Space
Tech Space
Voyager
Kosmo
Cars
Ideal Cars
Albon
Formula One
The Race
Untold F1
WWE
Wrestlelamia
Wrestling Hub
Basketball
HoopFlix
Dime
MVP 81
Cartoons
Cartoon Recaps
Aldone
Technology
Tech Zone
Tech Vision
Velocity
Here are some results from
some of my personal
channels:
All of these results came from taking the first step
of choosing the right niche and then following my
YouTube Automation blueprint, which I used to
build and scale my faceless channels.
Making The
Decision
My requirements:
Model after channel that was launched 6-
12 months ago:
When did competitors start?
Are they successful?
How consistent is their success?
Are others replicating this success?
Use Socialblade.com to track monthly
views and estimate earnings.
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