The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

TRANSCRIPTS
Module 10
Visit Me At:
stefanpaulgeorgi.com
 10
AOV
Money
Close
STEPS AND
EXAMPLE 1

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Steps and Example 1 MODULE 10

AOV Money Close

(00:00)
Yo, what’s up? In this module, I want to go over my AOV money close. AOV
stands for average order value, which I’ll write onto this document, but basically
there’s just seven steps to this yet it can be very profound. I want to give
you what these seven steps are and then we’ll look at, I think two examples.
Really, the whole premise here and both of these examples are going to be
for supplement offers, but this could work if you sell multiple bottles of a
supplement, they can have the option of buying a one-month supply, a three-
month supply or a six-month supply, that would work great. But obviously
with that being the case, if you sold food, dog food or human food or drinks
or whatever it is, anything where they can have different quantity options, you
can use this to significantly increase AOV, which is great. Also, if you had
a non-physical thing like a premium package and a basic package and you
wanted to sell people on the premium package versus a basic package, this
could work for that, too and I’ll kind of share why.

(01:19)
So the steps here are basically seven premises that we’re going to deliver upon
or write about when we’re doing the AOV money close. One is that, “Packages
are limited and out of stocks are real.” We’re going to tell people how “customers
keep choosing the larger packages and reordering” if applicable with the
reordering. “The more you use the product, the better.” “Experts say to use the
larger packages.” “Here’s life with the different packages” and life is best with
the biggest package. There’s a smaller discount for the smallest package and
the largest discount for the biggest or largest package and then the call-to-
action, we’re mentioning the biggest package. Pretty straightforward but let
me go ahead and pull up an example. Put myself over here for now.

(02:16)
This one, I’m going to read through this close with you and then I actually have

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Steps and Example 1 MODULE 10

a markup for you, I have it hidden right now so we’ll go in and see where this
matches up afterwards. Here we go, this for a silver product similar to what I
did in the leads example, the pet product had silver. It’s the same product, but
this time it’s for humans and the first one I wrote was a letter for humans and
this is doing very well on Facebook; it was converting quite well. I removed
the company’s name out of respect, privacy or whatever, it just says company
versus what the actual company’s name is, but the concept is basically that
you have silver, again, being an antimicrobial, antipathogenic, antibacterial
and can help to get rid of the bad bacteria that’s in your gut and then create an
environment where good bacteria like probiotics can thrive. That’s the premise
of what silver does and again, I’m a huge fan of this product. Take it all the
time. Not this company specifically, but a similar one because this company
specifically, we had some issues with, but here’s what the close looks like.

(03:32)
“I bet you’d give just about anything to feel better, wouldn’t you? Especially
considering all the long-term health problems that come from an unhealthy
gut. The autoimmune challenges, the inflammation, the struggles with your
weight, your blood sugar and even your heart health.” Oh and and this was
written by a doctor or written from a doctor’s voice. “If you’re like most of
my patients then honestly, you’re scared about what the future could hold
if you don’t make changes to your well-being. Not only could continuing
down your current path put your future at risk, but being sick all the time can
also mean paying $5,000 or more per year for side-effect filled medications,
paying thousands of dollars extra each year for health insurance premiums
and spending more and more time at your doctor’s office each year, which
means less time with your family or outdoors or doing any of the things you
love and that’s why I truly believe every American can benefit from company
structured silver and right now I’m sure you’re probably wondering how you
can get company structured silver as fast as possible, along with how often
you’ll want to take it.

(04:31)
The truth is that there are only limited supplies of company structured silver
available and that’s not a marketing gimmick or anything like that, it’s a fact.
Remember, company structured silver is made using a very complex process.
It’s produced in clean-room conditions that follow GMP standards. It’s made
with pure water that’s constructed using steam and oxygen. It’s manufactured
using a special electromagnetic process that maintains the purity of the

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Steps and Example 1 MODULE 10

silver and keeps it free from contaminants. It’s molecularly structured to kill
pathogens on contact and it’s formulated for alkalinity, making it superior to
most other silver company’s on the market.

(05:07)
This process is crucial for producing the best silver on the market today, but
it’s also extremely time consuming and expensive for company, which means
out-of-stocks are always a risk because company can only produce a limited
number of bottles at any given time. Plus, on top of that, because company
structured silver can help with so much more than just your gut health, people
all over the country are using need to clear up acne and nail fungus as a
safe and natural disinfectant, to reduce the pain and inflammation caused by
arthritis, to kill common viruses that cause the cold and the flu and so much
more” and there is a whole list of things that silver helps with for the people.

(05:44)
“There are literally hundreds of applications for company structured silver and
as a result, our customers end up ordering several bottles at a time so they
can remain stocked up on this wonderful and health-protecting liquid and so
that they can give it to their family and friends, too. Now we’re thrilled that so
many families trust company structured silver for their health, but its incredible
popularity has put even more of a strain on our production capacities, which
again, can make out-of-stocks a very real concern.

(06:11)
With that being said, however, I also don’t want anyone to struggle with an
imbalanced gut or to feel low energy, tired, sick and fatigued when it doesn’t
need to be that way, which is why in the next few moments I’m going to share
how you can get your hands on a brand-new bottle of company structured
silver today as part of our “protect your gut” initiative. First, though let me
quickly return to the second question concerning how company structured
silver you should take. This one is actually pretty straightforward, just take
two small teaspoons twice a day for at least 30 days.

(06:37)
Here’s why it’s important to take company structured silver for at least 30
days. From the moment you put the first teaspoon of company structured
silver in your mouth, you’ll start killing bad germs and bacteria as the silver
makes its way through your throat, your digestive system, your bloodstream,

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Steps and Example 1 MODULE 10

and ultimately, your bladder it’s continuously killing the pathogens it comes
into contact with. After about 6 hours, the silver will be flushed out of your
system, which means it’s time for more. But while company structured silver
kills germs and bacteria inside of you from day one the more you use it, the
more effective it will be. Plus, because your body is being assaulted by toxins
and pathogens on a daily basis, it’s best if you look at company structured
silver as a “daily defense;” something you make part of your normal, everyday
routine much in the same way you would a multivitamin or a probiotic. It’s for
that reason that I personally recommend you choose at least three bottles
of company structured silver and six bottles if you want to have the greatest
health benefits.

(07:26)
A single bottle of company structured silver will go to work in your gut right away
attacking pathogens and germs. While continuing to use company structured
silver for a full three months provides you with ongoing protection and when
you commit to using company structured silver for a full six months, that’s
when the greatest magic happens because you’re truly giving your gut the
“reset” it deserves and creating an environment where good, healthy bacteria
can thrive and the good news is normally company structured silver retails at
$149 per bottle. But right now and through this website only, you can get your
very own supply of company structured silver at a major savings off the retail
price.

(07:58)
In fact, when you get a single bottle of company structured silver, it’s only
$69, which is already an $80 savings and even better because our multi bottle
packages have become so popular, company has even set up so that the more
structured silvery you stock up on, the more money you save. Get started
now by choosing the six-bottle package or whichever package is best for you.
Plus exclusively on this website” and we’re talking about bonuses from here.
Guarantee and we stopped at that point because that’s basically the end of
the AOV money close as you’ll see.

(08:40)
Remember what we have here. Packages are limited, out of stocks are real,
customers keep choosing the larger package and reordering. The more you
use the product, the better. I’m going to pause real quick because my daughter
is at the door here.

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Steps and Example 1 MODULE 10

(08:52)
Remember this is what we have. It’s actually going to get hidden away a little
bit because well, let’s see what I can do here. So let me reveal the markup now.
Remember one packages are limited, out of stocks are real. So right away after
we had up above, “The truth is that there are only limited supplies of company
structured with silver available. That’s not a marketing gimmick or anything like
that, it’s a fact. Remember that the silver is made using a complex process,”
so we’re adding more value as well and we’re talking about how unique this
process is, which is one of the reasons why supplies are limited.

(09:46)
“It’s extremely time consuming and expensive for company, which means out-
of-stocks are always a risk because company can only produce a limited number
of bottles at any given time. Plus, on top of that, because company structured
silver can help with so much more than just your gut health, people all over
the country are using it to clear up acne and nail fungus, as a safe and natural
disinfectant, to reduce the pain and inflammation caused by arthritis, to kill
common viruses that cause the cold and the flu and so much more. As a result,
there are literally hundreds of applications for company structured silver.”

(10:17)
So again, that was all packages are limited, out of stocks are real and we’re
giving a reason why, that’s really important. We’re not just saying that, there’s
a reason why. Because of that, customers keeps using the larger packages
and reordering.

(10:28)
“As a result of that, our customers end up ordering several bottles at a time so
they can remain stocked up on this wonderful and health-protecting liquid and
so they can give it to their family and friends, too.” Great, reminding them why
they’re ordering several packages at a time. This little part goes back to number
one. “Now we’re thrilled that so many families trust company structured silver
for their health, but its incredible popularity has put even more of a strain on
our production capacities, which again, can make out-of-stocks a very real
concern.” Again, packages are limited, out of stocks are real.

(10:59)
Then we go through the rest of this and we get to you should take it for at
least 30 days. Remember to say the more you use the product, the better.

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Steps and Example 1 MODULE 10

“Here’s why it’s important to take company structured with silver for at least
30 days,” and we’re basically talking about how it starts working right away,
which is great, but while it’s good from day one, “the more you use it, the more
effective it’ll be. Plus, because your body is being assaulted by toxins and
pathogens on a daily basis, it’s best if you look at company structured silver
as a “daily defense;” something that you make part of your normal, everyday
routine, which in the same way you would a multivitamin or a probiotic.” So
again, the more you use the product, the better.

(11:38)
“It’s for this reason that I personally recommend you choose at least three
bottles of company structured silver and six bottles if you want to have the
greatest health benefits,” and remember this is a doctor talking so that’s an
expert saying to get the larger packages and we’re going to tell them next
what does life look like with different packages, life is best with the biggest
one. So again, “a single bottle goes to work right away attacking pathogens,”
continuing to use it for three months provides you “with ongoing protection
but when you commit to using the product for six months, that’s when the
greatest magic happens.”

(12:11)
Sorry, my daughter came back up again, but I’ll tell you originally it wasn’t going
to be recording this at home during a lockdown of Coronavirus, but when life
gives you Coronaviruses, you make Corona-ade out of it or whatever. It’s a really
bad joke but anyway. Three for ongoing protection but “when you commit to
using it for a full six months, that’s when the greatest magic happens because
you’re truly giving your gut the “reset” it deserves and creating an environment
where good, healthy bacteria can thrive.” Again, life is best with the biggest one
and we’d be like small discount for smallest package, largest discount for the
biggest package.

(12:52)
Well, a company’s giving you a discount. “When you get a single bottle of
company structured silver, it’s only $69, which is already an $80 savings.
But even better because our multi bottle packages have become so popular,
company has set it up so that the more structured silver you stock up on, the
more money you save. Get started now by choosing the six-bottle package
or whichever package is best for you.” Again, they’re going to save you more
money by getting a bigger package and then that call-to-action choosing the

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Steps and Example 1 MODULE 10

six-bottle package or whichever package is best for you.

(13:24)
So can you see how we did that and you can swipe this again and again and
again and again and if you swipe this is then if you take this and put it in your
own copy, if you’re selling multiple packages or something, it’ll work every
single time and by work, I mean, it’ll increase your average order value every
single time. It will increase it by, I think I said before, 20% up to 40%. It’s very
significant. I’m thinking in my head here, if that’s - yeah, I mean, really, I think
that’s pretty accurate. My daughter’s back so I’m going to pause here.

(13:57)
Actually, so that’s about it on this one and I’m going to do probably a second
video looking at one more example, too.

Stefan Georgi 9
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