Creating a
Video script
How to start your podcast (what to include in your intro)
● Your podcast name
● Your name
● Your podcast tagline or catchphrase
● Your episode number and title
● The name(s) of any guests
● The name and details of your sponsors, if you have them
● What this episode is about
● Your Calls To Action (CTA) – seasoned podcaster listeners will
skip your intro and outro so make sure that you include your
most important CTA in the middle of your podcast episode.
Starting a Video script example
Intro music – some podcasts play the intro music later in the episode eg after
the introduction. Intro music should play for a maximum of 10 seconds before
listeners hear the content. Listeners have tuned in to listen to you, not your
music.
“Hello and welcome to the [PODCAST NAME], I am your host [NAME]. Thanks for tuning in
[TAGLINE or CATCHPHRASE]. This is [EPISODE NUMBER] and the title of today’s episode is
[TITLE]. I am pleased to be joined by [GUEST], [GUEST BIO]. This episode is about [TOPIC].
Before we crack on with today’s episode just a reminder of how you can support the podcast
[CTA].”
What to include in your main script body
● The ideas or topics you’re discussing in the episode
● Some indication of these ideas build upon one another and link
together
● Try to think of questions you would have as a listener and answer
these
● Think about the structure and flow of your episode eg what is the
end goal, what do you want listeners to take away from listening?
What subtopics are you going to cover, do they flow naturally?
● Make sure to not repeat yourself – make new valid points and
then move on to your next point
How to end your Video Script (what to include in your
outro)
● Summarise what you have spoken about in your episode
● Thank your listeners for tuning in
● Let them know when to expect new episodes
● Your CTA again – this could be asking them to follow or subscribe, follow
you on social media, download a resource etc.
● Include your show notable eg a notable thing about your podcast. This is
not your show title, tagline, intro or outro music, it’s something else
listeners remember about your show. The best way to do this is by having
a catch phrase – sounds cheesy but it works! Mark’s podcast, Excellence
Expected, taught business founders how to achieve success. His
catchphrase (which he ended every episode with) is as follows, “the more
you expect from yourself the more you will excel.”
Ending a Video Script example
“That’s all we have time for! Thanks for tuning in to this week’s episode.
Today we covered [SUMMARISE]. We’ll be back, in fact you can expect
new episodes every [DAY] [TIME]. Quick reminder again of how you can
support the podcast [CTA]. [SHOW NOTABLE]. Take care everyone, and
until next time!”