MODULE
0
2
UNIT 01
SUPPLY CHAIN
MANAGEMENT
IMPORTANT NOTICE: Please ensure that you have checked your course calendar for
the due date for this assignment. This calendar is available on the OLC.
Instructions
1. Make sure that you have carefully read and fully understood the questions before answering them.
Answer the questions fully but concisely and as directly as possible. Follow all specific instructions for
individual questions (e. g. “list”, “in point form”).
2. Answer all questions in your own words. Do not copy any text from the notes, readings or other
sources. The assignment must be your own work only.
3. Please attempt to utilise the full line allocation.
4. Please do not exceed the suggested line limit. Answers that exceed the line limit by more than 2
additional lines will not be marked beyond the suggested line limit. This means that if the line limit is a
maximum of 10 lines, and your answer exceeds 12 lines, your answer will only be marked up until line 12.
The rest of your answer will not be included in your final grade. For this reason, it is in your best interest
to ensure that you stay within the suggested line limit.
5. Write your answer to each question in the space provided.
Plagiarism declaration:
1. I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is one’s own.
2. This assignment is my own work.
3. I have not allowed, and will not allow, anyone to copy my work with the intention of passing it off as
his or her own work.
4. I acknowledge that copying someone else’s assignment (or part of it) is wrong, and declare that my
assignments are my own work.
Type your name and the date into the spaces provided below. By typing your name into this space, you
acknowledge that you have read and understood the above agreement.
Name: Artur Lampião Mogente Júnior
Date: 14th October, 2021
By typing your name on this document, you acknowledge that you have read and understood the terms above,
and agree to comply with UCT and GetSmarter’s plagiarism standards.
MODULE 02 Unit 01
Learning outcomes:
LO1: Identify the key functional management areas of supply chain management.
LO2: Describe the four components of the marketing mix, and relate each one to the
product lifecycle.
Mark allocation
Question Mark Allocation
Question 1 2
Question 2 8
Question 3 8
Question 4 12
Question 5 10
Total 40
Refer to the case study in the Orientation Module. As Hali-Naturecare expands, the business considers
extending the reach of their supply by developing an offering of inexpensive vitamins for patients who
suffer from HIV/AIDS-related conditions, expanding their market to the Johannesburg area. You have been
given the task of marketing these Hali-Naturecare products range in this new market. Use the marketing
mix to plan out your marketing strategy by answering the questions below. Hint: Differentiate between
their customers and their consumers.
Question 1
Considering the product life cycle, identify the current phase of Hali-Naturecare’s products in Johannesburg,
as well as the phase the new vitamins for HIV/AIDS would be in.
(Max. 2 lines)
Start writing here:
Hali-Naturecare’s products in Johannesburg are currently on a Growth phase as they’re
expending more money on marketing. The new vitamins are on a introduction phase.
Question 2
What promotional strategies would you use, considering the stage these products are in and who the
target market is?
State which phase the HIV/AIDS products are in, and then explain what type of promotion you think
would best market the products. Make sure that you explain who your target market is.
Note, you are required to draw on theory covered in the module and consult external resources when
justifying your answer.
(Max. 10 lines)
Start writing here:
Since Hali-Naturecare is on a growth phase expanding to Johannesburg, a sales promotion
strategy could be a good strategy hence they intend motivate new costumers (consumers
and distribution members to purchase a product or service immediately).
For the new vitamins on specific, an personal selling strategy could also increase the sales as
it is a costum made product and they are targeting only a few customers.
Question 3
Briefly outline the pricing strategy you would use. Remember to justify your answer by identifying the target
market and product life-cycle phase.
Note, you are required to draw on theory covered in the module and consult external resources when
justifying your answer.
(Max. 8 lines)
Start writing here:
As Hali-Naturecare is on a growth phase and introducing a new product to a new market, the
penetration pricing would be the best strategy as they are targeting new consumers in that local
area. Getting the attention of the products consumers on that local area this would also increase the
number of distribution members and consequently increasing the sales.
Question 4:
Where would the products be marketed, and where would it be sold? There are a number of distribution and
place considerations that would have to be considered as the business expands.
List the possibilities related to the distribution of the new products, explaining how this might change
throughout each stage of the product life-cycle. You are required to compare and discuss at least two
phases of the product life-cycle.
Note, you are required to draw on theory covered in the module and consult external resources when
justifying your answer.
(Max 12. Lines)
Start writing here:
At the Introduction phase, the organization shall use direct channels such as a factory shop
or online shop in order to collect valuable data on customer buying habits and product
feedback, then build costumers relationship based on that in order to provide the best
product at the best price in the market.
At the growth and maturing phases, with a high demand of the products, the organization
can now choose to use indirect channels such as retailers and wholesalers in order to have a
wider market coverage, faster growth and logistics support which will allow the organization
to reduce costs and focus on its core competencies.
The direct channels are very cost effective at the introduction phase of the product but as
the demand increases it is important to know when to change the strategy as the product
can fall straight in the demise stage.
Question 5:
Select one of Hali-Naturecare’s logistical activities and propose how this activity could be enhanced to improve
the company’s marketability. (Make sure you are drawing on marketing theory covered in the notes.)
Note, you are required to draw on theory covered in the module and consult external resources when
justifying your answer.
(Max 10. Lines)
Start writing here:
The importing and exporting logistical activity could improve as they are producing vitamins at a low
cost, it means that the raw material and following processes are more cost effective. Therefore, Hali-
Naturecare could monitor this numbers, and make sure they are exporting more products more than
importing raw material. Using this strategy, the company would be able to put the product at an
inexpensive price in the market and benefit from the high revenues that could be used in
promotional activities.
