“This document is for Coventry University students for their own use in completing their assessed work

for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to acreg.fbl@coventry.ac.uk”

Coventry University
Faculty of Business and Law
Coursework 2024-2025

Any work submitted after the deadline will receive a mark of 0%.

Deadline: 17:00h, 20 Feb 2025

IMPORTANT – PLEASE READ THIS WARNING REGARDING PLAGIARISM

Assessments must be all your own work and must not have been copied in part or in whole
from any other source, such as books or the internet, or from other students’ work. If you wish
to use another author’s exact words in a short quotation this must be clearly marked up in
inverted commas with the exact source given, including page number, so that the reader can
clearly see which words have been copied and are not your own. Just quoting references used at
the end is not sufficient.

Please see your course handbook or the Faculty website for more information on referencing
and university regulations on plagiarism.

Instructions for Submission

Your assignment must be submitted online via Turnitin. Detailed submission information is
detailed below and is available on your Moodle.

Academic Assignment
Module Title: 1- Individual assignment
Writing 3 Number
Assignment Title Academic Writing
Module Code: NEUA300CAW
Weighting 100%

Release Date: 20 Feb 2025 Module Leader Dr. Nguyen Huu Dung
Submission Date: 20 Feb 2025 Submission Soft copy submission to
Submission Time and Place: Turnitin via Moodle
17:00
Time:

Assessment Information
This assignment is designed to assess learning outcomes:
1. Conceptualise and plan an academic argument
2. Engage critically with relevant academic literature
3. Engage critically with one's own writing (dissertation and/or coursework)

This assignment is an individual assignment.

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 “This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to acreg.fbl@coventry.ac.uk”

Assignment brief
1. Write an introduction of 1000 words (+/- 10 %) (not including the list of references,
figures, and tables) for your disertation. You can choose your own topic. The APA7th
referencing style should be used.

You must not submit work for assessment that you have already submitted (partially or
in full), either for your current course or for another qualification of this and any other
university. Identical pieces of work submitted concurrently will also be considered to be
self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the
same work twice.

Moodle includes a plagiarism detection system and assessors are experienced enough to
recognise plagiarism when it occurs. Copying another student’s work, using previous
work of your own or copying large sections from a book or the internet are examples of
plagiarism. Plagiarism is strictly prohibited and will lead to failure.

2. Write a literature review on the topic that has been choosen in Question 1. The literature
review should have 1000 words (+/- 10%), not including the list of references, figures,
and tables. The APA7th referencing style should be used.

You must not submit work for assessment that you have already submitted (partially or
in full), either for your current course or for another qualification of this and any other
university. Identical pieces of work submitted concurrently will also be considered to be
self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the
same work twice.

Moodle includes a plagiarism detection system and assessors are experienced enough to
recognise plagiarism when it occurs. Copying another student’s work, using previous
work of your own or copying large sections from a book or the internet are examples of
plagiarism. Plagiarism is strictly prohibited and will lead to failure.

Criteria for Assessment

Class Mark range Guidelines

Class I 90 – 100% In addition to that for 80 – 89% below, an outstanding answer that
could hardly be bettered. High degree of understanding,
critical/analytic skills and original research, where specified.
Outstanding in all respects.

80 – 89% In addition to that for 70 – 79% below, the answer will

demonstrate an excellent level of understanding, presence of clear
description, critical/analytical skills or research, as appropriate.

Answer entirely relevant to the assignment set. Answer will

70 – 79% demonstrate clear understanding of theories, concepts, issues and
methodology, as appropriate. There will be evidence of wide-
ranging reading and/or research, as appropriate, beyond the
minimum recommended. Answers will be written/presented in a
clear, well-structured way with clarity of expression. At level 3,
evidence of independent, critical thought would normally be
expected.

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“This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to acreg.fbl@coventry.ac.uk”

Class Mark range Guidelines

Class II : I 65 – 69% Answer demonstrating a very good understanding of the
requirements of the assignment. Answer will demonstrate very
good understanding of theories, concepts, issues and
methodology, as appropriate. Answer will be mostly
accurate/appropriate, with few errors. Little, if any, irrelevant
material may be present. Reading beyond the recommended
minimum will be present where appropriate. Well organised and
clearly written/presented.

60 – 64% A good understanding, with few errors. Some irrelevant material

may be present. Well organised and clearly written/presented.
Some reading/research beyond recommended in evidence.

Class II : II 55 – 59% Answer demonstrating a good understanding of relevant theories,

concepts, issues and methodology. Some reading/research beyond
that recommended may be present. Some errors may be present
and inclusion of irrelevant material. May not be particularly well-
structured, and/or clearly presented.

Answer demonstrating a reasonable understanding of theories,

50 – 54% concepts, issues and methodology. Answer likely to show some
errors of understanding. May be significant amount of irrelevant
material. May not be well-structured and expression/presentation
may be unclear at times.

Class III 45 - 49% An understanding demonstrated, but may be incomplete and with
some errors. Limited use of material with limited
reading/research on the topic. Likely to be poorly structured and
not well-expressed/presented. Irrelevant material likely to be
present.

40 – 44% Basic understanding demonstrated, with some correct description.

Answer likely to be incomplete with substantial errors or
misunderstandings. Little use of material and limited
reading/research on the topic in evidence. May be poorly
structured and poorly expressed/presented. Some material may be
irrelevant to the assignment requirements.

Marginal fail 35 – 39% Some relevant material will be present. Understanding will be
poor with little evidence of reading/research on the topic.
Fundamental errors and misunderstanding likely to be present.
Poor structure and poor expression/presentation. Much material
may not be relevant to the assignment.

Fail 30 – 34% Inadequate answer with little relevant material and poor
understanding of theories, concepts, issues and methodology, as
appropriate. Fundamental errors and misunderstandings will be
present. Material may be largely irrelevant. Poorly structured and
poorly expressed/presented.

20 – 29% Clear failure to provide answer to the assignment. Little

understanding and only a vague knowledge of the area. Serious

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 “This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to acreg.fbl@coventry.ac.uk”

Class Mark range Guidelines

and fundamental errors and lack of understanding. Virtually no
evidence of relevant reading/research. Poorly structured and
inadequately expressed/presented.

0 – 19% Complete failure, virtually no understanding of requirements of

the assignment. Material may be entirely irrelevant. Answer may
be extremely short, and in note form only. Answer may be
fundamentally wrong, or trivial. Not a serious attempt.

Mark Allocation Per Section

Structure and presentation and referencing 10%

Part 1- Indicative Mark Allocation broken down as below. 70%
Part 2 20%

Please use the above guidance for the word count for each section in the report.

Grading Rubric

In order for you to better understand what to do in order to get a good grade please see the rubric below.
This details for each section what you must demonstrate in order to achieve a high grade, this will be
used to assess your work.

Part 1 (70%)

<35% 35-40% 40-50% 50-60% 60-70% >70%

Very poor or no Unclear Research Clear research Clear and + Explicit and
choice of research objectives objectives. feasible feasible
research topic objectives. show limited + Some attempt research objectives.
and + Limited and clarity. to justify objectives. + Fully
objectives need poor attempt to + Basic attempt to research topic. + Justification justified
to be revised/ clarify research justify research + Clear and for research research topic.
changed; No topic. topic. comprehensive; topic. +Very clear
understanding + Unclear + attempt to build paragraphs are + Clear and
shown; Large points and internal structure developed based structure, well professional,
amount argument; in but still lack of on principle organized concise,
of elements are appropriate coherence rules. paragraphs, well coherent and
missing; internal +Shows + Outline of built arguments cohesive,
unclear writing; structure; lack reasonable dissertation with good analytical and
lack of internal of coherence understanding of structure is evidence; well
structure; lack of and cohesion. the topic area. detailed. + All main areas balanced/prese
coherence and + Many + Project content + good attempt of introduction nted;
cohesion ; lack of elements is outlined. to use different included but +All aspects of
proper references missing or need + attempt to use references; minor the study are
attention. different improvements clearly
+ some attempt references could still be outlined.
to use made. + wide range of
references + very good relevant
attempt to use references
different
references;

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 “This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to acreg.fbl@coventry.ac.uk”

Part 2 (20%)

<7 8-11 12-15 >15

Write less than Adequate structure; Clear and comprehensive; Clear structure, well
50 words or attempt to build paragraphs are developed organized paragraphs,
totally go out of internal structure but based on principle rules; well built arguments
questions still lack of coherence; evidences are provided; with good evidence
limited evidences;

Structure, presentation and referencing (10%)

1-3 4-5 6-7 8-10

Poor presentation, Structure isn’t followed Structure or Professional presentation
structure is muddled fully and presentation presentation is slightly and full structure is
or sections are could be better; some lacking, but overall is present; standard style of
missing; too many errors in referencing very good; adequate referencing
errors in referencing style referencing style
style

How to submit your assessment

The assessment must be submitted by 17.00h, 20 Feb 2025 on Turnitin. You can access the
submission link through the Moodle.

 Your coursework will be given a zero mark if you do not submit a copy through
Turnitin on Moodle. Please take care to ensure that you have fully submitted your
work.
 Please ensure that you have submitted your work using the correct file format,
unreadable files will receive a mark of zero.
 All work submitted after the submission deadline without a valid and approved reason
(see below) will be given a mark of zero.
 The University wants you to do your best. However, we know that sometimes events
happen which mean that you can’t submit your coursework by the deadline – these
events should be beyond your control and not easy to predict. If this happens, you can
apply for an extension to your deadline for up to two weeks, or if you need longer, you
can apply for a deferral, which takes you to the next assessment period (for example, to
the resit period following the main Assessment Boards). You must apply before the
deadline.
You will find information about the process and what is or is not considered to be an
event beyond your control at
https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
 Students MUST keep a copy and/or an electronic file of their assignment.
 Checks will be made on your work using anti-plagiarism software and approved
plagiarism checking websites.
 All marks notified to you during the year are provisional until confirmed by the end
of year Subject Assessment Board. It is possible that notified marks may be raised or
lowered by this board.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism
As part of your study you will be involved in carrying out research and using this when writing
up your coursework. It is important that you correctly acknowledge someone else’s writing,
thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is

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 “This document is for Coventry University students for their own use in completing their assessed work
for this module and should not be passed to third parties or posted on any website. Any infringements
of this rule should be reported to acreg.fbl@coventry.ac.uk”

known as plagiarism. It is not acceptable to copy from another source without acknowledging
that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct
quotations. You are expected to correctly cite and reference the works of others. The Centre for
Academic Writing provides documents to help you get this right. If you are unsure, please
visit www.coventry.ac.uk/caw.

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full),
either for your current course or for another qualification of this and any other university, unless
this is specifically provided for in your assignment brief or specific course or module
information. Where earlier work by you is citable, i.e. it has already been published/submitted,
you must reference it clearly. Identical pieces of work submitted concurrently will also be
considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit
for the same work twice.

Moodle includes a plagiarism detection system and assessors are experienced enough to
recognise plagiarism when it occurs. Copying another student’s work, using previous work of
your own or copying large sections from a book or the internet are examples of plagiarism and
carry serious consequences. Please familiarise yourself with the CU Harvard Reference Style
(on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought. Again,
if you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a
member of the course team.

Return of Marked Work

You can expect to have marked work returned to you 10-15 working days of submission. If for
any reason, there is a delay you will be kept informed. Marks and feedback will be provided
online. As always, marks will have been internally moderated only, and will therefore be
provisional; your mark will be formally agreed later in the year once the external examiner has
completed his / her review.

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