Marketing Assistant Standard Operating Procedure (SOP).
Sales Lead generation for field Teams.
Single Point Contact for all sales enquiries.
Aggressive follow-up to pipeline Clint.
5:00 PM Report Preparation & Submission.
Excel Sheet for daily call with remarks & update to be
submitted every day.
Product Information. Telephone handling techniques.
Sales Lead Generation process:-
identifying Your Target Audience – Define the ideal customer
profile (ICP).
Using Localized Marketing – Geo-targeted ads, local SEO, and
events.
Leveraging Digital Tools – CRM software, LinkedIn Sales
Navigator, and lead databases.
Networking & Referrals – Partnering with local businesses and
word-of-mouth marketing.
Field Prospecting – Door-to-door sales, on-ground activations, and
trade shows.
Cold Outreach – Personalized cold calls, emails, and social
selling.
Lead Qualification – Filtering and prioritizing the best leads for
conversion.
Marketing Executive SOP
Sales Responsibilities:
1. Lead Generation & Prospecting: Identify potential customers through
research, networking, and outreach.
2. Client Relationship Management: Build and maintain strong
relationships with existing and new clients.
3. Sales Presentations & Pitches: Deliver compelling sales presentations
and product demonstrations.
4. Negotiation & Closing Deals: Negotiate pricing and terms to close sales
effectively.
5. Meeting Sales Targets: Work towards achieving and exceeding sales
quotas.
6. Market Research: Stay updated on market trends, customer preferences,
and competitor activities.
7. Sales Reporting: Track and report sales performance metrics.
8. Customer Support: Address client inquiries and ensure customer
satisfaction.
Marketing Responsibilities:
1. Brand Promotion: Develop strategies to enhance brand awareness and
visibility.
2. Campaign Management: Plan and execute digital and offline marketing
campaigns.
3. Content Creation: Develop engaging marketing content, including
social media posts, blogs, and advertisements.
4. SEO & Digital Marketing: Optimize online presence using SEO,
Google Ads, and social media marketing.
5. Event Planning: Organize trade shows, product launches, and
promotional events.
6. Collaboration with Sales Team: Work closely with the sales team to
align marketing strategies with business goals.
7. Analyzing Campaign Performance: Measure marketing effectiveness
and optimize strategies based on data.
8. Customer Engagement: Develop loyalty programs and promotional
offers to attract and retain customers.
Marketing Manager SOP
1. Market Research & Strategy Development
Conduct market research to identify target clients (homeowners, businesses, developers, architects, etc.).
Analyze competitors' strategies and pricing models.
Define marketing goals (brand awareness, lead generation, conversions, etc.).
Develop sales strategies based on market demand.
2. Lead Generation & Client Acquisition
Identify and reach out to potential clients through online and offline channels.
Develop partnerships with architects, real estate developers, and contractors.
Generate leads through digital marketing, social media, exhibitions, and referrals.
Conduct cold calling, networking, and follow-ups to convert leads.
3. Sales Process & Client Consultation
Engage with clients to understand their interior needs, preferences, and budgets.
Provide detailed presentations and proposals with design concepts.
Offer cost estimates and negotiate contracts based on client requirements.
Follow up on leads and nurture relationships for successful conversions.
4. Marketing & Branding
Develop and execute marketing campaigns via social media, Google Ads, and SEO.
Collaborate with designers to showcase portfolio work (before-after images, 3D renders).
Organize events, exhibitions, and networking meets to promote services.
Manage website content and customer testimonials to build credibility.
5. Project Coordination & Client Satisfaction
Work closely with the design and project execution teams to ensure smooth project delivery.
Communicate regularly with clients regarding project updates and address concerns.
Ensure quality standards and timely project completion.
Obtain feedback and testimonials for future marketing efforts.
6. After-Sales & Customer Retention
Provide post-completion support for minor modifications and maintenance.
Encourage referrals by offering discounts or incentives.
Stay in touch with past clients for future projects or renovations.
Build long-term relationships for repeat business.
Operation Manager SOP
3.1 Project Planning and Execution
Develop project timelines and schedules.
Allocate resources, including manpower and materials.
Oversee site operations to ensure adherence to project plans and deadlines.
Coordinate with designers, engineers, and contractors.
3.2 Procurement and Material Management
Ensure timely procurement of materials as per project requirements.
Maintain inventory records and manage supplier relationships.
Monitor material quality and availability to prevent delays.
3.3 Quality Control and Compliance
Conduct regular site inspections to ensure workmanship quality.
Ensure compliance with safety regulations and industry standards.
Implement corrective actions for non-conformance issues.
3.4 Client and Stakeholder Coordination
Serve as the primary point of contact for clients regarding project updates.
Address client concerns and ensure satisfaction.
Conduct periodic meetings to align stakeholders on project progress.
3.5 Workforce Management
Assign and supervise site supervisors and laborers.
Ensure adequate workforce availability based on project needs.
Conduct performance reviews and resolve workforce-related issues.
3.6 Budgeting and Cost Control
Monitor project budgets and control expenses.
Track cost deviations and optimize spending.
Approve invoices and maintain financial records.
3.7 Risk Management and Problem Resolution
Identify potential project risks and develop mitigation plans.
Address on-site challenges and unforeseen issues promptly.
Ensure compliance with safety and legal requirements.
4. Standard Procedures
4.1 Project Kickoff
1. Review project scope and design plans.
2. Conduct initial site assessment and feasibility study.
3. Develop a work breakdown structure (WBS) and set milestones.
4. Allocate resources and assign responsibilities.
4.2 Daily Site Operations
1. Conduct morning briefings with the site team.
2. Ensure materials and tools are available on-site.
3. Monitor progress and resolve immediate concerns.
4. Document daily site activities and report to management.
4.3 Quality and Safety Inspections
1. Conduct weekly quality control checks.
2. Ensure adherence to health and safety guidelines.
3. Maintain logs of site safety compliance.
4. Take corrective actions if required.
4.4 Project Handover
1. Conduct final inspection and snag list resolution.
2. Obtain client approval and sign-off.
3. Prepare project closure report and lessons learned.
4. Ensure proper documentation and record-keeping.
5. Reporting and Documentation
Maintain daily progress reports.
Keep records of purchase orders and invoices.
Document safety compliance and incident reports.
Submit weekly/monthly performance reports to senior management.
6. Performance Metrics
Project completion timelines vs. planned schedule.
Budget adherence and cost savings achieved.
Quality compliance based on inspection reports.
Client satisfaction and feedback scores.
Workforce productivity and efficiency.
7. Continuous Improvement
Conduct periodic reviews of SOPs.
Implement new technologies and methodologies for efficiency.
Train team members on industry best practices.
Operation Manager Standard Operating Procedure (SOP) :-
After receiving the project Operation manage decide how many labour need to complete the work and arranging the labour.
Arranging the material as per requirement.
Ensure smooth work as per 3D.
Collecting Payment as per agreement schedule.
Control the Expense.
Ensure work is complete in given time.
After the work is completed, it will be shown the Customer. If there is any deficiency in the work, than that deficiency will be
removed.
After Customer Satisfaction the project will be hand over the customer and collect reaming part of payment.
