Shoping Mall 2
Shoping Mall 2
1. Introduction 2
2.1
Mall: Malls typically are enclosed, with a climate-controlled walkway between two facing
strips of stores. The term represents the most common design mode for regional and
superregional centers and has become an informal term for these types of centers.
Strip center: A strip center is an attached row of stores or service outlets managed
as a coherent retail entity, with on-site parking usually located in front of the stores.
Open canopies may connect the storefronts, but a strip center does not have enclosed
walkways linking the stores. A strip center may be configured in a straight line, or have an
"L" or "U" shape.
A shopping center is a complex of retail stores end related facilities planned as a unified
group to give maximum shopping convenience to the customer and maximum exposure to the
merchandise . The concept is not new. The agora of the typical city of ancient Greece was
essentially a shopping center in the heart of the business district .The Emperor Trajan's
architect, the Greek slave Apollodorus, built a shopping center adjacent to the Roman Forum
in A.D.110. It had a two-level enclosed and ventilated mall lined with open-fronted shops
startlingly similar to today's most up to-date concept . The typical Arabian souk, or market,
of the Middle Ages also had narrow, weather-protected malls lined with open fronted shops
.The past two decades, however, have seen such a tremendous development in planned
shopping facilities in the United States that today's center has, in fact, become a new building
type. First, population growth led to outward expansion of the cities and the building up of the
vast residential suburbs. Downtown congestion, due to increased car ownership and
inadequate streets, weakened the downtown merchants and prompted them to set up branches
these activities on a large scale, a whole new industry was born. Each suburban district soon
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had its own major shopping center and several minor ones. Such districts each had clearly
defined trade areas. Another major change then set in: Vastly improved, high-speed
circumferential highways soon tended to put all these suburban centers in competition with
each other. At the same time, the decline of retail business and decay of buildings in the central
As a result of these two new factors, the shopping center industry is today pointing in two
new, significant directions. First, the suburban centers are becoming mega centers, complete
with several department stores, office buildings, motels, amusements, and, of course, parking
facilities. Second, the central business districts are making a determined stand to counteract
projects, also complete with stores, offices, hotels, amusements, and parking facilities, usually
It is also possible, that the motives behind two consumers shopping at the same store could be
same or different. Same motives may arise as when the customers look for convenience,
shopping experience etc, whereas motives mat vary as a result of compulsion or by free choice.
Compulsion shopping happens when the customer is forced to indulge in shopping and for
him/her it could be a great deal of burden, in this case he/she will try to finish of the work in
minimum time that too with minimum effort. While for the other customer who see shopping as a
mean of enjoyment, may consider shopping as a form of sport, in this case he/she will not mind
sparing extra time and effort while searching and evaluating various alternatives available to
him.
Solomon (1994), proposed five types of shoppers which he identified from his study
on customers of western countries. The following are the five types:
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The economic shopper: A balanced and more coherent kind of customer who
tries to get the best deal so as to utilize his/her money efficiently and effectively.
The personalized shopper: Customer who will only shop at a store with which
he/ she has formed a strong attachment.
The ethical shopper: Customer is very conscious and concerned about the local
stores and will prefer them over the big retail giants.
The apathetic store: Customer who doesn’t like to do shopping but does it
because he/she consider as a necessary evil.
The recreational shopper: For this customer, shopping is a means of socializing,
spending leisure time and for him/her shopping is fun.
The Definition of shopping mall differs from places and circumstances. The general idea
is a collection of
different commercial
gearing towards
defining what a
shopping mall is or should be. The encyclopedia Britannica (2009) defines a shopping mall
constructed, and maintained by a management firm as a unit. Shopping malls may also
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contain restaurants, banks, theatres, professional offices, service stations, and other
establishments”.
The oxford advanced learner’s dictionary defines shopping mall as “a large group of shops
or stores built together under one roof and closed to traffic”. The Wikipedia
encyclopedia (2007) defines a shopping mall as “a building or set of buildings that contain
a variety of retail units, with interconnecting walkways enabling visitors to easily walk form
unit to unit”.
The Microsoft Encarta (2008) defines shopping malls as “collection of retail businesses
Cyril, M. (2006) defines a shopping mall as “A shopping centre enclosed within a large
structure; often two or three stories high, often designed around a central atrium; may have
For the purpose of this research the definition below shall be adopted: A shopping mall is
defined as a fully enclosed collection of independent retail units and services in a climate
controlled environment, with covered pedestrian walkways and restricting vehicular access
Aesthetics Dimensions
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Wakefield and Baker (1998) found out that the architectural design of the mall was
the dimension which contributed the most to the mall excitement, while a malls interior
design had the strong influence on customers‟ desire to stay longer in the mall.
Wakerfield and Baker (1998) also found a positive and strong relationship
between the mall‟s layout and desire to stay/mall excitement. This tells us that
customers not only evaluate the product assortments inside the mall but they also
do look for the intangibles that the mall offers like colors, ambience, fragrance,
Convenience Dimension:
Operating hours and time taken to reach the outlet are one of the main criteria
which the consumers look for while selecting a shopping outlet. Consumers are
getting more and more inclined towards a “one stop destination” for their complete
culture.
Escape dimension:
sense of relief and break to the customers from the same monotonous and routine
rituals of job and personal works. Underhill (1999 and 2005) explained that many
modern malls have started to offer a myriad level of sensory stimulus. A trip to
Flow Dimension:
The meaning of “Flow” as a blissful state of absorption which is associated with the
forgetting about the sense of time. For example if the mall experience is good the
customers will not mind the time which they have spent inside the mall while shopping
or enjoying and may even have a high desire to spend more time inside the mall thus
Exploration Dimension:
to learn new trends i.e. Exploration. Infact, customers perceive the process of
accumulating information by exploring various products or stores (both new and old)
as a sense of benefit. Consumers always look for new and upgraded product and
their desire for variety can only be met through the process of exploration. So, it is
cohort they belong to. For example, shopping of household items in Raipur is done
by housewives and shopping for clothes and other related accessories are done by
individuals.
Social Dimensions:
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In general, the purpose of the styudy is to bring understanding of the local market trend
higher when there is a higher preference towards aesthetics, escape activity of the
customers, consumers’ convenience, drive to enact to a social role, desire for exploration,
A shopping mall, shopping centre, shopping precinct or simply mall is one or more
walkways enabling visitors to easily walk from unit to unit, along with a parking area – a
Modern “care-friendly” trip malls developed from the 1920s, and shopping malls
was pioneered early, with individual stores or smaller-scale chain stores intended to
In the U.S, as more modern facilities are built, many early malls have become abandoned, due
to decreased traffic and tenancy. These “dead malls” have failed to attract new business and
often sit unused for many years until restored or demolished. Interesting examples of
architecture and urban design, these structures often attract people who explore and
photograph them. This phenomenon of dead and dying malls is examined in detail by the
website Deadmalls.com, which hosts many such photographs, as well as historical accounts.
Until the mid-1990s, the trend was to build enclosed malls and to renovate older outdoor malls
into enclosed ones. Such malls had advantages such as temperature control. Since then, the
trend has turned and it is once again fashionable to build open-air malls. According to the
International Council of Shopping Centers, only one new enclosed mall has been built in the
Some enclosed malls have been opened up, such as the Sherman Oaks Galleria. In addition,
some malls, when replacing an empty anchor location, have replaced the former anchor store
building with the more modern outdoor design, leaving the remainder of the indoor mall intact,
Shopping Facilities
Although different types of recreational services and facilities are necessary on many
commercial areas, the best long-term interest of both the public and the concessionaire will be
served by recreation activities to ensure the primary values of such areas. While the financial
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solvency of those who provide necessary commercial services must be considered by the
administration, concessionaires and most also recognize that the existence of their enterprises
These include all facilities which make the shopping experience less stressful and enhance
comfort and easy circulation within the shopping mall. They include,
a. Security: The security office should be located close to the shopping area for effective
services.
b. Tiny Taxis: Free tiny taxis are facilities made available to customers purchasing large
amount of good, hence walk ways should be wide to prevent its interference with pedestrian
c. Lifts And Escalators Public lifts should be conveniently located at the central atrium or
side to assist movement between all floor levels .These lifts should preferably be of paronamic
d. Meeting/Waiting Areas: should be provided at the reception near the main entrance, to
Categories of Shops
Department Stores: These are shops which come in different sizes and offer various services
to the public, to ensure financial stability of a shopping mall. Departmental stores should be
located in a way that they compliment themselves and thus imposing minimal stress on the users.
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Health stores: Personalized health, vitamins & supplements, diet and nutrition, sports
Beauty & Personal Care stores: Women’s skin care and makeup accessories, men's
Jewelry & Fragrances stores: Jewelry accessories, bracelets and watches, earrings,
Home care store: Laundry and apparel care, wipes and cleaners, house wares, bedding
Apparel store: Men's, women's, children's, shoes. Bridal wear, menswear, maternity
Sport & Outdoor Leisure: Bowling alley, table tennis, and other indoor games.
music rooms.
Specialist Shops and Services: Travel agents, opticians, fixed wireless service
Entertainment, Toys and Games shops: Game arcade, children play room, aquarium
among others.
Food and Beverages stores: Bars, beverages, breakfast foods, condiments, fasy
Anchor Stores: These are typical examples of larger departmental shops which helps
to draw as much traffic as possible, thus resulting in the patronage of other stores
around them. These larger departmental stores could also be referred to as draw
tenant. In physical configuration, anchor stores are normally located as far from each
other as possible to maximize the amount of traffic from one anchor to another.
Food court: A shopping mall food court consists of food vendors offering a selection
of food. At a typical food court, food is ordered at one of the vendors and then
consumed at a seating area. Other types of anchor stores induces, galleries, cinemas,
bowling hall, aquariums, showrooms among others, which is normally surrounded by the
SITE SELECTION
The following criteria normally apply:
A site available for development and located within the trade area recommended in the
market analysis.
one or more major highways is desirable for its advertising impact on passing cars, but
this is not necessary if suitable access roads exist between the highway and the site .
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Adequate present and future capacity of adjacent highways for through traffic plus
Land cost in proper relation to total capital cost and to obtainable rents.
Adequate size and suitable shape to permit proper planning of the merchandising area
and a proper number of parking spaces . Where acreage is limited and high land costs
are justified, parking can be on decks and the whole project can be multilevel .
Zoning suitable for proposed use or at least a reasonable chance that such zoning may
be obtained. Zoning changes are often difficult, expensive, and time-consuming to make
Subsurface ground conditions that canbe overcome at acceptable cost, such as rock,
Swamp, trunk sewers, streams, etc. " No easements or other legal restrictions
Topography that will permit as near to an ideal plan as possible without incurring
plan that will give maximum customer convenience and proper store relationships .
“Adequate site area for future expansion and inclusion of supporting facilities, such as office
buildings, motels, etc . There is little risk in the acquisition of such additional land, as land values
Possibility of integrating the land with other mutually beneficial uses such as town
Often used spaces are 20, 25 and 30 ft, with the last the roost flexible . Dimension from mall
to rear of store can be set by the most economical structural system . It is essential to arrive at
the most economical structural system, as the roof is a major cost factor .
Store Depths
For one-story stores in America, buildings are usually 120 to 140 ft deep, sometimes more to
accommodate larger stores . If there are basements or mezzanines, the depth dimension usually
can be reduced 20 to 25 percent . In European centers and others with many very small stores,
there is a problem in how to achieve shallow depth without incurring higher costs from greater
mall lengths in relation to floor area . One often used and desirable device is to "dog leg," or
Clear Heights
These vary from 10 to 14 ft or more, with 12 ft a good average . Above this clear height, there
must be adequate space for air-conditioning ducts, recessed lights, structural system, etc .
Ducts and Shafts The shells of the buildings must be flexible enough to accommodate any
reasonable tenant requirements . It is essential that the mechanical engineer set up a schedule
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of the location and sizes of the principal duct runs and shafts to avoid serious future space
problems. This requirement includes special exhaust ventilation through the roof and all other
determined, both in size and location, in the earliest planning stages . Central plant equipment
design and length of runs. Individual plants in each store require roof space, cooling towers, etc
Roof Equipment Concealment The inexcusable eyesores so often seen can be avoided by
proper coordination of work between the leasing agent, the architect, and the mechanical
engineer and the resulting provision of properly located and designed roof screens and
enclosures .
Exterior Walls
As these may have, depending on each store's requirements, service doors, public entrance
doors, trash rooms, show windows, etc ., a modular design that can suitably accommodate for
visual effect any of these features is very desirable. Show windows and public entrances are
rare on parking lot facades, as it has been found that the great majority of customers enter
stores from the mall rather than directly from the parking lot. Public entrances from the parking
lot usually occur only for department stores, for stores open on Sundays, and for such tenants
Anarchy vs Regimentation
In the original shopping centers, there often was no design control at all, with a resulting
anarchy of signs, materials, and design . This situation gradually changed to one where so much
rigid control was exercised that the projects became far too monotonous . Proper design calls
for a homogeneous whole with the widest possible latitude for individual design of each store .
Generally the greatest possible latitude (in good taste) should be given to the mall facades,
with fairly severe restrictions placed on the exterior facades . This gives interest in the interior,
Traffic
The car capacity of all contiguous roadways used for ingress and egress must be
sufficient to accommodate present and future through traffic plus the traffic generated
by the shopping center. Proper signal controls, reservoir lanes, divider strips, and other
traffic control features must be provided. It should always be kept in mind that a center
with, say, 5,000- car parking and an average turnover on Fridays of, say, four cars per
parking space, accommodates a total number of cars per day that would stretch, if
traveling in a line on the highway, all the way from New York to Boston . Because of
the complexity of the traffic problem, the developer or his architect frequently hires a
traffic engineer to assure himself that the highways have adequate capacity and that
the center can accommodate smoothly the ingress and egress of customers' cars .
The traffic engineer is, however, interested in speed and smooth flow of traffic, while the
architect for the project should be more concerned with convenience, simplicity, and customer's
LEASING
Customarily the satellite stores and all other facilities, retail or otherwise with the
exception of the department store, are leased by the developer . The developer may
lease one or all the department stores and build them to the tenant's requirements, or
he may sell or lease the land to one or more, in which case the department store designs
and constructs its own facilities within the established limits and requirements of the
overall project. The satellite leases usually provide for a minimum annual rent (on which
percentage of the store's gross annual sales . It is the latter provision which makes the
success of each individual store so important to the developer and which compensates
him for future inflation . It puts the developer and tenant into a sort of partnership .
THE MALL
The pedestrian mall has become the feature of today's shopping center, whether the project
is in the suburbs or in the central business district. The pedestrian Mall has the following
characteristics:
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The mall usually consists of the principal mall, the major pedestrian shopping street of
adjacent streets.
The mall can be on one level or on'two or more superimposed levels . Each mall level
should, however, avoid slopes or steps within its own walkways to avoid hindrance to
The mall can be (1) open, with weather protection consisting solely of continuous
canopies along the store fronts, (2) completely covered but open to the air, or (3)
The trend has been almost exclusively toward the enclosed climatized mall except where
weather conditions are ideal or some other factor makes the open mail preferable. To
achieve this equality of desirability, of customer appeal, and of rent balance, it is Essential
. Equally convenient accessibility from parking areas by means of two or more levels of
No mall dead end on any level without a department store as its terminus .
Visual interconnection of levels through the Maximum use of open wells permitting
maximum visibility of one level's shops and customers from the other.
MALL AMENITIES
Seating groups and individual benches for resting, although many planners believe it
is better to have frequent coffee stands both for better control and to produce
income . Many also believe that, in downtown areas, it is often better to avoid benches
for public protection from water hazards . (Water seems to have a universal appeal .)
Kiosks of various sizes and shapes, generally less than 250 sq ft, though there is a
Miscellaneous items occasionally used to catch the public interest, such as birdcages,
kiddy mazes, fashion mirrors, closed-circuit TV, clocks, continuous music, fashion
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For reference purposes, the alphabetically arranged lists below represent a check list of
stores that the Council' considers are suitable for the several categories of real estate
locationbin shopping areas-
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1 . Bakery 1- Art store and artists' supplies 1- Army goods store (or in no . 4
location)
2- Boys clothing 2. Athletic goods
2. Art needlework shop
3- Candy store 3. Auto supplies
3. Baby furniture
4- Children's wear 4. Bank A bank should not be in a
no- 1 location,as it has limited open 4. Building and loan office
5. Cosmetics and perfume
hours and when closedhas a
5. Chinese restaurant
6. Costume jewelry deadening effect on adjacent
shops- 6- Christian Science Reading Room
7. Department store
(or second floor in no- 2)
5- Bar (liquor)
8. Drugstore
7. Dance studio (or no . 4 location)
6. Berber shop (basement in the
9- Five and ten
no . 1location)When deciding on 8. Doctors and dentists Doctors and
10. Florist width of a barber shop, consider dentists are not favored in
carefully the number of lines of
11 . Gift shop central locations. Janitorial expense
barber chairs in order that space
for doctors' offices is at least twice as
will not be wasted .
12- Girls' apparel
high as for ordinary office space-
7. Beauty shop Also, they are hard
13- Grocery (cash and carry)
19 . Lingerie 13 . Hardware
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1 . Cafeteria 1 . Gas, power, and light company 31- Travel bureau (or no . 2 location)
offices
2. Dry goods
2. Ticket offices
3. Newsstand
3- Toy shop
4. Service grocery No . 1 locations
should be held largely forshops
that keep open on certain common
The main purpose of shopping and recreation is to revitalize people so that they may
Characteristics of shopping and recreation are not the activities itself but the attitude with
which it is under taken. These two components very compactable due to the impact it offers
man to his physical, creative and purchasing power as response to an inner desire rather than
out compulsion. Individuals engage in these activities from choice between the personal
enjoyment and satisfaction which they receive. Thus, modern facilities in Nigeria such as
shopping centre, stadium, sport centres and playground are planned to accommodate people
who are interested in active participation while, botanical gardens and parks are planned for
designing them. With different social classes, and habits of people, shopping has been made
more conducive thorough development. Increase in standard of living has created a better
opportunity in the purchase of goods and services with the impact of modern architectural
developments.
The current trends in shopping have fully evolved recreation for more convenience. The
recreation in this context has improved shopping through relaxation, entertainment, sports and
even educative activities. Today, shopping and recreation are activities that are carried out at
the same time; an example is exhibition and shopping, sports and shopping, entertainment and
a. Physical health: They afford participants a better acquisition of physical skills and
improved physical health and value of which differs according to age, level and developmental
needs.
b. Intellectual advantages: Full participation promotes more effective mental and cognitive
Performance as well as relaxes and challenges the participants. Intellectually, it enables users
to Concentrate more intensively in buying of goods and participating in activities that will
Facilities with a good functional spatial organization that will enhance, encourage and attract
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isolation by providing sociality and common interest. The facilities serves people with different
Swimming pool
AREA
Shallow Area - Fifteen square feet (1.4 m~) of pool water surface area shall be provided for
each patron.
Deep Area - Twenty-five square feet (2.3 m2) of pool water surface area shall be provided
Diving or Slide Area - Where a separate designated diving or slide area is provided, and
other swimmers are not allowed in this area, it may be excluded from the surface area used for
computing patron load; however, ten patrons shall be included for each board, platform or
slide.
Additional Area Allowance - Additional allowance will be made on the basis of one additional
patron per each 50 square feet (4.6 m2) of pool deck in excess of the minimum area of deck
required, and one additional patron per each 100 square feet (9.3 m2) of picnic and play area
A swimming pool with a water surface area in excess of 4,000 square feet (370 m2) shall have a readily
accessible room or area designated and equipped for emergency care. The room or area shall have a
Safety run off is minimum 3m on all sides for recreational and club. For national league play
For FIVB governed World/Official competition the safety run off increases to 5m minimum
Gym
There are five ranges of indoor gymnastic disciplines: Artistic Gymnastics; Acrobatic Gymnastics
& Tumbling; Rhythmic Gymnastics; Trampoline Gymnastics; Aerobic Gymnastics and four
Performance levels. Each requires differing facilities, including plan areas and clear heights. Some
Auditorium
A large room used primarily for scheduled classes of multiple academic disciplines with a seating
capacity of 200 or more. Auditoriums may also serve non-instructional purposes, but only to a
Description: Rooms typically have a multi-media audio-visual system, with seats oriented towards
the front of the room, and writing surfaces for each student. They do not have special-purpose
equipment for student use (such as that found in a scheduled instruction laboratory) that would
Limitations: Excluded are theaters, concert halls, and places of assembly, which are not used
primarily for instructional purposes and typically, do not have writing surfaces near each seat.
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Planning Considerations
centres, use of architecture will reflect the scale and architectural character of the
neighbourhood.
Enhance the design of large stores. Large stores of more than 25,000 square feet can
Long blank walls of more than 100 feet are prohibited next to walkways, main drive aisles,
Ground floor facades that face public streets shall incorporate arcades, display windows,
entry areas, or other such elements for at least half of the facade width.
Exterior building design and detail on elevations should be coordinated with regard to
colour, types of materials, number of materials, architectural form, and detailing to achieve
Design elements and detailing should be continued completely around the structure.
Such design elements should include window treatments, trim detailing, and exterior wall
materials.
Separate structures on the site should have consistent architectural detail and design
materials to emphasize the facade elements. The planes of the exterior walls may be
Elements such as bay windows, balconies, porches, arcades and courtyards should be
utilized to add variety and break up facades. Porches, stairs, railings and fascia boards
To match the colour of the adjacent surface, unless being used as a trim or accent
element. When a large portion of the front elevation is devoted to driveways and
walkways, the landscape area should be constructed with visually contrasting paving
surfaces.
Integration Planning
Generally, planning is the process that relates people and time over space. Shopping and
recreation planning involves data collection and analysis gotten from the public participation
Standards are generally seen as the rule that guides the planning provision and distribution of
facilities within the neighbourhood or urban area. Base on physical, socio-cultural and
economic characteristics of the urban areas, to achieve effective shopping convenience in our
urban areas today, consideration should be given in order to achieve the expected needs.
The standards should therefore relate to the people’s needs from the neighborhood level
Here, I will categorize the shopping and recreational facilities under internal and
external activities.
Internal Facilities
necessities of life is
convenience which
performing and
recreational activities. A
preference of either internal or external space, when performing these activities in most cases
is psychological. They are influenced by the feeling of safety or the need for privacy. Those
internal facilities are purposely created and made by man to suit the particular activities that
The indoor sports hall is an example of internal facility. Activities that take place indoor,
ranges from ball games to bard games, gymnastics, tennis among others. Other body building
activities are also carried out in the gym, which is indoor. Apart from sporting activities, internal
facilities can be used for other purposes like shopping. Visiting exhibitions reminds us of where
External Facilities
External facilities are those used for re-invigorating activities that are located in open
spaces and usually contain elements of nature existing in harmony, providing pleasant sights
Land is one of the basic commodities of man, the usage of which cannot be over emphasized.
Ways to which land is being put to use for recreational purpose varies all over the world, but
the general pattern remains similar. Land is now used for recreation and shopping which
manifest in
sports grounds,
playground, parks,
gardens and
green areas.
Facilities are planning processes. It helps residents, organizations, and other users to make
decision about what facilities they need and where they go to get them, based on supply and
demand.
Unlike the needed determinant that may arise in the process. The detail survey of what is
demanded is important to the planner, because it determines what can be paid for, thereby
collectively through which a person develops, spiritual, emotional and physical comfort. The
Economic development.
participation and individual efficiency. Some of these activities originally embarked upon, as
hobbies for pleasures and are known to have turned into income generating activities e.g.
movies and sports. It plays a role in revenue generation and earning income as a means of
Social development.
They attract some forms of social and impersonal interactions, which tends to have favourable
social beliefs and lead to greater social adjustment. Shopping and recreation provides a
medium for the interaction of different people in the spirits of peace, unity and social harmony
Environmental Quality.
Modern facilities add to improve the aesthetic quality of the urban environment and up grading
the status of the people. The presence of the compatible natural feathers like soft and hard
landscaping elements adds to the beauty and it portrays friendly environment attracting
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inhabitant and tourist for social activities like shopping, picnic, company tour festival among
others.
RECREATION
These principles are defined as the fundamental guidelines for the placement of land use
within urban areas. They are essentially the regulating instruments of planning conduct in
order to achieve comfort, convenience, good health and aesthetical environment for the facility.
The basic principles of shopping and recreation planning include the following: Facilities.
Facilities improve patronage and participation in the usage of the facility and upgrade the
The recreational facilities should be provided to users at reasonable cost and should also be
available at all times. Irrespective of the period even at weekends. These facilities are meant to
serve any area and should be accessible to all irrespective of sex, age, income and religion.
Neighbourhood facilities like a shopping mall should be located at working distance between
1.5km – 2km.
Spatial organization
A simple layout with major entrances, walkways and lobbies connecting the various facilities
which enhances spatial organization of the functional spaces and controls the movement
The building Form Building form is a vital component of the design which add to improve the
aesthetic quality of the urban component. The facilities should be attractive and aesthetically
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appealing to the users so that the environment in which people spend their leisure time will
Circulation
building.
conflict between vehicles, goods, and pedestrians in trying to have easy access to a facility to
be used.
the shopping facility. These circulations involve the movements of vehicles and people
in and around various functional spaces. This section deals with analysis of all
Circulations in and around shopping facilities can generally be classified into two main
groups, Namely: vehicular and pedestrian circulations, with other like goods circulations
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classes.
Vehicular Circulation
Vehicular circulation spaces are spaces provided mainly for vehicular traffics,
manoeuvring and parking (Roadways, junctions, parking and turning spaces). These
involve all automobiles such as cars, buses, bicycles, motorcycles, and other vehicles
that ply roads within and around the shopping facility. However, the vehicular traffics
include:
Through traffic:
This is the private and public vehicular traffic plying major roads and carriage ways that
may bound the terminal. The intensity and pattern of flow of this traffic depends on the
The characteristics of this type of traffic around a shopping mall influence the selection,
distribution and location of entry and exit points. The design of vehicular roadways, junctions
and turning spaces as well as the sitting of parking spaces. However, the designer can influence
the through traffic characteristics with adequate care, to suit the site condition and reduce any
problem envisaged to the minimum. This can be achieved by either redirecting the flowing
pattern to decongest the routes or lessening traffic volume of widening the routes to
This class of traffic is associated with the vehicular traffic for the terminal staff,
(personal and official cars). The designs and geometry of its circulations is of great
significance to the architect. Also delivery truck circulation which is also one of the major
vehicular traffic formed part of direct access traffic in shopping centres. Their flow pattern
should be properly laid out to enhance efficient vehicular circulation system, safety and fast
movement of shoppers into and out of the mall. In addition, it has to relate closely to the built-
up areas and in harmony with the general landscape of the shopping mall.
Waiting Traffic:
This is the traffic that involves other commercial vehicles (Apart from private vehicles)
such as taxis, business and personal cars that convey shoppers and other users to the
shopping mall. Its circulation pattern should relate to other traffics and carefully laid-out to
Occasional Traffic:
This is the traffic associated with services/utility vehicles, which include ambulance, fire
fighting vehicle, delivery trucks and refuse disposal vans. The indispensable service of these
vehicles should be allowed to their respective service areas without much difficulty, hindrance
Pedestrian Circulation
Pedestrian circulation spaces include footpaths, walkways and other spaces (Ramp,
staircases, lift, escalator and corridor) which are exclusively used by pedestrian with
mainly direct pedestrian traffic, which is the movement of staff, shoppers and other
users that are on foot with business in and around various shopping facilities.
Pedestrian traffic routes should be planned to form harmonious entity that provide
shortest and quickest movements to, within and between all fundamental units. Also,
nodes should be kept to the minimum to reduce points of pedestrian conflicts, having
in mind that all users of shopping facilities become pedestrians at one point or the
other.
Pedestrian Lighting
40
Design Consideration
The nature, design and distribution of circulation spaces in addition to their various Surface
treatments influence circulation characteristics, safety and speed of movement of users in any
shopping facility. The different categories of circulation spaces are discussed below, with
analysis of their design requirements and standards which are to be employed in the design of
The following are problems associated with vehicular circulation: Bad layout of traffic
routes with many intersections and inadequate road dimensions; multi purpose use of road
ways by different type of vehicles; inadequate provision of occasional traffic way; insufficient
parking spaces; congestion and accident from thorough traffic. All these problems have to be
considered in the design of various vehicular circulation with the following consideration in
addition:
Roadways:
The design of roadways, junctions turning spaces and parking areas is influenced and
Pedestrian walking speed – the rate at which people walk on pedestrian route is influenced by
the following:
The purpose of the walking – those going for shopping are associated with a slow sped
The age and sex of individuals – young adult and males walk faster than old people and
females.
Crowd density and carrying weight – people walk slower when carrying baggage as well
Overall crowd flow pattern – people tend to move faster when in a well articulated
pattern.
Walking surface finishes – soft surface are associated with slow speed and discourage
Air temperature – it is a well proved fact that people move fast in cold and slow in hot
weather.
Low gradient ramp (10% or less) have little effect on walking but steeper ramps reduce
speed.
Parking Requirements
Pedestrians should not be allowed into the parking facilities, and lots should not be used as
A ratio of between 5-6 cars per 1000sq feet of leased store area. When the walk in trade is
Only shoppers with parking ticket or pass should be able to enter the parking lot from the mall.
A guard booth at the entrance to the parking lot with a ramp is always an advantage.
As with anything else, for parking lots too it is better to have smaller number of entries and
exits.
This makes it easier to monitor who is coming in and out, and it is easier to intersect the
offender.
Car stalls are to be made at 70 degrees to lane for a one-way traffic. This is more convenient
for putting the car in the stall unlike two-way traffic which requires an angle of 90degrees.
When the topography of the site is steep, advantage can be taken by creating an underground
Parking.
Structural Consideration
should be taken when locating columns to prevent them from interfering with the free
flow of spaces.
Staircase and beams should in addition to their structural role serve aesthetic
functions.
Steel trusses are preferable for roofing members as they are more efficient in
Steel Column can be used for its load bearing capacity, but needs to be encased in
Large structures should be designed to reduce their perceived height and bulk by
Buildings over two stories high should "scale down" their street-facing facades to
reduce apparent height. Box-like forms with extensive unarticulated facades or large,
should be encouraged to
buildings.
Landscaping
Design the project landscape theme to complement and enhance project architecture.
Design arterial street intersection frontage with substantial landscape features, creative
grading design, fountains, seasonal colour, art and vertical landscape focal points.
For projects over 15 acres, provide a raised landscaped median at major entrances from
For projects over 10 acres, create prominent focal points. Architectural structures, art,
historical and landscape features should be located at the terminus of major project entry
drives.
For projects over 10 acres, incorporate prominent entry features, vertical landscape forms and
Provide landscaped islands with automatic irrigation systems, comprising at least 7% in parking
lots.
Incorporate canopy shade trees, landscape features and seatings or other pedestrian
Provide significant foundation and accent plantings, including trees, around buildings to
Use lush but low water consumption ground cover in areas near pedestrian amenities and
Client:
Site Area:
Morning star Mall is a great mall with pleasing and well defined entrance. It has
sufficient natural day light and the artificial lighting system. Its
location and orientation is good. They have used durable and
modern finishing materials.
The building services like lifts and stairs are sufficient and located at
the right places.
From the colors, textures and spatial quality of the exteriors and
interiorrs, the entire project is rooted in natural elements and offers
a distinct experience for shopping, dining, exploring and wandering.
Morning star Mall establishes careful connections through its
circulation, colors, materials and public spaces.
Its location and orientation is good. They have used durable and modern finishing materials.
The building services like lifts and stairs are sufficient and located at the right places.
Criticism The cantilevers they used internally, some of them are not functional, and the others are
very narrow. It has no enough parking lots.
57
STRATEGIES TO THE
PROPOSAL
Bubble diagram Graphic means of organizing spaces within a design Round or elliptical shape
representing one space within a design that is drawn showing its location and proportional size
58
DECENTRALIZED ARRANGMENT
CENTRALIZED ARRANGMENT
59
Program development
floor function Remark Area pcs total
0.1.1 reception 30 1 80
0.1.2 Toilet 40 2 80
0.1.3 shower 40 2 80
0.1.5 Aerobics 40 2 30
0.3.1display 40 2
0.3.2store 100 1
0.3.3office 25 1 25
0.3.4changing room 20 2 40
G.2.1Men’s wear 40 2
G.2.2WoMen’s wear 40 2
G.2.1children’s wear 40 2
G.2.6 millinery 25 1
G.3.3 novelties 25
G.3.4 florist 25
G.6.1 kitchen 30 2 60
G.6.3 toilet 20 4 80
G.7.1Reception 50 1 50
G.7.3 toilet 20 4 80
G.8.3 TV Room 30 1 30
G.8.5Toilet 10 2 20
1St& 2nd
Floor
1.1.4 Massage 30 1 30
1.1.7 Toilet 7 1 7
1.2.1Men’s wear 40 2
1.2.2WoMen’s wear 40 2
1.2.3children’s wear 40 2
1.8 stationery 40 1 40
3.1.1interior floor 50 2
3.3.1traditional 100 1
3.3.1modern 100 1
3.4.6 toilet 20 2 40
3.7.3toilet 20 2 40
4.0.2`jainitor’s room 20 2 40
4.0.3`projector room 20 2 40
4.0.4`ticket office 20 2 40
4.0.6 toilet 20 4 80
4.1.2`jainitor’s room 20 2 40
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4.1.3`projector room 20 2 40
4.1.4`ticket office 20 2 40
4.1.6 offices 20 4 80
4.1.7 toilet 20 4 80
4.2.2`office 20 2 40
4.1.1`changing room 30 2 60
4.1.1`shower room 30 2 60
4.3.2`office 20 2 40
4.3.1`store 30 2 60
4.4.3 toilet 20 2 40
7 OTHER AMENITIES