SUMMER TRAINING REPORT

CONSUMER PERSPECTIVE TOWARDS VARIOUS INVESTMENT

SECTORS

Undertaken at
“Agile Capital Services”

Submitted in partial fulfillment of the requirements

for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

To

Guru Gobind Singh Indraprastha University, Delhi

Under guidance of Submitted by

Dr. Poonam Yavi Gupta
Faculty Guide BBA V Sem, Shift - I
Enrollment No: -
04016701722

1
 Certificate

I Yavi Gupta , Enrollment No:- 04016701722 from BBA- V Sem, Shift- I of the Sirifort Institute
of management Studies, Delhi hereby declare that the Summer Training Report ( BBA- 311) entitled
CONSUMER PERSPECTIVE TOWARDS VARIOUS INVESTMENT SECTORS at Agile Capital
Services is an original work and the same has not been submitted to any other institute for the award
of any other degree. A presentation of the Summer Training Report was made on and the suggestions
as approved by the faculty were duly incorporated.

Date:
Signature of Student:

Certified that the Summer Training Report submitted in partial fulfillment of Bachelor of Business
Administration (BBA) to be awarded by G.G.S.I.P. University, Delhi by , Enrollment No:-
04016701722 has been completed under my guidance and is Satisfactory.

Date:
Signature of the Faculty Guide

Name of the guide:

Designation:

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3
 Acknowledgement
I would like to express my gratitude and appreciation to all those who gave me the possibility to
complete the report. Special thanks due to my supervisor Dr. Poonam my academic guide in SIMS
whose help, stimulating suggestions and encouragement helped me in all time in writing this report. I
also sincerely thank you for the time spent proofreading and correcting my mistakes. I would also like
to acknowledge with much appreciation the crucial role of the staff in the computer laboratory, who
gave me permission to use the computer lab for collecting the information related to my project.
Many thanks go to all lecturers and supervisors who have given their full effort in guiding the team in
achieving the goal as well as their encouragement to maintain our progress on track. My profound
thanks go to all classmates, especially to my friends for spending their time helping and giving
support whenever I need in my project.

Thanking you
YAVI GUPTA
04016701722

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 TABLE OF CONTENTS

S.NO PARTICULARS PAGENO.

1. Chapter 1: Introduction to Industry 9 – 22

2. Chapter 2: Introduction to Company 23 – 32

3. Chapter 3: Research Methodology 33 – 47

4. Chapter 4: Data Analysis 48 – 56

5. Chapter5: Findings and Conclusion 57 – 59

6. Chapter 6: Recommendation and 60 – 61
Suggestion
Bibliography 62
Annexure 63 - 65

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 List of Charts

Figure no. Title Page number

1. 51
Interpretation: Majority of the
people who gave response were in
the age group of 21-30.
2 51
Interpretation: Responses are from every
income group.
3 52
Interpretation: Here male responses
were more in number than the female
because of their inclination towards
investment.
4. Interpretation: Out of total respondents 52

maximum people are aware of different

means where they can invest their
money.
5. Interpretation: Majority of the 53

respondent here said, they do invest.

There are many who said that they
do not invest. A few of the reasons
could be that either they have money
issues

6
 or they are not aware about
investment options.
6. 53
Interpretation: Most of the
respondents invest their money in
fixed deposit or recurring deposit
around 27% of the total sample size
because it is safest mode of savings.
7. 54
Interpretation: Respondents get
information through financial
instruments which influence their
decision and make them aware about
different sectors of investment.
8. Interpretation: Factors that influence 54

investment decisions are mainly for

tax saving purpose under section
10(10D) and 80C through which
individuals can get tax rebate of upto
Rs 1,50,000.
9. 55
Interpretation: People investing
money is return because people invest
money so that it can grow and can
contribute to their goal of wealth
creation.

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10. Interpretation: People in young age 55

take initiative to invest money in

insurance plans as it has stable
returns, no risk and financial
protection for family.
11. Interpretation: Majority of the 56

respondents purchase insurance

product to financially protect family
from any unforeseen incident.
12. 56
Interpretation: The respondents don’t
prefer insurance plans to be the
investment option available in the
market. Rather they invest in other
asset classes which have more
returns.

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 Chapter- I
(Introduction)

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 CHAPTER-1
INTRRODUCTION TO INDUSTRY
1.1 BFSI Sector
Banking, Financial Services and Insurance (BFSI) is set to grow exponentially in
India due to the rising per capita income, introduction of new products, innovation
in technology, expanding distribution, networking and increasing customer
awareness of financial products. BFSI Industry has seen bold reforms in the last 15
years and will continue to be a top priority focus industry for India’s economic
development based on inclusive growth. Banking, Financial Services and Insurance
(BFSI) is set to grow exponentially in India due to the rising per capita income,
introduction of new products, innovation in technology, expanding distribution,
networking and increasing customer awareness of financial products.

The key factors that drive the growth of the global BFSI security market trends
include increase in physical & virtual threats such as data thefts, burglary, and cyber-
attacks has become a major growth factor for the market. In addition, surge in
adoption of advance technologies & change in business models by implementing
software programs result in major security concerns over data. This factor, as a
result, propels the BFSI security market growth. However, huge cost involved in
implementation of security software & solutions and rise in risk due to third-party
security services are some of the factors that limit the market growth.

The large enterprises segment dominated the BFSI security industry in 2019, and is
projected to maintain its dominance during the forecast period. This is attributed to
the fact that enterprises under this category involve huge amount of data, hence are
compelled to adopt regulatory programs.

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The report focuses on growth prospects, restraints, and trends of the BFSI security
market analysis. The study provides Porter’s five forces analysis to understand the
impact of various factors such as bargaining power of suppliers, competitive
intensity of competitors, threat of new entrants, threat of substitutes, and bargaining
power of buyers on the BFSI security market.

1.2 BRIEF HISTORY OF GROWTH AND DEVELPOMENTS IN

THE BFSI INDUSTRY:

Since the first coins were produced, banking has existed because affluent people
sought a secure location to keep their money. To conduct trade, distribute riches, and
levy taxes, ancient empires also need a functioning financial system. As they do now,
banks were expected to play a significant part in that.

It appears from historical accounts from Greece, Rome, Egypt, and Babylon that
temples did more than just save money; they also lent it out. One of the main reasons
temples were looted during wars was the fact that they frequently served as the
financial hubs of their cities. Coins were easier to exchange and accumulate than
other commodities, such as 300-pound pigs, so a class of affluent merchants began
lending coins to those in need in exchange for interest. Large loans, including those
made to different sovereigns, were normally handled by temples, with the other loans
going to affluent merchant money lenders.

Although banks have gone a long way from the temples of antiquity, little has
changed in terms of their fundamental business operations. Although the details of
the business model have changed over time, a bank's primary functions are still to
issue loans and safeguard depositors' funds. Banks continue to exist order to carry
out these core tasks even in an era where digital banking and finance are replacing

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conventional brick-and-mortar facilities. With the development of technology and
taking into account people's requirements, there have been significant changes in the
banking system and administration over the years.

Three phases can be identified in the growth of the banking industry:

➢ Early Phase, or Phase I, lasted from 1770 until 1969.

➢ Phase II: From 1969 to 1991, this was the Nationalization Phase.

➢ Phase III: The Liberalization Phase, also known as the Banking Sector Reforms
Phase, started in 1991 and is still going strong today.

Before Independence (1786-1947)

The "Bank of Hindustan," which was founded in 1770 and had its headquarters in
Calcutta, the then-capital of India, was the country's first bank. However, this bank
did not succeed and was forced to close its doors in 1832.

Only a few of the more than 600 banks that were registered in the nation before
independence were able to survive.

Following the path of the Bank of Hindustan, various other banks were established
in India. They were:

1. The General Bank of India (1786-1791)

2. Oudh Commercial Bank (1881-1958)

3. Bank of Bengal (1809)

4. Bank of Bombay (1840)

5. Bank of Madras (1843)

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The Bank of Bengal, the Bank of Bombay, and the Bank of Madras were established
by The East India Company and were known as the Presidential Banks while the
British Empire ruled India. Later, in 1921, these three banks were combined into a
single institution known as the "Imperial Bank of India."

Later nationalized in 1955, The Imperial Bank of India has renamed The State Bank
of India and is now the biggest public sector Bank.

If we talk the lessons because many major banks failed survive during the pre-
independence period the following conclusions can be dawn:

• Lack of machines and technology

• Human errors and time consuming
• Less facilities
• Lack of people management skills

After Independence Era (1947-!991)

All of India's major banks were privately run at the time of its independence, which
raised concerns because rural residents were still reliant on moneylenders for
financial support.

The then-Government chose to nationalize the banks to address this issue. The
Banking Regulation Act of 1949 authorized the nationalization of these institutions.
However, in 1949, the Reserve Bank of India was nationalized.

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1.3 SWOT ANALYSIS– BFSI INDUSTRY

SWOT Analysis of Banking industry focuses on strength, weakness, opportunities

and threats. Strength and weakness are the internal factors opportunities and threats
are external factors.

Banks are the need of today’s world. Everybody needs banking. Banking fulfills
need of industries and individuals. Bank provides various types of services to the
people who are in business or in service. Banking industry is taking new shapes to
provide financial services to customers. Banking has developed from traditional
banks to mobile banking, and internet banking solutions. Banks provide loans to
SMEs Individuals and Corporate.

Banks were originally started as a place where people could easily and securely store
their riches. Today, banks have evolved into digital institutions that, from the comfort
of your sofa, deliver financial services and goods.

1.3.1 STRENGTHS:

• Banking Industry is the Oldest Industry: Banking has changed its structure and
system. Banking industry has proved to be one of the wide spread and widely
acknowledged industry. It has also supported the human race, adapted and updated
itself to suit the new needs. Banks today play a critical and indispensable role in
society, from inculcating the habit of savings to helping people with financial
instruments.

• Financial Stability of Nation: In ensuring a nation’s economic growth and

financial stability, the banking industry plays a vital role. By fostering prosperity,
banks contribute to the economy. They assist the masses to maintain their resources
and become important contributors to both the national and international economy.

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• Supplier of Financial Instruments: Banks have a wide range of financial
instruments for their customers. Fixed Deposits, Stocks, bonds, insurance and
savings accounts are some of the varied products sold by banks. Furthermore, to
provide online banking solutions, banks have also embraced and incorporated digital
technologies.

• Good Employment Source and Helps in GDP growth: There is a widespread

consensus that perhaps the improvement of the financial system leads to economic
growth. Financial development establishes encouraging conditions for growth by
either supply-led (financial development stimulates growth) or demand-driven
growth. It is this industry that works constantly to ensure financial stability,
encourage foreign trade, promote jobs and reduce poverty around the world.

• Financial Assistance: Whether natural calamity or man-made calamity banks

alleviate the after-effects of disaster by offering financial assistance to victims to rise
up and lead a peaceful life again.

• Connecting People: With the advent of a modern century, technological innovation

banks have made life simpler for a common man. People can transact in many places
on a real-time basis.

1.3.2 WEAKNESS

• Global Economics Susceptibility: Due to exchange rate changes and changes in

world economy banking industry is affected. It is also seen that slight shifts in the
exchange rates of currencies or the spending and saving patterns of the citizens of
one major nation can directly impact the entire banking industry.

• Non-Performing Assets: The major weakness of the banking sector is NPAs (Non-
Performing Assets). Typically, NPAs denote loans that are not recoverable. This
leads to financial losses for the bank, inevitably. For the banking sector and the
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economy as a whole, NPAs can have a debilitating impact. Developing countries like
India face instances of high NPAs that have dealt a significant blow to the nation’s
banking industry.

• Lack of coverage in rural areas: It has been observed that the banking industry
focuses more on urban areas in most countries, while rural regions are ignored. In
the banking sector, this is a considerable weakness. Villages are now home to a
significant majority of the world’s population. In developed countries, this is more.
Banks are working in main stream don’t want to concentrate on mainstreams. Banks
must try to capture rural markets.

1.3.3 OPPORTUNITY

• Advancements in Technology: The banking industry has always based on

technology. This is evident that digital services provided by banks today are totally
based on technology. However, banks should continue to adopt the latest
technological advances. To draw future generations, they should focus on putting
out newer goods and services.

• Opportunities for rural growth: One of the banking industry’s weak points is its
limited presence in rural areas. But this vulnerability can actually be turned into an
opportunity. Banks will increase their customer base considerably by expanding into
villages and providing their services to the rural population.

• Societal Evolution: Both economically and culturally, human society is changing.

The needs and demands of customers with increasing income levels are bound to
change in this complex landscape. It is necessary for banks to adapt to this changing
society. The sector will solidify its position in the future by offering better services.

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• Rising in the private banking sector: the banking industry around the world is
highly regulated by public sector banks and their respective central banks. With the
emergence of private sector banks, this sector is experiencing structural and
functional shifts, primarily due to the adaptation of new technology and intensified
competition, thereby benefiting end-customers.

1.3.4 THREAT

• Lack of Cyber Defense Proper: The current banking industry relies entirely on
the cyber-world. Whether it is data storage, monetary transactions or personal
information, everything is stored digitally. This makes the banking sector a primary
target for hackers who are seeking to benefit financially by leveraging flaws in the
banks digital infrastructure. Unless banks take effective cybersecurity steps to
safeguard their records, they will face a significant cyberspace threat.

• Competition Stiff: Worldwide, banks face stiff competition. Not only from other
banks, but also from institutions like Non-Banking Financial Companies that sell a
range of financial products that are not available to all banks. This has contributed
to a change of the consumer base from banks to NBFCs, which are more embraced
by the new skilled breed.

• Global Uncertainty in Economics: The world is going through difficult economic

times at present. The international banking sector has all been affected by trade wars,
protectionist policies, and economic downturns. If the world’s economic conditions
do not change, banks will face a bleak future.

• Recession: This is one of the biggest challenges to the nation’s financial system.
The traumatic shock of economic crises and the collapse of a number of companies
will impact the banks and vice versa.

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1.4 Michael E. Porter’s Five Forces Model to BFSI Industry

1.4.1 Threat of New Entrants:

Despite the regulatory and capital requirements of starting a new bank, between
1977 and 2002 an average of 215 new banks opened each year according to the
FDIC1. With so many new banks entering the market each year the threat of new
entrants should be extremely high. However, due to mergers and bank failures the
average number of total banks decreases by roughly 253 a year. A core reason for
this is, what is arguably, the biggest barrier of entry for the banking industry, trust.
Because the industry deals with other people's money and financial information new
banks find it difficult to start up. Due to the nature of the industry people are more
willing to place their trust in big name, well known, major banks who they consider
to be trustworthy.

The banking industry has undergone a consolidation in which major banks seek to
serve all of a customer’s financial needs under their. This consolidation furthers the
role of trust as a barrier to entry for new banks looking to compete with major banks,
as consumer are more likely to allow one bank to hold all their accounts and service
their financial needs.

Ultimately the barriers to entry are relatively low for the banking industry. While it
is nearly impossible for new banks to enter the industry offering the trust and full
range of services as a major bank, it is fairly easy to open up a smaller bank operating
on the regional level.

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1.4.2 Power of Suppliers:

Capital is the primary resource on any bank and there are four major suppliers of
capital in the industry.

1. Customer deposits

2. Mortgages and loans.

3. Mortgage-backed securities.

4. Loans from other financial institutions.

By utilizing these four major suppliers, the bank can be sure that they have the
necessary resources required to service their customers' borrowing needs while
maintaining enough capital to meet withdrawal expectations.

1.4.3 Power of Buyers:

The individual doesn't pose much of a threat to the banking industry, but one major
factor affecting the power of buyers is relatively high switching costs. If a person
has one bank that services their banking needs, mortgage, savings, checking, etc, it
can be a huge hassle for that person to switch to another bank.

To try and convince customers to switch to their bank they will often times lower
the price of switching, though most people still prefer to stick with their current bank.

The internet has greatly increased the power of the consumer in the banking industry.
The internet has greatly increased the ease and reduced the cost for consumers to
compare the prices of opening/holding accounts as well as the rates offered at various
banks.

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1.4.4 Availability of Substitutes:

Some of the banking industry's largest threats of substitution are not from rival banks
but from non-financial competitors.

The industry does not suffer any real threat of substitutes as far as deposits or
withdrawals; however, insurances, mutual funds, and fixed income securities are
some of the many banking services that are also offered by non-banking companies.

There is also the threat of payment method substitutes and loans are relatively high
for the industry. For example, big name electronics, jewelers, car dealers, and more
tend to offer preferred financing on "big ticket" items. Often times these non-
banking companies offer a lower interest rate on payments then the consumer would
otherwise get from a traditional bank loan.

1.4.5 Competitive Rivalry:

The banking industry is considered highly competitive. The financial services

industry has been around for hundreds of years, and just about everyone who needs
banking services already has them. Because of this, banks must attempt to lure
clients away from competitor banks. They do this by offering lower financing, higher
rates, investment services, and greater conveniences than their rivals. The banking
competition is often a race to determine which bank can offer both the best and
fastest services, but has caused banks to experience a lower ROA (Return on Assets).

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1.5 RECENT TRENDS AND DEVELOPMENTS IN THE BFSI
INDUSTRY

BFSI adapts to evolving customer needs and the global economy. Recent trends
encompasses:

DIGITAL TRANSFORMATION

Adoption of Fintech: The BFSI industry is experiencing a significant shift with the
widespread adoption of financial technology. Fintech companies leverage
technology to provide innovative solutions, from digital payment platforms to robo-
advisors and peer-to-peer lending.

Mobile Banking and Payments: Mobile banking is now a key player, providing
customers the ease of managing their money while on the move. Thanks to secure
and efficient tech, mobile payment options are transforming the way transactions
happen.

REGULATORY CHANGES

Compliance and Risk Management: Stringent regulatory requirements continue to

shape the BFSI industry, with a focus on improving compliance and risk
management practices. Institutions are investing in robust systems to ensure
adherence to evolving regulatory frameworks.

Impact of New Policies on BFSI: The industry is navigating the impact of new
policies aimed at fostering financial stability and consumer protection. Changes in
data privacy regulations, anti-money laundering measures, and cybersecurity
standards are reshaping the operational landscape.

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ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING

Automation in Banking Processes: Artificial Intelligence (AI) and Machine

Learning (ML) are being harnessed to automate routine banking processes, reducing
operational costs and improving efficiency. Chatbots, automated customer service,
and fraud detection systems are examples of AI applications.

Personalized Financial Services: AI is enabling BFSI providers to offer personalized

financial services. Through data analysis and predictive modelling, institutions can
tailor their offerings to individual customer needs, enhancing the overall customer
experience.

CYBERSECRUITY IN BFSI

Growing Threat Landscape: As the BFSI industry embraces digital transformation,

the threat landscape for cyberattacks continues to expand. Cybersecurity is a top
priority, with institutions investing in advanced technologies and strategies to
safeguard sensitive financial data.

Strategies for Securing Financial Data: In response to cybersecurity challenges,

BFSI entities are implementing robust strategies, including multi-factor
authentication, encryption, and continuous monitoring. Collaboration with
cybersecurity experts and the development of resilient security frameworks are
crucial components of these strategies.

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 Chapter II
(Review of Literature)

23
 CHAPTER 2

INTRODUCTION TO THE COMPANY

2.1 INTRODUCTION

Agile Capital Services is the choice of many reputed Multinational Organizations

and businesses because of its commitment to deliver best results. ACS pride itself
with the reputation of being the trusted and reliable talent acquisition partner as well
as providing expert guidance towards achieving financial independence to its clients.

They are having experts who are providing consultancy services regarding financial
and investment sector to individual so that they can secure financial future of
themselves and their family. Providing the professional and expert advice in wealth
maximization, career planning and bridging the gap between the job seeker and
talent seeker. The experts provide financial advice in the simplest way possible
because we believe in managing wealth in less complicated way.

Agile Capital Services Is One of India's Emerging Consulting Firm. At Agile

Capital, We Provide Wealth Management Services to High and Ultra High-Net-
Worth Individuals. Their highly trained and specialized team engage with clients
from across the country as well as those based abroad. in addition to our custom -
designed solutions, we focus on 'un complicating' the entire process of investment
for each client. our focus on building long-term relationships defines our business.
our advisory backed by a strong product and research team, underscores the
unmatched value of the ACS proposition.

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2.2 VISION

The company’s vision is to significantly increase the wealth of our clients by

providing best financial services as well as most valuable recruitment service
provider.

2.3 MISSION

They thrive to provide best and simplest wealth management advice through honest
financial solutions as well as inspire the candidates to explore job opportunities
across various industrial sector.

2.4 OBJECTIVES

To provide the best financial advisory to their clients and retain customers. To grow
more as the best financial service provider. To be top of the BFSI sector.

2.5 SERVICES OFFERED

➢ Consulting services

Customers who are interested in investing in any insurance plan can opt for this
service. They will give a detailed explanation of the product. Customers can
connect directly with the team. Their insurance plans are connected with Bank of
Baroda which is trusted by many and is one of the top banks in India. This is based
on the knowledge of its consultants and associates who have worked in senior
capacities for software developers, service providers, wealth management firms,
investment management firms, and investment operations.

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➢ Portfolio management

A person's investment portfolio should be diversified to minimize risk and maximize

rewards. So, they help customers diversify their money. A person's investment
portfolio should be diversified to minimize risk and maximize rewards.

➢ Recruitment services

Strategies are created by the client’s needs and expectations. After thorough
consideration of the culture of the firm and its long-term objectives, customized
strategies are developed. In addition to meeting job criteria, good recruitment and
selection policy guarantee that a firm will uphold its commitment to giving
employees equal opportunities. They have a well-organized team of regional experts
who can help clients with every step of the recruiting process, from discovering the
ideal candidate to selecting the best hiring method.

➢ Taxation services

Only the innovative techniques developed to facilitate the release of tax liabilities as
efficiently as feasible can keep up with the constantly changing laws and regulations.
Every situation is different when it comes to tax preparation and strategy Even
though each issue must be addressed on its own merits, our strategy is nevertheless
adaptable and always keeps the big-picture, long-term factors in mind. The
government often levies taxes on its individual and corporate citizens to help pay for
public works and services as well as to construct and maintain the infrastructures
used in a country.

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➢ Financial analysis

While the research suggests generalizing the data through the logical organization
of the financial statement's information. However, without interpretation, analysis is
blind, and without analysis, interpretation is challenging. Interpretation entails
describing the importance and meaning of the simplified data. Therefore, analysis
and interpretation involve making an effort to understand the significance and
meaning of the financial statement data in order to make a determination about the
prospects for future earnings, the company’s capacity to pay interest, the debt’s
current and long-term maturities and the viability of a sound dividend policy.

➢ Internship program

ACS offers internship programs at the national and international levels. They have a
group of skilled educators and training specialists who can offer clients services and
solutions. Exposure to the interns' dual specializations in marketing and human
resources will have an impact on how their theoretical knowledge is applied in the
business sector. Particular focus is placed on communication and presentation
abilities during this training session.

➢ Professional skill development

Attending skill development programs is crucial as it aids in overcoming problems.

Organizations that want to adapt to the quickly changing environment must focus on
the skills of their personnel. An organization or person must work on their skill
development if they wish to succeed in their corporate or professional careers. Their
professional skill development programs are designed to improve participants'
performance and employability, which will help them advance their professional
development.

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2.6 MACRO AND MICRO ENVIRONMENT

Power of suppliers: The suppliers of capital might not pose a big threat, but the
threat of suppliers luring away human capital does. If a talented employees or
underwriter is working for another company (or one in a niche industry), there is the
chance that person will be enticed away.

Power of buyers: The individual doesn’t pose much of a threat to the insurance
industry. Large corporate clients have a lot more bargaining power with insurance
companies.

Availability of substitutes: This one is pretty forward, for there are plenty of
substitutes in the wealth management companies in the industry. Most large
insurance companies offer similar suites of services. Whether it is auto, home,
commercial, health or life insurance, chances are there are competitors that can offer
similar services. In some areas of insurance, however, the availability of substitutes
is few and far between. Companies focusing on niche areas usually have a
competitive advantage, but this advantage depends entirely on the size of the niche
and on whether there are any barriers preventing other firms from entering.

Political and Legal Factors: Within Indian political ambitions and rise of
communalism, fissiparous tendencies are on the rise and may well continue for quite
some time. Based on this the insurance companies might introduce political risk
coverage in their policies. In India the only area where customers consider to a take
insurance cover is on customs duty change but also on certain conditions. The term
“political risk” has a wider connotation than commonly understood or assumed. It
covers events rising not just from politics, but risks in the course of international
transactions.

28
Economic Factors: The interest rates at bank and also the provident fund variation
affect the life insurance industry as people are always attracted by a higher return.
So compared to this the lower return policy is not attractive to the customers.
Another factor which affects the life insurance industry is unemployment, as
unemployed people would not have any earnings, savings would be comparatively
less which would mean less sales in-turn affecting the GDP of the country and also
the industry.

Technological Factors: Internet is becoming a fast house hold name in India where
every house in the urban area has a connection. The life insurance industry has taken
advantage of this with having many policies which can be flexible to the customer.
The customer can check the flexibility sitting at home and select the best policy, pay
the monthly instillments and everything would be done within minutes. One more
factor is the debit and credit card facilities where the customer can pay the
instillments easily. The life insurance industry is taking a huge advantage of the
technology advancement in the world and making it their competitive advantage.

2.7 MARKETING PRODUCTS

The company has a very strategic process when it comes to marketing its services.
They offer many crash courses and internship programmes for freshers and
youngsters that help them to spread the popularity of the company and the services
they have to offer. The internship programme offered by them helps the freshers to
understand more about the working of the corporate world and also to understand
the portfolio that the interns are expected to sell on a commission bases.

29
The company also has various other ways of marketing their services like – cold
calling, word of mouth, advertisements etc. they deal directly from the bank to the
client. This helps the company to have a close and personal relationship with the
clients end as well as the bank. Since the company does not charge the clients on the
front end for the services that they offer but charge the bank on a contract basis this
helps the company to create a goodwill among clients and build customer loyalty.

2.8 ORGANIZATION HIERARCHY

The company has a formal hierarchy system. The top management has Mr. Himalaya
Sethi-director, followed by Mr. Chinmay Tiwari-branch head, and the lower
management consists of the various team heads.

2.9 SWOT ANALYSIS OF AGILE CAPITAL SERVICES

Strengths:

Strengths are the firm’s capabilities and resources that it can be use to design,
develop, and sustain competitive advantage in the marketplace.

• Wide geographic presence: Agile Group has extensive dealer network and
associates network that not only help in delivering efficient services to the
customers but also help in managing competitive challenges in Construction
Services industry.
• Talent management at Agile Group and skill development of the
employees: Human resource are integral to the success of Agile Group in
Construction Services industry.

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 • Strong brand recognition: Agile Group products have strong brand
recognition in the Construction Services industry. This has enabled the
company to charge a premium compare to its competitors in Constrution
Services industry.
• High margins compare to construction services industry’s competitors:
Even though Agile Group is facing downward pressure on profitability,
compare to competitors it is still racking in higher profit margins.
• Brands catering to different customers segments within Construction
Services segment: Agile Group extensive product offerings have helped the
company to penetrate different customer segments in Construction Services
segment. It has also helped the organizational to diversify revenue streams.

Weakness:

Weaknesses of Agile Group can either be absence of strengths or resources of

capabilities that are required but at present the organization doesn't have

• High cost of replacing existing experts within the Agile Group: Few
employees are responsible for the Agile Group's knowledge base and
replacing them will be extremely difficult in the present conditions.
• Business Model of Agile Group can be easily imitated by the competitors
in the financial Services industry: To overcome these challenges company
name needs to build a platform model that can integrate suppliers, vendors
and end users.
• Niche markets and local monopolies: The companies such as Agile Group
able to exploit are fast disappearing. The customer network that Agile Group
has promoted is proving less and less effective.

31
 • Extra cost of building new supply chain and logistics network: Internet
and Artificial Intelligence has significantly altered the business model in the
Capital Goods industry and given the decreasing significance of the dealer
network Agile Group has to build a new robust supply chain network. That
can be extremely expensive.

Opportunities:

They are potential areas where the firm chain identify potential for growth, profits
and market share. Increasing government regulations are making it difficult for un-
organized players to operate in the Construction Services industry.

• Opportunities in Online Space: Increasing adoption of online services by

customers will also enable Agile Group to provide new offerings to the
customers in Construction Services Industry.
• Local Collaboration: Tie-up with local players can also provide
opportunities of the growth for the Agile Group in international markets. The
local players have local expertise while Agile Group can bring global
processes and execution expertise on table.

Threats:

Threats are factors that can be potential dangers to the firm's business models
because of changes in macro economic factors and changing consumer perceptions.

• Competitors catching up with the product development: Even though at

present the Agile Group is still leader in product innovation in the
Construction Services segment. It is facing stiff challenges from international
and local competitors.

32
 Chapter- III
(Research Methodology)

33
 CHAPTER 3
Research Methodology

3.1 FINANCIAL SECTOR

Investing is allocating money in the future to the anticipation of a favorable return.

In other terms, to invest implies to hold an asset or an object for the purpose of
producing income from the investment, or to enhanced capital gain over an amount
of time. Return can include an income or loss from selling a property or an
investment, an unattracted capital increase (or depreciation), or a combination of
capital gain or income, or a mix of dividends, interest, rental income, and other
investment income. Gains or losses owning to change in foreign exchange rates may
also be included in your return. Generally, investors expect larger returns from more-
risky asset. If an investment with minimal risk is undertaken, the returns are usually
low as well high risk also comes with high profits.

The term “financial investment” refers to setting aside a set quantity of money in the
hopes of making a profit within a set frame. Investing is nothing more than products
or items acquired now for future or crisis usage. An individual must plan his future
so that he and his immediate family members can be happy.

34
3.1 INSURANCE SECTOR

India’s household of around 200 million middle classes has enormous untapped
potential for insurance players. Market saturation has made the Indian market even
more appealing to global insurance leaders in many developed economies. In India,
the insurance industry has become a market leader with very high potential and
competitiveness. Indians, who have long considered life insurance as a tool for tax
saving, turn abruptly to the private sector, which offers them new options and a range
to choose from. Consumers are the insurance sector's most important center. The
insurance sector saw a lot of competition after the introduction of foreign firms,
hence improving the industry's customer service. The current environment requires
the computerization of operations and technology updates. Foreign players employ
the latest technology to implement international best practises. The insurance
company continues to be the principal source of insurance products. In countries like
India the concept is very well established but it is still vital that additional sources
are increasingly being used.

This research looks at a variety of life insurance marketing tactics while taking into
account the firm's external and internal environment. The marketing strategy
consists of broad decisions about target markets, market positioning and mix, and
marketing expenditure levels that will be used by the business units to achieve their
goals. Financial institutions must examine strategies to develop relationships with
their existing customers in order to defend their market share as the financial services
business has become more competitive. The strategic dimension of marketing should
focus on how a company will approach a certain market or group of markets in order
to achieve a set of objectives. Every insurer must recognize that the competitive
climate, as well as its marketing resource allocation, influence its "strategic posture."
An insurance firm strategy is a plan of action that identifies how an insurer can best

35
achieve its goals and objectives in light of the competition's difficulties and its
limited resources. When there is ambiguity, there is a risk. We don't have any control
over the unknowns that lead to financial losses. Hazards include known events, such
as death, pension, or retirement, as well as uncertain events, such as theft, fire, or
accident. Insurance is a financial service that accumulates and insures people's
savings against risk. The basic goal of insurance is to safeguard against the chance
of suffering a financial loss. It reduces the stress and sadness that comes with
property loss and death. It also contributes to society's wealth by investing the money
saved in productive heads.

Marketing is a major activity in the life and general insurance sectors. Understanding
the needs of the market and developing a marketing mix that will help them attract
and keep clients is crucial for marketers. Because the insurance industry sells
intangible services that demand a considerable deal of explanation of the subtleties
of various products, the formulation of a marketing mix for the insurance industry
must be carefully considered. Sub-mixes of the seven P's of marketing: product,
pricing, place, promotion, people, process, and physical evidence make form the
marketing mix. The current article explores the recent performance of the Indian
insurance sector, as well as the significance of marketing mix in the marketing of
insurance services in India.

3.2 MAJOR INSURANCE COMPANIES IN INDIA

There are 57 insurance firms in India. A total of 24 companies are in the insurance
industry, within 34 being in the life insurance industry. The Life Insurance
Corporation (LIC), which is one of the insurers, is the only corporation in the public
sector. In the non-life insurance market, there are six public sector insurers. The only
domestic re-insurer is the General Insurance Corporation of India. The Indian

36
insurance industry includes agents (individuals and businesses), couriers, surveyors
and other third-party administrators of health claims.

Here are the following list of the insurance companies in India:

 Life Insurance Corporation of India

 India’s First Life Insurance Company Ltd.
 HDFC Life Insurance Co. Ltd
 Max Life Insurance Co. Ltd
 ICICI Prudential Life Insurance Co. Ltd
 TATA AIA Life Insurance Co. Ltd
 SBI Life Insurance Co. Ltd
 Bajaj Allianz Life Insurance Co. Ltd

3.3 DIFFERENT CATEGORIES OF INSURANCE

1. Unit Linked Insurance Plan (ULIP)

A ULIP is both an investment and an insurance coverage. If the policyholder dies

during the term of the ULIP, the policy gives a death benefit, the sum will be paid.
Furthermore, if the policy bearer survives the term ULIP, the maturity value of ULIP
can also be obtained. This is the sum generated through ULIP equity and/or loan
investments. The policyholder may earn these returns via ULIP funds and asset
groups. This is the ULIP component of investing.

• Fluctuating Returns as entire amount is invested in stock market.

• No bonus to proposer

• Avail tax benefits

• Maturity amount differs

37
2. Traditional Product/Plan

Traditional insurance plans provide the guaranteed amount and the maturity bonus
guaranteed or granted. These strategies have reduced risks and hence the possibility
of adverse effects is likewise low. These schemes are ideal for tax planning purposes.
In contrast to the ULIPs, for traditional plans premature withdrawal is usually not
permitted.

• Fixed Returns

• Bonus (Revisionary and Terminal)

• Tax benefits (80C, 1010D)

• Fixed maturity amount

3. Term Plan

The simplest and purest life insurance is term insurance. It provides insurer’s family
with the most economical financial safety. Also, can receive a high amount (i.e. sum
guaranteed) of life protection at a relatively modest premium rate with term
insurance. In the case of a person insured's death within the period of the policy, the
benefits shall be given to the nominee.

• For a specific period

• Zero maturity benefits

• Zero return on investment

• No bonus

• Avail tax benefits

38
3.4 INDIA’S FIRST LIFE INSURANCE

India’s First Life Insurance Company is a joint venture between Bank of Baroda
(44%) and Andhra Bank (30%) of India, as well as Legal & General Finance and
Investment Companies of the United Kingdom (26 percent). In November 2009, it
was registered and maintains its office in Mumbai.

With a paid-up share capital of INR 663 crore, India’s First Life Insurance Company
Limited (India’s First Life) is one of the country's newest life insurance companies.
The main differentiators are items that are simple to grasp as well as goods that are
cost-effective and efficient.

The company offers a range of 31 need-based goods to different client categories

enhance numerous distribution capabilities and enhance diverse investment
opportunities. In all, proposals under the Security, Guaranteed Savings, Income,
Retirement, Health and Group Liabilities categories provide our customers with a
comprehensive suite of solutions to prepare for life. Their primary competency is
Risk Management with their solutions that are easy to comprehend and priced
reasonably.

India’s First Life Insurance is recognized as one of the top 25 Great Place to Work
in the BFSI category for two consecutive years (2019 & 2020). This is one of any
organization's most notable achievements. The accolade is a demonstration of the
organizations and staff members who live according to the fundamental values of
India’s First Life, #CustomerFirst and #EmployeeFirst. Their staff are essential
drivers, primary strengths, differentiators, and ambassadors of the brand.
#EmployeeFirst company mantra helps to better accomplish #CustomerFirst
objectives.

39
India’s First Life offers a variety of 31 product series (as at 31st March 2020),
catering for different consumer categories, enhance multi-distribution capacity and
enhance different investment options.

3.5 TYPES OF FINANCIAL INVESTMENT

Individual can invest in any of the following financial investment options:

 Mutual Funds

A mutual fund is a professionally managed open-end investment vehicle that pools

money from several investors to buy securities. Small and individual investors can
invest in professionally managed stock, bond, and other securities portfolios through
mutual funds. As a result, each shareholder receives a proportional share of the fund's
profits and losses.

 Market risk

 Fluctuations in return
 Higher return
 Share market driven force

40
Merits Demerits
Expert management Costs of managing the mutual funds

Quick and hassle-free process Exit load

Systematic or one-time investment Market risk

High liquidity unless opted for closed Over diversification dilutes profits
ended mutual funds earned by investors

 Share Market

Shares are purchased and sold in the stock market. The stock market is a share market
but other products like bonds, mutual funds and derivates are also traded in the stock
market in addition to shares of firms. Primary market is the company enters to raise
funds by getting registered and issuing share to the public through initial public
offering or IPO. Secondary share market is where investors purchase or sells shares
from already listed securities.

Merits Demerits
Probability of high returns over the Highly volatile
short-term
Ownership stake in the company Lack of knowledge
High liquidity Systematic risk

Rights are well protected by SEBI Unsystematic risk

41
  Fixed Deposits

Fixed Deposits are a low-risk financial product that allows investors to increase their
money at a fixed rate of return that is greater than interest on savings rates. The ease
of investing combined with the security of your deposit might make it simple to plan
short- and long-term objectives.

Merits Demerits
Bank accounts are insured Low returns
Certainty of future funds Risk of bank-going bankrupt
FDs can be used as a security to take Risk of fraud
loans
 Insurance

Insurance is a policy contract where a financial protection or reimbursement against

losses by an insurance company is provided to the individual or business. In order
to cover the danger of financial loss, the insurance plans are utilized. Insurance plans
of various kinds exist. The most popular types of insurance are life, health,
homeowners, and the automobile.

Merits Demerits
Tax benefits Lengthy legal formalities
Risk free and life coverage investments Complex policies
Economic protection Can be expensive for older people

42
  Real Estate

In contrast to stock and bond investors, potential real estate owners can utilize
leverage to pay a percentage of the entire cost in advance and then pay the remainder,
plus interest over time. Investments are subject to change. One of the major ways
investors may earn money from immobilization is to become a property owner.

Merits Demerits
High return in long term Capital gain tax is applicable

Great inflation hedge High cost

Saves income tax Low liquidity

Allows diversification Requires management and maintenance

 Gold

Gold has as an asset class special feature. Gold may be utilized in buying power
portfolios, reduction of volatility and reduction of losses during market stock times.
It can be used as a hedge against inflation.

Merits Demerits
Gold is an effective inflation hedge Hefty capital
It typically performs well during Specialized storage and insurance
recessions; stock market volatility is
high
High liquidity

43
  Post Office

India Post, which oversees the country’s mail system, has also provided investors
with numerous deposit channels known as postal saving plans. Every post office
offers these savings plans so anyone from throughout India may simply apply and
register.

Merits Demerits
A minimum balance of Rs.20 required Taxable
to open the account
The cash can be withdrawn either No life coverage
partly or completely
Less exposure to risk No digitization
Maximum reach No liquidity

3.6 IMPORTANCE OF INVESTMENT

Investment offers a lot of advantages. Firstly, the amount of interest (return) you
receive at the end of a term is substantially more than the short -term investments.
With a longer period of investment, your money grows in value over the years.
Moreover, long-term investments keep you safe from the volatility of the market.
When you stay invested for a longer time, you can ride out the fluctuations in the
market.

Investments align well with big financial goals, like funding for your child’s
education or wedding, buying a house or saving up for retirement. They give you
time to build your wealth slowly and steadily with short-term tax benefits and allow
you to save for significant milestones in life without hampering your current goals
and lifestyle. However, every long-term investment option must be chosen carefully.

44
3.7 TYPES OF INVESTMENT

1. LONG TERM INVESTMENTS:

Long-term investment involves committing money for an extended period, typically

spanning several years or even decades. These investments include stocks, bonds,
mutual funds and real estate.

Advantages:

• Simplicity: Long-term investment strategies are relatively straightforward to

understand and execute. You aim to buy assets that you believe will appreciate
in value over time.
• Compound Growth: By leaving your money invested over a longer period,
you can benefit from the power of compound interest. Your savings generate
more earnings, leading to potential significant gains over time.
• Reduced Risk: Long-term investments tend to be less risky compared to short-
term ones since they have more time to overcome market fluctuations and
potential downturns.

Disadvantages:

• Liquidity Constraints: Once you invest in long-term assets, it can be

challenging to easily access your funds in case of emergencies or unexpected
expenses.
• Limited Flexibility: Long-term investments require a patient approach, and if
circumstances change or you need cash urgently, you may miss out on
potential opportunities for liquidity.

45
 • Uncertain Returns: while long-term investments can offer substantial returns
its’s important to remember that they are not guaranteed. Market fluctuations
or economic downturns can impact returns negatively.

2. SHORT TERM INVESTMENTS

Short-term investments involve holding assets for a shorter duration, usually less
than a year, with the intent of capitalizing on immediate gains. Common short-term
investments include money market accounts, certificates of deposit (CDs), and short-
term bonds.

Advantages:

• Liquidity: Short-term investments provide easy access to your funds when

needed since they typically mature quickly or have shorter lock-in periods.
• Flexibility: This strategy allows investors to quickly adjust their investment
decisions based on changing market conditions or personal financial needs.
• Potential Quick Returns: Short-term investments offer the possibility of
making fast profits since they focus on immediate changes in asset values.

Disadvantages:

• Limited Growth: Compared to long-term investments, short-term options may

not provide the same level of significant wealth accumulation through
compound growth.
• Great Effort Required: Constant monitoring, research, and active management
may be needed to identify lucrative short-term investment opportunities.

46
LITERATURE REVIEW
Gremillion L (2005)

Wrote a book titled “A Comprehensive Guide for Investment professionals” which

has given detailed information about investment. It has also mentioned the different
types of challenges faced by various professionals.

Jank S (2010)

In his discussion paper, he has mentioned that many investors run after the past
performance of the fund but, there is no solid proof that the fund will perform well
in the future. Apart from this many investors are reluctant to withdraw their money
from those schemes that are not performing well.

Divya K. (2012)

Wrote an article titled “A Comparative Study on Evaluation of Investment in India”

from the international Journal of marketing and Technology. That article suggests
that investment managers should relook at their strategy if the performance of the
investment is less than the performance of the index. The investment styles should
be readjusted as per the up and down of the market.

47
 Chapter- IV
(DATA ANALYSIS
&INTERPRETATION)

48
 CHAPTER 4

DATA ANALYIS AND INTERPRETATION

Research Methodology is a structured and scientific approach used to collect,
analyze and interpret quantitative or qualitative data to answer research questions or
test hypothesis. A research methodology is like a plan for carrying out research and
helps keep researchers on track by limiting the scope of the research. Several aspects
must be considered before selecting an appropriate research methodology, such as
research limitations and ethical concerns that may affect your research.

4.1 OBJECTIVES OF THE STUDY

Objectives are the ends that states specifically how goal be achieved. Every study
must have an objective for which all the efforts have been done. Without objective
no research can be conducted and no result can be obtained. They are the main aspect
of every study. The study of objective gives direction to go through the research
problem. It also gives an idea of the potential an idea of the potential of our business
in the future and the fluctuation in prices from time to time & from product to
product. Here are the objectives of the study I have done:

1. Explore the recent development process of insurance in India.

2. To understand the reason for investment in insurance sector.
3. To analyze the investment perception of individual towards investment
options.
4. To understand the perception of consumer towards investing in various
investment by getting the answers to questions regarding:
• Awareness level towards insurance product
• Family size

49
 • Age group
• Income group
• Risk appetite
• Purpose of investment
• Preferred investment option
5. Is the overall perception different for male and female towards investment
options?
6. Consumer perception towards insurance products

4.2 DATA COLLECTION METHOD

In this research, the data is mainly collected by primary methods. Also, secondary
data is used for analysis. The data is used in this research is collected by using the
structured questionnaires established by me. I interviewed with the potential
investors from all age group and income group. Questions were multiple choice to
know the awareness and perception of consumer.

4.3 LIMITATIONS OF THE STUDY

• Difficulty in data collection.

• Limited information provided by the company.
• Respondents were not reluctant to disclose complete and correct information.
• During interview people were not fully disclosing their information.

50
Ques1. Age

16

42
13

28

21 - 30 31 - 40 41 - 50 51 - 60

Interpretation: Majority of the people who gave response were in the age group of
21-30.

Ques2. Annual Income

12
24
6

17
16

25

Upto 5,00,000 5,00,000 - 7,50,000 7,50,000 - 10,00,000

10,00,000 - 12,50,000 12,50,000 - 15,00,000 Above 15,00,000

Interpretation: Responses are from every income group.

51
Ques3. Gender

38.7

61.3

Female Male

Interpretation: Here male responses were more in number than the female because
of their inclination towards investment.

Ques4. Are you aware of all investment options available in the market?

26.2

73.8

Yes No

Interpretation: Out of total respondents maximum people are aware of different

means where they can invest their money

52
Ques5. What percentage of income do you invest?

10 8

24
33

Less than 5% 5% - 15% 15% - 30% Above 30%

Interpretation: Majority of the respondent here said, they do invest. There are many
who said that they do not invest few of the reasons could be that either they have
money issues or they are not aware about investment options.

Ques6. What are your investment preference?

5 8
16 14

18
27
12

Mutual Funds Real Estate Fixed Deposits Gold

Share Market Insurance Post Office

Interpretation: Most of the respondents invest their money in fixed deposit or

recurring deposit around 27% of the total sample size because it is safest mode of
savings.

53
Ques7. How do you get information about financial instruments?

10

14 39

10

27

Advertisments Company sales force

Friends and relatives Newspaper and magazines
Social media

Interpretation: Respondents get information through financial instruments which

influence their decision and make them aware about different sectors of investment.

Ques8. What are factors influence your investment decisions?

6
11 24

17

22
20

Tax saving Liquidity Diversification safety News and articles People's opinion

Interpretation: Factors that influence investment decisions are mainly for tax saving
purpose under section 10(10D) and 80C through which individuals can get tax rebate
of upto Rs 1,50,000.

54
Ques9. What is the purpose of investment?

23

40

17

20

Wealth creation Retirement planning Child education Asset purchase

Interpretation: People investing money is return because people invest money so that
it can grow and can contribute to their goal of wealth creation.

Ques10. Do you invest in life insurance?

20.5

79.5

Yes No

Interpretation: People in young age take initiative to invest money in insurance plans
as it has stable returns, no risk and financial protection for family.

55
Ques11. What is the purpose of buying insurance?

15
36

23

26

Short/Long term savings

Reduce income tax
Financially protect family
Reduce financial burden due to hospitalisation

Interpretation: Majority of the respondents purchase insurance product to financially

protect family from any unforeseen incident.

Ques12. What is reason for low cover?

25.3
36.7

38

Premium rates are high Invest in other asset classes

Returns are poor

Interpretation: The respondents don’t prefer insurance plans to be the investment

option available in the market. Rather they invest in other asset classes which have
more returns.

56
 Chapter V
(Summary
& Conclusion)

57
 CHAPTER 5

FINDINGS AND CONCLUSION

FINDINGS

• Most people are hesitant in investing in high-risk investment sectors.

• Most people prefer Fixed Deposit as an investment option as it is safer and
there is no capital loss.
• Return and risk are most important factor in determining the investment
option.
• Majority of people are not aware of different type of investment schemes
available for investments.
• Most of the people invest their money with the main objective of wealth
creation and asset purchase.
• Gender and income of the people influence investment decisions.
• Majority of the respondents purchase insurance product to financially protect
family for any unforeseen incident.
• Insurance products have started penetrating in market also because of covid
19, people in young age take initiative money in insurance plans as it has
stable returns, no risk and financial protection for family.

58
 CONCLUSION

New survival and successful service strategies are required in the life insurance
sector. For the maximum industry to use insurance potential, plans and strategies
must be developed to assist capture the market. Firms need to focus on the targeting
of new segments and execute innovative tactics to achieve sustainable growth and
business profitability and insurance coverage growth instead of focusing solely on
improving the diversity of goods.

Insurance has now become an essential element of everyone's life. The insurance
sector is troubled by several difficulties, including increased operational costs,
regulatory obligations, and inflexible IT infrastructure. Premium increases that are
low to moderate, as well as higher regulatory compliance costs, worsen these limits.
With all the considerations in mind, the study's goal would be to look at all the factors
that contributed to successful marketing techniques. This research looks at a variety
of life insurance marketing tactics while considering the firm's external and internal
environment.

The report would help the company and its clients to understand the market and its
competitors. Also, it will help them to design various marketing and advertising
promotional activities like social media, e-mail marketing and web. Once company
understands the market, it can increase its revenue by dealing in the products offered.

59
 CHAPTER VI

(RECOMMENDATIONS AND

SUGGESTION)

60
 CHAPTER 6

RECOMMENDATIONS AND SUGGESTION

• Increase awareness among investors

Many investors are still restricting their choices to the non-governmental options
like gold and fixed deposits even the market is flooded with countless investment
opportunities. This is because of lack of awareness about different investment
options which makes many investors restrict their choice to traditional options like
gold and fixed deposits. So, awareness must be increased among the investors to
encourage them to invest.

• Educate people more about different investment sectors

Many people lack knowledge about the financial instruments they find it difficult to
choose many schemes. So proper information must be provided to the investors to
increase the loyalty among the investors.

• Paperwork / Formalities should be reduced

There is a lot of formalities require before investing in SIP and insurance products.
This procedure may reduce the interest of the investors towards the mutual funds.
So, process of making investment in mutual funds should be smooth.

• Digitalization

As everything is now becoming digitalized, investors want to see their investment

status digitally without going anywhere to liquidate their investment or to invest in
any particular scheme digitally.

61
 BIBLIOGRAPHY

• www.google.com
• www.agilecapitalservices.com
• www.wikipedia.com
• www.scibd.com
• www.indiafirstlife.com
• www.researchgate.net
• https://www.cfr-cologne.de/download/kolloquium/2010/jank.pdf (Jank S)

• Anurrop Tony Singh. (2004). Challenging Opportunity. Asia Insurance Post,

28-29.

• Gremillion L. (2005). A Comprehensive Guide for Investment Professionals.

• K. K., "A comparative study on Evaluation of Selected Mutual Funds in
India". , vol: 2, No.4 Apr. 2012, pp: 238-261. (Divya K)

62
ANNEXURE
Ques1. Age

• 21 - 30
• 31 – 40
• 41 – 50
• 51 – 60

Ques2. Annual Income

• Upto 5,00,000
• 5,00,000 – 7,50,000
• 7,50,000 – 10,00,000
• 10,00,000 – 12,50,000
• 12,50,000 – 15,00,000
• Above 15,00,000

Ques3. Gender

• Male
• Female

Ques4. Are you aware of all investment options available in the market?

• Yes
• No

Ques5. What percentage of income do you invest?

• Less than 5%
• 5% - 15%

63
 • 15% - 20%
• Above 20%

Ques6. What are your investment preference?

• Mutual funds
• Real estate
• Fixed deposits
• Gold
• Share market
• Insurance
• Post office

Ques7. Where do you get information about financial instruments?

• Advertisement
• Company sales force
• Friends and family
• Newspaper and magazines
• Social media

Ques8. What factors influence your investment decisions?

• Tax savings
• Liquidity
• Diversification
• Safety
• News and articles
• People’s opinion

64
Ques9. What are the purpose of your investment?

• Wealth creation
• Retirement planning
• Child education
• Asset purchase

Ques10. Do you invest in life insurance?

• Yes
• No

Ques11. What is the purpose of buying insurance?

• Short/ Long term savings

• Reduce income tax
• Financially protect family
• Reduce financial burden due to hospitalization

Ques12. What are the reasons for low cover?

• Premium rates are high

• Invest in other asset classes
• Returns are poor

65